BIBLIOGRAPHY WAKIT, BERDELIZA B....
BIBLIOGRAPHY
WAKIT, BERDELIZA B. OCTOBER 2012. Documentation of 1300L Swimming
Pool Enterprises at Poblacion, Itogon, Benguet. Benguet State University, La Trinidad,
Benguet.
Adviser: Andrew K. Del-ong, Bsc.
ABSTRACT
This study was conducted to determine how the 1300L Swimming Pools in
Poblacion, Itogon, Benguet came into existence, the profile of the resort business and the
present facilities available; and to determine the seasonal demands for the tourist, from
where the customers are coming, and the reasons and their motives for visiting the said
place.
A total of 20 respondents who are owners/operators of the 1300L Swimming Pool
and seven customers from each resort were randomly chosen. A structured survey
questionnaire was used and a follow-up interview was done to validate their responses. For
the customers, a survey questionnaire was also made to collect data and information for
every resort enterprise. The data were consolidated, tabulated and analyzed through
frequency counts, percentages, average and ranking.
Findings showed that almost all of the resort owners are individually owned (sole
proprietorship). The resort/swimming pools are still young in existence within four years.
The respondents had an initial capital of less than Php100, 000.00 and most of them provide
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
their own capital. For those who borrowed money that were added to their firms
capitalization which they source out from their family, friends and relatives.
The main objective of the respondents in establishing the resort business is that
most of them want to promote tourism in the locality and the typical reason of business
owners in almost all sectors that is to generate income for the family. Common facilities
available in every resort are the pools and steam baths, others also offered Function Hall,
Videoke/karaoke and the TV monitors. The seasonal demands for the customers to visit
were noted from the months of January, March, April, May, and December.
Of the one hundred forty surveyed customers, majority were from the Cordillera
region comprising Baguio, Benguet and some other parts of Kalinga. The reasons and
purposes for coming to the said resort is for relaxation or rest and family recreation, others
for student activities, camping and tour. They are motivated to travel for the appreciation
of nature and the hotspring being offered. As to the tourists’ ratings of facilities and
services, cottages and peace and order were given a very good rate. The most common
problem encountered by the customers was the rough road going to the resort.
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
RESULTS AND DISCUSSION
The Evolution of the Swimming Pool Enterprises
The 1300L Swimming Pools, formerly known as “trese” started sometimes in 2002
when Mr. Avelino Tiangao built a single fishpond for tilapia production. He constructed
the first pond with his bare hands made a little easier with the used of some tools. His only
purpose then was to carve a simple source of livelihood for himself during his free time.
People who never realized the potential of the area then throw criticisms on him on what
he was doing and called him insane. However, he was never affected with those remarks.
After a few months, several community people followed suit and started building their own
ponds. The local government unit of Itogon, upon seeing of its livelihood potential,
accorded support by way of facilitating the organization of the fisher folk, assisted the
acquisition of fingerlings and facilitated the conduct of fish production.
However, the owners of the fishponds found out that it is difficult for the tilapia to grow in
the area because of the poor quality of water that is coming out from the tunnel of Benguet
Corporation and from the underground water that is primarily supplies the water in the
ponds.
Full of initiative and creative ideas, Tiangao again started building a makeshift pool to
serve as catch basin for warm water where his children and grand children and even some
local people enjoy their early morning and late afternoon dip that truly fascinated him.
Collecting fees was initially out of his mind. However, due to the increasing number of
people going to the pool, he was advised to collect a minimal fee to pay for the maintenance
of the area. He then started collecting a minimal fee of five pesos from each user. Having
sparked an idea, another resident constructed additional pools and huts. This then attracted
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
some tourists. This was only the resort, which came first to fulfill. After sometimes, a
number of resorts came into existence. There are now about 20 well- developed resorts and
some yet to come up because of the increasing number of tourists coming into the area.
The 1300L Swimming Pools are fast becoming known as an alternative resort destination
in Benguet.
Demographic Profile of the Owners/ Operators
Table 1 shows information regarding the demographic characteristics of the respondents
according to age, civil status, gender, address, educational attainment, and household size.
Age range. From among the resort owners and or operators,45% are aged 35-45
years old; followed by a 25% belonging to the age bracket of 57-67 years old; 20% in the
46-56 age bracket. The remaining 10% belong to the younger age bracket of 24-34 years
old.
Civil status. Most 80% of the respondents are married while a significant 15% are
single. One of the respondents is widowed.
Gender. In terms of gender, majority 60% of the respondents are females. This
reveals that the females nowadays are more active in and interested when it comes to
operating a business. Further, gender quality is observed when it comes to the management
of said resorts.
Address. Almost all 95% of the respondents are residing within the study area. Only
one is not a resident of Itogon, but rather residing in the city of Baguio.
Educational attainment. All of the respondents attended formal education with a
significant 30% even earning college degrees.
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
Household size. Majority (65%) of the respondents have a household size of around
4-6 followed by a significant 25% having a household size of 7-9. It can be noted however
that at least a 10% have a largest household size of 10 and above.
Table 1. Demographic profile of owners/ operators
PARTICULARS
FREQUENCY
PERCENTAGE
Age
24-34
2
10
35-45
9
45
46-56
4
20
57-67
5
25
TOTAL
20
100
Civil Status
Single
3
15
Married
16
80
Widowed
1
5
TOTAL
20
100
Gender
Male
8
40
Female
12
60
TOTAL
20
100
Home Address
Itogon
19
95
Baguio City
1
5
TOTAL
20 100
Table 1. Continued…
PARTICULARS
FREQUENCY
PERCENTAGE
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
Educational Attainment
Elementary
2
10
High School
9
45
College Undergraduate
3
15
College Graduate
6
30
TOTAL
20
100
Household Size
4-6
13
65
7-9
5
25
10&above
2
10
TOTAL
20
100
Business Profile
Length of existence. Table 2 shows that the 1300L Swimming Pools/Resorts is still
going in terms of existence with the majority (75%) having existed for only around four
years and below. Only the originator of the pools/resorts existed for around nine years.
Land area of the resort. Table 2 shows that majority (75%) of the resorts occupies
a land area of around 250m- 500m. This reveals that it doesn’t necessarily require a wide
area to develop and operate a resort.
Business hours. Table 2 shows the business hours of the resorts. Majority of the
Swimming Pools/resorts operates only on a daytime basis with (65%) of them opens at
8am and closes at 5pm, the reason is because of their practice of daily changing the waters
of the pools particularly every after 5pm, besides they have no facilities like inns to
accommodate overnight customers. The results also shows at ten percent (10%) of the
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
resorts are operating 24 hours a day because they provide their own inns for the customers
to overnight.
Table 2. Profile of the business
PARTICULARS
FREQUENCY
PERCENTAGE
1-4 years
15
75
5-8 years
4
20
9years
1
5
TOTAL
20
100
Area (sq.m.)
250-500
15
75
501-751
1
5
752-1,002
3
15
1,003-1,253
-
-
1,254 & above
1
5
TOTAL
20
100
Business Hours
7am-5pm
3
15
7am-6pm
2
10
8am-5pm
13
65
24hours
2
10
TOTAL
20
100
Forms of Ownership
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
Table 3 shows that ninety percent (90%) of the resorts or swimming pools in the
area are owned individually (sole proprietorships). Only two (10%) are jointly-owned
(partnerships). This could be explained by the fact that the location or the piece of land
where their swimming pools were put up the personal ownership of the owners which is
their inheritance from their parents.
As to category, majority (70%) of the resorts/ swimming pools are registered with
the local government. The remaining thirty percent (30%) that are not yet registered
represents those that were newly established.
Table 3. Forms of business organization and business category
PARTICULARS
FREQUENCY
PERCENTAGE
Form of Business Organization
Sole Proprietorship
18
90
Partnerships
2
10
TOTAL
20
100
Category of the Business
Registered
14
70
Unregistered
6
30
TOTAL
20
100
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
Objectives in Establishing the Business.
Table 4 reveals the objectives of the respondents or owners in establishing the
business. It is interesting to note that most (90%) wants is to promote tourism in the locality.
This is followed the typical reason for the most business owners in almost all sectors that
is to generate income for the family (85%).
Profile of the Human Resource
Number of permanent workers. Table 5 presents the number of permanent worker,
(85.71%) involve one to three members of the family in the business and (80%) for the
hired workers, while (14.29%) of the permanent workers belong to 4-6 members of the
family and (20%) for the hired workers.
This means that most family members that is lesser can tackle or discuss in
operating the business in their home than many.
Number of contractual worker. Most of the contractual worker had (75%) involved
one to three numbers of workers in the business, (25%) involved four to six workers.
This means that they hire more contractual workers than permanent workers.
Reasons of employing permanent workers. Table 5 shows that most respondents
claimed that their reasons for employing permanent workers is because they have necessary
skills needed in the business, few (35%) employ permanent worker to train co-worker, and
20% reasoned that permanent workers are needed for continues operation. It was noted that
most of the permanent workers were family members of the owners.
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
Table 4. Objectives of owners in establishing the resort
PARTICULARS
FREQUENCY
PERCENTAGE
Generate income
for family
17
85
Create employment
9
45
for myself/family
Create employment for others
6
30
To promote tourism
activities in the area 18
90
To encouraged by
those who first put up
Swimming Pool/resorts
4
20
*multiple response
Table 5.Number of workers by type and by source
PARTICULARS
FAMILY WORKER
HIRED WORKER
Frequency %
Frequency %
A. Permanent Worker
1-3
12
85.71
8
80
4-6
2
14.29
2
20
TOTAL
14
100.00
10
100
B. Contractual Worker
1-3
-
-
15
75
4-6
-
-
5
25
TOTAL
-
-
20
100
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
Reasons of employing contractual workers. Fifty percent employed casual laborer
because of intermittent operation, 45% employed casual laborers due to the seasonality of
customers visiting the place, 40% for helping those who in need like working student and
25% employed casual laborers as a requirement to become a permanent employee. While
they are casual employees, they are observed if they could be promoted to permanent
status.
This shows that the main reason of the owner of resorts in employing casual laborer is due
to the seasonality of the number of customers to come especially during weekends, summer
seasons and as well as holidays, thus this is the time for needing man power to facilitate
the operation.
Table 6. Reasons in the employment of permanent worker
PARTICULARS
FREQUENCY
PERCENTAGE
Permanent Workers
Possess necessary
skills
16
80
For continuous
operation
4
20
Trainers to new workers 7 35
*Multiple response
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
Table 7. Reasons in the employment of contractual worker
PARTICULARS
FREQUENCY
PERCENTAGE
Intermittent
Operation
10
50
Requirements
for the purposes of
employing them
5
25
Working
students
8
40
Seasonality of the
customers to come
45
9
*Multiple response
Manners of paying laborers. Table 8 presents the manner of paying laborers by the
owner of the resort. For the permanent workers who are family members, majority
(57.14%) paid the workers on a monthly basis. An equal number of respondents paid family
members on a weekly basis. For hired workers, 50% of the respondents paid their
employees on a weekly basis while 20% paid their employees on a daily basis and 30% on
a monthly basis.
For the contractual worker, majority (70%) paid laborers on a daily basis, tern
percent (10%) paid on a weekly basis and twenty percent (20%) on a monthly basis.
There were some respondents who do not pay their family workers. These are
immediate family members who held during peak seasons or days when customers are
many.
The finding shows that the business owners at 1300L Swimming pool used different
schemes in paying their workers.
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
Financial Resource of the Business
Initial Capital. Table 9 shows the initial capital of the owner. Fifty percent of the
respondents had an initial capital of Php100, 000.00 and below, while 25% had an initial
capital of Php100, 001-300,000.00, fifteen percent had an initial capital of Php300, 001-
600,000.00, the rest 10% had Php600, 001-900,000.00. This explains that none of the
respondents had started their business with a very large amount of capital. In fact, most of
them started with an initial capital of below Php100, 000. 00. Though the owner started
with a small amount but little by little the condition of their operation is improving.
Table 8. Mode of paying workers
PARTICULARS
FAMILY WORKER
HIRED WORKER
Frequency %
Frequency %
Permanent workers
Daily basis
3
21.43
2
20
Weekly basis
3
21.43
5
50
Monthly basis
8
57.14
3
30
TOTAL
14 100
10
100
Contractual workers
Daily basis
-
-
14
70
Weekly basis
-
-
2
10
Monthly basis
-
-
4
20
TOTAL
-
-
20
100
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
Table 9. Capitalization
PARTICULARS
FREQUENCY
PERCENTAGE
Initial Capitals
100,000 and below
10
5
100,001-300,000
5
25
300,001-600,000
3
15
600,001-900,000
2
10
TOTAL
20
100
Capital Structure
100% owners equity
12
60
75% owners equity
3
15
60% owners equity
4
20
50% owners equity
1
5
TOTAL
20
100
Source of Loan
Family, friends and relatives 6
75.00
Cooperative
2
25.00
Banks
1
12.50
Loans from an individual 1 12.50
Government Institution 2
25.00
*multiple response
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
Table 9. Continued…
PARTICULARS
FREQUENCY
PERCENTAGE
Reasons for the choice of loan source
Low Interest
5
62.50
No stringent collateral
4
50.00
No interest
2
25.00
*multiple response
Capital structure of business. Although not all of the owners of the pools do not
have 100% claim to their firms capitalization, majority (60%) has full claims on to them.
Source of loan. For those who borrowed money that were added to their firms
capitalization, majority (75%) sourced it from their family, friends and relatives. Indicating
that just like typical Filipino-owned enterprises, families and kins, including friends are
playing important role in the capitalization of their businesses.
Reasons for choice of lending institution. The source depends upon the
requirements needed by these different lending institution, majority of them the reasons for
choice of lending institution is because of low interest, no stringent collateral and the has
the reason of having no interest.
Utilization of initial capital. As shown in table 10, the utilization of initial capital
of the entrepreneurs. Majority (65%) of the respondents utilizes 5 to 10% and twenty
percent (20%) of the respondents used 11 to 20% of their initial capital for additional
equipments, for the cottage construction also forty percent utilize 15 to20 % and 41-50%
respectively. In the construction of pools, thirty five percent utilize 51-60% of their initial
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
capital. Half of the respondents (50%) utilized 10-30% of the capital for working capital.
For security purpose some or most of them reserved or deposits on banks.
Table 10. Allocation of funds
PARTICULARS
FREQUENCY
PERCENTAGE
Working Capital
10-30%
10
50
31-60%
6
30
61-90%
1 5
91-120% 3
15
TOTAL 20 100
Purchased of additional equipments
5-10%
13
65
11-20%
4
20
21-30%
2
10
31-40%
- -
41-50%
1
5
TOTAL 20 100
Cottage construction
15-20%
8
40
21-25%
2
10
26-30%
3
15
31-40%
2
10
41-50% 5
25
TOTAL
20
100
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
Table 10. continued…
PARTICULARS
FREQUENCY
PERCENTAGE
Construction of pools
30-40%
4
20
41-50%
3
15
51-60%
7
35
61-70%
3
15
71-80%
3
15
TOTAL
20
100
Reserve Funds
10-20%
7
35
21-30%
4
20
31-40%
-
-
41-50%
1
5
Type of Assistance Received
Table 11 shows the assistance received by the owners/ operators of the resort/
swimming pool, majority seventy-five percent of the business resort have availed
assistance in LGU, Red Cross like seminars and trainings, financial and others, while 25%
did not avail any assistance.
Physical Facilities Available
Table 12 showed the facilities available in the resort. Most of the facilities in every
resort are the adult pools and kiddie pools, hotspring that tap into the natural mineral water,
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
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picnic sheds, comfort rooms, bathrooms. Each place has an average of three swimming
pools each. Hot therapeutic waters are available throughout the year, but cold mountains
spring water is used in the swimming pools during hot months. They offer accommodation
at a reasonable rate. Some of the resorts also provide venues for seminars and conferences
that can accommodate as many as 100 people. The resort offer also overnight cottages,
function hall, water slide and other facilities offered such as TV monitors, karaoke /videoke
that this recreational facility will improve their access of recreational for the customers. It
shows that only few facilities were offered for every resort.
Table 11. Distribution of the respondents according to type of assistance received
PARTICULARS
FREQUENCY
PERCENTAGE
Availed assistance
15
75
Did not avail assistance
5
25
Source of assistance
LGU
12
60
Redcross
9
45
Forms of assistance
Financial
5
25
Seminars and Trainings 12
60
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
Table 12. Facilities available in the resort/swimming Pools
PARTICULAR
FREQUENCY
PERCENTAGE
Pools
Kids
20
100
Adults
20
100
Steam bath
14
70
Function Hall
1
5
Slide
10
50
Videoke/ Karaoke
20
100
TV Monitors
15
75
Business Operation
Table 13 showed the rates at 1300L Swimming Pools. Cottage rates and entrance
fees. Entrance fees are Php20.00 for the kids and Php30.00 for adults. Meanwhile, its
cottages can accommodate big and small groups and rent are Php 200.00 to Php 1000.00
per day depending on the size of cottages that the tourist/ customers will occupy, offer also
overnight cottages rate Php100/head. Some resorts also offered function halls are from
Php500.00 to Php2, 000.00 that can accommodate 100 people depending on the size.
Average Number of Customers Table 14 showed the average number of customers
for 2011. The highest average number of customers were noted for the months of January,
March, April, May and December. On the other hand, the lowest were from June to August.
This could be explained by the fact that the said months is under the rainy season
and where most typhoons occur, thereby discouraging people to go to the swimming
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
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pools/resorts. This shows also that the resorts experience peak and off-peak seasons and
they agree that the number of tourists/travelers increases during summer seasons as well as
holidays.
Manner of Promotion.
As shown in table 15 the resorts are actively being promoted by the LGU through
the Municipal Tourism. The significant manners of promotion adopted by the resort owners
are through the word of mouth (75%) and the use of tarpaulin (60%). Other manners
include the use of flyers brochures and call cards, some also through campaigning to other
places and inviting those people/ seminars.
The result also revealed that some resort owners (10%) are now resorting to the
internet to promote their resorts.
Table 13a. Rates at 1300L Swimming Pools
PARTICULARS
ADULT
KIDDIE
Frequency
% Frequency
%
Entrance fee
15
-
-
1
5
20
-
-
19
95
30
20
100 -
-
TOTAL
20
100 20 100
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
Table 13b. Rates of cottage
PARTICULAR
FREQUENCY
PERCENTAGE
250
3
15
300
13
65
350
8
40
400
4
20
500
3
15
600
3
15
1000
1
5
Table 14. Average monthly number of customers
MONTH
TOTAL
January
13,050
February
4,125
March
5,750
April
11,050
May
5,805
June
960
July
670
August
620
September
1,785
October
2,530
November
5,100
December
10,050
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
Table 15. Forms/ ways in promoting their resorts
PARTICULARS
FREQUENCY
PERCENTAGE
Flyers, brochures,
6
30
call cards etc.
Internet/ website 2
10
Word of mouth 15
75
Campaigning to
3 15
Other places
Others,
Personal invitations 4
20
Tarpaulin 12
60
LGU promotions 20 100
*multiple response
Problems Encountered in Operating the Business Resort.
As to the problems encountered by the resort owners/ operators, it was noted that
the most common ones include undisciplined customers specifically the consumption of
liquors in the resorts which is actually prohibited (75%), seasonality of customers (35%),
lack of facilities/amenities (30%), distance of the road to the pools that discourages
customers(25%). Another noted problem is the competition (15%) posed by the newly
constructed pools near the roads to the earlier constructed pools/ resorts.
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
Table 16. Problems Encountered in Operating the Resort
PARTICULAR
FREQUENCY
PERCENTAGE
Seasonality of the customers
7
35
Decreasing of customers frequenting
the area due to the distance from the
5
25
Near road
Increasing number of the swimming
pools being constructed near the road 3
15
Lack of facilities/ amenities
offered
6
30
Lack of skills in operating the resort
2
10
Crab mentality of the other resort owners 1
5
Undisciplined customers
15
75
*multiple response
Place of Origin of the Customer-Respondents
Table 17 presents the place and origin of the respondents. Among the 140
respondents, majority of them were from the cordillera region comprising Benguet
(47.86%), Baguio City (22.86), and Kalinga (10%). Sixteen (11.42%) of the respondents
were from Region 1 comprising Pangasinan (5%), La Union (3.57%), Ilocos Sur(2.86%),
and, eleven( 7.86%) came from the region 11 comprising Nueva Viscaya.
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
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Table 17. Place of origin of the Customer
PARTICULARS
FREQUENCY
PERCENTAGE
Address
Benguet
67
47.86
Baguio
32
22.86
Kalinga
14
10.00
Nueva Viscaya
11
7.86
Pangasinan
7
5.00
La Union
5
3.57
Ilocos Sur
4
2.86
TOTAL
140
100.00
Demographic Profile of the Customer-Respondents
Age range. The youngest among the 140 respondents was 11 years old while the
oldest was 63 years old. For ages 20-28 were (47.86%) and also for ages 11-19 were
(18.57%).The result shows that the younger people are more adventurous, eager to see new
places and experiences.
Gender. Among the 140 respondents, majority (57.14%) were females, while
(42.86%) of the respondents are males.
Occupation. Table 18 shows that among the 140 respondents (20.00%) were
government employees, (20.71%) for non-government employee. There were (21.43%)
who were self-employed/businessman, (37.86%) were students.
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
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Table 18. Demographic profile of the respondents
PARTICULAR
FREQUENCY
PERCENTAGE
Age
11-19
26
18.57
20-28
67
47.86
29-37
19
13.57
38-46
12
8.57
47-55
10
7.14
56-64
6
4.29
TOTAL
140
100.00
Gender
Male
60
42.86
Female
80
57.14
TOTAL
140
100.00
Occupation
Government Employee
28
20.00
Private Employee
29
20.71
Self Employed/Businessman
30
21.43
Student
53
37.86
TOTAL
140
100.00
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
Level of Satisfaction by Customer
Respondents rank the facilities and service. Ratings used in ranking were as
follows; 5-Excellent; 4-Very Good; 3-Good; 2 -Fair; 1-Poor as shown in table 3.
Table 21 presented the level of satisfaction by customer. The sixteen facilities and
services available in the resort were arranged from highest to lowest rate, tourist or the
customers rated cottages as Very Good 4.39 and rated food services as the lowest 2.27 as
Fair in the resort concern. For the local government unit concern rated as peace and order
as Very Good 4.16 while the lowest is tourism information center 2.65 as Fair.
Source of Information about the Resort
Table 20 shows the sources of information of tourist about the resort. Among the
respondents (99.29%) get information through their friends, peers and friends, others know
from the Internet.
Table 19. Ratings on the hotspring /resort based on the level of satisfaction.
PARTICULARS
MEAN
DESCRIPTIVE EQUIVALENT
Resort Concern
Cottage
4.39
Very good
Quality of water
3.32
Good
Ventilation
3.31
Good
Quality of pool
3.27
Good
Management / staff 3.26
Good
Shower room 3.25
Good
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
Table 19. Continued . . . . .
PARTICULARS
MEAN
DESCRIPTIVE EQUIVALENT
Public Restroom
3.25
Good
Walkways 3.19
Good
Cooking area 3.19
Good
Lighting 3.16
Good
Safety Measures 3.15
Good
Entertainment 3.15
Good
Lifeguards available 3.14
Good
Resort Information
Center
3.09
Good
Communication
Facilities
3.03
Good
Food Services 2.97
Fair
LGU Concern
Peace and Order
4.16
Very good
Local transport 3.05
Good
Road Accessibility 3.00
Good
Tourism Information
Center
2.65
Fair
Legend: 1- Poor; 2 -Fair; 3-Good; 4-Very Good; 5- Excellent
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
Table 20. Sources of information about 1300L Swimming Pool
PARTICULARS
FREQUENCY
PERCENTAGE
Internet
1
0.71
Family, Peers, Friends
139
99.29
TOTAL
140
100
Purposes and Reasons for Going to the Resorts
Table 21 presents the multiple response of customers for the purpose and reasons
for visiting 1300L swimming pool. Majority (65%) of the respondents for relaxation or
(the refreshment of the mind and body after work, especially by engaging in enjoyable
activities and (63.57%) for family recreation, for pleasure and for vacation, twenty percent
for education/research which was answered by the student and for others to meet other
people, to have a self-discovery (or having some information about the place).
Results show that majority the purpose is to travel for relaxation and family
recreation as stated by the Department of Tourism where a resort is a place for relaxation
and recreation.
Motivation of Customers to Travel
Table 22 presents the multiple response of tourist to travel. Majority (53.57%) were
motivated most to travel also to see and appreciate nature; (35.71%) for the hot spring or
babadan being offered by some of the resort, (28.57%) for scenery.
The result shows that the customers were motivated to travel to see and appreciate
nature and for the hotspring that being offered of some of the resort business.
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
Table 21. Purpose and reasons for going to the resorts.
PARTICULARS
FREQUENCY
PERCENTAGE
Family Recreation
89
63.57
Students/ Camping/ Tour
28
20.00
Pilgrims
14
10.00
Seminars and conference
3
2.14
Outreach Program/ Educational Tour
8
5.71
Vacation
12
8.57
Relaxation and Refreshments
91
65.00
Pleasure
44
31.43
Meet other people
4
2.86
Self discovery
10
7.14
*multiple response
Number of Times Respondents Frequented the Resorts
Table 23. The respondent reveals the times they visited the 13OOL Swimming
Pool. Most of the respondents or 42.86% have gone a range of 3-4 times; while 37.14%
had gone a range of 1-2 times and the least number of 20% range of 5-6 times. This implies
that many of the respondents are going to the said resort not once but many times.
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
Table 22. Motivation to visit 1300L Swimming Pools
PARTICULARS
FREQUENCY
PERCENTAGE
Scenery
40
28.57
Appreciation of Nature
75
53.57
Indigenous Food
-
-
Hotspring “babadan”
50
35.71
*multiple response
Table 23. Number of times respondents have frequented the resorts/ swimming pools.
PARTICULARS
FREQUENCY
PERCENTAGE
1-2
52
37.14
3-4
60
42.86
5-6
28
20.00
TOTAL
140
100
Problems Encountered By the Customer in the Resort
Table 24 shows the problems encountered by the tourist in the resort. Most (42.14%) of
the respondents mentioned rough road as the main problem encountered. The lack of
printed information about the resort was also mentioned by (40.71%) respondents. Other
problems worth mentioned no first aid assistant for other resort, slippery and dangerous
mountain trails, lack of security, inconvenient cottages, they also mentioned too hot,
inconvenient transportation, hostility of local people, and not enough parking space.
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
Table 24. Problems encountered by the customer in the resort
PARTICULARS
FREQUENCY
PERCENTAGE
Resort Concerns
Absence of public toilets
3
2.14
Inconvenient cottages
13
9.28
No first aid assistant
26
18.57
Lack of printed information
57
40.71
LGU Concerns
Rough road
59
42.14
Slippery and dangerous mountain trails
33
23.57
Climate: too hot
15
10.71
too cold
5
3.57
Hostility of local people
6
4.29
Lack of security
17
12.14
Inconvenient transportation
4
2.86
Insufficient parking area
12
8.57
*multiple response
Tourist’s Suggestion to Improve the Resort in Itogon, Benguet
Table 25 shows that among the respondents, majority (70.71%) of them suggested that the
road must be concreted, 50 respondents suggested publish more information and maps
about the resort. The other suggestions mentioned were: maintain cleanliness, preserve the
natural attractions, maintain hospitality, and develop friendliness towards customers. Some
also suggested on trainings for the guides on the first aid/ more on first aid assistance,
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
provide/ improve facilities to attract more tourist, additional space for parking, adding more
security around the area to avoid things to be lost, give signs or warning on the water level,
make the bridge stable to secure safety, providing hotel or lodge for customers and they
should monitor the sources of water regularly.
Table 25. Tourist’s suggestion to improve the resort in Itogon, Benguet
PARTICULARS
FREQUENCY
PERCENTAGE
Resort Concern
Public more information materials
about the resort
85
60.72
Maintain hospitality
25
17.86
Preservation of natural tourist attraction
10
7.14
Provide/ build hotels or lodge for customers
30
21.42
Maintain cleanliness
50
35.71
Develop friendliness towards customers
20
14.29
Trainings for the guides on the first aid/
more on first aid assistant
20
14.29
Provide/ improve facilities to attract
more tourist
50
35.71
They should monitor regularly the source
of water
35
25.00
Give signs or warnings of water level
30
21.43
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
Table 25. Continued . . . . .
PARTICULARS
FREQUENCY
PERCENTAGE
LGU Concern
Road concretion
99
70.71
Add more security around the area
to avoid things to be lost
30
21.43
Additional space for parking
35
25.00
Make the bridge stable to secure safety
30
21.43
*multiple response
Benefits Contributed by the Businesses to the Community
With the opening of the resort at Itogon, for the short term benefits, the stakeholders
who benefited from this are the storeowners, restaurants peddlers, transport operators and
drivers. Contributing time and funds to the development of the other resorts as well as
participating in general and technical training. The actual construction and the initial
development of the resort brought much needed income to local families in terms of wages
and payments for construction materials and services and the growth of many businesses
such as restaurant and souvenir shops that have resulted in better employment rate and
income distribution among the residents. The trained tour guides rendered their services
with corresponding fess standardized. In the local level, they tapped the services of all the
jitneys plying the route of the said resort.
For the long term benefit, the business establishments and livelihood activities that
cater to the need of the customers are now eventually increasing in the host areas. The
involvement of the community is primarily the priority of the event, the tourist/customers
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
has encouraged the community to protect and preserve their environment and culture,
develop and improve their communication skills, develop and improve the basic tourist
support facilities in the barangay and enhance their livelihood opportunities.
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
SUMMARY, CONCLUSIONS AND RECOMMENDATIONS
Summary
The study was conducted in Itogon, Benguet to determine how the 13OOL
Swimming Pools came into existence, to determine the profile of the business resort, to
identify the present facilities available in the resort, the seasonal demand for tourist
visitation, and to identify the customers the reasons and their motives for visiting the said
place.
There were seven customers from each resort who were randomly choosen a total
of 140 respondents and 20 respondents who are the owner/ operators of 1300L Swimming
Pool. The research/ study was conducted from November to February 2012. A structured
survey questionnaire was used to gather information and follow-up interview was done to
validate their responses. For the customers, a survey questionnaire was also made to collect
data and information for every resort enterprises. The data was consolidated, tabulated and
analyzed through frequency counts, percentage, average and ranking.
Finding shows that most of the owners/ operators of the resorts belong to the age
range of 35-45 followed by 46-67 years old. Most of them are female and married. With
regards to their educational attainment, most of them attended a formal education and some
of them earned a degree in college, and a household size of 4-6 person.
The resort/swimming pools are still young in existence within four years. This
implies that most of the operators/owners had just started or newly established their
business and they operate only on a daytime basis (8-5pm). Majority of the resort owners
are individually owned (sole proprietorship).
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
The main objectives of respondents in establishing the resort business is that most of them
want to promote tourism in the locality and the typical reason is to generate income for the
family.
One to three members of the family are usually involved in managing the business and
some members are not being paid. In addition, every member involved performs function
like managing, cleaning and others. The number of permanent workers average about 6
persons, for the employment of casual laborers fell under each average. It was noted that
most of the permanent workers were family members of the family. Permanent workers
are employed for having their own skills and serve to train people and are given wages on
a weekly basis and monthly basis. Further they hire contractual worker if they have enough
customers to come especially during weekends, summer seasons and as well as holidays
and they are usually paid on the monthly basis and on a daily basis.
The structure of capital is mostly 100 percent owner’s equity. Most of them have started
from small capital but after few year of operation, the capital of operation has increased.
For those who borrowed money that were added to their firms capitalization they source
out from their family, friends and relatives. Majority of them utilizes their funds in working
capital followed by utilizing as deposits on banks, acquiring fixed assets, building pools
and cottages. Some of them were given assistance from Government agencies like LGU,
Red Cross and others.
Common facilities available are the pools and steam baths, some offered function
hall, water slide and overnight cottages, videokes/ karaoke. Cottage rates and entrance fees
are Php20.00 for the kids and Php30.00 for adults. Some also have function halls that can
accommodate 100 people.
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
The average numbers of customers were noted for the months of January, March, April,
May and December. The resort also actively being promoted by the LGU through the
Municipal Tourism. Almost all of the operators of resorts encounter constraints problem in
operating the business. Most of them responded undisciplined customers (specifically the
consumption of liquors in the resorts which is actually prohibited) and the seasonality of
the customers to come.
For the tourist/ customers, majority were from the Cordillera Region comprising
Baguio, Benguet and some parts of Kalinga. Most are females and they are student, some
are Government employee, had jobs or self employed.
The respondents rated cottages and peace and order as Very good.
The reasons and purposes for coming to the said resort is for relaxation or rest and
family recreation, others for student activities, camping and tour. They are motivated to
travel for the appreciation of nature and the hotspring being offered and most of the
customer respondents visited the place not once but many times.
The rough road going to resort was the most common problem by the respondents
and the lack of printed information about the resort.
Conclusions
Based on the findings, of the study, the following were drawn:
1. For the customers, younger people are more prone to travel than older ones;
2. Majority of the owners/and or operators is within middle age, have undergone
formal education, married and females. This implies that they are the ones who
are interested in operating the business;
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
3. The business is still going in terms of existence for only 4years and below. The
result shows that the business is just started and newly established. And they
operates only on a daytime basis (8-5pm) because of the practice of daily
changing water particularly every after 5pm;
4. The seasonal demand for the tourist/customers to visit swimming pool were
noted for the months of January, March, April, May, and December; and,
5. Majority of the customer respondents, motivate to travel to see and appreciate
nature and the reason is for relaxation or rest and family recreation.
Recommendations
Based on the findings of the study, the following recommendations were made:
1. Improvement of facilities and services that were rated Fair (Food services
and Tourism Information Center) should be made in order to meet the
standards of the tourists;
2. More information materials must be provided for the tourists who can come
in the form of brochures or leaflets;
3. Concreting of the roads going to resort;
4. The operators should voluntarily attend those seminars that government
agencies are implementing;
5. Progressive skills or training seminars on operating the resort must be
intensified to enhance further development of the resort;
6. Provide more facilities/amenities in the resort; and,
7. The Local Government Unit should designate police visibility in the 1300L
swimming pool.
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
LITERATURE CITED
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http://www.tourism.gov.ph/pages/2011100628philippinetourismsustaininggrowth
mm
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http://www.baguio-city.net/itogon-hotspring.
CHEAN, S.M.2003. Assessment of the Facilities at Darasa Resort. Thesis Published.
Retrieved July 28, 2010 from http://www.bukisa.com/articles/36745-10html.
CHURCH, E.B.2009. Main Reasons Why you Need to go to Hotsprings, Aruba Resorts.
Anvil Publishing, Aruba Resorts Philippines. Pp. 6-8.
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Philippines. P. 3.
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Hospitality and Tourism Educator. Vol. 3, Pp. 9-14.
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Volume.1, Pp. 30-31.
CRUZ, C.M. 2008. Philippine Resorts and Beaches. Retrieved August 13,2011 from
http:// www.rau.edu/read/-1-1.html.
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for Tourists. Pp12-15.
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http//www.hotsprings-sd-com/indes.php?option=com.
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province,
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http/www.conference.phuket.psu.ac.th/PSU-open week.
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LIBOSADA, C.M.Jr., 2003. Domestic Tourism. Anvil Publishing, Inc. Pasig City
Philippines. Pp. 3-5.
MAGWILANG, F.M. 2001. The Contribution of Tourism to the Economy of Sagada
Mountain Province. BS Thesis. Benguet State University, La Trinidad, Benguet. Pp. 2-4.
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Inquirer. Retrieved November 17, 2010 from http://showbizandstyle.inquirer.net/
sim/sim/view/20081012-165982.
MASON, A.P. 1999. Ten Unique Natural Spring in the Word. Retrieved July 3, 2011 from
http://www.poolstorun.com/forum/index.php?showtopic=26278.
MATHEISON, D. 2001. Definition Of Tourism. Retrieved September 16, 2011 from
http/www.school.wikipedia.avg/wp/tourism.htm.
NATO, A. 2008. Hot Spring Resort. Retrieved August 22, 2009 from
http://www.nordis.net/blogp=3452.
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http://www.2.nau/read/-1-1/html.
SERGIO, J.A. 2009. A new Breed of Tourism through Interview Vol.21 No. 2 P. 7.
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Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
WAKIT, BERDELIZA B. OCTOBER 2012. Documentation of 1300L Swimming
Pool Enterprises at Poblacion, Itogon, Benguet. Benguet State University, La Trinidad,
Benguet.
Adviser: Andrew K. Del-ong, Bsc.
ABSTRACT
This study was conducted to determine how the 1300L Swimming Pools in
Poblacion, Itogon, Benguet came into existence, the profile of the resort business and the
present facilities available; and to determine the seasonal demands for the tourist, from
where the customers are coming, and the reasons and their motives for visiting the said
place.
A total of 20 respondents who are owners/operators of the 1300L Swimming Pool
and seven customers from each resort were randomly chosen. A structured survey
questionnaire was used and a follow-up interview was done to validate their responses. For
the customers, a survey questionnaire was also made to collect data and information for
every resort enterprise. The data were consolidated, tabulated and analyzed through
frequency counts, percentages, average and ranking.
Findings showed that almost all of the resort owners are individually owned (sole
proprietorship). The resort/swimming pools are still young in existence within four years.
The respondents had an initial capital of less than Php100, 000.00 and most of them provide
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
their own capital. For those who borrowed money that were added to their firms
capitalization which they source out from their family, friends and relatives.
The main objective of the respondents in establishing the resort business is that
most of them want to promote tourism in the locality and the typical reason of business
owners in almost all sectors that is to generate income for the family. Common facilities
available in every resort are the pools and steam baths, others also offered Function Hall,
Videoke/karaoke and the TV monitors. The seasonal demands for the customers to visit
were noted from the months of January, March, April, May, and December.
Of the one hundred forty surveyed customers, majority were from the Cordillera
region comprising Baguio, Benguet and some other parts of Kalinga. The reasons and
purposes for coming to the said resort is for relaxation or rest and family recreation, others
for student activities, camping and tour. They are motivated to travel for the appreciation
of nature and the hotspring being offered. As to the tourists’ ratings of facilities and
services, cottages and peace and order were given a very good rate. The most common
problem encountered by the customers was the rough road going to the resort.
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
RESULTS AND DISCUSSION
The Evolution of the Swimming Pool Enterprises
The 1300L Swimming Pools, formerly known as “trese” started sometimes in 2002
when Mr. Avelino Tiangao built a single fishpond for tilapia production. He constructed
the first pond with his bare hands made a little easier with the used of some tools. His only
purpose then was to carve a simple source of livelihood for himself during his free time.
People who never realized the potential of the area then throw criticisms on him on what
he was doing and called him insane. However, he was never affected with those remarks.
After a few months, several community people followed suit and started building their own
ponds. The local government unit of Itogon, upon seeing of its livelihood potential,
accorded support by way of facilitating the organization of the fisher folk, assisted the
acquisition of fingerlings and facilitated the conduct of fish production.
However, the owners of the fishponds found out that it is difficult for the tilapia to grow in
the area because of the poor quality of water that is coming out from the tunnel of Benguet
Corporation and from the underground water that is primarily supplies the water in the
ponds.
Full of initiative and creative ideas, Tiangao again started building a makeshift pool to
serve as catch basin for warm water where his children and grand children and even some
local people enjoy their early morning and late afternoon dip that truly fascinated him.
Collecting fees was initially out of his mind. However, due to the increasing number of
people going to the pool, he was advised to collect a minimal fee to pay for the maintenance
of the area. He then started collecting a minimal fee of five pesos from each user. Having
sparked an idea, another resident constructed additional pools and huts. This then attracted
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
some tourists. This was only the resort, which came first to fulfill. After sometimes, a
number of resorts came into existence. There are now about 20 well- developed resorts and
some yet to come up because of the increasing number of tourists coming into the area.
The 1300L Swimming Pools are fast becoming known as an alternative resort destination
in Benguet.
Demographic Profile of the Owners/ Operators
Table 1 shows information regarding the demographic characteristics of the respondents
according to age, civil status, gender, address, educational attainment, and household size.
Age range. From among the resort owners and or operators,45% are aged 35-45
years old; followed by a 25% belonging to the age bracket of 57-67 years old; 20% in the
46-56 age bracket. The remaining 10% belong to the younger age bracket of 24-34 years
old.
Civil status. Most 80% of the respondents are married while a significant 15% are
single. One of the respondents is widowed.
Gender. In terms of gender, majority 60% of the respondents are females. This
reveals that the females nowadays are more active in and interested when it comes to
operating a business. Further, gender quality is observed when it comes to the management
of said resorts.
Address. Almost all 95% of the respondents are residing within the study area. Only
one is not a resident of Itogon, but rather residing in the city of Baguio.
Educational attainment. All of the respondents attended formal education with a
significant 30% even earning college degrees.
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
Household size. Majority (65%) of the respondents have a household size of around
4-6 followed by a significant 25% having a household size of 7-9. It can be noted however
that at least a 10% have a largest household size of 10 and above.
Table 1. Demographic profile of owners/ operators
PARTICULARS
FREQUENCY
PERCENTAGE
Age
24-34
2
10
35-45
9
45
46-56
4
20
57-67
5
25
TOTAL
20
100
Civil Status
Single
3
15
Married
16
80
Widowed
1
5
TOTAL
20
100
Gender
Male
8
40
Female
12
60
TOTAL
20
100
Home Address
Itogon
19
95
Baguio City
1
5
TOTAL
20 100
Table 1. Continued…
PARTICULARS
FREQUENCY
PERCENTAGE
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WAKIT, BERDELIZA B. OCTOBER 2012
Educational Attainment
Elementary
2
10
High School
9
45
College Undergraduate
3
15
College Graduate
6
30
TOTAL
20
100
Household Size
4-6
13
65
7-9
5
25
10&above
2
10
TOTAL
20
100
Business Profile
Length of existence. Table 2 shows that the 1300L Swimming Pools/Resorts is still
going in terms of existence with the majority (75%) having existed for only around four
years and below. Only the originator of the pools/resorts existed for around nine years.
Land area of the resort. Table 2 shows that majority (75%) of the resorts occupies
a land area of around 250m- 500m. This reveals that it doesn’t necessarily require a wide
area to develop and operate a resort.
Business hours. Table 2 shows the business hours of the resorts. Majority of the
Swimming Pools/resorts operates only on a daytime basis with (65%) of them opens at
8am and closes at 5pm, the reason is because of their practice of daily changing the waters
of the pools particularly every after 5pm, besides they have no facilities like inns to
accommodate overnight customers. The results also shows at ten percent (10%) of the
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
resorts are operating 24 hours a day because they provide their own inns for the customers
to overnight.
Table 2. Profile of the business
PARTICULARS
FREQUENCY
PERCENTAGE
1-4 years
15
75
5-8 years
4
20
9years
1
5
TOTAL
20
100
Area (sq.m.)
250-500
15
75
501-751
1
5
752-1,002
3
15
1,003-1,253
-
-
1,254 & above
1
5
TOTAL
20
100
Business Hours
7am-5pm
3
15
7am-6pm
2
10
8am-5pm
13
65
24hours
2
10
TOTAL
20
100
Forms of Ownership
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
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Table 3 shows that ninety percent (90%) of the resorts or swimming pools in the
area are owned individually (sole proprietorships). Only two (10%) are jointly-owned
(partnerships). This could be explained by the fact that the location or the piece of land
where their swimming pools were put up the personal ownership of the owners which is
their inheritance from their parents.
As to category, majority (70%) of the resorts/ swimming pools are registered with
the local government. The remaining thirty percent (30%) that are not yet registered
represents those that were newly established.
Table 3. Forms of business organization and business category
PARTICULARS
FREQUENCY
PERCENTAGE
Form of Business Organization
Sole Proprietorship
18
90
Partnerships
2
10
TOTAL
20
100
Category of the Business
Registered
14
70
Unregistered
6
30
TOTAL
20
100
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
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Objectives in Establishing the Business.
Table 4 reveals the objectives of the respondents or owners in establishing the
business. It is interesting to note that most (90%) wants is to promote tourism in the locality.
This is followed the typical reason for the most business owners in almost all sectors that
is to generate income for the family (85%).
Profile of the Human Resource
Number of permanent workers. Table 5 presents the number of permanent worker,
(85.71%) involve one to three members of the family in the business and (80%) for the
hired workers, while (14.29%) of the permanent workers belong to 4-6 members of the
family and (20%) for the hired workers.
This means that most family members that is lesser can tackle or discuss in
operating the business in their home than many.
Number of contractual worker. Most of the contractual worker had (75%) involved
one to three numbers of workers in the business, (25%) involved four to six workers.
This means that they hire more contractual workers than permanent workers.
Reasons of employing permanent workers. Table 5 shows that most respondents
claimed that their reasons for employing permanent workers is because they have necessary
skills needed in the business, few (35%) employ permanent worker to train co-worker, and
20% reasoned that permanent workers are needed for continues operation. It was noted that
most of the permanent workers were family members of the owners.
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
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Table 4. Objectives of owners in establishing the resort
PARTICULARS
FREQUENCY
PERCENTAGE
Generate income
for family
17
85
Create employment
9
45
for myself/family
Create employment for others
6
30
To promote tourism
activities in the area 18
90
To encouraged by
those who first put up
Swimming Pool/resorts
4
20
*multiple response
Table 5.Number of workers by type and by source
PARTICULARS
FAMILY WORKER
HIRED WORKER
Frequency %
Frequency %
A. Permanent Worker
1-3
12
85.71
8
80
4-6
2
14.29
2
20
TOTAL
14
100.00
10
100
B. Contractual Worker
1-3
-
-
15
75
4-6
-
-
5
25
TOTAL
-
-
20
100
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
Reasons of employing contractual workers. Fifty percent employed casual laborer
because of intermittent operation, 45% employed casual laborers due to the seasonality of
customers visiting the place, 40% for helping those who in need like working student and
25% employed casual laborers as a requirement to become a permanent employee. While
they are casual employees, they are observed if they could be promoted to permanent
status.
This shows that the main reason of the owner of resorts in employing casual laborer is due
to the seasonality of the number of customers to come especially during weekends, summer
seasons and as well as holidays, thus this is the time for needing man power to facilitate
the operation.
Table 6. Reasons in the employment of permanent worker
PARTICULARS
FREQUENCY
PERCENTAGE
Permanent Workers
Possess necessary
skills
16
80
For continuous
operation
4
20
Trainers to new workers 7 35
*Multiple response
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
Table 7. Reasons in the employment of contractual worker
PARTICULARS
FREQUENCY
PERCENTAGE
Intermittent
Operation
10
50
Requirements
for the purposes of
employing them
5
25
Working
students
8
40
Seasonality of the
customers to come
45
9
*Multiple response
Manners of paying laborers. Table 8 presents the manner of paying laborers by the
owner of the resort. For the permanent workers who are family members, majority
(57.14%) paid the workers on a monthly basis. An equal number of respondents paid family
members on a weekly basis. For hired workers, 50% of the respondents paid their
employees on a weekly basis while 20% paid their employees on a daily basis and 30% on
a monthly basis.
For the contractual worker, majority (70%) paid laborers on a daily basis, tern
percent (10%) paid on a weekly basis and twenty percent (20%) on a monthly basis.
There were some respondents who do not pay their family workers. These are
immediate family members who held during peak seasons or days when customers are
many.
The finding shows that the business owners at 1300L Swimming pool used different
schemes in paying their workers.
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
Financial Resource of the Business
Initial Capital. Table 9 shows the initial capital of the owner. Fifty percent of the
respondents had an initial capital of Php100, 000.00 and below, while 25% had an initial
capital of Php100, 001-300,000.00, fifteen percent had an initial capital of Php300, 001-
600,000.00, the rest 10% had Php600, 001-900,000.00. This explains that none of the
respondents had started their business with a very large amount of capital. In fact, most of
them started with an initial capital of below Php100, 000. 00. Though the owner started
with a small amount but little by little the condition of their operation is improving.
Table 8. Mode of paying workers
PARTICULARS
FAMILY WORKER
HIRED WORKER
Frequency %
Frequency %
Permanent workers
Daily basis
3
21.43
2
20
Weekly basis
3
21.43
5
50
Monthly basis
8
57.14
3
30
TOTAL
14 100
10
100
Contractual workers
Daily basis
-
-
14
70
Weekly basis
-
-
2
10
Monthly basis
-
-
4
20
TOTAL
-
-
20
100
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
Table 9. Capitalization
PARTICULARS
FREQUENCY
PERCENTAGE
Initial Capitals
100,000 and below
10
5
100,001-300,000
5
25
300,001-600,000
3
15
600,001-900,000
2
10
TOTAL
20
100
Capital Structure
100% owners equity
12
60
75% owners equity
3
15
60% owners equity
4
20
50% owners equity
1
5
TOTAL
20
100
Source of Loan
Family, friends and relatives 6
75.00
Cooperative
2
25.00
Banks
1
12.50
Loans from an individual 1 12.50
Government Institution 2
25.00
*multiple response
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
Table 9. Continued…
PARTICULARS
FREQUENCY
PERCENTAGE
Reasons for the choice of loan source
Low Interest
5
62.50
No stringent collateral
4
50.00
No interest
2
25.00
*multiple response
Capital structure of business. Although not all of the owners of the pools do not
have 100% claim to their firms capitalization, majority (60%) has full claims on to them.
Source of loan. For those who borrowed money that were added to their firms
capitalization, majority (75%) sourced it from their family, friends and relatives. Indicating
that just like typical Filipino-owned enterprises, families and kins, including friends are
playing important role in the capitalization of their businesses.
Reasons for choice of lending institution. The source depends upon the
requirements needed by these different lending institution, majority of them the reasons for
choice of lending institution is because of low interest, no stringent collateral and the has
the reason of having no interest.
Utilization of initial capital. As shown in table 10, the utilization of initial capital
of the entrepreneurs. Majority (65%) of the respondents utilizes 5 to 10% and twenty
percent (20%) of the respondents used 11 to 20% of their initial capital for additional
equipments, for the cottage construction also forty percent utilize 15 to20 % and 41-50%
respectively. In the construction of pools, thirty five percent utilize 51-60% of their initial
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
capital. Half of the respondents (50%) utilized 10-30% of the capital for working capital.
For security purpose some or most of them reserved or deposits on banks.
Table 10. Allocation of funds
PARTICULARS
FREQUENCY
PERCENTAGE
Working Capital
10-30%
10
50
31-60%
6
30
61-90%
1 5
91-120% 3
15
TOTAL 20 100
Purchased of additional equipments
5-10%
13
65
11-20%
4
20
21-30%
2
10
31-40%
- -
41-50%
1
5
TOTAL 20 100
Cottage construction
15-20%
8
40
21-25%
2
10
26-30%
3
15
31-40%
2
10
41-50% 5
25
TOTAL
20
100
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
Table 10. continued…
PARTICULARS
FREQUENCY
PERCENTAGE
Construction of pools
30-40%
4
20
41-50%
3
15
51-60%
7
35
61-70%
3
15
71-80%
3
15
TOTAL
20
100
Reserve Funds
10-20%
7
35
21-30%
4
20
31-40%
-
-
41-50%
1
5
Type of Assistance Received
Table 11 shows the assistance received by the owners/ operators of the resort/
swimming pool, majority seventy-five percent of the business resort have availed
assistance in LGU, Red Cross like seminars and trainings, financial and others, while 25%
did not avail any assistance.
Physical Facilities Available
Table 12 showed the facilities available in the resort. Most of the facilities in every
resort are the adult pools and kiddie pools, hotspring that tap into the natural mineral water,
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
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picnic sheds, comfort rooms, bathrooms. Each place has an average of three swimming
pools each. Hot therapeutic waters are available throughout the year, but cold mountains
spring water is used in the swimming pools during hot months. They offer accommodation
at a reasonable rate. Some of the resorts also provide venues for seminars and conferences
that can accommodate as many as 100 people. The resort offer also overnight cottages,
function hall, water slide and other facilities offered such as TV monitors, karaoke /videoke
that this recreational facility will improve their access of recreational for the customers. It
shows that only few facilities were offered for every resort.
Table 11. Distribution of the respondents according to type of assistance received
PARTICULARS
FREQUENCY
PERCENTAGE
Availed assistance
15
75
Did not avail assistance
5
25
Source of assistance
LGU
12
60
Redcross
9
45
Forms of assistance
Financial
5
25
Seminars and Trainings 12
60
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
Table 12. Facilities available in the resort/swimming Pools
PARTICULAR
FREQUENCY
PERCENTAGE
Pools
Kids
20
100
Adults
20
100
Steam bath
14
70
Function Hall
1
5
Slide
10
50
Videoke/ Karaoke
20
100
TV Monitors
15
75
Business Operation
Table 13 showed the rates at 1300L Swimming Pools. Cottage rates and entrance
fees. Entrance fees are Php20.00 for the kids and Php30.00 for adults. Meanwhile, its
cottages can accommodate big and small groups and rent are Php 200.00 to Php 1000.00
per day depending on the size of cottages that the tourist/ customers will occupy, offer also
overnight cottages rate Php100/head. Some resorts also offered function halls are from
Php500.00 to Php2, 000.00 that can accommodate 100 people depending on the size.
Average Number of Customers Table 14 showed the average number of customers
for 2011. The highest average number of customers were noted for the months of January,
March, April, May and December. On the other hand, the lowest were from June to August.
This could be explained by the fact that the said months is under the rainy season
and where most typhoons occur, thereby discouraging people to go to the swimming
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
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pools/resorts. This shows also that the resorts experience peak and off-peak seasons and
they agree that the number of tourists/travelers increases during summer seasons as well as
holidays.
Manner of Promotion.
As shown in table 15 the resorts are actively being promoted by the LGU through
the Municipal Tourism. The significant manners of promotion adopted by the resort owners
are through the word of mouth (75%) and the use of tarpaulin (60%). Other manners
include the use of flyers brochures and call cards, some also through campaigning to other
places and inviting those people/ seminars.
The result also revealed that some resort owners (10%) are now resorting to the
internet to promote their resorts.
Table 13a. Rates at 1300L Swimming Pools
PARTICULARS
ADULT
KIDDIE
Frequency
% Frequency
%
Entrance fee
15
-
-
1
5
20
-
-
19
95
30
20
100 -
-
TOTAL
20
100 20 100
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
Table 13b. Rates of cottage
PARTICULAR
FREQUENCY
PERCENTAGE
250
3
15
300
13
65
350
8
40
400
4
20
500
3
15
600
3
15
1000
1
5
Table 14. Average monthly number of customers
MONTH
TOTAL
January
13,050
February
4,125
March
5,750
April
11,050
May
5,805
June
960
July
670
August
620
September
1,785
October
2,530
November
5,100
December
10,050
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
Table 15. Forms/ ways in promoting their resorts
PARTICULARS
FREQUENCY
PERCENTAGE
Flyers, brochures,
6
30
call cards etc.
Internet/ website 2
10
Word of mouth 15
75
Campaigning to
3 15
Other places
Others,
Personal invitations 4
20
Tarpaulin 12
60
LGU promotions 20 100
*multiple response
Problems Encountered in Operating the Business Resort.
As to the problems encountered by the resort owners/ operators, it was noted that
the most common ones include undisciplined customers specifically the consumption of
liquors in the resorts which is actually prohibited (75%), seasonality of customers (35%),
lack of facilities/amenities (30%), distance of the road to the pools that discourages
customers(25%). Another noted problem is the competition (15%) posed by the newly
constructed pools near the roads to the earlier constructed pools/ resorts.
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
Table 16. Problems Encountered in Operating the Resort
PARTICULAR
FREQUENCY
PERCENTAGE
Seasonality of the customers
7
35
Decreasing of customers frequenting
the area due to the distance from the
5
25
Near road
Increasing number of the swimming
pools being constructed near the road 3
15
Lack of facilities/ amenities
offered
6
30
Lack of skills in operating the resort
2
10
Crab mentality of the other resort owners 1
5
Undisciplined customers
15
75
*multiple response
Place of Origin of the Customer-Respondents
Table 17 presents the place and origin of the respondents. Among the 140
respondents, majority of them were from the cordillera region comprising Benguet
(47.86%), Baguio City (22.86), and Kalinga (10%). Sixteen (11.42%) of the respondents
were from Region 1 comprising Pangasinan (5%), La Union (3.57%), Ilocos Sur(2.86%),
and, eleven( 7.86%) came from the region 11 comprising Nueva Viscaya.
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
Table 17. Place of origin of the Customer
PARTICULARS
FREQUENCY
PERCENTAGE
Address
Benguet
67
47.86
Baguio
32
22.86
Kalinga
14
10.00
Nueva Viscaya
11
7.86
Pangasinan
7
5.00
La Union
5
3.57
Ilocos Sur
4
2.86
TOTAL
140
100.00
Demographic Profile of the Customer-Respondents
Age range. The youngest among the 140 respondents was 11 years old while the
oldest was 63 years old. For ages 20-28 were (47.86%) and also for ages 11-19 were
(18.57%).The result shows that the younger people are more adventurous, eager to see new
places and experiences.
Gender. Among the 140 respondents, majority (57.14%) were females, while
(42.86%) of the respondents are males.
Occupation. Table 18 shows that among the 140 respondents (20.00%) were
government employees, (20.71%) for non-government employee. There were (21.43%)
who were self-employed/businessman, (37.86%) were students.
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
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Table 18. Demographic profile of the respondents
PARTICULAR
FREQUENCY
PERCENTAGE
Age
11-19
26
18.57
20-28
67
47.86
29-37
19
13.57
38-46
12
8.57
47-55
10
7.14
56-64
6
4.29
TOTAL
140
100.00
Gender
Male
60
42.86
Female
80
57.14
TOTAL
140
100.00
Occupation
Government Employee
28
20.00
Private Employee
29
20.71
Self Employed/Businessman
30
21.43
Student
53
37.86
TOTAL
140
100.00
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
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Level of Satisfaction by Customer
Respondents rank the facilities and service. Ratings used in ranking were as
follows; 5-Excellent; 4-Very Good; 3-Good; 2 -Fair; 1-Poor as shown in table 3.
Table 21 presented the level of satisfaction by customer. The sixteen facilities and
services available in the resort were arranged from highest to lowest rate, tourist or the
customers rated cottages as Very Good 4.39 and rated food services as the lowest 2.27 as
Fair in the resort concern. For the local government unit concern rated as peace and order
as Very Good 4.16 while the lowest is tourism information center 2.65 as Fair.
Source of Information about the Resort
Table 20 shows the sources of information of tourist about the resort. Among the
respondents (99.29%) get information through their friends, peers and friends, others know
from the Internet.
Table 19. Ratings on the hotspring /resort based on the level of satisfaction.
PARTICULARS
MEAN
DESCRIPTIVE EQUIVALENT
Resort Concern
Cottage
4.39
Very good
Quality of water
3.32
Good
Ventilation
3.31
Good
Quality of pool
3.27
Good
Management / staff 3.26
Good
Shower room 3.25
Good
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
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Table 19. Continued . . . . .
PARTICULARS
MEAN
DESCRIPTIVE EQUIVALENT
Public Restroom
3.25
Good
Walkways 3.19
Good
Cooking area 3.19
Good
Lighting 3.16
Good
Safety Measures 3.15
Good
Entertainment 3.15
Good
Lifeguards available 3.14
Good
Resort Information
Center
3.09
Good
Communication
Facilities
3.03
Good
Food Services 2.97
Fair
LGU Concern
Peace and Order
4.16
Very good
Local transport 3.05
Good
Road Accessibility 3.00
Good
Tourism Information
Center
2.65
Fair
Legend: 1- Poor; 2 -Fair; 3-Good; 4-Very Good; 5- Excellent
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
Table 20. Sources of information about 1300L Swimming Pool
PARTICULARS
FREQUENCY
PERCENTAGE
Internet
1
0.71
Family, Peers, Friends
139
99.29
TOTAL
140
100
Purposes and Reasons for Going to the Resorts
Table 21 presents the multiple response of customers for the purpose and reasons
for visiting 1300L swimming pool. Majority (65%) of the respondents for relaxation or
(the refreshment of the mind and body after work, especially by engaging in enjoyable
activities and (63.57%) for family recreation, for pleasure and for vacation, twenty percent
for education/research which was answered by the student and for others to meet other
people, to have a self-discovery (or having some information about the place).
Results show that majority the purpose is to travel for relaxation and family
recreation as stated by the Department of Tourism where a resort is a place for relaxation
and recreation.
Motivation of Customers to Travel
Table 22 presents the multiple response of tourist to travel. Majority (53.57%) were
motivated most to travel also to see and appreciate nature; (35.71%) for the hot spring or
babadan being offered by some of the resort, (28.57%) for scenery.
The result shows that the customers were motivated to travel to see and appreciate
nature and for the hotspring that being offered of some of the resort business.
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
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Table 21. Purpose and reasons for going to the resorts.
PARTICULARS
FREQUENCY
PERCENTAGE
Family Recreation
89
63.57
Students/ Camping/ Tour
28
20.00
Pilgrims
14
10.00
Seminars and conference
3
2.14
Outreach Program/ Educational Tour
8
5.71
Vacation
12
8.57
Relaxation and Refreshments
91
65.00
Pleasure
44
31.43
Meet other people
4
2.86
Self discovery
10
7.14
*multiple response
Number of Times Respondents Frequented the Resorts
Table 23. The respondent reveals the times they visited the 13OOL Swimming
Pool. Most of the respondents or 42.86% have gone a range of 3-4 times; while 37.14%
had gone a range of 1-2 times and the least number of 20% range of 5-6 times. This implies
that many of the respondents are going to the said resort not once but many times.
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
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Table 22. Motivation to visit 1300L Swimming Pools
PARTICULARS
FREQUENCY
PERCENTAGE
Scenery
40
28.57
Appreciation of Nature
75
53.57
Indigenous Food
-
-
Hotspring “babadan”
50
35.71
*multiple response
Table 23. Number of times respondents have frequented the resorts/ swimming pools.
PARTICULARS
FREQUENCY
PERCENTAGE
1-2
52
37.14
3-4
60
42.86
5-6
28
20.00
TOTAL
140
100
Problems Encountered By the Customer in the Resort
Table 24 shows the problems encountered by the tourist in the resort. Most (42.14%) of
the respondents mentioned rough road as the main problem encountered. The lack of
printed information about the resort was also mentioned by (40.71%) respondents. Other
problems worth mentioned no first aid assistant for other resort, slippery and dangerous
mountain trails, lack of security, inconvenient cottages, they also mentioned too hot,
inconvenient transportation, hostility of local people, and not enough parking space.
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
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Table 24. Problems encountered by the customer in the resort
PARTICULARS
FREQUENCY
PERCENTAGE
Resort Concerns
Absence of public toilets
3
2.14
Inconvenient cottages
13
9.28
No first aid assistant
26
18.57
Lack of printed information
57
40.71
LGU Concerns
Rough road
59
42.14
Slippery and dangerous mountain trails
33
23.57
Climate: too hot
15
10.71
too cold
5
3.57
Hostility of local people
6
4.29
Lack of security
17
12.14
Inconvenient transportation
4
2.86
Insufficient parking area
12
8.57
*multiple response
Tourist’s Suggestion to Improve the Resort in Itogon, Benguet
Table 25 shows that among the respondents, majority (70.71%) of them suggested that the
road must be concreted, 50 respondents suggested publish more information and maps
about the resort. The other suggestions mentioned were: maintain cleanliness, preserve the
natural attractions, maintain hospitality, and develop friendliness towards customers. Some
also suggested on trainings for the guides on the first aid/ more on first aid assistance,
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
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provide/ improve facilities to attract more tourist, additional space for parking, adding more
security around the area to avoid things to be lost, give signs or warning on the water level,
make the bridge stable to secure safety, providing hotel or lodge for customers and they
should monitor the sources of water regularly.
Table 25. Tourist’s suggestion to improve the resort in Itogon, Benguet
PARTICULARS
FREQUENCY
PERCENTAGE
Resort Concern
Public more information materials
about the resort
85
60.72
Maintain hospitality
25
17.86
Preservation of natural tourist attraction
10
7.14
Provide/ build hotels or lodge for customers
30
21.42
Maintain cleanliness
50
35.71
Develop friendliness towards customers
20
14.29
Trainings for the guides on the first aid/
more on first aid assistant
20
14.29
Provide/ improve facilities to attract
more tourist
50
35.71
They should monitor regularly the source
of water
35
25.00
Give signs or warnings of water level
30
21.43
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
Table 25. Continued . . . . .
PARTICULARS
FREQUENCY
PERCENTAGE
LGU Concern
Road concretion
99
70.71
Add more security around the area
to avoid things to be lost
30
21.43
Additional space for parking
35
25.00
Make the bridge stable to secure safety
30
21.43
*multiple response
Benefits Contributed by the Businesses to the Community
With the opening of the resort at Itogon, for the short term benefits, the stakeholders
who benefited from this are the storeowners, restaurants peddlers, transport operators and
drivers. Contributing time and funds to the development of the other resorts as well as
participating in general and technical training. The actual construction and the initial
development of the resort brought much needed income to local families in terms of wages
and payments for construction materials and services and the growth of many businesses
such as restaurant and souvenir shops that have resulted in better employment rate and
income distribution among the residents. The trained tour guides rendered their services
with corresponding fess standardized. In the local level, they tapped the services of all the
jitneys plying the route of the said resort.
For the long term benefit, the business establishments and livelihood activities that
cater to the need of the customers are now eventually increasing in the host areas. The
involvement of the community is primarily the priority of the event, the tourist/customers
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
has encouraged the community to protect and preserve their environment and culture,
develop and improve their communication skills, develop and improve the basic tourist
support facilities in the barangay and enhance their livelihood opportunities.
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
SUMMARY, CONCLUSIONS AND RECOMMENDATIONS
Summary
The study was conducted in Itogon, Benguet to determine how the 13OOL
Swimming Pools came into existence, to determine the profile of the business resort, to
identify the present facilities available in the resort, the seasonal demand for tourist
visitation, and to identify the customers the reasons and their motives for visiting the said
place.
There were seven customers from each resort who were randomly choosen a total
of 140 respondents and 20 respondents who are the owner/ operators of 1300L Swimming
Pool. The research/ study was conducted from November to February 2012. A structured
survey questionnaire was used to gather information and follow-up interview was done to
validate their responses. For the customers, a survey questionnaire was also made to collect
data and information for every resort enterprises. The data was consolidated, tabulated and
analyzed through frequency counts, percentage, average and ranking.
Finding shows that most of the owners/ operators of the resorts belong to the age
range of 35-45 followed by 46-67 years old. Most of them are female and married. With
regards to their educational attainment, most of them attended a formal education and some
of them earned a degree in college, and a household size of 4-6 person.
The resort/swimming pools are still young in existence within four years. This
implies that most of the operators/owners had just started or newly established their
business and they operate only on a daytime basis (8-5pm). Majority of the resort owners
are individually owned (sole proprietorship).
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
The main objectives of respondents in establishing the resort business is that most of them
want to promote tourism in the locality and the typical reason is to generate income for the
family.
One to three members of the family are usually involved in managing the business and
some members are not being paid. In addition, every member involved performs function
like managing, cleaning and others. The number of permanent workers average about 6
persons, for the employment of casual laborers fell under each average. It was noted that
most of the permanent workers were family members of the family. Permanent workers
are employed for having their own skills and serve to train people and are given wages on
a weekly basis and monthly basis. Further they hire contractual worker if they have enough
customers to come especially during weekends, summer seasons and as well as holidays
and they are usually paid on the monthly basis and on a daily basis.
The structure of capital is mostly 100 percent owner’s equity. Most of them have started
from small capital but after few year of operation, the capital of operation has increased.
For those who borrowed money that were added to their firms capitalization they source
out from their family, friends and relatives. Majority of them utilizes their funds in working
capital followed by utilizing as deposits on banks, acquiring fixed assets, building pools
and cottages. Some of them were given assistance from Government agencies like LGU,
Red Cross and others.
Common facilities available are the pools and steam baths, some offered function
hall, water slide and overnight cottages, videokes/ karaoke. Cottage rates and entrance fees
are Php20.00 for the kids and Php30.00 for adults. Some also have function halls that can
accommodate 100 people.
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
The average numbers of customers were noted for the months of January, March, April,
May and December. The resort also actively being promoted by the LGU through the
Municipal Tourism. Almost all of the operators of resorts encounter constraints problem in
operating the business. Most of them responded undisciplined customers (specifically the
consumption of liquors in the resorts which is actually prohibited) and the seasonality of
the customers to come.
For the tourist/ customers, majority were from the Cordillera Region comprising
Baguio, Benguet and some parts of Kalinga. Most are females and they are student, some
are Government employee, had jobs or self employed.
The respondents rated cottages and peace and order as Very good.
The reasons and purposes for coming to the said resort is for relaxation or rest and
family recreation, others for student activities, camping and tour. They are motivated to
travel for the appreciation of nature and the hotspring being offered and most of the
customer respondents visited the place not once but many times.
The rough road going to resort was the most common problem by the respondents
and the lack of printed information about the resort.
Conclusions
Based on the findings, of the study, the following were drawn:
1. For the customers, younger people are more prone to travel than older ones;
2. Majority of the owners/and or operators is within middle age, have undergone
formal education, married and females. This implies that they are the ones who
are interested in operating the business;
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
3. The business is still going in terms of existence for only 4years and below. The
result shows that the business is just started and newly established. And they
operates only on a daytime basis (8-5pm) because of the practice of daily
changing water particularly every after 5pm;
4. The seasonal demand for the tourist/customers to visit swimming pool were
noted for the months of January, March, April, May, and December; and,
5. Majority of the customer respondents, motivate to travel to see and appreciate
nature and the reason is for relaxation or rest and family recreation.
Recommendations
Based on the findings of the study, the following recommendations were made:
1. Improvement of facilities and services that were rated Fair (Food services
and Tourism Information Center) should be made in order to meet the
standards of the tourists;
2. More information materials must be provided for the tourists who can come
in the form of brochures or leaflets;
3. Concreting of the roads going to resort;
4. The operators should voluntarily attend those seminars that government
agencies are implementing;
5. Progressive skills or training seminars on operating the resort must be
intensified to enhance further development of the resort;
6. Provide more facilities/amenities in the resort; and,
7. The Local Government Unit should designate police visibility in the 1300L
swimming pool.
Documentation of 1300L Swimming Pool Enterprises at Poblacion, Itogon, Benguet |
WAKIT, BERDELIZA B. OCTOBER 2012
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