BIBLIOGRAPHY WATTI, MARILOU B....


BIBLIOGRAPHY

WATTI, MARILOU B. APRIL 2013. Content Analysis of “Mr. Lonely” A True to
Life Drama Program of DZWT. Baguio City Benguet State University, La Trinidad,
Benguet.
Adviser: Igrelyn P. Pinos-an, MDevCom
ABSTRACT

The study aimed to analyze the radio drama “Mr. Lonely” in terms of program
profile, criteria in selecting the stories for the radio drama, classification of the themes of
the stories aired and the values communicated in each story.

A key informant and phone interview were done to gather information from the
staff of DZWT-Baguio. Thirty (30) episodes were analyzed using descriptive statistics such
as frequency counts and percentage. The study was conducted from December 5, 2012 to
January 9, 2013.

Results of the study showed that the story senders belonged to age bracket 20-29.
Majority of them were female, single and most of the letter senders were from La Union.

The drama stories were carefully chosen by the host; thus, he had to consider what
is appropriate and helpful to the listeners.

The themes of “Mr. Lonely” drama were about love life, family problems and
poverty. Moreover, the leading values communicated were understanding, true love, and
forgiveness.
Content Analysis of “Mr. Lonely” A True to Life Drama Program of DZWT
WATTI, MARILOU B. APRIL 2013





The conclusions of the study are as follows: the drama program served as an
awareness for listeners to share their stories, the host carefully chose the stories to be aired
in every episode of the drama, the theme of the drama catered to different life situations of
the listeners and, the radio drama taught values and lessons that may inspire the listeners.

Based on the findings of the study, the following recommendations were drawn:
since the drama episodes aired are being replayed, the radio station must encourage
listeners to send their stories to have new sets of dramas to be aired, an evaluation of the
insight giving portion of the drama may be done to determine whether the pieces of advice
given and values imparted successfully helped listeners with their problems and further
studies may be conducted regarding how the letter senders felt after their letters were
chosen and advices were given.












Content Analysis of “Mr. Lonely” A True to Life Drama Program of DZWT
WATTI, MARILOU B. APRIL 2013



INTRODUCTION
Rationale

Radio has been the most widely used medium and the most effective
communication channel used to promote development. This medium also provides
entertainment and information to its listeners.

One way of providing entertainment and information is through drama. It is a form
of communication like all the arts. It allows people to communicate with and make them
understand others in new ways. This provides training in very practical aspects of
communication and this is necessary in today’s increasingly information centered society.
According to Kurland (2000) drama is a form of literature intended for
performers, where in the flow of study is brought to life by the performer. But since
television and radio has been invented, broadcasting begins to develop. Drama now is a
form of personality development where in a person can develop upon reflecting on the
drama that is being played, and connect to the present situation.
Moreover, drama could also be a way to inculcate good moral values to listeners.
One of the drama programs that portray stories about different struggles in life is
the “Mr. Lonely”. It is a program that is being aired by DZWT Radio Station. It is aired
from 3:00-3:30 in the afternoon from Monday to Saturday. “Mr. Lonely” started in 1972
and the program airs stories based on the titles of the letters sent by the senders. The
narrator in the drama program is Mr. Roger Ramirez. He is also referred as Mr. Lonely. At
the end of each drama he gives his insights, comments and his advice to the letter sender
as a form of encouragement.
Content Analysis of “Mr. Lonely” A True to Life Drama Program of DZWT
WATTI, MARILOU B. APRIL 2013




The drama “Mr. Lonely” is intended to be informative as well as entertaining for
both rural and urban listeners covering age groups ranging from 10 years old and up.
Ramirez (2012) mentioned that to make it interesting, it has to be humorous and
entertaining. To make it informative, it has to contain information needed by the listeners.
Further, as an educational tool, it contains advices, guides and tips injected indirectly in
the course of the various dialogues in the program.

Other people are also involved in the program. Jocelyn Oblero fixes and writes the
scripts. After finishing the scripts, she gives it to the Saleng Production for recording.

The talents of the production are Glenn Joseph Benawe, Teresa Callay, Jomar
Rebutazo, Vergie Peckley, Mary Jane Castro and Kirby Rillera. Finally, it is Roger
Refuerso Ramirez who serves as the director of the drama production.

The content and delivery of the drama program contribute to its popularity and so,
there is an existing interest to analyze the content of this true to life drama program.

Statement of the Problem

Generally, the study aimed to analyze the content of the drama program “Mr.
Lonely”.
Specifically, it answered the following questions:
1. What are the profile of the story senders?
2. What are the criteria in selecting the stories for the radio drama?
3. What are the themes of the stories aired?
4. What are the values communicated in each of the story?

Content Analysis of “Mr. Lonely” A True to Life Drama Program of DZWT
WATTI, MARILOU B. APRIL 2013



Objectives of the Study

Generally, the study analyzed the content of “Mr. Lonely”.
Specifically, it:
1. determined the profile of the story senders;
2. determined the criteria in selecting the stories for the radio drama;
3. classified the themes of the stories aired; and
4. determined the values communicated in each story.

Importance of the Study
The results of the study may serve as a file for DZWT radio station. It may also
serve as a reference for other radio stations offering drama programs in enhancing their
programs.
Furtheremore, this may also serve as a reference material for communication
students who wish to conduct more extensive studies concerning true to life drama
programs.


Scope and Limitation of the Study

The study focused on the drama program “Mr. Lonely”. Specifically it analyzed the
drama program profile. It also determined the criteria in selecting the stories for the radio
drama, profile of the story senders and classification of the themes of the stories aired and
the values communicated in each story.

The study was limited on the stories that were aired only from June 7, 2012 to
November 5, 2012.

Content Analysis of “Mr. Lonely” A True to Life Drama Program of DZWT
WATTI, MARILOU B. APRIL 2013



REVIEW OF LITERATURE
Content Analysis

It is a research technique for the objective, systematic and qualitative description
of the content of communication. It is the simplest type of evaluation consequently
consisting of counting the numbers of occurrences per category. The object of content
analysis can basically be any kind of recorded communication such as transcripts of
interviews/ discourses, protocols of observation, video tapes, and written documents in
general (Behrendt, 2008).

Berelson (1980) states that content analysis is a research tool focused on the actual
content and internal features of media. It is used to determine the presence of certain words,
concepts, characters or sentences within texts and to quantify this presence in an objective
manner.

According to De Sola Pool (1989), content analysis is a product of the electronic
age. Though content analysis was regularly performed in 1940’s, it became a more credible
and frequently used research method since the mid 1950’s, as researchers started to focus
on concepts rather than simply words, and on semantic relationships rather than just
presence.

On the other hand, according to Stemler (2001), content analysis is a method for
summarizing any form of content by counting aspects of the content. This enables a more
objective evaluation than comparing content based on the impressions of a listener. For
example, an impressionistic summary of TV program is not content analysis. Nor it is a
book review: it is an evaluation. Content analysis, though it often analyses written words,
is a quantitative method. The results of content analysis are numbers and percentages.
Content Analysis of “Mr. Lonely” A True to Life Drama Program of DZWT
WATTI, MARILOU B. APRIL 2013



Definition of Drama

A drama is a kind of literature intended for performance, where in the flow of the
story is brought to life by the performer. It is originally presented on stage or theatre. But
since television and radio has been invited, and broadcasting began to develop, drama now
is being played on television and radio (Kurland, 2000).

Chionglo (2012) added that drama is a play that is acted out. It shows people going
through some eventful period in their lives, seriously or humorously. The speech and action
of a play recreate the flow of human life. A play comes fully to life only on stage. On the
stage it combines of the author, director, actor, designer and others. Dramatic performance
involves an intricate process of rehearsal based upon imagery inherent in the dramatic text.
The dramatic text presents the drama as a range of verbal imagery. The language of drama
can range between great extremes, on the other hand, an intensely theatrical and ritualistic
manner. It is almost exact reproduction of real life.

According to Za’bal (1967), drama program increased in popularity and that was
one of the effective programs for the rural areas. The effect of the program was the
government felt that there should be more programs that are fixed and specifically targeting
group listeners.
Radio Drama

Back before there were televisions and computers, there was radio. Families of the
1930s and 1940s would gather around the radio and listen to their favourite programmes.
Millions of people tuned in daily to their favourite programmes, just as we tune into our
favourite television shows. Radio allowed the listener to create their own images of
characters and settings, a luxury that we no longer have in these days of television.
Content Analysis of “Mr. Lonely” A True to Life Drama Program of DZWT
WATTI, MARILOU B. APRIL 2013



(Jackson 2008).

According to Martin (2012), radio drama is one of the unique forms of
entertainment. It influences the listener’s attention, emotion and widens ones imagination.

Also, Apte (2005) agrees that radio drama can be used to gain public participation
in planning for biodiversity conservation. The major advantage of this tool is that radio
breaks the barriers of literacy, and is heard even remote areas where there is little or no
electricity. This tool can be adopted for other specialized aspects.

One of the longest running radio drama series in the history is the “Unshackled”
which presents stories of lives changed at Pacific Garden Mission in Chicago, USA.
According to the news release, following that first broadcast, the popularity of
"Unshackled!" was quickly evident, as hundreds of letters poured in each week. Because
of WGN Radio's powerful 50,000 watt clear-channel transmitter, listener response came
from the eastern half of the United States and Canada, and even from ships at sea in the
Atlantic (Reynalds, 2012).

Radio drama became popular all over the world before the wide spread access to
television programming. It depends on dialogue, music and sound effects to help the
listener imagine the story in her/his “mind’s eye” in these sense, it resembles reading in
some ways more than audio/ visual drama. In the television era, some audio drama has
been produced and marketed that owes much to radio drama without ever being broadcast
on radio (wordiq.com, 2010).

Furthermore, Ligligen (2012) said that listening to radio drama can help people
voice out their own true stories.

Content Analysis of “Mr. Lonely” A True to Life Drama Program of DZWT
WATTI, MARILOU B. APRIL 2013



Values Reflected by the Drama

Drama becomes primarily a secular entertainment not surprisingly than the most
popular forms which were comedy. The plays generally involve domestic intrigue although
have moral values (Chakas, 2007).

Further, Pudsoc (2005) stated that a radio drama is an effective means to educate
and inculcate good moral values to children.
Radio plays educate the community by sharing experience, and creating a context
for reflection and action (Anonymous, nd).

In addition to this, Chakas (2007) said that the leading values that the respondents
learned from radio drama “Dagiti Tugot iti Dana Ti Biag” were forgiveness and true love
.On the other hand, it does not mean that these values were only derived from the love
stories. Radio drama also provides values that cater to the themes like family problems,
illness and friendship.

Furthermore, Martin (2012) added that the leading values learned from the radio
drama laughingly Your’s Bianong include courage which implies that most people have
been courageous in facing their struggles in life. Another value is respectfulness which
shows that Filipinos know the great value of respect. Other values include forgiveness,
endurance, industry, true love and hope.
Themes of the Drama
The theme of a drama refers to the central idea of the play. It can either be clearly
stated through dialogue or action or can be inferred after watching the entire performance.

Additionally, themes of Indian dramas refer to what the play means as opposed to
what happens or the plot. It is concerned with the jovial play of thoughts and ideas with in
Content Analysis of “Mr. Lonely” A True to Life Drama Program of DZWT
WATTI, MARILOU B. APRIL 2013



the crux of the play. Sometimes the theme is clearly stated in the title, otherwise it is
generally stated through a dialogue by a character acting as the playwright’s voice; or it
maybe that theme is less obvious and emerges only after some study or thought
(Anynomous, 2008).

In the early days, the radio program “Unshackled” featured lives of people from
skid row affected by alcohol and drug abuse. Stories of prostitutes, mobsters, and criminals
were dramatized. Today's stories deal with issues such as abuse, abandonment,
pornography, gambling, fear, lust, anger, sexual dysfunction and crime (Reynolds, 2012).

According to Maalaala Mo Kaya or MMK (2012) - the Asia’s longest running
drama anthology, drama promises to bring inspirational stories that cross boundaries, create
common ground, and connect people who share the same joys and sorrows in life. Further,
true to life stories are from people from all walks of life- from the “kilig” moments of high
school to extraordinary tales of overcoming impossible, marital feud, traumatic childhood
experiences, and other family stories.
Another, Becht (2006) shared that drama could instruct and change society. This
was supported by the study of Palubos (2004) that 53% of listeners in Guinaoang,
Mankayan, Benguet listen to the comedy drama Kapitan Enteng because it features our
country’s economic and political situation. Therefore, drama can also focus into political
affairs.

Most themes of the drama “Mr. Lonely” were about love life, family problems, and
poverty. These themes corresponds with the statement of Encarta (2006) by the mid 19th
century that the interest of a drama is more on realistic details of the life of the people.

Also, themes are being classified according to the gist of the story.
Content Analysis of “Mr. Lonely” A True to Life Drama Program of DZWT
WATTI, MARILOU B. APRIL 2013



Definition of Terms
Themes. It refers to the main topic in the stories aired.
Values. It refers to the lessons shared by the host and by the letter senders the on
the radio program
Drama. It refers to the “Mr. Lonely” radio drama
Host. It refers to the one in-charge in giving advices in the drama program and
selecting stories to be aired.
Sender. It refers to the person who sends and shares his/her true to life
experiences.















Content Analysis of “Mr. Lonely” A True to Life Drama Program of DZWT
WATTI, MARILOU B. APRIL 2013



METHODOLOGY

Locale and Time of the Study

Baguio City is a highly urbanized city located in the province of Benguet in
Northern Luzon. The city has become the center of business and commerce as well as the
center of Education in the entire Northern Luzon thereby, becoming the seat of government
of the Cordillera.


There are four AM stations found in Baguio City. These are DZWT- Mountain
Province Broadcasting Corporation, DZBS- Radio Philippine Network, DZEQ- Radyo ng
Bayan and DZWX- Bombo Radyo Philippines.

The study was conducted at DZWT Radio Station. It is also known as Mountain
Province Broadcasting Corporation. It is situated at 102 Bonifacio Street Baguio City, now
found in Fr. Carlu Street Baguio City. The station is being managed by Rev. Fr. Paul C.
Basilio. The station can reach many places like Benguet, La Union, Mt. Province and other
lowland province like Ilocos Sur and Nueva Viscaya.

The study was conducted from December 5, 2012 to January 9, 2013.

Respondents of the Study

There were two respondents in the study. First was Roger Ramirez, 50 years old.
He is the program host and also known as “Mr. Lonely”. He was in-charge of the
production of the drama program.

The second respondent was Mr. John Ligligen, 34 years old. He was in charge of
the engineering department. He was responsible in editing the dramas that were recorded
by the drama production team.
Content Analysis of “Mr. Lonely” A True to Life Drama Program of DZWT
WATTI, MARILOU B. APRIL 2013



Sample of the Study
The study analyzed the content of “Mr. Lonely” Drama program. It is a program
that is being aired by DZWT Radio Station. It is aired from 3:00-3:30 in the afternoon from
Monday to Saturday. “Mr. Lonely” started in 1972 and the program airs stories based on
the titles of the letters sent by the senders. The narrator in the drama program is Mr. Roger
Ramirez. He is also referred as Mr. Lonely. At the end of each drama, he gives his
comment, lessons that could be learned from the story and insights to the letter sender as a
form of encouragement.
The drama stories being aired now were actually the dramas that were played from
2006 to 2012. During the time of the study, the station is still recording new set of letters
that were sent by the letter senders.
Thirty episodes of the radio drama program were used as samples of the study, five
episodes were chosen by John Ligligen per month. He chose the top five episodes that were
recorded first. These episodes were aired from June 7, 2012 to November 9, 2012.
Data Collection


First, a key informant interview with Mr. John Ligligen was used to get the
background information of the drama program and some information about the narrator of
“Mr. Lonely”. The thirty episodes of the drama were also provided by Mr. John Ligligen.

Second, a key informant phone interview with Mr. Roger Ramirez was used to
determine other information about the drama program.
After the interviews and the retrieval of a copy of the drama for the study, the
researcher listened to the recorded episodes of the radio drama. Upon listening, a coding
sheet prepared by the researcher was utilized to determine the profile of the letter senders,
themes, as well as the values imparted by the drama.
Content Analysis of “Mr. Lonely” A True to Life Drama Program of DZWT
WATTI, MARILOU B. APRIL 2013



Data Gathered

The data gathered included the criteria in selecting stories for the radio drama,
profile of the story senders such as the age, sex and civil status, the themes and values
communicated in every story.

Data Analysis

The data gathered were tabulated, consolidated and analyzed through frequency
counts and percentages. Descriptive analysis was used in discussing the results.



Content Analysis of “Mr. Lonely” A True to Life Drama Program of DZWT
WATTI, MARILOU B. APRIL 2013





Figure 1. Map of Cordillera Administrative Region showing the locale of the study


Content Analysis of “Mr. Lonely” A True to Life Drama Program of DZWT
WATTI, MARILOU B. APRIL 2013



RESULTS AND DISCUSSION
General Profile of the Story Senders
Table 1 shows the general profile of the story senders based on the scripts and the
dramas aired.
Age. Among the 30 letter senders, 80% belonged to the age bracket 20 to 29 years
old while 16.66 % belonged to 30-40 years old. This shows that all letter senders were
adult.
Status. Majority (66.6%) were single, 26.67% were married, 3.33% were widower
and the remaining 3.33%, were separated.
Sex. More than half (56.61%) of the senders were female while the rest (43.33%)
are male which shows that women were writer about their life than men.
Address of the story senders. It can be noted that the story senders were from 10
provinces over Northern Luzon. There is one story sender who did not state his/her address.
This shows that 40% of the story senders were from La Union. According to
Ramirez, he said that the listeners and story senders of the program were usually
lowlanders. This is due to the language used, which is Ilocano.
This agrees with Rambaud (2008) that the Ilocanos love their language and culture.
It is manifested in continuing support for their local, social, economic, cultural and other
aspects of development through literature and research likewise with drama.
How the listeners send their stories Listeners can share their stories by sending it
through snail mail. According to Ramirez, this is the best way of sending stories since it
contains detailed information. Also, it is easier to make a script out from the letters.
Table 1. General profile of the story senders

Content Analysis of “Mr. Lonely” A True to Life Drama Program of DZWT
WATTI, MARILOU B. APRIL 2013



CHARACTERISTICS
NUMBER OF EPISODES
PERCENTAGE (%)
n=30
Age


20-29 years old 24
80
30-40 years old 5
16.66
41-60 years old 1
3.33

TOTAL
30
100

Sex


Female
17
56.61
Male
13

43.33

TOTAL
30
100
Civil Status


Single
20
66.6
Married
8
26.67
Widower
1
3.33
Separated
1
3.33
TOTAL
30
100



Province
La Union
12
40.00
Baguio
7
23.33
Isabela
3
10.00
Pangasinan
3
10.00
Nueva Ecija
1
3.33
Nueva Viscaya
1
3.33
Quirino Province 1
3.33
Ilocos Sur
1
3.33
Not specified
1
3.33
TOTAL
30
100


This agrees with Locson (2007) that it is better for the senders to send letters
because all the information they need is complete as compared to the text messages where
only the gist of the story can be found.
Writing style. According to Ramirez, story senders had different ways of writing
their stories. Some purely narrate it in a way that all the happenings were clearly discussed
or it is detailed. Others prefer following the way the drama is aired where there are
dialogues which was in script format. Listeners were the ones who fixed it.
Content Analysis of “Mr. Lonely” A True to Life Drama Program of DZWT
WATTI, MARILOU B. APRIL 2013



Letters were written in Ilocano dialect.

Criteria of DZWT in Selecting Stories to be aired

Results show that the criteria in choosing the stories to be aired were classified by
the narrator.
Stories that badly need advice or solutions. In choosing a story to air, Ramirez does
not follow the first come- first serve basis; instead he prioritized the letters that badly needs
advice followed by the letters that were already resolved.
Stories applicable for special events. He also added that he choose stories to be
aired applicable for special occasions such as Christmas, New Year, Valentine’s Day and
All Souls Day. However, in the examples of the drama analyzed in the study, there were
no stories applicable under these criteria.
Stories with moral values. Since the station belonged to the Catholic Media
Network, it is important that the stories should have lessons for the audience to reflect on
and be inspired.
It is clearly reflected that drama stories aired in Mr. Lonely are carefully chosen by
the program host and thus, he has to consider what is appropriate and helpful to his
audience.
This supports the goal of MMK (2012), though this drama is presented in a different
media which is television, the process is also the same where stories are also based from
the letters sent and advices are given after the drama is aired. Also, it is the same in terms
of bringing inspirational stories and connects people who share the same joys and sorrows
in life.

Content Analysis of “Mr. Lonely” A True to Life Drama Program of DZWT
WATTI, MARILOU B. APRIL 2013




Themes of the “Mr. Lonely” Drama

Table 2 shows the different themes of the stories in “Mr. Lonely”. It can be noted
that half (50%) of the stories aired were about love stories which implies that love plays a
big role in the society. Like the episode that was played on September 16, 2012 that even
though the girl was pregnant by another man, the man accepted and married her because
of his true love.
This agrees with Broadlit (2012) that even though the times have changed and
people’s lives are so different, love doesn’t change that much in the plot of drama stories.
It is still a journey to find true love; it takes courage, commitment and enduring passion to
keep it going.
Family problems ranked second with 30%. Examples of these problems include
broken homes, conflicts that can be avoided, and other complications in the family.
One example of a family problem was an episode aired on November 5, 2012. In
the story, Lyka and her husband have been married for five years. However their
relationship was in trouble because lyka cannot give her husband a child. This is an
example of couple relationship problem.
This agrees with Franklin (1999) that family problems represent a unique, but
common, category of adjustment difficulty that causes people to seek psychological
treatment. Problems can develop in a couple relationships, parent-child problems, and
constant battles between siblings.
Adultery is ranked third (13.33%). This shows that there are a lot of cases who
already committed this mistake so the concerned people must stop doing it to have a
peaceful life.
Content Analysis of “Mr. Lonely” A True to Life Drama Program of DZWT
WATTI, MARILOU B. APRIL 2013



Adultery was showed on the episode that was aired on November 1, 2012.Ibot had
a family but then he had a mistress, one day his children advised him to stop his wrong
doing but then he refused. What made it more complicated was, her mistress warned him
that she will commit suicide once he left her.
Though a secret affair is devastating, some relationships can be saved in the wake
of adultery and this situation is being addressed by “Mr. Lonely” by giving advice to people
involved.
This supports the study of Engel (2013) that this can be happen even in the most
stable and loving relationships, someone cheats and commits adultery.
Finally, poverty ranked fourth (6.66%). This was showed in some of the episodes
of the drama, people struggle in their day to day lives to have a stable job and feed their
families. Like the episode that was aired on September 5, 2012, because of everyday needs,
Bobbie sacrificed the studies of his son because he has to prioritize their daily needs.
This agrees with Shah (2013), that Poverty is the state for the majority of the
world’s people and nations. This means that there are more people who are experiencing
poverty and is manifested through unemployment and the inability to provide for the basic
need.Situations like these are also portrayed in the radio drama.
Table 2. Themes of “Mr. Lonely” aired from June 7, 2012 to November 9, 2012
TOPICS
NUMBER OF EPISODES
PERCENTAGE (%)
(n=30)
Love life
15
50.00
Family Problems
9
30.00
Adultery
2
13.33
Poverty
4
6.66
Content Analysis of “Mr. Lonely” A True to Life Drama Program of DZWT
WATTI, MARILOU B. APRIL 2013



Values Reflected from the Drama
The values were classified according to what the senders learned from their
experiences. Some were also based on the lessons that the host imparted at the end of the
drama.
Table 3 shows the values reflected from the drama stories. The leading value that
is reflected in the drama is understanding with a rate of 36.66%. Understanding is a feeling
to accept someone’s situation wholeheartedly. One of the drama episode aired on August
2, 2012 shows this type of scenario. Daniel is in love with a woman with unstable mind,
but because of his understanding and acceptance, he sincerely provided her comfort and
did everything to give her medication.
Table 3. Values reflected by selected “Mr. Lonely” episodes From June 7, 2012 to
November 9, 2012
VALUES
NUMBER OF EPISODES
PERCENTAGE
(%)
*Multiple values reflected



True love and Forgiveness are both ranked second with a rate of 33.33%. These
values were reflected on the episode aired on July 10, 2012 regarding a man and a woman
in a relationship, the family of the man does not like the woman for him, but because of
the strong power of love, the man truly insist the woman to his family so they were able to
save their relationship. Forgiveness was also revealed in the episode where in the woman
forgive the family of the man despite she received mistreatments from them.
Loyalty along with respectfulness both had 30% rating. Loyalty is being faithful to
someone like in the episode that was aired on August 2, 2012 that the man remained loyal
Content Analysis of “Mr. Lonely” A True to Life Drama Program of DZWT
WATTI, MARILOU B. APRIL 2013



Understanding
11
36.66
True Love
10
33.33
Forgiveness
10
33.33
Loyalty
9
30.00
Respectfulness
9
30.00
Cooperation
6
20.00
Courage
6
20.00
Acceptance
5
16.66
Humble
4
13.33
Patience
3
10.00
Obedience
3
10.00
Endurance
3
10.00
Sincerity
2
6.66
Honesty
2
6.66
Hope
2
6.66
to his partner even though she is not in stable mind, he still sacrificed everything just to
give a bright future for her. He worked so hard to earned money for his love.
Likewise, respectfulness was shown in the episode that was aired on June 10, 2012
where in Eva together with her best friend were stocked in a bus and the only money they
had is only one hundred pesos and it is not enough for their fair. So they need to made
remedy in order for them to earn money and they decided to seduce the driver and the
conductor to earn money but then both the driver and the conductor respected the two
women by not taking advantage at them.
Content Analysis of “Mr. Lonely” A True to Life Drama Program of DZWT
WATTI, MARILOU B. APRIL 2013



Moreover, Table 3 shows that in every story, there are more than one value derived.
The values were classified according to what the story senders learned from his/ her
experiences. Some are also based on what the host imparts at the end of the drama.
The result signifies that the use of drama is very beneficial in imparting values to
its audience. As mentioned by UNFPA(2010), drama provides the audience with a range
of characters some good, some not so good. As listeners follow the characters as they
evolve and change while dealing with challenges, many apply the lessons to their own
lives.
Content Analysis of “Mr. Lonely” A True to Life Drama Program of DZWT
WATTI, MARILOU B. APRIL 2013



SUMMARY, CONCLUSIONS AND RECOMMENDATIONS
Summary

The study was conducted at DZWT-Baguio specifically to determine the profile of
the story senders of the radio drama “Mr. Lonely”. It also determined the criteria in
selecting the stories, themes and values communicated in each story. The study was
conducted from December 5, 2012 to January 9, 2013.
The study was conducted at DZWT, Baguio City. Key informant interview was
used to gather information from the host of the drama program, while background
interview was done with the help of the engineering department, through John Ligligen.
“Mr. Lonely” is a true-to-life drama that was hosted by Roger Ramirez and it was first
aired in 1972 in DZWT- Baguio. It was a daily ending drama for the listeners to share their
experiences through sending their stories.
The sample of the study includes thirty (30) succeeding episodes aired from June
7, 2012 to November 9, 2012. The researchers listened to the drama stories and were
content analyzed using descriptive statistics such as frequency counts and percentages.

Most of the story senders belonged to the age bracket 20 to 29. Majority of them
were females and were single. Moreover, most of them were from La Union. All of the
story senders used snail mails in sending their stories.
The drama stories were carefully chosen by the host and thus, he has to consider
what is appropriate and helpful to the listener.
The themes of “Mr. Lonely” drama were about love life, family problems and
poverty.
Moreover, the leading values communicated were understanding and true love.
Content Analysis of “Mr. Lonely” A True to Life Drama Program of DZWT
WATTI, MARILOU B. APRIL 2013



Conclusions

Based on the findings of the study, the following conclusions were derived:
1. The drama program served as an avenue for listeners to share their stories.
2. The host carefully chooses the stories to be aired in every episode of the
drama.
3. The theme of the drama caters to different life situations of the listeners.
4. Radio drama teaches values and lessons that may inspire the listeners.

Recommendations

The recommendations of the study based on the conclusion are as follows:
1. Since the drama episodes aired are being replayed, the radio station must
encourage listeners to send their stories to have new sets of dramas to be aired.
2. An evaluation of the insight giving portion of the drama may be done to
determine whether the pieces of advice given and values imparted successfully helped
listeners with their problems.
3. Further studies may be conducted regarding how the letter senders felt after
their letters were chosen and advises were given.





Content Analysis of “Mr. Lonely” A True to Life Drama Program of DZWT
WATTI, MARILOU B. APRIL 2013



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