BIBLIOGRAPHY PICARDO, SANDRA A. 2013....
BIBLIOGRAPHY
PICARDO, SANDRA A. 2013. Documentation and Evaluation of Communication
Methods Used by the Organizers in the Celebration of the Adivay Festival 2012. Benguet
State University, La Trinidad, Benguet
Adviser: Anna Liza B. Wakat, MDevCom
ABSTRACT
The study determined the communication methods used in the celebration of
Adivay festival. The objectives of the study were to determine the activities organized in
the Adivay 2012; determine how these activities were organized; how these were
monitored and evaluated; the communication methods used and the problems encountered
and the suggestions/ recommendations from the stakeholders for the next Adivay.
The findings of the study showed that the activities of the 2012 Adivay festival were
organized by the provincial government officials and employees and headed by the
Hon. Governor Nestor B. Fongwan. The activities were the same as last year’s Adivay but
there were activities introduced like Dance Crew Competition and A Day for Former
Officials and Employees.
For the communication methods, meetings, written communication, e-mail
messages/phone calls, websites, printed and broadcast media were used. As to the
Documentation and Evaluation of Communication Methods Used by the Organizers in the
Celebration of the Adivay Festival 2012 | PICARDO, SANDRA A. 2013
monitoring and evaluation, all the committee members were present and helped during the
implementation of the activity and most of the committees conducted their own evaluation
through meeting with their members. Respondents noted problems on the communication
methods used as incomplete/lack of information, lack of advertisement and poor
dissemination of information. Recommendations for the communication methods include
the use of all possible media, broadcast in national TV, more advertisement and strengthen
information dissemination. For the improvement of the next festival, there were
suggestions from the stakeholders on the information dissemination, operational matters,
venue, and activity. It is therefore recommended that the organizers may consider the
suggestions from the respondents as well as from the key informants. Utilization of free
media or social networking sites in promoting the festival may be maximized. The
organizers may improve more the implementation of the festival by using different
communication methods. Further study must be conducted to support and validate the
findings of the study. Studies of different local festivals may also be done. A video
documentation on the different activities of the festival especially on the cultural
presentations may be made to help preserve the culture of the province.
Documentation and Evaluation of Communication Methods Used by the Organizers in the
Celebration of the Adivay Festival 2012 | PICARDO, SANDRA A. 2013
INTRODUCTION
Rationale
Tourism helps the community to develop. It uplifts a country’s economy. Today, tourism
is one of the highest-grossing industries and possibly the greatest people-moving pursuit
on the planet (Williamson, 2010). In every municipality in every province, they have their
own strategies to market and attract visitors.
Natural spots like beaches, mountains, falls and islands are the main attractions to tourists.
In the Philippines, the famous white sand of Boracay, Mayon Volcano in Albay, Hundred
Islands of Pangasinan and Pagsanjan Falls of Laguna are just some of the natural tourist
destinations scattered in the country.
Aside from natural spots, one of the best forms in promoting tourism is through fairs and
festivals. It empowers the community through the arrival of new visitors while taking
advantages on local commercials and cultural values (Ragsdale, 2008). According to
Felsestein and Fleischer (2008), to promote tourism and boost regional economy, local fairs
and festivals are increasingly being used as an instrument.
Ragsdale (2008) stated that festivals also improve social life. To be a catalyst for intimate
relationships of the local people is one of what festivals can play.
The Philippines has numerous festivals where they showcase their culture and traditions.
Ati-atihan Festival in Kalibo, Aklan, Sinulog Festival of Cebu, Dinagyang Festival in Iloilo
and Panagbenga Festival in Baguio City are one of the biggest festivals in the Philippines.
Documentation and Evaluation of Communication Methods Used by the Organizers in the
Celebration of the Adivay Festival 2012 | PICARDO, SANDRA A. 2013
Benguet as a culture-rich province celebrates its own festival called the Adivay Festival
which is held every November. The thirteen (13) municipalities of Benguet gather together
for the celebration of thanksgiving and unity through showcasing their wealth in culture,
natural resources, agriculture and trade.
In the data of Department of Tourism, the visitor arrivals in the Philippines from
January to May 2012 grew by 13.05% from 1,609,651 to 1,819,781 tourists. However, in
Cordillera Administrative Region, tourist arrival went down. There were only 760, 000
tourists who visited the region as compared to the 2010 record of tourist arrival of 800,000.
Jularbal said the arrival of tourists decreased because of the cost of travel and the
competition of the different festivals during summer season (Bitog, 2012).
The Department of Tourism- Cordillera Administrative Region stated that during the first
quarter of 2011 (January to March), CAR recorded only 50% of both local and foreign
tourists which is a very slow turn-out (Agoot, 2011). The declining number of tourists’
arrivals in the region is attributed to the growing popularity of other tourist destination in
the country.
Benguet ranks next to Baguio City In local tourist arrivals in the Cordillera. But in terms
of foreign tourist arrivals, Ifugao still tops in the region because of Banaue Rice Terraces
(Aro, 2011, PIA Press Releases 2011). The province has a lot of magnets for tourists. Aside
from natural spots, resorts and events like mountain climbing, another way to attract
tourists is trough celebrating festivals.
The Adivay Festival according to Provincial Environment Officer Gillermo
Fianza is more of a gathering of a family or clan member. Benguet Governor Nestor
Documentation and Evaluation of Communication Methods Used by the Organizers in the
Celebration of the Adivay Festival 2012 | PICARDO, SANDRA A. 2013
Fongwan said it is staged so all of us can gather for a feast (Caluza, 2011). It was first
celebrated in 2005 at the Benguet State University grounds for three years. In 2008, the
venue is moved at Barangay Wangal, La Trinidad. Now, the Adivay Festival
commemorates the founding anniversary of Benguet province.
The Provincial Tourism Operation Benguet Office recorded a total of 16,329 tourists
during the Adivay festival in 2011, and 370 or 2.26% here are foreign tourists.
The highest recorded number of tourists’ arrival in the province is May 2011 with 34,931,
which is more than twice the total of visitors during the Adivay Festival. This is Because
of the opening of events like mountain climbing at Mt. Ugo and Mt. Pulag.
The Department of Tourism-Cordillera Supervising Tourism Operations Officer Edgar
Jularbal said that Baguio City ranked highest among the six provinces because of the
Panagbenga Festival (Bitog, 2011). Panagbenga Festival is a well-known festival in
CAR, due to its popularity, it is found in the list of the Philippines Review of August 2012,
Adivay Festival is not included.
The popularity level of the Adivay festival is not as high as other festival around the
Philippines. In Cordillera Region, only the Baguio Flower Festival (Panagbenga) is known.
Thus, the research aims to determine the communication strategies used by the organizers
in the celebration of the festival.
Documentation and Evaluation of Communication Methods Used by the Organizers in the
Celebration of the Adivay Festival 2012 | PICARDO, SANDRA A. 2013
Statement of the Problem
The study dealt with the communication strategies applied in the celebration of
Adivay festival 2012.
Specifically, this study tried to answer the following questions:
1.
What are the different activities during the Adivay festival 2012?;
2.
How are these activities organized?;
3.
What are the communication methods used in implementing the
activities?;
4.
How are these activities monitored and evaluated by the organizers?;
5.
What are the problems encountered by the during the Adivay
festival?;
6.
What are the suggestions of the respondents on the communication
methods used?; and,
7.
What are the suggestions and recommendations from the
stakeholders in the improvement of the next Adivay festival?
Objectives of the Study
The study tried to identify the communication strategies applied in the celebration of
Adivay festival 2012.
Specifically, the study aimed to do the following:
1. determine the different activities during the Adivay festival 2012;
2. determine how these activities were organized;
Documentation and Evaluation of Communication Methods Used by the Organizers in the
Celebration of the Adivay Festival 2012 | PICARDO, SANDRA A. 2013
3. determine the communication methods used in implementing the activities; 4.
determine how these activities were monitored and evaluated;
5.
determine the problems encountered by the stakeholders during the Adivay
festival;
6.
enumerate the suggestions of the respondents on the communication
methods used; and,
7.
enumerate the suggestions and recommendations from the stakeholders in
the improvement of the next Adivay festival.
Importance of the Study
The research may improve insights and documents for the people with regards to
celebrating Adivay festival. The study may also give information that will be used not only
by the people of Banquet but to others who wish to understand the Adivay festival.
The findings of the study would aid to improve the promotion of the festival. This could
also be used as a reference for the next study dealing with local festivals and tourism.
Scope and Limitation
The study was conducted at La Trinidad, the capital town of Benguet where Adivay
festival is held every November. This study will focus on the communication methods
used by the organizers in celebrating the Adivay festival 2012; different activities that were
organized during the Adivay festival 2012; how are these activities organized, how these
activities were monitored and evaluated by the organizers, the communication methods
used in implementing these activities, the problems encountered by the stakeholders during
Documentation and Evaluation of Communication Methods Used by the Organizers in the
Celebration of the Adivay Festival 2012 | PICARDO, SANDRA A. 2013
the festival, the suggestions of the respondents on the communication methods used and
the suggestions and recommendations from the stakeholders in the improvement of the
next Adivay festival.
The study did not cover the documentation of the whole Adivay celebration.
Documentation and Evaluation of Communication Methods Used by the Organizers in the
Celebration of the Adivay Festival 2012 | PICARDO, SANDRA A. 2013
REVIEW OF LITERATURE
Adivay Festival
“Adivay” is an Ibaloi term meaning “coming together to celebrate”. Adivay was just an
intimate gathering of family or clan members according to Provincial Environment Officer
Guillermo Fianza (Caluza, 2011). Today, the Adivay is celebrated as a provincial festival
which is participated mainly by Benguet people. It was staged as said by Benguet Governor
Nestor Fongwan for us the Benguet people can gather for a
feast.
The conceptualization of the festival was to gather all the tribes of Banquet and come
together to share their cultural beliefs and practices. It is focused on rediscovering the
wealthy history, culture, arts, trades and industries of Benguet (Adivay Webpage). It is also
one way of strengthening the tourism industry and allowing the increase of business
employment opportunities.
Baguio was the goal venue of the beginning of the festival and then it spread out to Baguio,
La Trinidad, Itogon, Sablan and Tuba (BLIST). The first Adivay festival was held in
February 25 to March 6 2005 side by side with the Panagbenga Festival in Baguio. In 2006,
it was celebrated along with the foundation anniversary of the province which is in
November. For three years, feast was held at the Benguet State University grounds. It was
in 2008 that it was brought to Barangay Wangal Sports Complex at La Trinidad.
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Objectives of the Festival
The goals of the festival are; to position Banquet as an Agro-Tourism destination through
its various industries, to enhance business opportunities through direct marketing of
products and the transfer of technology, to encourage the innovation of products and
services that may lead to increased employment opportunities in Banquet, and to create a
tradition that shall be sustained by the Banquet community (Adivay Webpage).
Activities of the Adivay Festival
It is a month-long celebration and there are activities such as the Search for Mr. and Ms.
Benguet; Battle of the Bands; Dongba ni Kabajo (horse race and parade); Jobs Fair cum
Career Forum; Mass Wedding which is scheduled in three different days and separate
churches; a Cooperative Convention; Mr. Banquet (Body-building Competition);
Marathon Fun Run; Muay Thai (competition); Arnis; Inter-LGU and Invitational Sports
Competition (Adivay Webpage).
The Agro-industrial trades fair focusing on the native products of the thirteen
municipalities Cañao, Benguet Photo Exhibit are some of the highlights of the festival.
Medical/ Surgical Outreach, free services such as manicure, pedicure, haircut and massage
were also found in the line-up of activities.
There are exciting talent competitions like Awit para sa Kalikasan or environmental-
cultural song and Theatrical Performance Contest. Adivay also features unique activities
Documentation and Evaluation of Communication Methods Used by the Organizers in the
Celebration of the Adivay Festival 2012 | PICARDO, SANDRA A. 2013
such as Dog Fun Show, Horse Show and Indigenous Meat Preparation and Cooing or the
“Kinuday” or “Kini-ing” Making Contest (Bagni, 2012).
Significant activities like A Day for Former Officials and Emplooyees, the 9th Small Scale
Mining Congress, Awards and Recognition Day, Evangelical Choral Festival and
Diskwento Caravan were also observed.
Skills competition such as Automotive Servicing, Electrical Installation and
Maintenance, Food and Beverage Servicing, Commercial Cooking, Beauty Care (manicure
and pedicure), Hair Dressing (hair cutting) were also set up.
The Horse Competition or the games proper includes the category competition as follows:
small, medium and big horses race; men and women balloon bursting; sack race;
carambola; broncho race; dwarf race; pole bending; flag and barrel race; back stroke riding
and team building games such as sack race relay, dwarf horse race, flag relay, horse
saddling, saddle run, salad eating, strawberry wine drinking, best horse, and best costume.
There were exhibitions such as bull whipping, trick roping, and fancy riding (Aro, 2012.
PIA).
Sports tournament includes Inter-LGU/Invitational Volleyball and Basketball, darts,
chess, table tennis, scrabble, slow pitch, Invitational/Inter-LGU badminton,
Football Kasibulan and Airsoft Competition and Body-Building Competition (Aro, 2012.
PIA).
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People Involved
The events on Dog Fun Show were spearheaded by the Provincial Veterinary Office while
the Dongba ni Kavajo or horse racing was co-chaired by the Police
Provincial Office (Aro, 2012. PIA).
Local Government Units of Different municipalities has also participated in the various
events such as Agro-Industrial Fair, Battle of the Bands, Search for Mr. and MS. Benguet,
Dance Crew Competition and on different sports held.
Local media were also invited for the opening and introducing the candidates of
Mr. and Ms. Benguet for the selection of Darling of the Press (Dar, 2012. PIA).
Communication Methods
Communication methods as cited in the Tasman Government Official Website, this is
about how you are going to do to get your message across. The different communication
methods and tools that can be used to convey messages and interact to people will depend
on the level of engagement required, the interest of the audience in the message,
demographics, how the target audience prefers to receive messages and if it is simply
relaying information or require two-way communication.
On the article Getting the Message Across-The Importance of Good
Communication, it was cited that for external communications, the Inland Revenue uses
written, oral, face-to-face, online communications and advertising in the press and they
also uses similar methods for internal communications (Business Case Studies Website).
Carter (n.d.) cited Phone Communication, Verbal Communication, Email and
Documentation and Evaluation of Communication Methods Used by the Organizers in the
Celebration of the Adivay Festival 2012 | PICARDO, SANDRA A. 2013
Social Media, Fax and Written Communication as communication methods in business.
Definition of Terms
Stakeholder. Used to refer to the organizers and participants of the Adivay
festival.
Documentation and Evaluation of Communication Methods Used by the Organizers in the
Celebration of the Adivay Festival 2012 | PICARDO, SANDRA A. 2013
METHODOLOGY
Locale and Time of the Study
The study was conducted at La Trinidad, Benguet known as the “Salad Bowl of the
Philippines”. La Trinidad is a first class municipality in the province of Benguet. It is the
capital municipality of Benguet and is famously known as the “Strawberry Fields of the
Philippines”.
The municipality is located 3 km north of Baguio City and is 256 km north of Manila. It
is bounded on the north by the municipality of Tublay, on the south by Baguio, and on the
west by Sablan and Tuba. It has total land are about 8273.80 hectares, representing 3.16 %
of the provincial area.
Benguet was chosen as the locale of the study because it is where the Adivay
Festival is being celebrated.
The study was conducted on October 2012 to March 2013.
Respondents of the Study
The first groups of respondents were nineteen (19) key informants. They were the focal
persons and the organizers of the Adivay Festival.
The second groups of respondents were selected from 13 municipalities of Benguet who
participated/attended in the celebration of Adivay Festival. Ten respondents from each
municipality were chosen using convenience sampling. The researcher selected ten
respondents who are conveniently available during the time of survey.
Documentation and Evaluation of Communication Methods Used by the Organizers in the
Celebration of the Adivay Festival 2012 | PICARDO, SANDRA A. 2013
Figure 1. Map of Benguet showing the locale of the study
Data Collection
Personal interview was used to gather information from the key informants using guide
questions.
The study of secondary sources was also applied through document retrieval. A survey
questionnaire was used to gather information from the respondents.
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Data Gathered
The data gathered were the different activities organized during the Adivay Festival 2012
and how these activities were organized. Also, the ways these activities were monitored
and evaluated by the organizers, the communication methods used in implementing these
activities and the problems encountered by the stakeholders in the implementation of the
activities.
For the objectives six and seven, the suggestions and recommendations of the stakeholders
on the communication methods used, and the suggestions and recommendations from the
stakeholders in the improvement of the next Adivay Festival were gathered from the
organizers and participants.
Data Analysis
The data were tabulated, consolidated and were presented in a narrative form.
Documentation and Evaluation of Communication Methods Used by the Organizers in the
Celebration of the Adivay Festival 2012 | PICARDO, SANDRA A. 2013
RESULTS AND DISCUSSION
Activities of the Adivay Festival
The festival was plotted with many activities since it was a month-long event. A
combination of cultural presentations, skills and talent competitions, forum, conferences,
programs, business affairs, public services and entertainments were observed during the
festival.
Cultural presentations. Presentations of the various cultures and tradition of Benguet was
during the Cañao. Mr. Blas Dalus Sr., It was conducted to present again the cultural
heritage of the Benguet province, and to remind our constituents on the customs and
tradition of the Benguet people by presenting the famous Cañao celebration.
Another event to showcase cultures was the Street Dancing Competition. It was a
competition supposed to be but there were only two participants so they made it into
presentation. Mr. Alumit said that Street Dancing activity must have shown the legend,
myth and cultural history as Cañao and harvest of every municipality.
The Dance-Drama Cultural Performances were also performed. This must be a competition
of schools per municipality but Atok did not have a representative. According to Clarita
Prudencio, Provincial Tourism Officer and committee head, the activity was to highlight
and promote the culture of the province was the objective of the competition.
Competitions. Different competitions for skills and talents development were posted as part
of the Adivay festival.
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One of the highlights of the festival was the Search for Mr. and Ms. Benguet 2012 that was
done at the Benguet State University Close Gym. This was participated in by the muses
and escorts of the thirteen municipalities of Benguet and their supporters. Earlier, the
Search for Mr. and Ms. Benguet 2012 Press Conference (Selection of “Darling of the
Press”) was held on November 8 followed by their Pre-Pageant (Talent and Sports Wear
Competition) at Ben Palispis Hall. The Ethnic Wear Competition and Fashion Show were
done at SM City Baguio on November 11. According to Mrs. Florita Bay-on, Acting
Provincial Administrator and committee chairperson, the purpose competition was to
promote the province Benguet through the ambassadors and ambassadress from each
municipality who will promote their own products and tourism industry and see what is in
the province that can be promoted or endorsed in the country or even internationally. Aside
from that, it also aims to develop our people by exposing them to different aspects of living.
Mr. Benguet 2012 was judged from the Mr. Benguet-Bodybuilding Competition,
participated by bodybuilders from different places was concluded. The event was
conducted at Ben Palispis Hall on November 16.
Skills Competition like Best Booth Presentation, Flower Arrangement, Landscaping,
Basket (thick laced) Making, and other related events such as Fruit and
Vegetable Carving, Fruit Juice Drinking and Vegetable Eating Contest. The Nutri-Snack
Rice and Root crop-based Competition and Organic Fertilizer Preparation Contest which
is included in the Agro-Industrial Fair were also conducted.
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The fair that was enjoyed by the stakeholders as it was opened at the Benguet
Sports Center on November 17 and lasted for eight (8) days. According to Provincial
Agriculturist Ms. Lolita Bentres, committee head, this is to showcase Benguet’s best in
terms of agriculture both in industry and products. The different indigenous products of
each municipality were displayed and sold in this fair.
Simultaneous with the fair, another set of Skills Competition such as Beauty Care:
Manicure and Pedicure, Hair Dressing: Hair Cutting, Automotive Technology, Electrical
Installation, Consumer Electronics Servicing, Commercial Cooking, and Bread and
Pastry Production were conducted on November 18. Competitions like Agri-Photo Contest,
Indigenous Vegetable Salad, Indigenous Dish and Indigenous Beverage
Preparation/Presentation were finished on the next day.
A competition for indigenous food preparation like The “Kinuday”/”Kini-ing” Cooking
Contest was also conducted. Purita Lesing, committee member said, it was purposely to
promote indigenous product for commercialization and promotion as a source of livelihood
of Benguet folk. The Tapuey Tasting and Packaging Contest was also done as one of the
indigenous food prepared.
The Prototype Making Contest for Adivay / Provincial Tokens and Souvenirs was done
which according to Clarita Prudencio, committee head assigned; these will bring out the
talents of the people who will be joining especially the Out-of-School-Youths.
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The Battle of the Bands, Solo Singing Competition and Dance Crew Competition were
enjoyed and actively joined by the people of Benguet. The activity should be named Adivay
Music Festival and “Move” The Adivay Hip-hop Dance Competition but
according to Atty. Brian Crispin, member of the committee, the program were already
printed with the committee named as Battle of the Band. Sangguniang Panlalawigan
Member Honorable Johnny D. Waguis said that the objective of the activity was to
encourage our youth to come to invite or motivate their talents and it is a way to deal or for
them to engaged in music which is better than other forms of vices.
In addition, Atty. Crispin said, it was second time Solo Singing Competition was
conducted. According to him, this activity was inspired by Ms. Ingrid Payaket after
winning 4th place in one TV reality talent competition. Dance Crew Competition on the
other hand was the first hip-hop dance competition in Adivay. This is to showcase the skills
of the youth, and to show that highlanders are also talented in this kind of competition aside
from cultural dances.
Evangelical Choral Festival, an event to give opportunity to different sects to participate,
give praises and thanks for the whole year blessing. Mrs. Norma Balitcha added that it is
to bring the spiritual upliftment to the people/community, tapnu haan nga puro government
(that it is not all government only). The activity was held at the BSU Closed Gym.
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There were competitions that entertained and applauded by the audience. The
Drum & Lyre Competition and Street Dancing Showdown that were made before the
Benguet Foundation Day which aims to showcase the talents of the children of Benguet in
Drum and Lyre.
Another much awaited event of Adivay Festival was the Horses and Cowboys’
Parade which was participated by the local government officials and different Pony Boy’s
Association of Benguet. After which, the Horse Race (Dongba ni Kavajo) followed after
the parade. The activity was made possible through the competitors from various places in
Benguet. It aims to promote Benguet as a horse–loving province, and to attract visitors
through horse-powered eco-tourism. According to Purita Lesing, member of the
Animalandia Committee, this also serves as an activity for the parent-child bonding.
Aside from the skills and talents competition, the Benguet Foundation Anniversary Sports
Tournament was also a main competition joined by sports enthusiasts as early as September
13 and ended December 1. The battle between the different municipalities started as
Volleyball was opened September 13 to November 15.
Basketball was also started and ended on the day after volleyball began. Invitational
Tournament for Basketball and Volleyball were scheduled October 19 and 20
correspondingly. These events were all held at the Capitol Gym.
Two days were allotted for the events Darts, Table Tennis, Chess and Scrabble which were
done at the Capitol Gym and Ben Palispis Hall dated October 25 to 26. Slow
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Pitch, Badminton (Inter-LGU/Office and Invitational), Shoot Fest, Football Kasibulan,
Adivay Fun Run, 4 X 4 Off-road Competitions were included scheduled on different date
and venue.
The purposes of this Sports Development Program according to Mr. Dean Mark Monang,
Administrative Officer II and committee chairperson, was to instil camaraderie, discipline,
teamwork and sportsmanship among participants to include provincial, municipal officials
and employees, youth and sports enthusiasts; and to promote health and wellness of
participants.
Forum and conferences. To formally open the Adivay, “Kapihan Sa Benguet” and Search
for Mr. and Ms. Benguet 2012 Press Conference was conducted after the Ecumenical
Service. It was to invite the public to join in the different activities that were lined up.
According to Mrs. Gina Salamat, Committee Chairperson of the Activity, this aims to
promote the Benguet Day Celebration. This was also the Search for Mr. and Ms. Benguet
2012 Press Conference. All media men were invited to attend the said event.
On the following day, an Environment Forum was held at Halsema Highway and Benguet-
Vizcaya Road. Mrs. Sinclaire Talosig said that the activity aims to highlight the law on
ecological waste management thru graceful participation of all concerned agencies,
institutions and civic organizations through advocacy. Also, reminding and enhancing the
awareness of the general public on the importance and benefits on keeping the environment
clean and green.
The 9th Small Scale Mining Congress Activity was an avenue for the small scale miners to
know each other, develop camaraderie not only among the miners but to the officials as
Documentation and Evaluation of Communication Methods Used by the Organizers in the
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well. Engr. Joseph Cervantes said that the activity serves as a general information drive
regarding small scale mining laws existing and to enhance their technical knowledge on
regarding small scale rescue management. The Congress was conducted at the Benguet
Sports Center for the miners to know each other and build camaraderie.
Activities like Library Orientation done at the Capitol Gym, IEC on Climate
Change Adaptation Presentation, Provincial Disaster Communication Protocol and
Employees’ Day were all held at the Ben Palispis Hall.
Social services. In line with the Adivay 2012’s theme, there were free services
and assistance offered to the public.
As part of the celebration, the Job Fair was institutionalized and it was conducted every
year except during the destructive typhoon Ondoy. It was conducted on at the Ben
Palispis Hall at the Capitol Building. The objectives of this activity according to Labor
and Employment Officer II and committee chairperson, Mrs. Gina Yog-a, was to facilitate
employment for jobseekers especially the constituents of Benguet and to make sure that
the invited agencies were licensed. There were 940 qualified applicants that were hired on
the spot from 1,270 total numbers of applicants.
The Trade Fair at the Benguet Sports Center where it served as an avenue to market and
advertise the products in the province. According to Ms. Lucia Kisim, Provincial
Accountant and committee chairperson, this is through showcasing the commercial
products and ethnic instrument and other indigenous instrument that people of Benguet
used in their festival and rituals. Also this is to give chance to the small time livelihood
entrepreneurs to market their goods.
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The festival started with an Ecumenical Service that was held at the Ben Palispis Hall. Mr.
Francis Louis Likigan Jr. said that the purpose of this activity is to thank God as the activity
starts; also, it aims to unite the different body of churches. This is to remind them that they
also belong and invited to the celebration of the festival.
Mass Weddings were performed on November 13, 14, 16 and 21 at the different parishes
in the municipalities of La Trinidad, Tuba and Mankayan and Sablan. According to Mrs.
Juana Bannawe, PSWD Officer and the committee chairperson, the objectives were to give
an opportunity for the unwed couples to receive the sacrament of marriage and to complete
their requirements for the government as couples.
Another free service during the festival was the Health Fair. Hon. Florence Tingbaoen said
that the activity aims to render health services such as immunization to the people and to
serve the people who need medical attention.
Awardings and programs. The Benguet Achiever’s Awards was done as a part of the
festival. This aims to give due recognition to the people of Benguet who excel in sports,
agriculture, livelihood, entrepreneur and others. According to Community Affairs Officer
II Mr. Camilo Alumit, this is for those who stand out or give names, pride or recognition
to the province.
To honor the employees and officials of the province, programs like “Salamat,
Mabuhay Kayo and a Day for Former Officials and Employees” and A Day for OFW and
“I-Benguet ay nan abroad” were done. According to the committee head, Mrs. Rosaline
Elayda, Chief AO, this served as an avenue of the retirees to say “hi” and “hello” after
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many years of retirement to meet again. This is to gather them and remind them that they
are still needed by the government.
A special event, A Day for OFWs and “I-Benguet ay nan abroad” was held at the
Benguet Sports Center which was participated by the OFWs who were present during the
parade.
Exhibits. Concurrent to those activities, the Benguet Photo Exhibit was also opened at the
Capitol Lobby which was the longest running activity of the festival for it was opened on
November19 and ended on December 3, 2012. According to Clarita Prudencio, Provincial
Tourism Operations Officer and committee chairperson, there were three (3) themes of
exhibit. These are the cultures of Benguet by Dave Leproso, tourist spots by BSU-Bachelor
of Science in Development Communication students and the achievements of the Filipino-
Chinese. The exhibit is purposely to appreciate culture and tourist attraction of the
province and learn Chinese Ancestors.
Entertainment. The first part of Animalandia Show which is the Dog Fun Show was
conducted as a competition at the same time serves as entertainment to the people.
Animalandia Committee member Mrs. Purita Lesing said, that the show aims mainly to
promote love of pets and encourage responsible pet ownership, and serves as an avenue for
family bonding.
The crowd was amused with bull whip exhibitions performed by the Highland Cowboys
and Cowgirls of the Benguet State University-College of Veterinary Medicine and trick
rope exhibition by the two of the young cowboys from the Benguet riders Group.
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Additional entertainments were races, games, exhibitions and team building activity
prepared by the committee.
Acrobatic and Magic Show and Silent Drill from the Philippine Military Academy were
also held at the Benguet Sports Center. Parade and Tourism Day which involved the
Delegates from the 13 Municipalities, National and Regional Government Agencies, Non-
government Institutions, Delegates from Tertiary and Vocational School,
Business Firms and Other Private Agencies was also successful.
The festival ended with the colorful fireworks display at the Capitol Grounds.
Other events held in partnership with some private sectors like Film Viewing care of
SMART at the Benguet Sports Center lasted for six days since November 17. Also, a
Diskwento Caravan care of DTI was successful for its two days of operation on
November 22 and 23.
Processes Followed in Organizing the Adivay 2012
The Adivay celebration started with the planning by the provincial government as headed
by the Hon. Governor Nestor B. Fongwan.
According to Ms. Bentres a memo was signed by the Governor organizing the different
Adivay committee defining their function per committee as part of 112th Benguet Founding
Anniversary. Hon. Waguis said that the committee formed was assigned with all the
communications, arrangements of the venue and the program. Meetings. For the planning
for the whole program, a general meeting among the Executive Committee and the
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Division Chief/ Department Heads was conducted. As per activity, the committees
assigned conduct their own meeting with the members inside and outside the provincial
government. Series of meeting were set to settle things for the activity. Included here were
the selection of judges and criteria especially for competitions, venue and possible sponsors
or partners.
It started when Hon. Nestor B. Fongwan signed a notice of meeting that will be conducted
on August 7, 2012, 2 o’clock in the afternoon at the Ben Palispis Hall in preparation for
the incoming 112th Foundation Day/ ADIVAY Celebration for November 2012. The
Agenda were about Committees to be formed, the activities to be conducted, the theme and
other concerns.
Under planning was the creation of committees. First was the Executive Committee. This
committee was headed by the Provincial Governor, Honorable Nestor
B. Fongwan and Vice-Chaired by Honorable Cresencio C. Pacalso, Provincial
ViceGovernor. The members were the provincial board members including the PCL
President Hon. Bernard S. Waclin, ABC President Hon. Pacito K. Donato and the SKF
President Hon. Danville Alimondo.
Its functions are to supervise execution of all plans and preparations and to call officials or
employees for a meeting as it may deem important.
The Steering Committee was headed by Atty. Danio L. Bolislis, Provincial Legal Officer.
All department heads were the members of this committee.
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There were twenty-five committees Working Committees named and committee heads
were also assigned.
Table 1. Working Committees formed for the Adivay Festival
COMMITTEE
CHAIRMAN
________________________________________________________________________
Finance
Mrs. Imelda I. Macanes
Agro-Industrial Fair
Mrs. Lolita B. Bentres
Trade Fair
Ms. Lucia P. Kisim
Ecumenical Service
Mr. Francis S. Likigan Jr.
Mass Wedding
Mrs. Juana B. Bannawe
Awards/ Recognition Day
Atty. Frenzel A. Ayong
Cañao
Engr. Rene S. Tabdi
Decoration
Ms. Lolita B. Bentres
Mrs. Flora B. Manuel
Cleanliness and Sanitation
Mrs. Augusta M. Lubos
Dr. Esteban T. Piok
Stage, Sounds and Lights
Engr. Tuho C. Chapdian
Search for Mr. and Ms. Benguet
Mrs. Florita T. Bay-on
Parade, Peace and Order
Engr. Orlando T. Oidi
Mr. Peter P. Tip-ac
Table 1 continued…
COMMITTEE
CHAIRMAN
Theatrical and Cultural Performance
Mrs. Clarita D. Prudencio
Street Dancing/ Drum and Lyre
Competition
Mr. Camilo B. Alumit
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Information, Promotion
and
Mrs. Gina D. Salamat
Advertisement /“Kapihan Sa Benguet”
Mr. Samson S. Fermin
General Program
Mrs. Rosaline Q. Elayda
Invitation and Reception
Ms. Nora S. Asiong
Jobs Fair
Mrs. Gina A. Yog-a
Health Forum
Dr. Esteban T. Piok
Animalandia Show / Dongba Ni Kabajo
Dr. Ruben L. Cayad-an
Evangelical Choral Festival
Dr. Joseph A. Cabinta
Environment Forum
Mr. Julius T. Kollin
Small Scale Mining Congress
Mr. Julius T. Kollin
Sports
Mr. Dean Mark D. Monang
Battle of the Bands
Dr. Esteban T. Piok
Mr. Francis Likigan Jr.
Steering committee. The Headed by Atty. Danilo L. Bolislis, Provincial Legal Officer with
all the Department Heads as his members were tasked to coordinate with the working
committees and to report updates and/or concerns to the executive committee.
Twenty-eight sub-committees were formed under Working Committees.
Finance committee. The functions are; to identify possible sources of fund; to prepare and
distribute solicitation letters; to properly account all collections (proceeds, donations,
solicitation); and, to ensure that liquidation reports on cash advance are submitted after
each activity.
Ecumenical service committee. This committee was tasked to; prepare the venue; invite
religious leaders and confirm their attendance; act as ushers and liaison officers; prepare
the program and prepare snacks for the guests and participating religious leaders.
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Information, promotion, advertisement and “Kapihan” committee. To take charges of the
information disseminations and promotion of the whole festival, to establish media
networks, to secure, consolidate and prepare information materials for dissemination to the
public and to coordinate the Press Conference/ “Kapihan” with the concerned agencies and
committees concerned are the functions of this committee.
General program and “A Day for Former Officials and Employees” committee. This
committee concerns on the procurement of the needed supplies/materials, preparation of
general program of the Benguet Day/Adivay celebration in coordination with the other
committees, recommendation of the guest speakers for the main events, and distribution of
programs to the invited guests/participant in coordination with the Invitation Committee.
Reception and invitation Committee. The committee members were tasked to invite guests
and inform participants of the Benguet Day/Adivay activities, distribute invitation letters,
and to act as ushers during programs, receive visitors, guests and play hosts to the general
public and prepare corsage, leis, tokens and other requirements.
Stage, sounds and lights committee. This committee was assigned to prepare /setup
platforms, in coordination with concerned committees and to prepare the sound system and
needed electrical connections.
Decoration committee. To decorate the venue of the following activities:
Ecumenical Service, “Kapihan” and Awards/Recognition Day, in coordination with
concerned committees were the task specified to this committee.
Cleanliness and sanitation committee. The following works are assigned to the committee:
maintain cleanliness of capitol/venue of all activities except the venue for the Agro-
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Industrial Fair, Trade Fair and Cañao; provide furniture; and provide needed supplies and
materials.
Environment forum committee. These functions to coordinate environment awareness
forum among the identified members specifically on RA 9003, invite participants and
conduct massive IEC along Halsema Highway and Benguet-Viscaya Road simultaneously
on November 9, 2012.
Small scale mining activity committee. The tasks given to the committee members are to
prepare the program for the small scale mining activity, invite speakers, guests and
participants, supervise and assist in the field competitions, mange the conduct of the
parade, prepare the needs during the activity and take charge in the food preparations.
Search for Mr. and Ms. Benguet committee. To prepare invitations to interested participants
from the 13 municipalities of Benguet, set criteria for selection and judging, prepare
program of activities, invite judges, and coordinate with concerned committees regarding
the stage set-up, electrical connections and stage decorations were the responsibilities of
the committee.
Trade fair committee. The committee was tasks to prepare venue of the trade fair, invite
establishments, prepare and process the contacts/documents for the rental of stalls and
maintain an information and souvenir items booth.
Agro-industrial fair committee. The following functions were delegated to this committee:
prepare the venue of the agro-industrial fair; invite gusts and participants; prepare the
program; maintain an information booth; prepare prizes; usher guests; prepare
guidelines/criteria for the contests; facilitate the conduct of contests; and, prepare
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certificates.
Animalandia show committee. Preparations of the venue and program of activities,
invitation and confirmation of gusts and participants, preparation f the certificates and
payroll of prizes were the functions of this committee. Moreover, to facilitate the conduct
of parade and competitions, purchase supplies and tokens needed, secure the required show
permit, ensure safety and cleanliness of the show area, and prepare terminal report are
additional tasks given.
Dog show and “Kinuday”/”Kini-ing” making contest committee. This committee is still
under the Animalandia Show Committee. However, here are the functions specified for
this committee: to prepare the venue and program of activities; invite/inform and confirm
guests, judges and participants; to prepare the certificates and payroll of prizes; prepare the
guidelines/criteria for the contest; purchase supplies and tokens needed; secure the required
show permit; ensure safety and cleanliness of the show area; and prepare terminal report.
Benguet dance-drama (Theatrical and Cultural) performance competition committee. To
coordinate the Benguet Dance-Drama Performance Competition with concerned agencies,
invite guests and/or judges and prepare the necessary tokens, honorarium and materials
were the functions given to this committee.
Souvenir making ontest committee. Responsibilities of this committee are as follows:
prepare invitations to interested participants, prepare program of activities, set criteria for
selection and invite judges, facilitate the conduct of the said contest, prepare certificates
and prizes. Purchase supplies and tokens needed and coordinate with approximate
committees on the needed venue and equipment.
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Benguet photo exhibit committee. The committee was authorized to prepare the venue in
coordination with concerned agencies/personnel.
Mass wedding committee. The committee was responsible for the following tasks:
invite/inform interested couples, make arrangements with the concerned offices/agencies,
coordinate with Decoration Committee regarding the venue’s set-up and prepare food for
the celebrant, couples, officials and guests.
Health Fair Committee. The committee was in charge of preparing the venue of the
activity, rendering medical/dental services and identifying and coordinating with the
potential partners.
Drum and lyre, marching band and street gancing competition committee. The members
under this committee must perform the following functions: prepare invitations to
interested participants from the different schools of Benguet; prepare program, of
activities; set criteria for selection and invite judges; facilitate the conduct of the said
competition; prepare certificates and payroll for prizes; purchase supplies and tokens
needed; and, coordinate to the appropriate committee on the needed venue and equipment.
Awards and recognition day committee. Eight functions were specified for this committee.
These are: preparing guidelines or criteria for nomination, selecting awardees in various
categories after proper verification, preparing write-ups, preparing certificates and payroll
for prizes, purchase plaque for awardees, presenting list of awardees to the Governor for
his approval then to the Sangguniang Panlalawigan for their appropriate action,
coordinating with concerned committees regarding the stag set-up, electrical connections
and decorations, and, preparing the Awards/Recognition Day Program.
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Parade, peace and order committee. To invite and coordinate the participation of
concerned offices/agencies and drum and lyre bands, prepare the Order of Parade,
coordinate with DPWH and PNP-Traffic Management Group and to maintain peace and
order for the duration of the celebration were the assigned tasks of the committee.
Canao committee. For the activity to be successful, the following functions must b
performed by this committee: prepare the cultural program; coordinate with the thirteen
(13) municipalities; invite guests/participants in coordination with the Executive
Committee and Invitation Committee; see to it that the needed animals, tents, woods and
physical requirements are in place; take charge in the food preparation and serving; prepare
dining tables for guests and officials; and, provide water and electrical services.
Battle of the bands committee. Because the activity is one of the highlights of the festival,
the committee assigned has to do the following: invite/inform interested participants from
the 13 municipalities of Benguet; set criteria for selection and judging; invite judges;
prepare the certificates and payroll for prizes; facilitate the conduct of the Battle of the
Bands; and coordinate with the Stage, Sounds and Lights Committee and Decoration
Committee regarding the stage set-up and electrical connection.
Sports committee. As part of the Adivay activities, sports tournament was also given a
working group. There functions are to organize different sports competitions that include
the Mr. Benguet Body-Building Competition, invite participants, prepare for judges’
honoraria and prizes, prepare certificates for participants, winners and judges and to assist,
coordinate and supervise in the management and conduct of other sports related
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activities.
Evangelical choral festival committee. To take charge the flow of the activity, the
following functions must be conducted: invite /inform interested participants, set criteria
for selection and judging, prepare the certificates and payroll for prizes, facilitate the
conduct of the said competition, purchase supplies and tokens needed, invite judges, and
coordinate with the Stage, Sounds and Lights Committee and Decoration Committee
regarding the stage setup and electrical connections.
Second concern was the activities to be made. During the meeting there were
activities identified and tentatively scheduled.
Table 2. Identified and tentative scheduled activities
DATE
ACTIVITIES
November 8
Ecumenical Service
“Kapihan Sa Benguet”
November 12-14
Trade Fair
Agro-Industrial Fair
November 15
Animalandia Show
November 20
Environment Forum
November 21
Multi-Sectoral Mass Wedding
November 22
(Soft blessing of gym at Wangal)
Awards and Recognition Day
Best Program Implementation
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Table 2 continued…
- Environment/ Scale Mining
- Social Work
- Health/Nutrition
- Agriculture
- Sports
Graduates (Provincial Scholarship
Program)
Best LGU in terms of Fiscal
Management/Program Implementation for
LGUs (c/o DILG)
Street Dancing, Drum and Lyre &
Marching Band Competition
Theatrical and Cultural Performance
November 23
Parade
Cañao
November 24
“Sepnak”
Horse Parade/Dongba Ni Kavajo
Awarding and Closing of Agro-Industrial
Fair
Closing of Trade Fair November 25 Evangelical Choral Festival
The regular Adivay Activities with no dates yet which are Search for Mr. and Ms. Benguet,
Jobs Fair/ International Jobs Fair, Health Forum, Mass Wedding (at Mankayan and
Kabayan/ Sablan), Small Scale Mining Congress, Battle of the Bands and Sports
Tournament were also discussed.
There were other suggested activities such as A Day for Former Officials and Employees
(and their families) which are not limited to retirees only and include those who resigned,
A Day for OFWs and Balikbayans, A Day for Foreign Sisters-Countries
(Sisterhood Program).
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The following were also discussed and adopted: All Provincial Board Members will be
distributed as Co-Chair in the different committees; it was agreed that most of the members
of the working committees shall come from of the office of the Committee Chairman; and
Submission of the list of committee members is on August16. Regarding the budget, all
committee chairmen were advised to submit their realistic budget proposal to Mrs.
Macanes.
The theme as ordered by the Governor that each department will submit a suggestion/
recommendation for this year’s theme to Atty. Bolislis not later than August 16, 2012. It
shall focus on the province’s programs and challenges/ direction for 2013.
Other matters discussed were the nominees/ awardees for the “Clean and Green” should be
separated from the Awards Program as suggested by Atty. Bolislis.
The next meeting was scheduled on August 16, 2012. Matters arose from the previous
meeting was discussed including updates from the committee, theme and some other
matters.
The theme, speakers, updates and instructions and the calendar of activities for the Adivay
2012 were settled in the third meeting on September 5, 2012 at the Sangguniang
Panlalawigan Session Hall.
The body agreed to adopt “Accelerating Response to Social Challenges” as the theme for
the 2012 Benguet Foundation Anniversary Celebration thru Adivay after an extensive
discussion. “Social Challenges” connotes human, health, and education problems/ trials.
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The different committees gave updates and instructions were also given. A tentative
Calendar of Activities was also discussed in the meeting.
Final meeting for the Adivay Celebration was held on October 22, 2012. The main agenda
was committee updates. The other concerns, as noted down by AO III/Secretariat Mrs.
Cherry Ann C. Golingab, parachute, comfort rooms, general program, process of PRs, use
of grounds and budget were also discussed.
Coordination. One of the ways in organizing the activity is coordinating with the
concerned and sponsoring/supporting agencies. Private and Government Agencies were
the partners of different committees. This includes venue, speakers/guests, sponsorships
and other concerns for the activities.
During the meeting, speakers for the programs lined up were discussed; Secretary Dinky
Soliman and Secretary Ona were named to be invited as guest speakers for any of the main
activities. It was decided that a copy of the Calendar of Activities will be attached to the
invitation letter for them to choose which activity they would like to attend. The body
decided that Senator Francis Pangilinan will be considered as an alternative speaker if Sec.
Soliman or Sec. Ona is not available.
Agro-Industrial Fairs Skills Competition was coordinated with TESDA Benguet,
Provincial Agricultural Fishery Council, Department of Trade and Industry, Benguet Gold
Chain, and Benguet Technical School.
Animalandia Show Committee made arrangements with the different pony Boys
Club/Association and to BSU-College of Veterinary Medicine for the Dongba ni Kavajo.
For the Dog Fun Show, DA-CAR, Livestock Division; Baguio-Benguet Feeds and
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Veterinary Drugs Dealers Association; and College of Veterinary Medicine-BSU were
their Supporting Institutions/Agencies.
Leaders of different churches, school heads, and business firms were invited to participate
in the Ecumenical Service. Kapihan was coordinated with Philippine Information Agency
(PIA) Benguet, and other local media like ABS-CBN, local radio stations and publications.
The Environment forum and Small Scale Mining Congress was collaborated with the
different government and private sectors/organizations.
Trade Fair Committee, Mrs. Lucia P. Kisim, Provincial Accountant and Hon. Nelson C.
Dangwa, SP Board Member were the chairperson and co-chairman respectively, of the
committee. Vice-chairs were Mrs. Imelda I. Macanes-Provincial
Treasurer, Ms. Nora S. Asiong-Provincial Budget Officer and Engr. Tuho C.
ChapdianPDD Coordinator.
Job’s Fair activity headed by Mrs. G. Yog-a, Labor and Employment Officer II and co-
chaired by Hon. BenjaminC. Saguid, SP Board Member. Public Employment Service
Office (PESO) of the 13 municipalities Officers including Philex Mines PESO, and BSU
PESO were the members of the committee. According to Mrs. Yog-a said that the activity
is in coordination with POEA and DOLE-CAR, this to check the recruitment agency is
legal.
The Search for Mr. and Ms. Benguet 2012 was judged thrice. First was during the pre-
pageant which includes the presentation of their Sports Attire and Talents portion. Judges
were Atty. Erick Donn Ignacio from DZWT-DZWR station, Rufina Fegcan, the
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DILG Provincial Director and Cordillera Science High School Head, Soraya Faculo.
Second was during the Fashion Show held at SM City Baguio where the candidates
presented Ethnic Wear Attires. This was judged by Atty. Mariano Inzo, former Board
Member of Sablan, Dr. Daisy Mae Tagudar from BeGH and Ms. Babel Adnol from the
DILG Regional Office.
For the final pageant held at Benguet State University Gym, judges were; Atty.
Erick Donn Ignacio, Ms. Karen Nobres- Public Relation Manager of SM in North Luzon,
Ms. Beverly Yong Tezon- Research Analyst at the Extel Survey of Thompson Reuters, Mr.
Geraldo Sayaan- PAMET board of Director Baguio-CAR Chapter and chairperson was
Ms. Marife Vibar- Senior Manager of Security Bank-La Trinidad Branch.
The Sports Tournament Committee identified government and private sectors, inschool
and Out of School Youths and sports enthusiasts as the participants of the tournament.
Benguet State University and Municipality of La Trinidad-LGU were there cooperating
school and office.
Sending invitations. Still part of the planning is sending of invitation to identified target
people to partake in each activity. Invitations /memos were sent to the participants, judges
and speakers for the activity. Some wrote communications for solicitations for kinds.
Private companies like Smart sponsored tarpaulins and t-shirts for the activity.
Advertising/promotion. For the implementation, it was started through promotion of the
events. After the activities were finalized, the general program were printed, posted and
broadcast at local radio stations like DZWX-Bombo, DZWR-99.9 and DZWT-Radyo
Totoo; local newspapers like Baguio Midland Courier and on official websites of the
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Benguet Province and the Adivay Official Website. The only committee who has their own
flyers distributed was the Dog Fun Show. All the other was included in the general
program.
Communication Methods Used
The organizing body used various communication methods in the celebration of the
Adivay festival. Different methods were used for internal communication and external
communication. There were written, oral, face-to-face and online communications.
Meetings. Face-to-face meeting was used as a main communication method in celebrating
the festival. This method was used during the planning of the festival.
Written communication. Memorandum/Letters were used to sent to the concerned agencies
and offices for legal permits, invitations for participants/ judges/ speakers, sponsorships or
solicitations needed for the activity.
E-mail messages/phone calls. According to the key informants, they used e-mail messages
and SMS messages to follow-up some of their participants. They also used phone calls to
update the different municipalities, schools and to some individuals concerned.
Websites. For the promotion of the festival, the organizers used mass communication
strategies. One of these is through websites or the internet. The key informants told that
they posted the calendar of activities in the official website of Province of Benguet and
Adivay Festival itself. Invitations and schedules of the different activities were seen in the
website.
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Printed media. Aside from posters and tarpaulins (Calendar of Activities) seen at the
different public posting areas, announcements about the festival were also seen in local
publications. The key informants said that they sent advertisement through Baguio
Midland Courier. Tarpaulins were distributed to be posted to each municipality.
Broadcast media. According to the key informants, aside from print media using
tarpaulins, brochures, leaflets and newspapers; radio broadcast in local radio stations were
also utilized to promote the activity. There were announcement in the local Television.
Monitoring and Evaluation of the Adivay Activities.
Monitoring. The committee heads and its members were present during the
conduct of their activity. This is to attend/assist the needs of their participants/or speaker
and to make sure is everything will be at its best. Most of the committee does not have their
post evaluation.
Dr. Cayad-an of the Animalandia Show said that all his members were there during the
implementation. He explained that there were sub-committees who directly involved with
the people. The committee asks their comments from the people about the concluded
activity as their evaluation.
Trade Fair was being monitored by the committee head and members all throughout the
duration. The chairperson personally visits the place from time to time check if there were
sales. They also require the stall owners to submit evaluation sheet one day before the end
of the activity. Unlike for the Agro-Industrial Fair, there were evaluation prepared by the
committee and was distributed and collected from the beginning of the fair up to the end.
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According to Ms. Bentres, a committee member is assigned to oversee the activity
everyday and collect observation and give feedback to the management.
Monitoring for the Search for Mr. and Ms. Benguet were done since the rehearsals started.
According to Mrs. Bay-on, they provide snacks of the candidates during their rehearsals.
There were no evaluation done but they based it on the success of the activity.
The presence of the committees during the Health Fair showed their support to the
activity said Hon. Florence Tingabaoen, committee head.
Evaluation. Steering Committee was assigned in the monitoring of Canao. Mr. Dalus said
that the Governor tasked the committee to check everything before the activity will be
conducted. After the celebration the Governor asks if there were problems arose if none,
then it is successful.
Evaluation on the activity was conducted by the Provincial Health Office through h a
meeting within their office. The objectives were met according to Hon. Florence
Tingbaoen, many were treated and there were shortage of medicines.
According to Hon. Johnny Waguis, the committee on Battle of the Bands had
scheduled regular meetings of its members to update its activities related to the contest. For
their evaluation there was a meeting called for the committee and every member was asked
to give her/his comments and recommendations.
For sports tournament, there were representatives from the sports committee that were
monitoring per activity. For Mr. Monang, the tournament was successful because the
targeted numbers of participants were seen.
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For other activities like Small Scale Mining Congress and the Environmental Forum, the
committee served as facilitators and speakers for the activity. For the forum, according to
Ms. Talosig, they were conducting their monitoring every second Friday of the month with
the Barangay and Municipal LGUs concerned as part of their regular program.
Some committees also served as researcher for the activity. A Day for Former Officials
and Employees was handled by Mrs. Elayda, wherein they need to research for those
former officials and employees and send them invitations. The activity was new which the
invited participants where very thankful of.
Problems in Communication Methods
The key informants enumerated interpersonal and non-interpersonal
communication strategies and methods used such as; meetings, coordinating to concerned
offices, e.g. municipal and barangay LGUs and schools through letters or phone calls,
sending invitations. In promoting the festival, posters, advertisements on radio and TV,
and publication on local newspapers were used.
Majority of the key informants said that there were few problems encountered in the
communication strategies used. According to Mr. Dalus, “awan met ti problema ta yearly
nga activity. I-remind tayo lang isuda. Santo amu da met ti culture tayo.” (There’s no
problem since it is a yearly activity, we just need to remind them. They also knew our
culture). Since they belong to Indigenous People, they knew what to and what to bring said
Mr. Dalus.
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Celebration of the Adivay Festival 2012 | PICARDO, SANDRA A. 2013
Albeit most of the informants said there were no problems, there are still minimal troubles
as cited by the other committee.
Mr. Monang enumerated letters, texts, internet, radio and print communication strategies
that have been used in the activity. According to him, letters were late same through with
texts messages that were delayed. In using internet, the problem was not everybody is
reached through internet while for print and radio, it’s too expensive. While for small Scale
Mining Congress, there is a big problem. As cited by Engr. Cevantes, they have difficulty
in reaching the small scale miners because they prefer working.
Table 3 shows the perceived problems in the communication methods by the respondents.
Lack of advertising was one of the problems listed by the key informants. According to
Mrs. Salamat, the information campaign to mayors of the different municipalities and to
the city is lacking. Mrs. Elayda admitted that they did not check if the invited persons
received the letters sent to them. It is seconded by Dr. Cayad-an when he said that there
were no assurance if they will be coming/attending. There was no immediate response.
As to the perceived challenges of the respondents to the communication methods used in
promoting the festival, many (15.51%) of the respondents said that there is lack of
information dissemination. Respondents wrote poor information dissemination because the
advertisements do not reach other municipalities. Posters were also limited.
There were no or few flyers distributed to each municipality.
Nineteen percent (19 %) of the respondents said that there was no problem. According to
them, the activities were posted earlier and were properly announced so they already knew
some of the activities. A respondent said that many attended the festival.
Documentation and Evaluation of Communication Methods Used by the Organizers in the
Celebration of the Adivay Festival 2012 | PICARDO, SANDRA A. 2013
Another problem was lack of information (11%). According to the survey respondent, in
the calendar of activities, exact schedules and venue of the activity were not included.
Some said that the sudden change of schedules affected the smooth flow of the activity.
Added comments were the simultaneous schedule of the activities.
Table 3. Perceived problems in the communication methods by the respondents
PROBLEMS
FREQUENCY
PERCENTAGE
(N=116)
(%)
of
Incomplete/Lacked
information
11
9.48
Lack of advertisements
15
12.93
of
Poor dissemination
information
18
15.51
None
19
16.37
No answer
14
12.06
*multiple responses
Other comments from the respondents were about the materials used during the celebration
such as sound systems and microphones and speakers. Some were about the organizing
body of each municipality. One respondent said that there was no participation among the
people of the same municipality. There were also problems in communicating to the
officials of different towns.
Some commented on the language used. The respondent said they must use vernacular
language in disseminating information. Another is to use language which local and
Documentation and Evaluation of Communication Methods Used by the Organizers in the
Celebration of the Adivay Festival 2012 | PICARDO, SANDRA A. 2013
international tourists can understand. Others remarked on the exact information how to
reach the place.
Recommendations on the Communication Methods Used
Table 4 shows the suggested activities/methods for the perceived problems on the
communication methods used in promoting the festival.
Majority of the respondents suggested through posters, leaflets and broadcast media to
promote the festival. Respondents said that they must have more promotional works before
the activity starts.
In addition, using all possible media is one of the suggested methods. Respondents noted
that they should use tri-media. Other suggestions were the broadcasting in national TV,
more tarpaulins to be distributed and posted to each municipality and strengthen
information dissemination for the next Adivay festival.
Table 4. Recommendations of the respondents on the problems
SUGGESTIONS
FREQUENCY
PERCENTAGES
(N=116)
(%)
Use of all possible media
10
8.62
Broadcast in National TV
7
6.03
More ads, posters, leaflet
23
19.82
Strengthen information
dissemination
8
6. 89
*multiple responses
Documentation and Evaluation of Communication Methods Used by the Organizers in the
Celebration of the Adivay Festival 2012 | PICARDO, SANDRA A. 2013
Suggestions from respondents which are not related to communication methods were about
the devices used, accuracy of schedule and venue, coordination of the activity to the
municipal officials and the language/dialects used.
Further, one respondent wrote “The organizers should properly plan any event or activities
so that no miscommunication or other improper different news will be announced”.
Suggestions for the Next Adivay
The celebration of the Adivay festival ended successfully but there were comments and
suggestions from the stakeholders for the improvement of the festival.
Table 5. Suggestions from the respondents for the next Adivay
SUGGESTIONS
FREQUENCY
PERCENTAGES
(N=116)
(%)
Better location/construction of the event
25
21.55
More activities involving IKSP (Culturerelated
activities)
4.30
5
More activities involving Senior Citizens,
Youth, and Students
7
6.03
More Ads, Posters (Information Drive)
9
7.75
More activities/games
16
13.79
Longer duration
6
5.17
More pigs (per municipality)
8
6.89
*multiple responses
Documentation and Evaluation of Communication Methods Used by the Organizers in the
Celebration of the Adivay Festival 2012 | PICARDO, SANDRA A. 2013
Operational matters. Recommendations from the key informants mostly were additional
fund for better execution of the activities. For Health Fair, Hon. Tingbaoen asked for more
medical supplies to cater to their clients/ people.
A Day for Former Officials and Employees Committee suggests the
announcement should be done repeatedly for more attendees/participants. Moreover,
posters/advertisements should also be posted outside the capitol.
Mr. Dalus wished to see a stronger cooperation of the municipal officials for bigger
participation and program. “Jay Cañao, masapul nga mai-consize tapnu maawatan ti
estudjante ken visitors. There is a ritual, han laeng nga gathering ti pinangan. Emphasize
the ceremony nga maaramid because it includes indigenous tools and foods”. (The Canao
must be concise for the students and visitors to understand. It is a ritual, not just a gathering
for eating; emphasize the ceremonies that are being conducted because it includes
indigenous tools and foods for the celebration).
According to Mr. Alumit, the Street Dancing Competition performance was supposed to
be about the culture of each municipality they represent. The performances should depict
the real Benguet culture. “Sabali met ta mixed nga culture ti Ilokano and Igorot culture ti
naipakita” (the performance shown was a mixture of Ilokano and Igorot culture). If
possible, for the next Adivay, it must a perfect music accompaniment that will depict the
real Benguet culture.
The respondents also said that for the next festival, there should be more pigs to be given
to each municipality. They commented that the food should be enough to feed all the people
who attended the Cañao.
Documentation and Evaluation of Communication Methods Used by the Organizers in the
Celebration of the Adivay Festival 2012 | PICARDO, SANDRA A. 2013
For the improvement of the flow of activities in the festivals, survey results express the
following; activities should start on time; activities should be done in series manner so that
everybody could watch/join and clear flow/schedule of the programs must be observed.
Venue. Most of the respondents suggested having a better construction of venue.
The respondents said that the venue should be wider to accommodate all the participants.
A respondent stated that f possible it should be done in one venue to be cost-effective and
to avoid time-consuming transportation. The main venue based on the survey result, should
be visible for the people to see and for easy transportation. Others said the stage was not
convenient, specifically for the Battle of the Bands and singing contest. The viewers can
not watch the performers on stage. According to the survey, it would be better if there is a
gymnasium and more public restrooms.
The Sports Committee requests for additional venue to avoid time constraint because
participants will come from far places.
Activities. More activities like competitions and games were suggested for the next
Adivay. Also, activities regarding Indigenous Knowledge Systems and Practices or cultural
presentations were requested. Survey shows that people wants a longer period of the
celebration of the festival.
Respondent suggested other activities as follows: more activities involving youth, seniors
and students; more presentation in Dongba ni Kabajo; free concert by the local singers;
more tourism-related activities; and, encourage more participants per municipality.
Information Dissemination. To strengthen the promotion of the festival, respondents said
that there should be additional advertisement through radio, posters and flyers.
Documentation and Evaluation of Communication Methods Used by the Organizers in the
Celebration of the Adivay Festival 2012 | PICARDO, SANDRA A. 2013
Broadcasting on national TV and utilization of all possible media-free media like internet
to reach national public is suggested. The suggestions of the respondents for the next
Adivay is shown on Table 5.
Documentation and Evaluation of Communication Methods Used by the Organizers in the
Celebration of the Adivay Festival 2012 | PICARDO, SANDRA A. 2013
SUMMARY, CONCLUSIONS AND RECOMMENDATIONS
Summary
The focused of the study is to determine the Communication Methods Used by the
Organizers in Celebrating the Adivay Festival.
The study was conducted in La Trinidad, Benguet where the Adivay festival is celebrated,
from October 2012 to March 2013. Nineteen (19) key informants from the provincial
government were identified and 10 representatives from each municipality were selected
as my respondents. A guide questions were used to gather information from the key
informants through personal interview while survey questionnaires were floated to collect
data from the respondents. The data gathered were the activities organized in the Adivay
2012; how these activities were organized; how these were monitored and evaluated; the
communication methods used and the problems encountered and the suggestions/
recommendations from the stakeholders for the next Adivay.
The findings of the study show that the activities of the 2012s Adivay festival were
organized by the provincial government officials and employees and headed by the Hon.
Governor Nestor B. Fongwan. As to the monitoring and evaluation, all the committee
members were present and helped during the implementation of the activity and most of
the committees conducted their own evaluation through meeting with their members.
For the communication methods, meeting is the main method used. Utilization of print
and broadcast media was observed to promote the festival.
Documentation and Evaluation of Communication Methods Used by the Organizers in the
Celebration of the Adivay Festival 2012 | PICARDO, SANDRA A. 2013
As to the problems encountered in the methods used, most of the respondents and majority
of the key informants said that there were no problems.
Respondents suggested mostly on the better construction/ better location of the place of
event. Some requested for more activities concerning on youth, senior citizens and students
and regarding IKSPs or cultures. They also appeal for longer duration of the event and
most of them suggested for the intensification of the promotion of the festival. Collated
recommendations from the informants were additional funds, more medicines specifically
for Health Fair and improved venue for the sports tournament.
Conclusions
Based on the finding of the study, the following conclusions were derived:
1.
Adivay festival is an event for Benguet people to showcase their talents,
skills, products, culture and tradition.
2.
The activities of the Adivay festival 2012 were the same as that of 2011.
3.
Importance of evaluation is this kind of activity is proven in the study.
4.
different communication methods in planning, implementation and
evaluation of the festival can be utilize as proven in the study.
5.
Problems of the Adivay 2012 focus mainly on how information in
disseminated.
6.
there is a need to strengthen the promotion of the festival to encourage more
visitors and investors to come and joined the celebration.
Documentation and Evaluation of Communication Methods Used by the Organizers in the
Celebration of the Adivay Festival 2012 | PICARDO, SANDRA A. 2013
Recommendations
Based on the conclusions, the following recommendations were formulated:
1. The organizers may consider the suggestions from the respondents as well as from
the key informants.
2. The organizers may improve the implementation of the festival by using different
communication methods.
3. Utilization of free media or social networking sites in promoting the festival may
be maximized.
4. Further study must be conducted to support and validate the findings of the study.
5. Studies of different local festivals may also be done.
6. A video documentation on the different activities of the festival especially on the
cultural presentations may be made to help preserve the culture of the province.
Documentation and Evaluation of Communication Methods Used by the Organizers in the
Celebration of the Adivay Festival 2012 | PICARDO, SANDRA A. 2013
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Documentation and Evaluation of Communication Methods Used by the Organizers in the
Celebration of the Adivay Festival 2012 | PICARDO, SANDRA A. 2013