BIBLIOGRAPHY BERNARD, ZOSIMA G. APRIL 2007. ...
BIBLIOGRAPHY
BERNARD, ZOSIMA G. APRIL 2007. Viewership of TV Patrol Northern
Luzon in Barangay Balakbak and Beleng-belis, Kapangan, Benguet. Benguet State
University, La Trinidad, Benguet.
Adviser: Maria Luz D. Fang-asan, PhD
ABSTRACT
The study was conducted to determine the socio-demographic profile of the
viewers, their frequency of watching the program, their perceptions on and attitudes
towards the program, their information needs and their suggestions for the improvement
of the program.
An interview schedule was used to gather information from 50 viewers who were
purposively chosen on the basis of their viewership of the program. Frequency counts and
percentages were used in analyzing the data.
More than half of the respondents were female, single and aged 20 or younger.
Almost half of the respondents were regular viewers. Almost all the respondents found
the program interesting and the time of airing is appropriate. All the viewers said they
will continue to watch the program.
It is concluded that TV Patrol Northern Luzon catered to the general public and
that it is generally acceptable to the viewers. The program should continue with expanded
area coverage to include more local news. It is also recommended that program
management consult viewers on what topics to tackle and heed survey results to further
improve the program.
TABLE OF CONTENTS
Page
Bibliography……………………………………………………………………...
i
Abstract ………………………………………………………………………….
i
Table of Contents………………………………………………………………......
ii
INTRODUCTION
Rationale ……………………………………………………….................
1
Statement of the Problem………………………………………………….
3
Objectives of the Study……………………………………………………
3
Importance of the Study…………………………………………………..
4
Scope and Limitation……………………………………………………...
4
REVIEW OF LITERATURE
Characteristics of the Viewers……………………………………………..
5
Reasons for Watching Television………………………………………….
5
Viewers’ Perceptions on the News Program………………………………
6
Suggestions of the Viewers……………………………………………….
7
v
METHODOLOGY
Locale and Time of the Study……………………………………………..
8
Respondents of the Study……………………………………………........ 10
Data Collection……………………………………………......................... 10
Data
Gathered……………………………………………………………..
10
Data Analysis……………………………………………………………..
10
RESULTS AND DISCUSSION
Socio-Demographic Profile of the Respondents…………………………..
11
Frequency of Watching TV Patrol Northern Luzon………………………
11
Perceptions on the Appeal of the News Program…………………………
13
Perceptions on the Time of Airing………………………………………..
15
Perceptions on the Length of the Program……………………………….
16
Perceptions on Background Video Clips Used………………………….
16
Appropriateness if Program content………………………………………
16
Reasons for Continued Viewership……………………………………….
18
.
Contributions of the News Program on the Life
of Respondents…………………………………………………………….
18
Suggested topics to be Included in the Program………………………….
20
Suggestions for the Improvement of the Program………………………..
21
ii
SUMMARY, CONCLUSIONS AND RECOMMENDATIONS
22
Summary ………………………………………………………………….
Conclusions……………………………………………………………….. 23
Recommendations…………………………………………………………
23
LITERATURE CITED……………………………………………………………
24
APPENDIX: Interview Schedule………………………………………………….
25
iii
1
INTRODUCTION
Rationale
People watch television to get news about what is happening in their
surroundings, to learn new knowledge and skills that may be used for productive
activities, and also to be entertained.
For the aforementioned purposes, the television is preferred over the radio or print
media as one can see and at the same time hear messages. Even people who cannot read
are able to get as much information just by watching TV.
The power of television was recognized in the Philippines as early as 1949 when
American James Lindenberg, owner of Bolinao Electronics Corporation (BEC) applied
for a license in Congress to establish a television station. Lindenberg is now recognized
as the Father of Philippine Television.
In 1952, Judge Antonio Quirino bought 70% of BEC and renamed it to Alto
Broadcasting System (ABS). A year later, ABS introduced DZAQ-TV3 as the country’s
first television channel on its maiden broadcast on October 23, 1953. ABS was then
bought by the Lopezes, owners of the Chronicle Broadcasting Network (CBN) in 1958.
By 1961, the network’s two channels DZAQ-TV3 and DZXL-TV9 could be received in
many parts of the country.
The formal merger of ABS and CBN in 1967 gave birth to the ABS-CBN
Broadcasting Corporation. The pioneering station brought many firsts to the Philippines,
including color television service, the first marathon coverage of the country's elections
through Halalan '67, the first live transmission of man’s landing on the moon via
Viewership of TV P
atrol Northern Luzon in Barangay Balakbak
and Beleng-belis, Kapangan, Benguet / Zosima G. Bernard. 2007
2
satellite, and the coverage of the collapse of the Ruby Tower in Manila via microwave
transmission from a multi-cam outside broadcast van (OB Van).
ABS-CBN went into hibernation when it was closed by government during the
years of Martial Law. It came back to life in 1986 and continued to innovate on its
programs and operations. One innovation was the establishment of ABS-CBN Regional
Network Group in 1992 which is the provincial network of ABS-CBN. It is responsible
for live or pre-taped relay of shows aired in Manila throughout the country.
The ABS-CBN Regional Network Group has several stations in each region all
over the country. This group produces programs on local occurrences and events for the
local audiences in each region. At present there are 40 Regional Network groups in the
country. Two of these are ABS-CBN Baguio and ABS-CBN Dagupan which established
a news program “TV Patrol Northern Luzon”.
This program, hosted by Dhobie de Guzman of ABS-CBN Baguio and Mae
Viray of ABS CBN Dagupan, is shown from Monday to Friday at 6:00 to 6:30 p.m. It
brings to its audience information about the happenings in Northern Luzon particularly
the Cordillera Administrative Region (CAR) and the Ilocos Region. Developmental
news featured in the program are on researches done and other projects of Benguet State
University ( BSU) and local festivals like Panagbenga, Adivay, Bangus and Talong
Festival, among others.
The people of Kapangan, Benguet can now access “TV Patrol Northern Luzon”
as a result of the widening reach of television. Radio, particularly DZWT, was the only
immediate source of information in the place in the 1990’s. Very few had televisions and
newspapers had to travel by land for hours before reaching the place.
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Since the program is meant for local audiences, there is a need to determine
whether or not the intended receivers are being benefited, hence this study.
Statement of the Problem
In order to characterize the viewership of TV Patrol Northern Luzon, the study
was conducted to answer the following:
1. What are the characteristics of the viewers of the program?
2. How often do the viewers watch the program?
3. What are the viewer’s perceptions about the program?
4. What are the viewers’ attitudes towards the news program?
5. What information would the viewers want to be included in the program?
6. What do the viewers suggest for the improvement of the program?
Objectives of the Study
The study aimed to:
1. determine the socio-demographic profile of viewers;
2. determine the frequency of watching the program;
3. determine the viewers’ perceptions on the news program.;
4. determine the viewers’ attitudes towards the program;.
5. determine the information needs of the viewers that may be broadcast over the
program; and,
6. to solicit the suggestions of the viewers for the improvement of the news
program.
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Importance of the Study
Results of the study may serve as reference for the producers of TV Patrol
Northern Luzon on how the station could improve the strategies and content of the
program; as reference for teachers, researchers and students of communication.
Scope and Limitation of the Study
The study surveyed 50 viewers of the program in Barangay Balakbak and Beleng-
belis, Kapangan, Benguet. Data gathering was done in October 2006 using an interview
schedule. Data gathered were the viewers’ profile, their attitudes and perceptions
regarding the news program, information needs, and suggestions for the improvement of
the program.
The study did not look into specific information gained from the program.
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REVIEW OF LITERATURE
Characteristics of the Viewers
Ogsaen (2003) stated in her survey of viewers of Sky 12 programs in five
barangays in Baguio City that only six percent belonged to the age bracket of 19 and
below. Majority of the respondents (70%) reached college and 24% finished high school.
In the findings of Gonzales (2005) in La Trinidad, majority of the viewers
(83.3%) were mainly dependent on farming as source of livelihood. They were producing
a variety of upland crops like strawberries, potatoes, leeks, broccoli, cabbage and peas.
The others were mainly dependent on non-farming jobs like teaching, film video rentals
and government employment but still maintained farms.
As to viewing time, Elayda (2004) reported that in some barangays of La
Trinidad, Benguet, 70% watched TV at 4 pm and beyond. Gonzales (2005) also reported
that 70% of the viewers preferred watching at 6pm to 9pm daily while resting from a
whole day’s work. More than half of these also watched from 12 noon to 1 pm while
having lunch.
Reasons for Watching Television
According to Arboleda (1993) as cited by Ogsaen (2003), TV brings the family
together in the home for entertainment. It was also found out that it is the most effective
way to reduce boredom due to its informative and entertaining programs.
Since TV reaches into the homes of millions its powerful influence cannot be ignored. It
became the greatest source of common experience in the lives of children. It
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has come to play a major role in socializing the child. Children say that TV “helps them
to know how other people live or if the news is more real when they have seen where it
happens”. They added also that it is helpful in giving ideas and topics to talk about in
school (Nepomuceno, 1983).
According to Magusara (1987), for the different high school students in Baguio
City, television is already a part of their everyday life despite the fact that there are lots of
work in school. They felt they deserved a “reward” in the form of relaxing hours of TV
viewing. This shows that the TV is an important medium for the audience. Females
watched TV soap operas more frequently than the males. This simply shows that women
are fond of dramas especially if the main character is their favorite. Males also watched
TV to be able to obtain some lessons about life that they could apply in their everyday
activities.
Dasing (2005) found out also that viewers preferred news programs to acquire
knowledge and build awareness on what is happening around them
Viewers’ Perceptions on News Programs
In the findings of Ogsaen (2003) in Baguio City, majority of the viewers claimed
that topics were helpful but sometimes boring.
As for the time of airing 68% of the viewers claimed it is appropriate, 28% too
late and 4% too early. For the length of the program, half said it is appropriate, 44%, it is
too long and 6 %, it is too short
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Suggestions of the Viewers
According to the study of Fernando (2001) as cited by Ogsaen (2003), most of the
viewers suggested that they were interested in earning additional income to meet their
basic needs. Most of them wanted to know more about possible business ventures where
they can invest their money. Some are interested about announcements from different
agencies on job vacancies and opportunities. They also want to learn about places in
Baguio City and Benguet Province.
Ogsaen (2003) added also in her study that viewers want to be informed on
health, current issues and housekeeping. Gonzales (2005) revealed that the viewers
suggested topics being aired should be new, interesting, factual and not exaggerated.
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METHODOLOGY
Locale and Time of the Study
The study was conducted in two barangays of Kapangan, Benguet: Balakbak and
Beleng-belis. They are traversed by the Acop-Kapangan-Kibungan National Road and
are occupied mainly by Kankana-eys. Map of the study area is shown in Figure 1. Access
to ABS-CBN or Channel 2 is not a problem in these barangays and at least 50%
households have television sets.
Barangay Balakbak was originally named “legleg” or clay soil used as shampoo.
It has an area of 725 hectares distributed among seven sitios. It is 43 kilometers away
from the City of Baguio.
Barangay Beleng-belis is also one of the 15 barangays of Kapangan. It lies in the
interior boundary between the municipalities of Kapangan and Kibungan. It is bounded
on the east by Barangay Poblacion, on the west by Badeo, Kibungan, on the south by
Barangay Balakbak and on the north by Saddle, Sagpat, Kibungan. It is about 52
kilometers away from Baguio City, 46 kilometers away from the Provincial Capitol and
12 kilometers away from the Municipal Center.
Farming is the major source of livelihood in the area. Most of them produced rice
for home consumption. Beans and cucumber are the products mainly sold outside the
barangay particularly at the La Trinidad Trading Post and Baguio City Market.
The study was conducted in October 2006.
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Figure 1. Map of Benguet showing the locale of the study
Viewership of TV P
atrol Northern Luzon in Barangay Balakbak
and Beleng-belis, Kapangan, Benguet / Zosima G. Bernard. 2007
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Respondents of the Study
The study had 50 respondents chosen from among 80 households with television
sets in the study area. Only those who watched TV Patrol Northern Luzon were taken as
respondents.
Data Collection
The researcher used an interview schedule to gather data. The questions were
translated into Kankana-ey during the interviews which were personally conducted by he
researcher.
Data Gathered
The data gathered were the socio-demographic characteristics of viewers,
frequency of viewing, the respondent’s attitudes, respondent’s perceptions, information
needs and suggestions for the improvement of the program.
Data Analysis
Data gathered were analyzed and interpreted using descriptive statistics such as
frequencies, percentages and ranking.
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RESULTS AND DISCUSSION
Socio-Demographic Profile of the Respondents
Table 1 shows the characteristics of the respondents which include sex, age, civil
status, educational attainment and occupation. More than half of the respondents were
female, 20 years old or younger and were single. More than half also reached high school
and were students at the time of the study. The rest were employed as teachers, barangay
officials and laborers while the others were self-employed as housekeepers, farmer,
hairdresser and landlord.
The respondents of the study were all viewers of TV Patrol Northern Luzon. They
were identified from among 80 households with television sets. Thirty household
representatives claimed that they never watched the news program so they were no longer
included as respondents.
Frequency of Watching TV Patrol Northern Luzon
The frequency of viewing the TV Patrol Northern Luzon is presented in Table 2.
Among the 50 respondents, 48% said that they watched the program daily. These are
referred to as the regular viewers in this study. The others did not have a regular schedule
of watching which means that viewing the program varied week after week. Sometimes
they watched once a week, twice a week or thrice a week. So these respondents were just
classified as non-regular viewers. The number of non-regular viewers is slightly more
than that of regular viewers.
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Table 1. Socio-demographic profile of the respondents
CHARACTERISTICS NUMBER PERCENTAGE
(%)
Sex
Female
29
58
Male
21
42
TOTAL 50
100
Age
20 and below
26
52
21 and above
24
28
TOTAL 50
100
Civil Status
Single
31
62
Married
16
32
Widow/widower
3
6
TOTAL 50
100
Educational Attainment
Elementary
2
4
High school
33
66
College
15
30
TOTAL 50
100
Occupation
Students
28
56
Employed
12
24
Self-employed
10
20
TOTAL 50
100
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Table 2. Frequency of watching TV Patrol Northern Luzon
FREQUENCY OF
NUMBER OF
PERCENTAGE
(%)
WATCHING
RESPONDENTS
________________________________________________________________________
Regularly
24
48
Irregularly
26
52
________________________________________________________________________
TOTAL
50
100
Table 3 shows a cross tabulation of the respondents’ characteristics and the
frequency of viewing. For regular viewers, there is a slight difference between males and
females. There is also a noted difference between age brackets with more regular viewers
aged 21 and older. There were also more employed respondents among regular viewers.
On the other hand, non-regular viewers were mostly female, single, 20 years old or
younger. Most of the non-regular viewers also reached high school and were still students
at the time of the study.
Perceptions on the Appeal of the News Program
Table 4 shows that 92% of the respondents perceived the news program as
interesting since it was helpful in knowing the different current issues. It was also
perceived as enjoyable since they were being entertained. The rest claimed that the
program were sometimes boring.
Similarly in the findings of Ogsaen (2003), most (76%) viewers of Sky 12
programs in Baguio City claimed that topics were helpful while the rest claimed it was
boring because episodes are replayed most of the time.
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Table 3. Characteristics of the respondents and the frequency of watching the news
program
FREQUENCY OF VIEWING
CHARACTERISTICS
REGULAR
NON-REGULAR
Number Percentage Number Percentage
Sex
Female
11
45.83
18
69.23
Male
13
54.16
8
30.76
TOTAL 24
100
26
100
Civil Status
Single
11
45.83
20
76.92
Married
11
45.83
5
19.23
Widow/widower
2
8.33
1
3.84
TOTAL 24
100
26
100
Age
20 and below
8
33.33
18
69.23
21 and above
16
66.66
8
30.76
TOTAL 24
100
26
100
Educational Attainment
Elementary
2
8.33
High school
15
62.50
20
76.92
College
7
29.16
6
23.03
TOTAL 24
100
26
100
Occupation
Students
8
33.33
20
76.92
Employed
9
37.50
3
11.53
Self-employed
7
29.16
3
11.53
TOTAL 24
100
26
100
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Table 4. Perceptions on the appeal of the news program
PERCEPTIONS NUMBER
PERCENTAGE (%)
OF RESPONDENTS
Interesting 46
92
Boring sometimes
4
8
TOTAL 50
100
Perceptions on the Time of Airing
Table 5 shows the perceptions of the respondents on the time of airing. Sixty-
eight percent said that the time of airing is appropriate while 16% claimed that it is too
early so they could not watch the program daily.
The respondents’ frequency of viewing was cross tabulated with their perceptions
on the time of airing. Out of 24 regular viewers, 21 claimed that it was appropriate while
for non-regular viewers, the number of respondents who thought that the time of airing
was appropriate was equal to the number of those who though it was too early. Half of
the non-regular viewers claimed that the time of airing was too early so they could not
watch it daily.
Table 5. Perceptions on the time of airing and the frequency of viewing
FREQUENCY
OF
VIEWING
PERCEPTIONS REGULAR
NON-REGULAR
TOTAL
Number Percentage Number Percentage Number Percentage
Appropriate 21 87.50 13
50
34
68
Too Early
3
12.50
13
50
16
32
TOTAL 24 100 26 100
50 100
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Perceptions on the Length of the Program
Perceptions of the respondents on the length of the program are presented in
Table 6. The number of those who thought that the program was too short and those who
thought it was just enough were the same at 48%. Only 4% claimed that it was too long.
This indicates that most of the respondents found the program worth spending time on.
From interviews, 18% suggested that if possible the program should be doubled in length
which means it should be an hour long.
Table 6 also shows the perceptions on the length of the program cross tabulated
with frequency of viewing. For regular viewers, nine (37.50%) thought it was too short
and 13 (54.16%) thought it was just enough. None of the non-regular viewers thought
that it was too long.
Perceptions on Background Video Clips Used
Table 7 summarizes the perceptions of the respondents on background video clips
used. Majority of the respondents (82%) claimed that the video clips were appropriate
since they were about the news being delivered. They also added that the clips were
descent enough to be viewed by minors. However, 18% said the video clips were not
always appropriate because movement was too fast and they were often repeated.
Appropriateness of Program Content
All of the respondents approved of the news being shown. Table 8 shows that the
most popular reasons of the respondents were as follows: it gives information on what is
happening within Northern Luzon (80%) and the news stories being shown are accurate
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(16%). Two respondents said that the program content was also helpful in promoting
tourism in Northern Luzon while showing the different beauty spots, cultures and
traditions that may attract the viewers to visit the place.
This supports the study of Dasing (2004) that viewers preferred news program to
acquire knowledge and build awareness on what is happening around.
Table 6. Perceptions on the length of the program and frequency of viewing
FREQUENCY
OF
VIEWING
PERCEPTIONS REGULAR
NON-REGULAR TOTAL
Number Percentage Number Percentage Number Percentage
Too
short
9 37.50 15 57.69 24 48
Enough 13 54.16 11 42.30 24 48
Too long
2
8.33
26
-
2
100
TOTAL
24 100 26 100 50 100
Table 7. Perceptions on background video clips used
PERCEPTIONS NUMBER PERCENTAGE
(%)
Appropriate
41
82
Not always appropriate
9
18
TOTAL 50
100
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Table 8. Reasons for approving the news program content
PERCEPTIONS NUMBER
PERCENTAGE
0F RESPONDENTRS
(%)
Gives information on what is
40 80
happening within Northern Luzon
Broadcast accurate news
8 16
Helps in promoting tourism in
2 4
Northern Luzon
TOTAL 50
100
Reasons for Continued Viewership
Table 9 shows that all of the respondents said they will continue watching the
news program. The most popular reasons were that it is helpful (80%), it is the only local
TV station that has a local program (8%), and they love ABS-CBN “Kapamilya” (4%).
The respondents who said that the program was helpful said so because they were being
updated on different news and that they would like to be very supportive to the program
by patronizing it.
Contributions of the News Program on the
Life of the Respondents
Table 10 shows that 92% claimed that the news program keeps them updated on
the different issues within Northern Luzon. The program also gives lessons in life.
This supports the study of (Magusara, 1987) that while watching, the inner
feelings of viewers are touched and because of this effect they tend to change urge of
attitudes or outlook in life
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Table 9. Reasons for continued viewership
REASONS NUMBER
OF
PERCENTAGE
RESPONDENTS
%
The program is helpful
40
80
The program is the only local news program
4 8
on TV
I love ABS-CBN
2
4
Watching the program is already a habit
2
4
To follow-up some reports
1
2
The program shows videos of our place
1
2
TOTAL 50
100
Table 10. Contributions of the news program to the life of the respondents
CONTRIBUTIONS
NUMBER
PERCENTAGE (%)
OF RESPONDENTS
Provides update on different
46 92
issues in Northern Luzon
Gives lessons
1
2
Helps in forgetting problem
1
2
Evokes pity for those affected in
1 2
the news
Provide happiness
1
2
TOTAL 50
100
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Suggested Topics to be Included in the Program
Suggested topics to be included in the program were: more news to be tackled
about Benguet specifically in the remote areas, school topics that include interviews with
the Department of Education Supervisor and results of different contests. Other suggested
topics are health tips, Benguet culture, beauty spots and traditions where they like to see
the beauty spots of Kapangan, learn and see the different cultures, traditions and beauty
spots. Two respondents also suggested that job opportunities should also be included
(Table 11).
This is similar to Fernando (2001) as cited by Ogsaen (2001), that viewers are
interested to see announcements from agencies about job vacancies and they want also to
learn more about places in Baguio City and Benguet. It also supports the findings of
Ogsaen (2003), where viewers want to be informed on health and current issues.
Table 11. Suggested topics to be included in the program
SUGGESTIONS NUMBER
PERCENTAGE
OF
(%)
RESPONDENTS
More news about Benguet
27
54
School topics
10
20
Health tips
6
12
Benguet cultures, traditions and beauty spots
6 13
Job vacancies and how to apply
2
4
Topics on environment
1
2
Multiple responses
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Suggestions for the Improvement of the Program
For the improvement of the program, Table 12 presents the respondents’
suggestions as follows: widen the area of coverage, prolong the program to an hour, add
field reporters for the program to tackle more news and lessen advertisements.
Table 12. Suggestions for the improvement of the program
SUGGESTIONS PERCENTAGE
%
RANK
Widen the area of coverage
28
1
Prolong the length of the program
18
2
Add field reporters
10
3
Lessen advertisements
6
4
Program should not be early
4
5
Improve reception signal
2
6
Videos should not be repeated
2
6
Multiple responses
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SUMMARY, CONCLUSIONS AND RECOMMENDATIONS
Summary
The study was conducted to determine the socio-demographic profile of the
viewers, their frequency of watching the program, their perceptions on and attitudes
towards the program, their information needs and their suggestions for the improvement
of the program.
An interview schedule was used to gather information from 50 viewers who were
purposively chosen on the basis of their viewership of the program. Frequency counts and
percentages were used in analyzing the data.
More than half of the respondents were female, single, aged 20 or younger, and
were high school students at the time of the study. Almost half of the respondents were
regular viewers watching the program daily. The regular viewers were either male or
female, single or married, mostly aged 21 or older, reached high school or college, and
mostly employed. The non-regular viewers were mostly students.
Almost all of the respondents found the program interesting and the time of airing
were appropriate. Almost one-half thought it was too short and another thought it was
just enough. Majority also thought the background video clips and program content were
appropriate and that it gives information on what is happening in Northern Luzon. All the
viewers said they will continue to watch the program since it is very helpful but that there
should be more news about Benguet. Some also suggested that the coverage be widened
and that the program be prolonged to one hour.
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23
Conclusions
Based on the findings of the study, the following conclusions were derived:
1. TV Patrol Northern Luzon catered to the general public since the viewers
were distributed across classes according to sex, age, civil status, educational
attainment and occupation.
2. The frequency of viewing the program depended on the time of airing since
most of those thought it was too early were not able to watch the program
regularly.
3. The program is acceptable to the viewers.
Recommendations
It is therefore recommended that:
1. the program should continue;
2. the coverage be expanded in order to include more local news;
3. program management should consult viewers also on what topics to tackle;
and,
4. survey results be considered to further improve the program.
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LITERATURE CITED
ANONYMOUS. n.d. Retrieved October 3.2006, from
http://www.abs-cbn.htm
DASING,F.S. 2004. Perceptions on Dream Satellite TV and Sky Cable TV in BAguio
City. BS. Thesis. Benguet State University. Pp6, 20.
ELAYDA.A.Q. 2004. The Effects of TV Promos and TV Viewership in Pico, Balili and
Poblacion, La Trinidad, Benguet. BS.Thesis. Benguet State University. P15.
GONZALES, M.V. 2005. The Potential of Viacomm as means of Communication for
Agriculture Development in La Trinidad, Benguet. BS.Thesis. Bengeut State
University. P9.
MAGUSARA, B.M.A. 1987. How Effective are Filipino TV Soap Operas in Influencing
the Attitude and Behavior of High School Students towards the Development of
their own Personality? BS Thesis. Saint Luis University. P17.
NEPOMUCENO, E.S. 1981. The Contributions of TV Learning Source for Children.
BS Thesis. Saint Luis University. P15 .
OGSAEN, J.A 2003. Perceptions on Programs of Sky 12 in the Five Barangays of
Baguio City. BS Thesis. Benguet State University. Pp 10-22.
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Appendix 1: Interview Schedule
Viewership of TV Patrol Northern Luzon in Balakbak and
Beleng-belis, Kapangan,Benguet
Profile
A. Socio-demographic Profile
Name:
(optional)
Age:______
Sex:_______
C.S.______
Educational Attainment:________________________________________
Occupation:__________________________________________________
B. Viewership Profile
1. How often do you watch TV Patrol Northern Luzon?
_____________________________________________________________________
C. Respondents Perceptions
1. What are your perceptions on the news program?
_____________________________________________________________________
2. What is your perception on the time of airing?
_____________________________________________________________________
3. What can you say about the length of the program?
_____________________________________________________________________
4. What can you say about the background video clips being shown while watching?
_____________________________________________________________________
D. Respondents attitudes
1. Are you in favor of the news content?
____________________________________________________________________
2. Do you continue watching the news program?
____________________________________________________________________
3. What are the contributions of watching the news program in your life?
_____________________________________________________________________
E. Information’s needs by the respondents
_____________________________________________________________________
_____________________________________________________________________
F. Comments and Suggestions
_____________________________________________________________________
____________________________________________________________________
Viewership of TV P
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BERNARD, ZOSIMA G. APRIL 2007. Viewership of TV Patrol Northern
Luzon in Barangay Balakbak and Beleng-belis, Kapangan, Benguet. Benguet State
University, La Trinidad, Benguet.
Adviser: Maria Luz D. Fang-asan, PhD
ABSTRACT
The study was conducted to determine the socio-demographic profile of the
viewers, their frequency of watching the program, their perceptions on and attitudes
towards the program, their information needs and their suggestions for the improvement
of the program.
An interview schedule was used to gather information from 50 viewers who were
purposively chosen on the basis of their viewership of the program. Frequency counts and
percentages were used in analyzing the data.
More than half of the respondents were female, single and aged 20 or younger.
Almost half of the respondents were regular viewers. Almost all the respondents found
the program interesting and the time of airing is appropriate. All the viewers said they
will continue to watch the program.
It is concluded that TV Patrol Northern Luzon catered to the general public and
that it is generally acceptable to the viewers. The program should continue with expanded
area coverage to include more local news. It is also recommended that program
management consult viewers on what topics to tackle and heed survey results to further
improve the program.
TABLE OF CONTENTS
Page
Bibliography……………………………………………………………………...
i
Abstract ………………………………………………………………………….
i
Table of Contents………………………………………………………………......
ii
INTRODUCTION
Rationale ……………………………………………………….................
1
Statement of the Problem………………………………………………….
3
Objectives of the Study……………………………………………………
3
Importance of the Study…………………………………………………..
4
Scope and Limitation……………………………………………………...
4
REVIEW OF LITERATURE
Characteristics of the Viewers……………………………………………..
5
Reasons for Watching Television………………………………………….
5
Viewers’ Perceptions on the News Program………………………………
6
Suggestions of the Viewers……………………………………………….
7
v
METHODOLOGY
Locale and Time of the Study……………………………………………..
8
Respondents of the Study……………………………………………........ 10
Data Collection……………………………………………......................... 10
Data
Gathered……………………………………………………………..
10
Data Analysis……………………………………………………………..
10
RESULTS AND DISCUSSION
Socio-Demographic Profile of the Respondents…………………………..
11
Frequency of Watching TV Patrol Northern Luzon………………………
11
Perceptions on the Appeal of the News Program…………………………
13
Perceptions on the Time of Airing………………………………………..
15
Perceptions on the Length of the Program……………………………….
16
Perceptions on Background Video Clips Used………………………….
16
Appropriateness if Program content………………………………………
16
Reasons for Continued Viewership……………………………………….
18
.
Contributions of the News Program on the Life
of Respondents…………………………………………………………….
18
Suggested topics to be Included in the Program………………………….
20
Suggestions for the Improvement of the Program………………………..
21
ii
SUMMARY, CONCLUSIONS AND RECOMMENDATIONS
22
Summary ………………………………………………………………….
Conclusions……………………………………………………………….. 23
Recommendations…………………………………………………………
23
LITERATURE CITED……………………………………………………………
24
APPENDIX: Interview Schedule………………………………………………….
25
iii
1
INTRODUCTION
Rationale
People watch television to get news about what is happening in their
surroundings, to learn new knowledge and skills that may be used for productive
activities, and also to be entertained.
For the aforementioned purposes, the television is preferred over the radio or print
media as one can see and at the same time hear messages. Even people who cannot read
are able to get as much information just by watching TV.
The power of television was recognized in the Philippines as early as 1949 when
American James Lindenberg, owner of Bolinao Electronics Corporation (BEC) applied
for a license in Congress to establish a television station. Lindenberg is now recognized
as the Father of Philippine Television.
In 1952, Judge Antonio Quirino bought 70% of BEC and renamed it to Alto
Broadcasting System (ABS). A year later, ABS introduced DZAQ-TV3 as the country’s
first television channel on its maiden broadcast on October 23, 1953. ABS was then
bought by the Lopezes, owners of the Chronicle Broadcasting Network (CBN) in 1958.
By 1961, the network’s two channels DZAQ-TV3 and DZXL-TV9 could be received in
many parts of the country.
The formal merger of ABS and CBN in 1967 gave birth to the ABS-CBN
Broadcasting Corporation. The pioneering station brought many firsts to the Philippines,
including color television service, the first marathon coverage of the country's elections
through Halalan '67, the first live transmission of man’s landing on the moon via
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2
satellite, and the coverage of the collapse of the Ruby Tower in Manila via microwave
transmission from a multi-cam outside broadcast van (OB Van).
ABS-CBN went into hibernation when it was closed by government during the
years of Martial Law. It came back to life in 1986 and continued to innovate on its
programs and operations. One innovation was the establishment of ABS-CBN Regional
Network Group in 1992 which is the provincial network of ABS-CBN. It is responsible
for live or pre-taped relay of shows aired in Manila throughout the country.
The ABS-CBN Regional Network Group has several stations in each region all
over the country. This group produces programs on local occurrences and events for the
local audiences in each region. At present there are 40 Regional Network groups in the
country. Two of these are ABS-CBN Baguio and ABS-CBN Dagupan which established
a news program “TV Patrol Northern Luzon”.
This program, hosted by Dhobie de Guzman of ABS-CBN Baguio and Mae
Viray of ABS CBN Dagupan, is shown from Monday to Friday at 6:00 to 6:30 p.m. It
brings to its audience information about the happenings in Northern Luzon particularly
the Cordillera Administrative Region (CAR) and the Ilocos Region. Developmental
news featured in the program are on researches done and other projects of Benguet State
University ( BSU) and local festivals like Panagbenga, Adivay, Bangus and Talong
Festival, among others.
The people of Kapangan, Benguet can now access “TV Patrol Northern Luzon”
as a result of the widening reach of television. Radio, particularly DZWT, was the only
immediate source of information in the place in the 1990’s. Very few had televisions and
newspapers had to travel by land for hours before reaching the place.
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Since the program is meant for local audiences, there is a need to determine
whether or not the intended receivers are being benefited, hence this study.
Statement of the Problem
In order to characterize the viewership of TV Patrol Northern Luzon, the study
was conducted to answer the following:
1. What are the characteristics of the viewers of the program?
2. How often do the viewers watch the program?
3. What are the viewer’s perceptions about the program?
4. What are the viewers’ attitudes towards the news program?
5. What information would the viewers want to be included in the program?
6. What do the viewers suggest for the improvement of the program?
Objectives of the Study
The study aimed to:
1. determine the socio-demographic profile of viewers;
2. determine the frequency of watching the program;
3. determine the viewers’ perceptions on the news program.;
4. determine the viewers’ attitudes towards the program;.
5. determine the information needs of the viewers that may be broadcast over the
program; and,
6. to solicit the suggestions of the viewers for the improvement of the news
program.
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Importance of the Study
Results of the study may serve as reference for the producers of TV Patrol
Northern Luzon on how the station could improve the strategies and content of the
program; as reference for teachers, researchers and students of communication.
Scope and Limitation of the Study
The study surveyed 50 viewers of the program in Barangay Balakbak and Beleng-
belis, Kapangan, Benguet. Data gathering was done in October 2006 using an interview
schedule. Data gathered were the viewers’ profile, their attitudes and perceptions
regarding the news program, information needs, and suggestions for the improvement of
the program.
The study did not look into specific information gained from the program.
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REVIEW OF LITERATURE
Characteristics of the Viewers
Ogsaen (2003) stated in her survey of viewers of Sky 12 programs in five
barangays in Baguio City that only six percent belonged to the age bracket of 19 and
below. Majority of the respondents (70%) reached college and 24% finished high school.
In the findings of Gonzales (2005) in La Trinidad, majority of the viewers
(83.3%) were mainly dependent on farming as source of livelihood. They were producing
a variety of upland crops like strawberries, potatoes, leeks, broccoli, cabbage and peas.
The others were mainly dependent on non-farming jobs like teaching, film video rentals
and government employment but still maintained farms.
As to viewing time, Elayda (2004) reported that in some barangays of La
Trinidad, Benguet, 70% watched TV at 4 pm and beyond. Gonzales (2005) also reported
that 70% of the viewers preferred watching at 6pm to 9pm daily while resting from a
whole day’s work. More than half of these also watched from 12 noon to 1 pm while
having lunch.
Reasons for Watching Television
According to Arboleda (1993) as cited by Ogsaen (2003), TV brings the family
together in the home for entertainment. It was also found out that it is the most effective
way to reduce boredom due to its informative and entertaining programs.
Since TV reaches into the homes of millions its powerful influence cannot be ignored. It
became the greatest source of common experience in the lives of children. It
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has come to play a major role in socializing the child. Children say that TV “helps them
to know how other people live or if the news is more real when they have seen where it
happens”. They added also that it is helpful in giving ideas and topics to talk about in
school (Nepomuceno, 1983).
According to Magusara (1987), for the different high school students in Baguio
City, television is already a part of their everyday life despite the fact that there are lots of
work in school. They felt they deserved a “reward” in the form of relaxing hours of TV
viewing. This shows that the TV is an important medium for the audience. Females
watched TV soap operas more frequently than the males. This simply shows that women
are fond of dramas especially if the main character is their favorite. Males also watched
TV to be able to obtain some lessons about life that they could apply in their everyday
activities.
Dasing (2005) found out also that viewers preferred news programs to acquire
knowledge and build awareness on what is happening around them
Viewers’ Perceptions on News Programs
In the findings of Ogsaen (2003) in Baguio City, majority of the viewers claimed
that topics were helpful but sometimes boring.
As for the time of airing 68% of the viewers claimed it is appropriate, 28% too
late and 4% too early. For the length of the program, half said it is appropriate, 44%, it is
too long and 6 %, it is too short
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Suggestions of the Viewers
According to the study of Fernando (2001) as cited by Ogsaen (2003), most of the
viewers suggested that they were interested in earning additional income to meet their
basic needs. Most of them wanted to know more about possible business ventures where
they can invest their money. Some are interested about announcements from different
agencies on job vacancies and opportunities. They also want to learn about places in
Baguio City and Benguet Province.
Ogsaen (2003) added also in her study that viewers want to be informed on
health, current issues and housekeeping. Gonzales (2005) revealed that the viewers
suggested topics being aired should be new, interesting, factual and not exaggerated.
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METHODOLOGY
Locale and Time of the Study
The study was conducted in two barangays of Kapangan, Benguet: Balakbak and
Beleng-belis. They are traversed by the Acop-Kapangan-Kibungan National Road and
are occupied mainly by Kankana-eys. Map of the study area is shown in Figure 1. Access
to ABS-CBN or Channel 2 is not a problem in these barangays and at least 50%
households have television sets.
Barangay Balakbak was originally named “legleg” or clay soil used as shampoo.
It has an area of 725 hectares distributed among seven sitios. It is 43 kilometers away
from the City of Baguio.
Barangay Beleng-belis is also one of the 15 barangays of Kapangan. It lies in the
interior boundary between the municipalities of Kapangan and Kibungan. It is bounded
on the east by Barangay Poblacion, on the west by Badeo, Kibungan, on the south by
Barangay Balakbak and on the north by Saddle, Sagpat, Kibungan. It is about 52
kilometers away from Baguio City, 46 kilometers away from the Provincial Capitol and
12 kilometers away from the Municipal Center.
Farming is the major source of livelihood in the area. Most of them produced rice
for home consumption. Beans and cucumber are the products mainly sold outside the
barangay particularly at the La Trinidad Trading Post and Baguio City Market.
The study was conducted in October 2006.
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Figure 1. Map of Benguet showing the locale of the study
Viewership of TV P
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and Beleng-belis, Kapangan, Benguet / Zosima G. Bernard. 2007
10
Respondents of the Study
The study had 50 respondents chosen from among 80 households with television
sets in the study area. Only those who watched TV Patrol Northern Luzon were taken as
respondents.
Data Collection
The researcher used an interview schedule to gather data. The questions were
translated into Kankana-ey during the interviews which were personally conducted by he
researcher.
Data Gathered
The data gathered were the socio-demographic characteristics of viewers,
frequency of viewing, the respondent’s attitudes, respondent’s perceptions, information
needs and suggestions for the improvement of the program.
Data Analysis
Data gathered were analyzed and interpreted using descriptive statistics such as
frequencies, percentages and ranking.
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RESULTS AND DISCUSSION
Socio-Demographic Profile of the Respondents
Table 1 shows the characteristics of the respondents which include sex, age, civil
status, educational attainment and occupation. More than half of the respondents were
female, 20 years old or younger and were single. More than half also reached high school
and were students at the time of the study. The rest were employed as teachers, barangay
officials and laborers while the others were self-employed as housekeepers, farmer,
hairdresser and landlord.
The respondents of the study were all viewers of TV Patrol Northern Luzon. They
were identified from among 80 households with television sets. Thirty household
representatives claimed that they never watched the news program so they were no longer
included as respondents.
Frequency of Watching TV Patrol Northern Luzon
The frequency of viewing the TV Patrol Northern Luzon is presented in Table 2.
Among the 50 respondents, 48% said that they watched the program daily. These are
referred to as the regular viewers in this study. The others did not have a regular schedule
of watching which means that viewing the program varied week after week. Sometimes
they watched once a week, twice a week or thrice a week. So these respondents were just
classified as non-regular viewers. The number of non-regular viewers is slightly more
than that of regular viewers.
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Table 1. Socio-demographic profile of the respondents
CHARACTERISTICS NUMBER PERCENTAGE
(%)
Sex
Female
29
58
Male
21
42
TOTAL 50
100
Age
20 and below
26
52
21 and above
24
28
TOTAL 50
100
Civil Status
Single
31
62
Married
16
32
Widow/widower
3
6
TOTAL 50
100
Educational Attainment
Elementary
2
4
High school
33
66
College
15
30
TOTAL 50
100
Occupation
Students
28
56
Employed
12
24
Self-employed
10
20
TOTAL 50
100
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Table 2. Frequency of watching TV Patrol Northern Luzon
FREQUENCY OF
NUMBER OF
PERCENTAGE
(%)
WATCHING
RESPONDENTS
________________________________________________________________________
Regularly
24
48
Irregularly
26
52
________________________________________________________________________
TOTAL
50
100
Table 3 shows a cross tabulation of the respondents’ characteristics and the
frequency of viewing. For regular viewers, there is a slight difference between males and
females. There is also a noted difference between age brackets with more regular viewers
aged 21 and older. There were also more employed respondents among regular viewers.
On the other hand, non-regular viewers were mostly female, single, 20 years old or
younger. Most of the non-regular viewers also reached high school and were still students
at the time of the study.
Perceptions on the Appeal of the News Program
Table 4 shows that 92% of the respondents perceived the news program as
interesting since it was helpful in knowing the different current issues. It was also
perceived as enjoyable since they were being entertained. The rest claimed that the
program were sometimes boring.
Similarly in the findings of Ogsaen (2003), most (76%) viewers of Sky 12
programs in Baguio City claimed that topics were helpful while the rest claimed it was
boring because episodes are replayed most of the time.
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Table 3. Characteristics of the respondents and the frequency of watching the news
program
FREQUENCY OF VIEWING
CHARACTERISTICS
REGULAR
NON-REGULAR
Number Percentage Number Percentage
Sex
Female
11
45.83
18
69.23
Male
13
54.16
8
30.76
TOTAL 24
100
26
100
Civil Status
Single
11
45.83
20
76.92
Married
11
45.83
5
19.23
Widow/widower
2
8.33
1
3.84
TOTAL 24
100
26
100
Age
20 and below
8
33.33
18
69.23
21 and above
16
66.66
8
30.76
TOTAL 24
100
26
100
Educational Attainment
Elementary
2
8.33
High school
15
62.50
20
76.92
College
7
29.16
6
23.03
TOTAL 24
100
26
100
Occupation
Students
8
33.33
20
76.92
Employed
9
37.50
3
11.53
Self-employed
7
29.16
3
11.53
TOTAL 24
100
26
100
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Table 4. Perceptions on the appeal of the news program
PERCEPTIONS NUMBER
PERCENTAGE (%)
OF RESPONDENTS
Interesting 46
92
Boring sometimes
4
8
TOTAL 50
100
Perceptions on the Time of Airing
Table 5 shows the perceptions of the respondents on the time of airing. Sixty-
eight percent said that the time of airing is appropriate while 16% claimed that it is too
early so they could not watch the program daily.
The respondents’ frequency of viewing was cross tabulated with their perceptions
on the time of airing. Out of 24 regular viewers, 21 claimed that it was appropriate while
for non-regular viewers, the number of respondents who thought that the time of airing
was appropriate was equal to the number of those who though it was too early. Half of
the non-regular viewers claimed that the time of airing was too early so they could not
watch it daily.
Table 5. Perceptions on the time of airing and the frequency of viewing
FREQUENCY
OF
VIEWING
PERCEPTIONS REGULAR
NON-REGULAR
TOTAL
Number Percentage Number Percentage Number Percentage
Appropriate 21 87.50 13
50
34
68
Too Early
3
12.50
13
50
16
32
TOTAL 24 100 26 100
50 100
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Perceptions on the Length of the Program
Perceptions of the respondents on the length of the program are presented in
Table 6. The number of those who thought that the program was too short and those who
thought it was just enough were the same at 48%. Only 4% claimed that it was too long.
This indicates that most of the respondents found the program worth spending time on.
From interviews, 18% suggested that if possible the program should be doubled in length
which means it should be an hour long.
Table 6 also shows the perceptions on the length of the program cross tabulated
with frequency of viewing. For regular viewers, nine (37.50%) thought it was too short
and 13 (54.16%) thought it was just enough. None of the non-regular viewers thought
that it was too long.
Perceptions on Background Video Clips Used
Table 7 summarizes the perceptions of the respondents on background video clips
used. Majority of the respondents (82%) claimed that the video clips were appropriate
since they were about the news being delivered. They also added that the clips were
descent enough to be viewed by minors. However, 18% said the video clips were not
always appropriate because movement was too fast and they were often repeated.
Appropriateness of Program Content
All of the respondents approved of the news being shown. Table 8 shows that the
most popular reasons of the respondents were as follows: it gives information on what is
happening within Northern Luzon (80%) and the news stories being shown are accurate
Viewership of TV P
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(16%). Two respondents said that the program content was also helpful in promoting
tourism in Northern Luzon while showing the different beauty spots, cultures and
traditions that may attract the viewers to visit the place.
This supports the study of Dasing (2004) that viewers preferred news program to
acquire knowledge and build awareness on what is happening around.
Table 6. Perceptions on the length of the program and frequency of viewing
FREQUENCY
OF
VIEWING
PERCEPTIONS REGULAR
NON-REGULAR TOTAL
Number Percentage Number Percentage Number Percentage
Too
short
9 37.50 15 57.69 24 48
Enough 13 54.16 11 42.30 24 48
Too long
2
8.33
26
-
2
100
TOTAL
24 100 26 100 50 100
Table 7. Perceptions on background video clips used
PERCEPTIONS NUMBER PERCENTAGE
(%)
Appropriate
41
82
Not always appropriate
9
18
TOTAL 50
100
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Table 8. Reasons for approving the news program content
PERCEPTIONS NUMBER
PERCENTAGE
0F RESPONDENTRS
(%)
Gives information on what is
40 80
happening within Northern Luzon
Broadcast accurate news
8 16
Helps in promoting tourism in
2 4
Northern Luzon
TOTAL 50
100
Reasons for Continued Viewership
Table 9 shows that all of the respondents said they will continue watching the
news program. The most popular reasons were that it is helpful (80%), it is the only local
TV station that has a local program (8%), and they love ABS-CBN “Kapamilya” (4%).
The respondents who said that the program was helpful said so because they were being
updated on different news and that they would like to be very supportive to the program
by patronizing it.
Contributions of the News Program on the
Life of the Respondents
Table 10 shows that 92% claimed that the news program keeps them updated on
the different issues within Northern Luzon. The program also gives lessons in life.
This supports the study of (Magusara, 1987) that while watching, the inner
feelings of viewers are touched and because of this effect they tend to change urge of
attitudes or outlook in life
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and Beleng-belis, Kapangan, Benguet / Zosima G. Bernard. 2007
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Table 9. Reasons for continued viewership
REASONS NUMBER
OF
PERCENTAGE
RESPONDENTS
%
The program is helpful
40
80
The program is the only local news program
4 8
on TV
I love ABS-CBN
2
4
Watching the program is already a habit
2
4
To follow-up some reports
1
2
The program shows videos of our place
1
2
TOTAL 50
100
Table 10. Contributions of the news program to the life of the respondents
CONTRIBUTIONS
NUMBER
PERCENTAGE (%)
OF RESPONDENTS
Provides update on different
46 92
issues in Northern Luzon
Gives lessons
1
2
Helps in forgetting problem
1
2
Evokes pity for those affected in
1 2
the news
Provide happiness
1
2
TOTAL 50
100
Viewership of TV P
atrol Northern Luzon in Barangay Balakbak
and Beleng-belis, Kapangan, Benguet / Zosima G. Bernard. 2007
20
Suggested Topics to be Included in the Program
Suggested topics to be included in the program were: more news to be tackled
about Benguet specifically in the remote areas, school topics that include interviews with
the Department of Education Supervisor and results of different contests. Other suggested
topics are health tips, Benguet culture, beauty spots and traditions where they like to see
the beauty spots of Kapangan, learn and see the different cultures, traditions and beauty
spots. Two respondents also suggested that job opportunities should also be included
(Table 11).
This is similar to Fernando (2001) as cited by Ogsaen (2001), that viewers are
interested to see announcements from agencies about job vacancies and they want also to
learn more about places in Baguio City and Benguet. It also supports the findings of
Ogsaen (2003), where viewers want to be informed on health and current issues.
Table 11. Suggested topics to be included in the program
SUGGESTIONS NUMBER
PERCENTAGE
OF
(%)
RESPONDENTS
More news about Benguet
27
54
School topics
10
20
Health tips
6
12
Benguet cultures, traditions and beauty spots
6 13
Job vacancies and how to apply
2
4
Topics on environment
1
2
Multiple responses
Viewership of TV P
atrol Northern Luzon in Barangay Balakbak
and Beleng-belis, Kapangan, Benguet / Zosima G. Bernard. 2007
21
Suggestions for the Improvement of the Program
For the improvement of the program, Table 12 presents the respondents’
suggestions as follows: widen the area of coverage, prolong the program to an hour, add
field reporters for the program to tackle more news and lessen advertisements.
Table 12. Suggestions for the improvement of the program
SUGGESTIONS PERCENTAGE
%
RANK
Widen the area of coverage
28
1
Prolong the length of the program
18
2
Add field reporters
10
3
Lessen advertisements
6
4
Program should not be early
4
5
Improve reception signal
2
6
Videos should not be repeated
2
6
Multiple responses
Viewership of TV P
atrol Northern Luzon in Barangay Balakbak
and Beleng-belis, Kapangan, Benguet / Zosima G. Bernard. 2007
22
SUMMARY, CONCLUSIONS AND RECOMMENDATIONS
Summary
The study was conducted to determine the socio-demographic profile of the
viewers, their frequency of watching the program, their perceptions on and attitudes
towards the program, their information needs and their suggestions for the improvement
of the program.
An interview schedule was used to gather information from 50 viewers who were
purposively chosen on the basis of their viewership of the program. Frequency counts and
percentages were used in analyzing the data.
More than half of the respondents were female, single, aged 20 or younger, and
were high school students at the time of the study. Almost half of the respondents were
regular viewers watching the program daily. The regular viewers were either male or
female, single or married, mostly aged 21 or older, reached high school or college, and
mostly employed. The non-regular viewers were mostly students.
Almost all of the respondents found the program interesting and the time of airing
were appropriate. Almost one-half thought it was too short and another thought it was
just enough. Majority also thought the background video clips and program content were
appropriate and that it gives information on what is happening in Northern Luzon. All the
viewers said they will continue to watch the program since it is very helpful but that there
should be more news about Benguet. Some also suggested that the coverage be widened
and that the program be prolonged to one hour.
Viewership of TV P
atrol Northern Luzon in Barangay Balakbak
and Beleng-belis, Kapangan, Benguet / Zosima G. Bernard. 2007
23
Conclusions
Based on the findings of the study, the following conclusions were derived:
1. TV Patrol Northern Luzon catered to the general public since the viewers
were distributed across classes according to sex, age, civil status, educational
attainment and occupation.
2. The frequency of viewing the program depended on the time of airing since
most of those thought it was too early were not able to watch the program
regularly.
3. The program is acceptable to the viewers.
Recommendations
It is therefore recommended that:
1. the program should continue;
2. the coverage be expanded in order to include more local news;
3. program management should consult viewers also on what topics to tackle;
and,
4. survey results be considered to further improve the program.
Viewership of TV P
atrol Northern Luzon in Barangay Balakbak
and Beleng-belis, Kapangan, Benguet / Zosima G. Bernard. 2007
24
LITERATURE CITED
ANONYMOUS. n.d. Retrieved October 3.2006, from
http://www.abs-cbn.htm
DASING,F.S. 2004. Perceptions on Dream Satellite TV and Sky Cable TV in BAguio
City. BS. Thesis. Benguet State University. Pp6, 20.
ELAYDA.A.Q. 2004. The Effects of TV Promos and TV Viewership in Pico, Balili and
Poblacion, La Trinidad, Benguet. BS.Thesis. Benguet State University. P15.
GONZALES, M.V. 2005. The Potential of Viacomm as means of Communication for
Agriculture Development in La Trinidad, Benguet. BS.Thesis. Bengeut State
University. P9.
MAGUSARA, B.M.A. 1987. How Effective are Filipino TV Soap Operas in Influencing
the Attitude and Behavior of High School Students towards the Development of
their own Personality? BS Thesis. Saint Luis University. P17.
NEPOMUCENO, E.S. 1981. The Contributions of TV Learning Source for Children.
BS Thesis. Saint Luis University. P15 .
OGSAEN, J.A 2003. Perceptions on Programs of Sky 12 in the Five Barangays of
Baguio City. BS Thesis. Benguet State University. Pp 10-22.
Viewership of TV P
atrol Northern Luzon in Barangay Balakbak
and Beleng-belis, Kapangan, Benguet / Zosima G. Bernard. 2007
25
Appendix 1: Interview Schedule
Viewership of TV Patrol Northern Luzon in Balakbak and
Beleng-belis, Kapangan,Benguet
Profile
A. Socio-demographic Profile
Name:
(optional)
Age:______
Sex:_______
C.S.______
Educational Attainment:________________________________________
Occupation:__________________________________________________
B. Viewership Profile
1. How often do you watch TV Patrol Northern Luzon?
_____________________________________________________________________
C. Respondents Perceptions
1. What are your perceptions on the news program?
_____________________________________________________________________
2. What is your perception on the time of airing?
_____________________________________________________________________
3. What can you say about the length of the program?
_____________________________________________________________________
4. What can you say about the background video clips being shown while watching?
_____________________________________________________________________
D. Respondents attitudes
1. Are you in favor of the news content?
____________________________________________________________________
2. Do you continue watching the news program?
____________________________________________________________________
3. What are the contributions of watching the news program in your life?
_____________________________________________________________________
E. Information’s needs by the respondents
_____________________________________________________________________
_____________________________________________________________________
F. Comments and Suggestions
_____________________________________________________________________
____________________________________________________________________
Viewership of TV P
atrol Northern Luzon in Barangay Balakbak
and Beleng-belis, Kapangan, Benguet / Zosima G. Bernard. 2007
Document Outline
- Viewership of TV Patrol Northern
Luzon in Barangay Balakbak and Beleng-belis, Kapangan, Benguet
- BIBLIOGRAPHY
- ABSTRACT
- TABLE OF CONTENTS
- INTRODUCTION
- REVIEW OF LITERATURE
- METHODOLOGY
- RESULTS AND DISCUSSION
- SUMMARY, CONCLUSIONS AND RECOMMENDATIONS
- LITERATURE CITED
- Appendix