BIBLIOGRAPHY LINGGODEN, LEVILYN L. APRIL...
BIBLIOGRAPHY
LINGGODEN, LEVILYN L. APRIL 2007. Perceptions and Attitudes of
Barangay Alno, La Trinidad, Benguet Farmers on Voice of America (VOA) News
Program on Magic 99.9 FM (DZWR). Benguet State University, La Trinidad, Benguet.
Adviser: Anna Liza B. Wakat, BSc
ABSTRACT
This study was conducted to characterize the listeners of Magic 99.9 in Alno La
Trinidad, Benguet,determine the respondents’ attitudes towards Voice of America (VOA)
news, determine the respondents’ perceptions towards Voice of America (VOA) news;
and, identify some of suggestions of the respondents for the improvement of Voice Of
America (VOA) news.
The data were gathered with the use of interview schedule. There were 50
respondents. Most of the respondents belonged to the age range of 20-30. Majority were
male, and were single. All respondents had been to formal school and many of them
reached elementary and secondary levels. Majority of the respondents were listening to
Magic 99.9 FM where VOA news was aired and most of them used battery and electricity
operated radio and some used their cell phones in listening.
The respondents listened to VOA news to be informed on what is happening
around the world at the same time they gain knowledge about politics on the other
countries. Majority of the respondents understand the language used in VOA news while
many of them did not understand the content because they claimed that the host’s voice
was not clear and the host way of delivering the message was not good. Majority of the
respondents said that VOA news is informational.
Many of the respondents waited for the program and the reasons for waiting on
VOA news, because of the fallowing reasons: the respondents wanted to be updated on
international news; VOA news was a good source of information; and for entertainment.
Majority of the respondents claimed that the length of the program was too long
and the time of airing was too late. Majority of the respondents support the program.
Topics that they wanted to be aired were: farming issues; about health; religions
issues; editorials and on environment.
Their leading recommendations were: translate VOA news in simpler term and a
similar study should be conducted in other areas.
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TABLE OF CONTENTS
Page
Bibliography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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Abstract. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
i
Table of Contents. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
iii
INTRODUCTION
Rationale. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1
Statement of the Problem. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2
Objectives of the Study. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3
Importance of the Study. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3
Scope and Limitation of the Study. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3
REVIEW OF LITERATURE
Profile of the Listeners. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
4
Attitudes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
4
Perceptions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
5
Suggestions. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
6
METHODOLOGY
Locale of the Study. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
7
Respondents of the Study. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
7
Data Collection. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
7
Data Gathered. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
9
Data Analysis. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
9
iii
RESULTS AND DISCUSSION
Socio Demographic Profile. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
10
Reasons of the Respondents for Listening to VOA News. . . . . . . . . . . . . .
12
Perceptions on VOA news. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
13
Attitudes towards VOA news. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
19
Suggestions for the improvement of VOA new. . . . . . . . . . . . . . . . . . . . .
20
Suggested topics. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
21
SUMMARY, CONCLUSIONS AND RECOMMENDATIONS
Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
22
Conclusions. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
24
Recommendations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
25
LITERATURE CITED. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
26
APPENDICES
Appendix A. Interview schedule for community respondents. . . . . . . . . . .
27
Appendix B. Sample of VOA news script. . . . . . . . . . . . . . . . . . . . . . . . .
30
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1
INTRODUCTION
Rationale
Magic 99.9 is the only country FM station in Baguio-Benguet. It played country
music that many of the Igorots and other tribe want to listen too.
Radio listening serves as a past time like for those who are at home, work and
school. It serves as a source of information and entertainment to the listeners.
Today, listeners may not only be entertained by listening to a country music
station, but also be informed about what is happening around the world through the Voice
of America (VOA) news a one year old program of DZWR Magic 99.9 country. It is
aired once from Monday to Friday and Sunday, and twice every Saturday with duration
of five-minutes. The time of airing is from 9:00-9:05AM from Mondays to Fridays,
12:05-12:10AM and 7:00-7:05 PM for Saturdays, and 7:00-7:05 for Sundays. This VOA
News is a five-minute news of DZWR Magic 99.9 country. It was introduced by Father
Lorenzo Abela Jr. General Manager for both AM (DZWT 540) and FM (DZWR)
stations. They connect to the VOA web site to download the hottest and latest news
around the world.
The Voice of America is the official external radio and television broadcasting
service of the United State Federal government. Its oversight entity is the Broadcasting
Board of Governors (BBG), which is committed to promote freedom and democracy by
broadcasting accurate, objective, and balanced news and information about the U.S. and
the world audience abroad.
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
2
VOA has a growing worldwide network of more than 1,200 local affiliate stations
which include FM and medium wave (MW or Am) radio stations. Its programs are also
available through the internet in both stream media and downloadable formats at
www.VOANews .com. VOA has affiliate and contract agreements with many radio and
television stations and cable networks worldwide.
In Barangay Alno, farmers do not find enough time to read newspapers because
they are busy in their farm, but they listen to Magic 99.9 FM. Magic 99.9 country FM has
a program Voice of America (VOA) News, the said program is all about international
news. VOA special English radio programs are broadcast everyday of the year on the
VOA network.
Magic 99.9 makes an arrangement with the Broadcasting Board of Governors
(BBG) Washington D.C to download VOA news direct from their website.
Since VOA is a canned program of DZWR Magic 99.9 country, this study aims to
know the perceptions and attitudes of Alno farmers on VOA news.
Statement of the Problem
This study attempts to answer the following questions:
1. What is the socio-demographic of the respondents?
2. What are the attitudes of the respondents on Voice of America (VOA) news
3. What are the perceptions the respondents on Voice of America (VOA) news
4. What are their suggestions for the improvement of Voice of America (VOA)
news at Magic 99.9 FM DZWR?
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
3
Objectives of the Study
1. Characterize the listeners of Magic 99.9 in Alno La Trinidad, Benguet.
2. Determine the respondents’ attitudes towards Voice of America (VOA) news
3. Determine the respondents’ perceptions towards Voice of America (VOA)
news; and
4. Identify some of suggestions of the respondents for the improvement of Voice
Of America (VOA) news.
Importance of the Study
Findings may help DZWR Magic 99.9 country to know the audience’s
perceptions and attitudes on Voice of America (VOA) news. It could also be a basis for
Magic 99.9 country FM to improve the program in terms of time of airing to be more
helpful to the listeners. The results of the study will serve as a reference to other
researchers’ who plan conduct studies related to the topic.
Scope and Limitation of the Study
The study was focused on the perceptions and attitudes of Alno farmers on Voice
of America (VOA) news of DZWR Magic 99.9 country.
It did not include the content analysis of Voice of America (VOA) news.
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
4
REVIEW OF LITERATURE
Profile of Radio Listeners
Panares (1988) as cited by Anno (2003) reported that at least four out of five
Filipinos (84 %), aged 15 and above listened to radio for about three hours a day; five to
six days a week.
According to Balanggoy (2003), among 50 respondents in Pandayan, Tadian
Mountain Province majority (52%) of the respondents was farmers. 24% were house
keepers; 20% were students; and 4% were government employees.
In the study of Moral (1987) he found out that majority of the adult rice farmers in
Sudipen, La Union (73.83 %) had either attended or finished elementary grades; twenty
percent (20%) had been to high school; and only 1.67% had been to vocational schools.
He also found that almost all of the respondents were married (93.33%) and only 1.6%
was single.
Attitudes
According to Pocdo (2003) Among the 50 respondents, 33 or 66% recommended
the program to others while 17 or 34% did not. Majority of (66%) of the respondents
recommended the program to others because they want others to gain more knowledge in
farm management (48%); because they want to increase their productivity (22%) and so
that they will also recommend to others (14%) and 34% of the respondents who did not
recommend the program also had their own reasons .
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
5
One reason is that respondents have just known about the program (22%); other reasons
are technical terms are being used (10%) and topics aired are repeated (2%).
Perceptions
According to Zimmerman (2004) the word perception is in the language of
philosophers previous to Reid, used in a very extensive signification. By Descartes, Male
Branche, Locke, Leibnits and others, it is employed in a sense almost as unexclusive as
consiousness, it its widest signification. By Reid this word was limited to our faculty
acquisitive of knowledge of the external world. But his limitation did not stop here. In the
act of external perception and sensation. He distinguished two elements, to which he gave
the names of perception and sensation, when employed in his special meaning.
In her study Pocdo (2003) found out that all of the respondents claimed that BSU
on the air program was helpful are; it introduce new technology in farming (86%); it
helps to increase productivity (56%); and topics are new (10%).
Majority
(85%)
of
the respondents said that content of Action Line Program is
common because the topics were always the same especially the political issues;
(61.67%) said that content was not offensive, because respondents said that the topic was
accurate because the program aired the right information and opinions of the respondents
or the listeners that was sent to Action Line Program (Pur-ayan 2007).
Palayen (2007) stated that majority (88%) of the farmers in Baculongan Sur,
Buguias claimed that the length of the program (Boses ti Farmer) is just enough while
(8%) of them said that the time for the program is too short when they find the topic
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
6
interesting and some of them said that the length is too long when they tend to get bored
with the topic being discussed by the host.
Suggestions
The suggestions for the improvement of Radio Natin FM Buguias programming
were on enriching the programs with more music and information and broadcasters
should use Ilocano or Kankana-ey in their news and interview broadcast. The most
needed information was on community issues (Anno, 2003).
Pocdo (2003) stated that the respondents suggested that the topics aired for the
improvement of the BSU on the air program, should not be repeated, anchor should
elaborate more of the technical terms, the program should be aired from Monday to
Friday.
Respondents in Bontoc, Mountain Province suggested that programs on
community, national and international issues should be continued since they inform the
listeners on what is happening around them (Dawiguey 2004).
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
7
METHODOLOGY
Locale and Time of the Study
The study was conducted at Alno, La Trinidad Benguet from October to
December 2007. Alno is located on the southwestern part of La Trinidad. The barangay
shares its boundaries with four barangays of the municipality, Tublay on the north,
Alapang on the south, Bahong on the east and Bineng on the west (Figure1). Alno is the
third largest barangay in the municipality; it has six major sitios which includes: Central,
Alno, Cayub, Conig, Peril, Riverside and Roadside.
Barangay Alno can be reached in 20 minutes by jeepneys from La Trinidad town.
Most of the farmers are cutflower growers.
The barangay was chosen as the place of the study because most of the residents
are farmers and they listen to Magic 99.9 (DZWR).
Respondents of the Study
There were 50 respondents who were chosen purposively. The criteria in choosing
the respondents were: they should be listening to DZWR Magic 99.9 country, especially
VOA news and they should be farmers, and they should be residents of Barangay Alno,
La Trinidad, Benguet.
Data Collection
An interview schedule was used to gather information needed to answer the
objectives of the study and to clarify some doubtful answers.
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
8
Figure 8. Map of La Trinidad showing the locale of the study
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
9
Data Gathered
Using an interview schedule, the data gathered were; respondents’ socio-
demographic profile; respondents’ attitudes towards Voice of America (VOA) news;
respondents’ perceptions towards Voice of America (VOA) news; and respondents’
suggestions for the improvement of VOA news.
Data Analysis
The data and information gathered from the respondents was tabulated,
consolidated, categorized and interpreted through the use of ranking, and percentage.
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
10
RESULTS AND DISCUSSION
Socio-Demographic Profile
Table 1 shows the socio-demographic profile of the respondents which includes
age, sex, civil status, highest educational attainment and type of radio by the respondents
used in listening to VOA news.
Among the 50 respondents, 40% fell under the age bracket of 16-20 while only
4% belonged to the bracket of 41-50 and the youngest respondent was 16 years old while
the oldest was 43 years old. As to the sex, it shows that 54% of the respondents were
male and 46% were female. Majority (64%) of the respondents were single, while 36%
were married.
In terms of their highest educational attainment results show that (48%) of the
respondents finished high-school; 6% took vocational courses; and only 8% reached
college level. These findings mean that the respondents attended formal education.
Table 1 also presents the type of radio used by the respondents in listening to
VOA news. Half (50%) of the respondents used battery operated radio and 22% used
electricity operated radio while many (16%) of the respondents used their cell phones.
This is because there are cell phones nowadays that have an FM radio. Findings imply
that some of the respondents can afford to buy such cell phones.
Table 2 presents the respondents who listened to VOA news. Almost all (92%) of
the respondents were listening to VOA news while 8% were not listening.
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
11
Table 1. Socio-demographic profile of the respondents
CHARACTERISTIC FREQUENCY(N=50)
PERCENTAGE
Age
16-20
20
40
21-30
18
36
31-40
10
20
41-50
2
4
TOTAL 50
100
Sex
Male
27
54
Female
23
46
TOTAL 50
100
Civil status
Single
32
64
Married
18
36
TOTAL 50
100
Highest educational attainment
High school
24
48
Elementary
19
38
College
4
8
Vocational
3
6
TOTAL 50
100
Type of radio used
Battery operated radio
25
50
Electricity operated radio
11
22
Cell phone radio
8
16
* Multiple responses
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
12
Table 2. Respondents’ listenership to VOA news
CHARACTERISTICS
FREQUENCY N=50
PERCENTAGE
Listeners of VOA news
46
92
Not listening of VOA news
4
8
Total 50
100
Reasons of the Respondents in Listening to VOA News
Table 3 shows the reasons of the respondents in listening to VOA news. All
(100%) of the respondents claimed that they listened for information on what is
happening around the world. Other reasons were: topics are interesting and no choice
because when they tune in to Magic 99.9 FM they will hear VOA news.
This is similar to the study of Dawiguey (2004) were majority of the respondents
listened to the program because it gives information about the events around them.
Table 3. Reasons for listening to VOA news
REASONS
FREQUENCY (n=46)
PERCENTAGE
For information
46
100.00
Topics are interesting
27
58.70
No choice
6
13.04
*Multiple responses
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
13
Perceptions on VOA News
Topic. Table 4 presents the perceptions of the respondents on the topic. Almost all
mentioned that the topic were informative because they gain knowledge on the events
around the world; it also gives detailed international news.
According to one respondent, it is only in VOA news program where they can
listen to international news unlike in the other news program where they broadcast a little
on international news.
Table 4. Perceptions of the respondents on the topic of VOA News
PERCEPTION FREQUENCY(n=46)
PERCENTAGE
Informative 43
93.47
It gives complete detail
26
56.52
*Multiple responses
Content. Table 5 shows the perceptions of the respondents on the content. Among
the 50 respondents, 65.21% of the respondents said that they were able to understand the
content while 34.78% claimed that they did not understand the content.
Table 5. Perceptions of the respondents on the content of VOA News
RESPONSE
FREQUENCY(n=46)
PERCENTAGE
Easy to understand
30
65.21
Difficult to understand
16
34.78
Total 46
100
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
14
Table 6 shows the reasons of the respondents for understanding and not
understanding the content. Many (41.30%) of the respondents understood the language
used; and they were interested (32.60%) on the topics aired so they listen carefully.
Those who did not understand well the content has reasons too. They mentioned
that reporting was too fast (8.69%) that makes the announcers voice not clear.
According to the respondents, sometimes the announcer talked like he was eating
his word and his pitch is very low.
Table 6. Reasons of the respondents for understanding and not understanding the topic
REASONS
FREQUENCY(n=46)
PERCENTAGE
For understanding
They understand the language
19 41.30
used
They were interested on the
15 32.60
topic
Way of delivering is good
9
19.56
For not understanding
Reporting was too fast
4
8.69
Voice is not clear
3
6.52
* Multiple responses
Length of the Program. Table 7 shows the perceptions of the respondents towards
the length of the program. The respondents claimed that the length of the program was
too long (73.91%); while 15.22 % said that the length of the program is appropriate.
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
15
Results show that the respondents do not want too long news because there is a
possibility that they will get bored. Example: if the news was too long they cannot focus
or concentrate in listening because they were used in listening short news.
Table 7. Perceptions on the length of the program
PERCEPTIONS FREQUENCY(n=46) PERCENTAGE
Too long
34
73.91
Appropriate 7
15.22
Too short
5
10.87
Total 46
100
Time of airing. Perceptions of the respondents towards the time of airing are
presented in Table 8. The respondents mentioned that the time of airing of VOA news
was too late (58.69%); it is appropriate (26.04%) and; it is too early (15.22%).
From the interviews, most of the respondents who mentioned that the time of
airing are too late, said that during this time (9-11am) they were on their work and they
cannot listen well to the program. There were factors that will distract their attention.
Sometimes in their work they cannot avoid having conservation with their co-worker or
friends and they can not listen actively to the program.
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
16
Table 8. Perceptions on the time airing of VOA news
PERCEPTIONS FREQUENCY(n=46) PERCENTAGE
Too late
27
58.69
Appropriate 12
26.09
Too early
7
15.22
Total
46
100
Delivery. Table 9 shows the perception of the respondents on the way of
delivering the message. The respondents claimed that the host delivered the message in a
fast way (80.43%); host’s voice is not good (63%) because most of the time
pronunciation were slang, which makes the respondents confused.
On the other hand, some (41.30%) of the respondents claimed that host’s way of
delivering the message is good that the respondents were able to understand the content
while only 36.9% mentioned that the host’s voice is breathy because he is like
whispering. Some respondents also mentioned that the level of understanding the content
of the news depends on the host way of delivering the message. If the host delivered the
content in good way, then the listeners will easily understand the content but if the way of
delivering is not good there is possibility that the respondents can not understand the
content.
According to the 10.87% respondents, they said that there are gaps in the host’s
way of delivering the message, because it seems that the host stopped speaking every
next word. Sometimes there were dead air.
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
17
Table 9. Perceptions on the host way of delivering the message
PERCEPTIONS FREQUENCY(n=46) PERCENTAGE
Delivery is fast
37
80.43
Host’s voice is not good
29
63.00
Delivery is good
19
41.30
Voice is breathy
17
36.95
There are gaps
5
10.87
* Multiple responses
Comments. General comments on VOA news are presented in Table 10. Majority
(93.47%) of the respondents said that VOA news is informational, because they were
being updated on world news and aside from that, they have an idea about politics in the
other countries. Other comments were: program is boring (56.52%) because some
interviews were long and there is scratching sounds on the background music. Others said
that the program was designed for students, because they are the ones who will
understand well the language used and the information can be used in school.
Table 10. General comments of the respondents’ on VOA news
COMMENTS FREQUENCY(n=46) PERCENTAGE
Informational 43
93.47
Boring 26
56.52
No farming issues
8
17.39
Educational 7
15.22
Designed for students
5
10.87
No comment
5
10.87
*Multiple responses
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
18
Attitudes Towards VOA News
Ways of supporting the program. Table 11 presents the respondents’ ways of
supporting VOA news. Majority (84.78%) of the respondents supported VOA news by
listening, while only 2.17% recommend it to others as a way of supporting the program.
According to the respondents, they support the program because they want the program
to continue broadcasting international news.
Table 11. Respondents’ ways of supporting the program VOA News
WAYS OF SUPPORTING
FREQUENCY(n=46) PERCENTAGE
By listening
39
84.78
By recommending
1
2.17
On the other hand, Table 12 shows the respondents’ reasons for not supporting
VOA news. Their reasons were: topics were not interesting because it is not helpful in
farming and only 6.5% said that voice of the anchor is not good.
Table 12. Respondents’ reasons for not supporting the program
REASONS
FREQUENCY(n=46)
PERCENTAGE
Topics are not interesting
13
28.26
6.52
The voice is not good
3
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
19
Reasons for recommending and not recommending the VOA news. Table 13
shows that the respondents had their own reasons for recommending and not
recommending the program to others. Some of them said that they recommend VOA
news for others to gain more knowledge (21.73%); for the others to recommend
(10.87%); and for others to know that there is VOA news (8.69%).
There were respondents who said that they did not recommend VOA news
because their co-farmers/friends were already listening to VOA news (32.60%) and only
2 or 4.3% said that the program is boring because the length of the program was too long.
Table 13. Reasons for recommending and not recommending the program
REASONS FREQUENCY(n=46)
PERCENTAGE
For recommending
For the others to gain knowledge
10
21.73
For the others to recommend also
5
10.87
For the others to know that there is
4 8.69
VOA news
For not recommending
Co-farmers/friends are already
15 32.60
listening
Technical terms are used
8
17.39
Topics are always repeated
5
10.87
No time to recommend
5
10.87
Program is boring
2
4.34
* Multiple responses
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
20
Among the 50 respondents, 38 waited for the program and the reasons for waiting
on VOA news are presented in Table 14. Majority (52.63%) said that the main reason
were to be updated; followed by good source of information (44.73%) because VOA
news has a complete detail on world news; and for entertainment because they were
informed about the latest news on sport.
Table 14. Reasons for waiting for VOA news
REASONS FREQUENCY(n=38)
PERCENTAGE
To be updated
20
52.63
Good source of information
17
44.73
Entertainment 12
31.57
* Multiple responses
Suggestions for the Improvement of VOA News
Table 15 presents the suggestions of the respondents for the improvement of the
program. Their suggestions were; translate VOA news in simpler terms (82.60%) so that
the respondents will easily understand the content; 28.26% said that the time of airing
should be adjusted. It should be between 6-7am or 6-7pm. Also 19.56% of the
respondents said that there should be one announcer only to avoid confusion among the
listeners. In VOA news there were times when there can be 2 or more voices heard,
especially if the news is not from America.
The 19.56% respondents said that if possible one of the Magic 99.9 country FM
newscasters will read the script of VOA news.
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
21
Table 15. Suggestions of the respondents for the improvement of the program
SUGGESTIONS FREQUENCY(n=46)
PERCENTAGE
Translate in simpler term
38
82.60
Adjust the time
13
28.26
Schedule the different issues
11
23.91
Shorten the length
10
21.73
One announcer only
9
19.56
Read the script
9
19.56
*Multiple responses
Suggested Topics
In Table 16, respondents suggested different topics that they wanted to be aired.
Majority (54.34%) of the respondents wanted topics to be aired on farming or agriculture
issues in other countries so that they will compare it with their way of farming; issues on
health (21.73%), like new researches pertaining to health; and on environment (10.87%).
Table 16. Suggested topics to be aired
TOPICS FREQUENCY(n=46)
PERCENTAGE
Farming/agriculture 25
54.34
Health
10
21.73
Religion
8
17.39
Editorials 6
13.04
Environment
5
10.8
*Multiple responses
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
22
SUMMARY, CONCLUSIONS AND RECOMMENDATIONS
Summary
The study focused on the perception and attitudes of the Alno farmers on VOA
news at Magic 99.9 FM (DZWR). This study was conducted in Barangay Alno, La
Trinidad, Benguet with the following objectives: characterize the respondents in Alno La
Trinidad, Benguet; determine the respondents’ perceptions towards Voice of America
(VOA) news; determine the respondents’ attitudes toward Voice of America (VOA)
news; and identify the suggestions of the respondents for the improvement of Voice of
America (VOA) news.
An interview schedule was used in gathering the needed information from the 50
respondents who listened to VOA news. The questionnaires were translated into Ilokano,
Ayangan and Tuwali to facilitate understanding between the researcher and the
respondents. The study was conducted from October to December 2008. Data gathered
were analyzed and interpreted using descriptive statistics such as frequency counts,
percentage and ranking.
Many (40%) of the respondents fell under the age bracket of 16-20 while only
36% belonged to the bracket of 41-50. As to the sex it shows that 54% of the respondents
were male and 46% were female. Majority (64%) of them were single while 32% were
married. Many (48%) of the respondents finished high school and 6% reached the college
level. It means that they attended formal schooling.
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
23
Half (50%) of the respondents used battery operated radio and 22% used
electricity operated radio while many (16%) of the respondents used their cell phones.
This is because there are cell phones nowadays that have an FM radio.
Among the 50 respondents, all of them listened to VOA news for information and
the topics were interesting. Almost all claimed that topics aired in VOA news were
informative and they gain knowledge. Majority (65.21%) of the respondents understood
the content.
For the reasons why the respondents understand the VOA news, many (41.30%)
of the respondents understood the language used; and they were interested (32.60%) on
the topics aired so they listen carefully.
Those who did not understand well the content has reasons too. They mentioned
that reporting was too fast (8.69%) that is why they were not able to understand the news.
Majority of the respondents claimed that the length of the program was too long
(73.91%).
The respondents mentioned that the time of airing of VOA news was too late
(58.69%); it is appropriate (26.04%) and; it is too early (15.22%).
The respondents claimed that the host delivered the message in a fast way
(80.43%); host’s voice is not good (63%) because most of the time pronunciation were
slang, which makes the respondents confused.
Some (41.30%) of the respondents claimed that host’s way of delivering the
message is good that the respondents were able to understand the content while only
36.9% mentioned that the host’s voice is breathy because he is like whispering.
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
24
Majority (93.47%) of the respondents said that VOA news is informational,
however 56.52% said that the program was boring
Among the 46 who were listening to VOA news, 40 or 86.95% who were willing
to support the program while 26 or 56.51 who were not willing to support VOA news.
Among the 50 respondents, 38 waited for the program and the reasons for waiting
on VOA news, because of the fallowing reasons: the respondents wanted to be updated
on international news; VOA news was a good source of information; and for
entertainment.
The respondents’ suggestions were: translate VOA news in simpler term; the time
of airing should be adjusted; there should be one announcer only; and read the script of
VOA news.
Majority (54.34%) of the respondents wanted topics to be aired on farming or
agriculture issues in other countries so that they will compare to their way of farming ;
issues on health (21.73%), example new researches pertaining to health issues and on
environment (10.87%).
Conclusions
Based on the finding of the study the following conclusions were derived;
1. The respondents were relatively young, most of them were males who
belonged to different age bracket and all of them had been to formal
education.
2. The respondents listened to VOA news to be informed on the latest news
around the world and they gain knowledge in listening VOA news.
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
25
3. The respondents had mostly positive perceptions and attitudes on VOA news.
4. Majority of the listeners claimed that the host’s way of delivered the message
in fast way.
Recommendations
Based on the conclusions, the following recommendations were formulated:
1. Magic 99.9 Country FM, if possible should translate the news into simpler
term.
2. A similar study be conducted in other areas to compare the results.
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
26
LITERATURE CITED
ANNO, J. B. 2003. Listenership of Radyo Natin FM Buguias in three Barangays of
Mankayan, Benguet. BS Thesis. Benguet State University, La Trinidad Benguet.
Pp. 14,16.
BALANGGOY, M. P. 2003. Radio Programs and Station Preferences of AM Band
Listenership in Pandayan, Tadian Mountain Province. BS Thesis. Benguet State
University, La Trinidad, Benguet. P. 12.
BUYAGAN, J. C. 2003 Perception and Attitudes of Vegetable Farmers Towards DA-
CHARM on-the-air in Tabaan Sur, Tuba, Benguet. BS Thesis. Benguet State
University, La Trinidad Benguet. P 18.
DAWIGUEY, A.D. 2004 Radio Program Preferences and Perceptions of Listeners on
Radyo ng Bayan-Bontoc in five Barangays in Bontoc, Mountain Province. BS
Thesis. Benguet State University, La Trinidad Benguet. Pp. 14,19.
MORAL, R. P. 1987. Development Communications Sources and Agricultural Media
Among Farmers in Sudipen, La Union. BS Thesis. Benguet State University, La
Trinidad, Benguet. P. 10
PALAYEN, J. G. 2007. Perceptions of Baculongan Sur Vegetable Farmers on “Boses ti
farmers” Program. BS Thesis. Benguet State University, La Trinidad, Benguet. Pp
21,23,24.
POCDO, M. S. 2003. Attitudes and Perceptions of Farmers on “BSU on the air” in
Baranagy Pacso, Kabayan, Benguet. BS Thesis. Benguet State University, La
Trinidad, Benguet. Pp. 21-23
PUR-AYAN, J. O. 2007. Perceptions on the DZWT Commentary Program Action Line
Among the Listeners in Irisan, Baguio City. BS Thesis. Benguet State
University, La Trinidad, Benguet. Pp. 25, 20.
ZIMMERMAN, M. 1999-2001. Definition of Perception. All Rights Reserved Retrieved.
September 19, 2004 from http://www.selfknowledge.com/70236.htm.
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
27
APPENDICES
Appendix A. Interview schedule for the community respondents
I. Socio-demographic Profile
Name (optional): _____________________________________
Sex: _______Male _______Female
Age: _______ 20 and above _______ 21-30 ______31-40
_______41-50
_______ 51-60 ______ 61 and above
Highest Educational Attainment
______
Elementary
______ High School
______
College
______ Others (please specify)
Type of radio owned: _______ Battery operated
_______
Electricity
operated
Are you listening to VOA news?
______Yes
______No
III. Perceptions
1. What can you say about the topics aired?
______Helpful, why?
_______ Topics aired are informative
________ Topics aired helps to know the latest news
________ Others (pls. specify)
______ Not helpful
________ Topics aired are not informative
________ Topics aired are not new
________ Others (pls. specify)
2. Did you understand the content?
_____ Yes why?
_________ I understand the language used
_________ I listen carefully
_________ Others (pls. Specify)
______ No, Why?
_________ I can’t understand the language used
__________ I didn’t listen
__________ Others (Pls. specify)
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
28
3. What can you say about the length of the program?
_______ Too short
_______ Too long
_______
Appropriate
_______ Others (pls. Specify)
4. What can you say about the time of airing?
______ too late
______
appropriate
______ too early
________others (please specify)
5. What can you say about the host?
______ He delivered the information in a simple manner
______ Good in delivering the message
______ His voice is not good
______ He/she talk so fast
______
Boring
______ others (pls. specify)
6. What can you say about the way of delivering the message?
______ too fast
______ too long
______ Appropriate
______ others (pls. specify)
7. What can you say about the VOA new?
_______ informational
_______ educational
_______ others (pls. specify)
8. Why do you listen to VOA news?
_______ To gain additional knowledge
_______ Topics are interesting
_______ others( Pls specify).
9. Are you willing to support the program?
______ Yes, how?
_______ by listening
_______ by practicing the topic aired
_______ by recommending to others
_______ others (pls. specify)
______ No, why?
_______ Topics are not interesting
_______ Topics are not helpful
_______ Others( Pls.specify)
10. Have you recommended the program to your friend/ relatives/ neighbors.
______ Yes, why?
_______ So that I will gain more knowledge
_______ So that they will recommend also to others
_______ Others (pls.specify)
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
29
______ No, why?
_______ Topics are always repeated
_______ Technical terms are being used
_______ Program is very boring
_______ others (pls. specify)
11. Do you wait for the VOA news?
______ Yes, Why?
________ I want to be updated on international news.
________ I did’nt watch/listen to the news last night.
________ others (pls. Specify)
______ No, Why?
________ I’m not interested
________ I don’t know the time of airing
________ Others (pls. specify)
IV. Suggestions
1. What can you suggest for the improvement of the programs?
__________________________________________________________________
________________________________________________________________________
_____________________________________________________________
2. What other topics do you want to be aired?
__________________________________________________________________
________________________________________________________________________
_____________________________________________________________
3. Any other comments about the VOA?
________________________________________________________________________
________________________________________________________________________
_______________________________________________________
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
30
Appendix B. Sample of VOA news script
Kenyans Hope for Quick Conflict Resolution By Peter Clottey
Washington, D.C.
18 January 2008
Length: 3min
1
Some Kenyans are reportedly hoping a compromise could soon be reached to
2
end the post-election violence that has plunged the country into a political
3
crisis. This comes after police again fired live bullets yesterday at protesters.
4
Today (Friday) is the last of three nationwide rallies called by the main
5
opposition Orange Democratic Movement (ODM) to protest the results of the
6
December 27 elections. The opposition has accused President Mwai Kibaki of
7
rigging those elections. ODM leader Raila Odinga Thursday accused the
8
police of turning the country into killing fields of the innocent during the
9
opposition’s organized protest marches. The police have denied the
10
charge. Paul Mbatia is a Kenyan political science professor at the University
11
of Nairobi. He tells reporter Peter Clottey that both the government and the
12
opposition have failed to come to a compromise.“The latest development is
13
that the stalemate is still on. The ODM and PNU (ruling Party for National
14
Unity) have not come to agree on how to resolve the stalemate. And ODM a
15
few days ago, announced they would have three consecutive days of protest
16
marches in Nairobi, and in other selected towns including Kisumu, Eldoret,
17
Mombassa and many others. Security has been beefed up in all these towns,
18
so eventually we had confrontation between the police and the crowd as the
19
police tried to disperse the crowd. In some places it became very
20
confrontational, and out of that I think about three people died. And that
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
31
1
explains why Honorable Odinga was complaining that the police used lie
2
bullet sand not the rubber bullets,” Mbatia pointed out. He said the police
3
used force after they accused the protesters of turning the rallies into
4
violence.“The media reported that some people died, and that they were shot
5
by the police. It was very clear that in some situations it was very dangerous
6
confrontation because some youths were also stoning the police, but you
7
cannot rule out the fact that at some point the police might have been
8
provoked beyond any patience to actually shoot in defense of themselves or
9
to just chase away the youths who are actually charging on them,” he
10
noted. Mbatia said although the protesters have a right to march to express
11
their displeasure with the elections results, they should not go about
12
destroying the people’s property.“We know the law is the law and people
13
have the right to mount a protest march. But again, that has to be done with an
14
assurance that as they do that they don’t interfere with the lives of others, and
15
they also don’t destroy properties of other people,” Mbatia said. He said it was
16
unfortunate that the recent protests have turned violent.“This time around, all
17
the protest marches that we have witnessed, we have also seen some hooligans
18
destroy people’s property. Most people are nearly convinced that such protest
19
marches would eventually lead to looting and destruction of properties,” he
20
said. Mbatia said he would not support the idea of charging the organizers of
21
the protest marches, as that could potentially worsen the current tensions in
22
the country.“At the normal circumstances, they would be held accountable.
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
32
1 But don’t also forget that we have also having a very explosive political
2 situation. So if we start blaming and even taking these political leaders
3 to court, then we would be blowing out a very volatile situation rather
4 than trying to cool down the temperatures. So legally, yes one would
5 think about that, but I don’t think this is the right time to start taking
6 such action. It would actually make the situation worse,” Mbatia pointed
7 out. This Peter Clottey for VOA news.
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
LINGGODEN, LEVILYN L. APRIL 2007. Perceptions and Attitudes of
Barangay Alno, La Trinidad, Benguet Farmers on Voice of America (VOA) News
Program on Magic 99.9 FM (DZWR). Benguet State University, La Trinidad, Benguet.
Adviser: Anna Liza B. Wakat, BSc
ABSTRACT
This study was conducted to characterize the listeners of Magic 99.9 in Alno La
Trinidad, Benguet,determine the respondents’ attitudes towards Voice of America (VOA)
news, determine the respondents’ perceptions towards Voice of America (VOA) news;
and, identify some of suggestions of the respondents for the improvement of Voice Of
America (VOA) news.
The data were gathered with the use of interview schedule. There were 50
respondents. Most of the respondents belonged to the age range of 20-30. Majority were
male, and were single. All respondents had been to formal school and many of them
reached elementary and secondary levels. Majority of the respondents were listening to
Magic 99.9 FM where VOA news was aired and most of them used battery and electricity
operated radio and some used their cell phones in listening.
The respondents listened to VOA news to be informed on what is happening
around the world at the same time they gain knowledge about politics on the other
countries. Majority of the respondents understand the language used in VOA news while
many of them did not understand the content because they claimed that the host’s voice
was not clear and the host way of delivering the message was not good. Majority of the
respondents said that VOA news is informational.
Many of the respondents waited for the program and the reasons for waiting on
VOA news, because of the fallowing reasons: the respondents wanted to be updated on
international news; VOA news was a good source of information; and for entertainment.
Majority of the respondents claimed that the length of the program was too long
and the time of airing was too late. Majority of the respondents support the program.
Topics that they wanted to be aired were: farming issues; about health; religions
issues; editorials and on environment.
Their leading recommendations were: translate VOA news in simpler term and a
similar study should be conducted in other areas.
ii
TABLE OF CONTENTS
Page
Bibliography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
i
Abstract. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
i
Table of Contents. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
iii
INTRODUCTION
Rationale. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1
Statement of the Problem. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2
Objectives of the Study. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3
Importance of the Study. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3
Scope and Limitation of the Study. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3
REVIEW OF LITERATURE
Profile of the Listeners. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
4
Attitudes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
4
Perceptions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
5
Suggestions. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
6
METHODOLOGY
Locale of the Study. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
7
Respondents of the Study. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
7
Data Collection. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
7
Data Gathered. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
9
Data Analysis. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
9
iii
RESULTS AND DISCUSSION
Socio Demographic Profile. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
10
Reasons of the Respondents for Listening to VOA News. . . . . . . . . . . . . .
12
Perceptions on VOA news. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
13
Attitudes towards VOA news. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
19
Suggestions for the improvement of VOA new. . . . . . . . . . . . . . . . . . . . .
20
Suggested topics. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
21
SUMMARY, CONCLUSIONS AND RECOMMENDATIONS
Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
22
Conclusions. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
24
Recommendations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
25
LITERATURE CITED. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
26
APPENDICES
Appendix A. Interview schedule for community respondents. . . . . . . . . . .
27
Appendix B. Sample of VOA news script. . . . . . . . . . . . . . . . . . . . . . . . .
30
iv
1
INTRODUCTION
Rationale
Magic 99.9 is the only country FM station in Baguio-Benguet. It played country
music that many of the Igorots and other tribe want to listen too.
Radio listening serves as a past time like for those who are at home, work and
school. It serves as a source of information and entertainment to the listeners.
Today, listeners may not only be entertained by listening to a country music
station, but also be informed about what is happening around the world through the Voice
of America (VOA) news a one year old program of DZWR Magic 99.9 country. It is
aired once from Monday to Friday and Sunday, and twice every Saturday with duration
of five-minutes. The time of airing is from 9:00-9:05AM from Mondays to Fridays,
12:05-12:10AM and 7:00-7:05 PM for Saturdays, and 7:00-7:05 for Sundays. This VOA
News is a five-minute news of DZWR Magic 99.9 country. It was introduced by Father
Lorenzo Abela Jr. General Manager for both AM (DZWT 540) and FM (DZWR)
stations. They connect to the VOA web site to download the hottest and latest news
around the world.
The Voice of America is the official external radio and television broadcasting
service of the United State Federal government. Its oversight entity is the Broadcasting
Board of Governors (BBG), which is committed to promote freedom and democracy by
broadcasting accurate, objective, and balanced news and information about the U.S. and
the world audience abroad.
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
2
VOA has a growing worldwide network of more than 1,200 local affiliate stations
which include FM and medium wave (MW or Am) radio stations. Its programs are also
available through the internet in both stream media and downloadable formats at
www.VOANews .com. VOA has affiliate and contract agreements with many radio and
television stations and cable networks worldwide.
In Barangay Alno, farmers do not find enough time to read newspapers because
they are busy in their farm, but they listen to Magic 99.9 FM. Magic 99.9 country FM has
a program Voice of America (VOA) News, the said program is all about international
news. VOA special English radio programs are broadcast everyday of the year on the
VOA network.
Magic 99.9 makes an arrangement with the Broadcasting Board of Governors
(BBG) Washington D.C to download VOA news direct from their website.
Since VOA is a canned program of DZWR Magic 99.9 country, this study aims to
know the perceptions and attitudes of Alno farmers on VOA news.
Statement of the Problem
This study attempts to answer the following questions:
1. What is the socio-demographic of the respondents?
2. What are the attitudes of the respondents on Voice of America (VOA) news
3. What are the perceptions the respondents on Voice of America (VOA) news
4. What are their suggestions for the improvement of Voice of America (VOA)
news at Magic 99.9 FM DZWR?
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
3
Objectives of the Study
1. Characterize the listeners of Magic 99.9 in Alno La Trinidad, Benguet.
2. Determine the respondents’ attitudes towards Voice of America (VOA) news
3. Determine the respondents’ perceptions towards Voice of America (VOA)
news; and
4. Identify some of suggestions of the respondents for the improvement of Voice
Of America (VOA) news.
Importance of the Study
Findings may help DZWR Magic 99.9 country to know the audience’s
perceptions and attitudes on Voice of America (VOA) news. It could also be a basis for
Magic 99.9 country FM to improve the program in terms of time of airing to be more
helpful to the listeners. The results of the study will serve as a reference to other
researchers’ who plan conduct studies related to the topic.
Scope and Limitation of the Study
The study was focused on the perceptions and attitudes of Alno farmers on Voice
of America (VOA) news of DZWR Magic 99.9 country.
It did not include the content analysis of Voice of America (VOA) news.
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
4
REVIEW OF LITERATURE
Profile of Radio Listeners
Panares (1988) as cited by Anno (2003) reported that at least four out of five
Filipinos (84 %), aged 15 and above listened to radio for about three hours a day; five to
six days a week.
According to Balanggoy (2003), among 50 respondents in Pandayan, Tadian
Mountain Province majority (52%) of the respondents was farmers. 24% were house
keepers; 20% were students; and 4% were government employees.
In the study of Moral (1987) he found out that majority of the adult rice farmers in
Sudipen, La Union (73.83 %) had either attended or finished elementary grades; twenty
percent (20%) had been to high school; and only 1.67% had been to vocational schools.
He also found that almost all of the respondents were married (93.33%) and only 1.6%
was single.
Attitudes
According to Pocdo (2003) Among the 50 respondents, 33 or 66% recommended
the program to others while 17 or 34% did not. Majority of (66%) of the respondents
recommended the program to others because they want others to gain more knowledge in
farm management (48%); because they want to increase their productivity (22%) and so
that they will also recommend to others (14%) and 34% of the respondents who did not
recommend the program also had their own reasons .
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
5
One reason is that respondents have just known about the program (22%); other reasons
are technical terms are being used (10%) and topics aired are repeated (2%).
Perceptions
According to Zimmerman (2004) the word perception is in the language of
philosophers previous to Reid, used in a very extensive signification. By Descartes, Male
Branche, Locke, Leibnits and others, it is employed in a sense almost as unexclusive as
consiousness, it its widest signification. By Reid this word was limited to our faculty
acquisitive of knowledge of the external world. But his limitation did not stop here. In the
act of external perception and sensation. He distinguished two elements, to which he gave
the names of perception and sensation, when employed in his special meaning.
In her study Pocdo (2003) found out that all of the respondents claimed that BSU
on the air program was helpful are; it introduce new technology in farming (86%); it
helps to increase productivity (56%); and topics are new (10%).
Majority
(85%)
of
the respondents said that content of Action Line Program is
common because the topics were always the same especially the political issues;
(61.67%) said that content was not offensive, because respondents said that the topic was
accurate because the program aired the right information and opinions of the respondents
or the listeners that was sent to Action Line Program (Pur-ayan 2007).
Palayen (2007) stated that majority (88%) of the farmers in Baculongan Sur,
Buguias claimed that the length of the program (Boses ti Farmer) is just enough while
(8%) of them said that the time for the program is too short when they find the topic
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
6
interesting and some of them said that the length is too long when they tend to get bored
with the topic being discussed by the host.
Suggestions
The suggestions for the improvement of Radio Natin FM Buguias programming
were on enriching the programs with more music and information and broadcasters
should use Ilocano or Kankana-ey in their news and interview broadcast. The most
needed information was on community issues (Anno, 2003).
Pocdo (2003) stated that the respondents suggested that the topics aired for the
improvement of the BSU on the air program, should not be repeated, anchor should
elaborate more of the technical terms, the program should be aired from Monday to
Friday.
Respondents in Bontoc, Mountain Province suggested that programs on
community, national and international issues should be continued since they inform the
listeners on what is happening around them (Dawiguey 2004).
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
7
METHODOLOGY
Locale and Time of the Study
The study was conducted at Alno, La Trinidad Benguet from October to
December 2007. Alno is located on the southwestern part of La Trinidad. The barangay
shares its boundaries with four barangays of the municipality, Tublay on the north,
Alapang on the south, Bahong on the east and Bineng on the west (Figure1). Alno is the
third largest barangay in the municipality; it has six major sitios which includes: Central,
Alno, Cayub, Conig, Peril, Riverside and Roadside.
Barangay Alno can be reached in 20 minutes by jeepneys from La Trinidad town.
Most of the farmers are cutflower growers.
The barangay was chosen as the place of the study because most of the residents
are farmers and they listen to Magic 99.9 (DZWR).
Respondents of the Study
There were 50 respondents who were chosen purposively. The criteria in choosing
the respondents were: they should be listening to DZWR Magic 99.9 country, especially
VOA news and they should be farmers, and they should be residents of Barangay Alno,
La Trinidad, Benguet.
Data Collection
An interview schedule was used to gather information needed to answer the
objectives of the study and to clarify some doubtful answers.
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
8
Figure 8. Map of La Trinidad showing the locale of the study
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
9
Data Gathered
Using an interview schedule, the data gathered were; respondents’ socio-
demographic profile; respondents’ attitudes towards Voice of America (VOA) news;
respondents’ perceptions towards Voice of America (VOA) news; and respondents’
suggestions for the improvement of VOA news.
Data Analysis
The data and information gathered from the respondents was tabulated,
consolidated, categorized and interpreted through the use of ranking, and percentage.
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
10
RESULTS AND DISCUSSION
Socio-Demographic Profile
Table 1 shows the socio-demographic profile of the respondents which includes
age, sex, civil status, highest educational attainment and type of radio by the respondents
used in listening to VOA news.
Among the 50 respondents, 40% fell under the age bracket of 16-20 while only
4% belonged to the bracket of 41-50 and the youngest respondent was 16 years old while
the oldest was 43 years old. As to the sex, it shows that 54% of the respondents were
male and 46% were female. Majority (64%) of the respondents were single, while 36%
were married.
In terms of their highest educational attainment results show that (48%) of the
respondents finished high-school; 6% took vocational courses; and only 8% reached
college level. These findings mean that the respondents attended formal education.
Table 1 also presents the type of radio used by the respondents in listening to
VOA news. Half (50%) of the respondents used battery operated radio and 22% used
electricity operated radio while many (16%) of the respondents used their cell phones.
This is because there are cell phones nowadays that have an FM radio. Findings imply
that some of the respondents can afford to buy such cell phones.
Table 2 presents the respondents who listened to VOA news. Almost all (92%) of
the respondents were listening to VOA news while 8% were not listening.
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
11
Table 1. Socio-demographic profile of the respondents
CHARACTERISTIC FREQUENCY(N=50)
PERCENTAGE
Age
16-20
20
40
21-30
18
36
31-40
10
20
41-50
2
4
TOTAL 50
100
Sex
Male
27
54
Female
23
46
TOTAL 50
100
Civil status
Single
32
64
Married
18
36
TOTAL 50
100
Highest educational attainment
High school
24
48
Elementary
19
38
College
4
8
Vocational
3
6
TOTAL 50
100
Type of radio used
Battery operated radio
25
50
Electricity operated radio
11
22
Cell phone radio
8
16
* Multiple responses
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
12
Table 2. Respondents’ listenership to VOA news
CHARACTERISTICS
FREQUENCY N=50
PERCENTAGE
Listeners of VOA news
46
92
Not listening of VOA news
4
8
Total 50
100
Reasons of the Respondents in Listening to VOA News
Table 3 shows the reasons of the respondents in listening to VOA news. All
(100%) of the respondents claimed that they listened for information on what is
happening around the world. Other reasons were: topics are interesting and no choice
because when they tune in to Magic 99.9 FM they will hear VOA news.
This is similar to the study of Dawiguey (2004) were majority of the respondents
listened to the program because it gives information about the events around them.
Table 3. Reasons for listening to VOA news
REASONS
FREQUENCY (n=46)
PERCENTAGE
For information
46
100.00
Topics are interesting
27
58.70
No choice
6
13.04
*Multiple responses
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
13
Perceptions on VOA News
Topic. Table 4 presents the perceptions of the respondents on the topic. Almost all
mentioned that the topic were informative because they gain knowledge on the events
around the world; it also gives detailed international news.
According to one respondent, it is only in VOA news program where they can
listen to international news unlike in the other news program where they broadcast a little
on international news.
Table 4. Perceptions of the respondents on the topic of VOA News
PERCEPTION FREQUENCY(n=46)
PERCENTAGE
Informative 43
93.47
It gives complete detail
26
56.52
*Multiple responses
Content. Table 5 shows the perceptions of the respondents on the content. Among
the 50 respondents, 65.21% of the respondents said that they were able to understand the
content while 34.78% claimed that they did not understand the content.
Table 5. Perceptions of the respondents on the content of VOA News
RESPONSE
FREQUENCY(n=46)
PERCENTAGE
Easy to understand
30
65.21
Difficult to understand
16
34.78
Total 46
100
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
14
Table 6 shows the reasons of the respondents for understanding and not
understanding the content. Many (41.30%) of the respondents understood the language
used; and they were interested (32.60%) on the topics aired so they listen carefully.
Those who did not understand well the content has reasons too. They mentioned
that reporting was too fast (8.69%) that makes the announcers voice not clear.
According to the respondents, sometimes the announcer talked like he was eating
his word and his pitch is very low.
Table 6. Reasons of the respondents for understanding and not understanding the topic
REASONS
FREQUENCY(n=46)
PERCENTAGE
For understanding
They understand the language
19 41.30
used
They were interested on the
15 32.60
topic
Way of delivering is good
9
19.56
For not understanding
Reporting was too fast
4
8.69
Voice is not clear
3
6.52
* Multiple responses
Length of the Program. Table 7 shows the perceptions of the respondents towards
the length of the program. The respondents claimed that the length of the program was
too long (73.91%); while 15.22 % said that the length of the program is appropriate.
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
15
Results show that the respondents do not want too long news because there is a
possibility that they will get bored. Example: if the news was too long they cannot focus
or concentrate in listening because they were used in listening short news.
Table 7. Perceptions on the length of the program
PERCEPTIONS FREQUENCY(n=46) PERCENTAGE
Too long
34
73.91
Appropriate 7
15.22
Too short
5
10.87
Total 46
100
Time of airing. Perceptions of the respondents towards the time of airing are
presented in Table 8. The respondents mentioned that the time of airing of VOA news
was too late (58.69%); it is appropriate (26.04%) and; it is too early (15.22%).
From the interviews, most of the respondents who mentioned that the time of
airing are too late, said that during this time (9-11am) they were on their work and they
cannot listen well to the program. There were factors that will distract their attention.
Sometimes in their work they cannot avoid having conservation with their co-worker or
friends and they can not listen actively to the program.
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
16
Table 8. Perceptions on the time airing of VOA news
PERCEPTIONS FREQUENCY(n=46) PERCENTAGE
Too late
27
58.69
Appropriate 12
26.09
Too early
7
15.22
Total
46
100
Delivery. Table 9 shows the perception of the respondents on the way of
delivering the message. The respondents claimed that the host delivered the message in a
fast way (80.43%); host’s voice is not good (63%) because most of the time
pronunciation were slang, which makes the respondents confused.
On the other hand, some (41.30%) of the respondents claimed that host’s way of
delivering the message is good that the respondents were able to understand the content
while only 36.9% mentioned that the host’s voice is breathy because he is like
whispering. Some respondents also mentioned that the level of understanding the content
of the news depends on the host way of delivering the message. If the host delivered the
content in good way, then the listeners will easily understand the content but if the way of
delivering is not good there is possibility that the respondents can not understand the
content.
According to the 10.87% respondents, they said that there are gaps in the host’s
way of delivering the message, because it seems that the host stopped speaking every
next word. Sometimes there were dead air.
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
17
Table 9. Perceptions on the host way of delivering the message
PERCEPTIONS FREQUENCY(n=46) PERCENTAGE
Delivery is fast
37
80.43
Host’s voice is not good
29
63.00
Delivery is good
19
41.30
Voice is breathy
17
36.95
There are gaps
5
10.87
* Multiple responses
Comments. General comments on VOA news are presented in Table 10. Majority
(93.47%) of the respondents said that VOA news is informational, because they were
being updated on world news and aside from that, they have an idea about politics in the
other countries. Other comments were: program is boring (56.52%) because some
interviews were long and there is scratching sounds on the background music. Others said
that the program was designed for students, because they are the ones who will
understand well the language used and the information can be used in school.
Table 10. General comments of the respondents’ on VOA news
COMMENTS FREQUENCY(n=46) PERCENTAGE
Informational 43
93.47
Boring 26
56.52
No farming issues
8
17.39
Educational 7
15.22
Designed for students
5
10.87
No comment
5
10.87
*Multiple responses
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
18
Attitudes Towards VOA News
Ways of supporting the program. Table 11 presents the respondents’ ways of
supporting VOA news. Majority (84.78%) of the respondents supported VOA news by
listening, while only 2.17% recommend it to others as a way of supporting the program.
According to the respondents, they support the program because they want the program
to continue broadcasting international news.
Table 11. Respondents’ ways of supporting the program VOA News
WAYS OF SUPPORTING
FREQUENCY(n=46) PERCENTAGE
By listening
39
84.78
By recommending
1
2.17
On the other hand, Table 12 shows the respondents’ reasons for not supporting
VOA news. Their reasons were: topics were not interesting because it is not helpful in
farming and only 6.5% said that voice of the anchor is not good.
Table 12. Respondents’ reasons for not supporting the program
REASONS
FREQUENCY(n=46)
PERCENTAGE
Topics are not interesting
13
28.26
6.52
The voice is not good
3
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
19
Reasons for recommending and not recommending the VOA news. Table 13
shows that the respondents had their own reasons for recommending and not
recommending the program to others. Some of them said that they recommend VOA
news for others to gain more knowledge (21.73%); for the others to recommend
(10.87%); and for others to know that there is VOA news (8.69%).
There were respondents who said that they did not recommend VOA news
because their co-farmers/friends were already listening to VOA news (32.60%) and only
2 or 4.3% said that the program is boring because the length of the program was too long.
Table 13. Reasons for recommending and not recommending the program
REASONS FREQUENCY(n=46)
PERCENTAGE
For recommending
For the others to gain knowledge
10
21.73
For the others to recommend also
5
10.87
For the others to know that there is
4 8.69
VOA news
For not recommending
Co-farmers/friends are already
15 32.60
listening
Technical terms are used
8
17.39
Topics are always repeated
5
10.87
No time to recommend
5
10.87
Program is boring
2
4.34
* Multiple responses
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
20
Among the 50 respondents, 38 waited for the program and the reasons for waiting
on VOA news are presented in Table 14. Majority (52.63%) said that the main reason
were to be updated; followed by good source of information (44.73%) because VOA
news has a complete detail on world news; and for entertainment because they were
informed about the latest news on sport.
Table 14. Reasons for waiting for VOA news
REASONS FREQUENCY(n=38)
PERCENTAGE
To be updated
20
52.63
Good source of information
17
44.73
Entertainment 12
31.57
* Multiple responses
Suggestions for the Improvement of VOA News
Table 15 presents the suggestions of the respondents for the improvement of the
program. Their suggestions were; translate VOA news in simpler terms (82.60%) so that
the respondents will easily understand the content; 28.26% said that the time of airing
should be adjusted. It should be between 6-7am or 6-7pm. Also 19.56% of the
respondents said that there should be one announcer only to avoid confusion among the
listeners. In VOA news there were times when there can be 2 or more voices heard,
especially if the news is not from America.
The 19.56% respondents said that if possible one of the Magic 99.9 country FM
newscasters will read the script of VOA news.
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
21
Table 15. Suggestions of the respondents for the improvement of the program
SUGGESTIONS FREQUENCY(n=46)
PERCENTAGE
Translate in simpler term
38
82.60
Adjust the time
13
28.26
Schedule the different issues
11
23.91
Shorten the length
10
21.73
One announcer only
9
19.56
Read the script
9
19.56
*Multiple responses
Suggested Topics
In Table 16, respondents suggested different topics that they wanted to be aired.
Majority (54.34%) of the respondents wanted topics to be aired on farming or agriculture
issues in other countries so that they will compare it with their way of farming; issues on
health (21.73%), like new researches pertaining to health; and on environment (10.87%).
Table 16. Suggested topics to be aired
TOPICS FREQUENCY(n=46)
PERCENTAGE
Farming/agriculture 25
54.34
Health
10
21.73
Religion
8
17.39
Editorials 6
13.04
Environment
5
10.8
*Multiple responses
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
22
SUMMARY, CONCLUSIONS AND RECOMMENDATIONS
Summary
The study focused on the perception and attitudes of the Alno farmers on VOA
news at Magic 99.9 FM (DZWR). This study was conducted in Barangay Alno, La
Trinidad, Benguet with the following objectives: characterize the respondents in Alno La
Trinidad, Benguet; determine the respondents’ perceptions towards Voice of America
(VOA) news; determine the respondents’ attitudes toward Voice of America (VOA)
news; and identify the suggestions of the respondents for the improvement of Voice of
America (VOA) news.
An interview schedule was used in gathering the needed information from the 50
respondents who listened to VOA news. The questionnaires were translated into Ilokano,
Ayangan and Tuwali to facilitate understanding between the researcher and the
respondents. The study was conducted from October to December 2008. Data gathered
were analyzed and interpreted using descriptive statistics such as frequency counts,
percentage and ranking.
Many (40%) of the respondents fell under the age bracket of 16-20 while only
36% belonged to the bracket of 41-50. As to the sex it shows that 54% of the respondents
were male and 46% were female. Majority (64%) of them were single while 32% were
married. Many (48%) of the respondents finished high school and 6% reached the college
level. It means that they attended formal schooling.
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
23
Half (50%) of the respondents used battery operated radio and 22% used
electricity operated radio while many (16%) of the respondents used their cell phones.
This is because there are cell phones nowadays that have an FM radio.
Among the 50 respondents, all of them listened to VOA news for information and
the topics were interesting. Almost all claimed that topics aired in VOA news were
informative and they gain knowledge. Majority (65.21%) of the respondents understood
the content.
For the reasons why the respondents understand the VOA news, many (41.30%)
of the respondents understood the language used; and they were interested (32.60%) on
the topics aired so they listen carefully.
Those who did not understand well the content has reasons too. They mentioned
that reporting was too fast (8.69%) that is why they were not able to understand the news.
Majority of the respondents claimed that the length of the program was too long
(73.91%).
The respondents mentioned that the time of airing of VOA news was too late
(58.69%); it is appropriate (26.04%) and; it is too early (15.22%).
The respondents claimed that the host delivered the message in a fast way
(80.43%); host’s voice is not good (63%) because most of the time pronunciation were
slang, which makes the respondents confused.
Some (41.30%) of the respondents claimed that host’s way of delivering the
message is good that the respondents were able to understand the content while only
36.9% mentioned that the host’s voice is breathy because he is like whispering.
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
24
Majority (93.47%) of the respondents said that VOA news is informational,
however 56.52% said that the program was boring
Among the 46 who were listening to VOA news, 40 or 86.95% who were willing
to support the program while 26 or 56.51 who were not willing to support VOA news.
Among the 50 respondents, 38 waited for the program and the reasons for waiting
on VOA news, because of the fallowing reasons: the respondents wanted to be updated
on international news; VOA news was a good source of information; and for
entertainment.
The respondents’ suggestions were: translate VOA news in simpler term; the time
of airing should be adjusted; there should be one announcer only; and read the script of
VOA news.
Majority (54.34%) of the respondents wanted topics to be aired on farming or
agriculture issues in other countries so that they will compare to their way of farming ;
issues on health (21.73%), example new researches pertaining to health issues and on
environment (10.87%).
Conclusions
Based on the finding of the study the following conclusions were derived;
1. The respondents were relatively young, most of them were males who
belonged to different age bracket and all of them had been to formal
education.
2. The respondents listened to VOA news to be informed on the latest news
around the world and they gain knowledge in listening VOA news.
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
25
3. The respondents had mostly positive perceptions and attitudes on VOA news.
4. Majority of the listeners claimed that the host’s way of delivered the message
in fast way.
Recommendations
Based on the conclusions, the following recommendations were formulated:
1. Magic 99.9 Country FM, if possible should translate the news into simpler
term.
2. A similar study be conducted in other areas to compare the results.
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
26
LITERATURE CITED
ANNO, J. B. 2003. Listenership of Radyo Natin FM Buguias in three Barangays of
Mankayan, Benguet. BS Thesis. Benguet State University, La Trinidad Benguet.
Pp. 14,16.
BALANGGOY, M. P. 2003. Radio Programs and Station Preferences of AM Band
Listenership in Pandayan, Tadian Mountain Province. BS Thesis. Benguet State
University, La Trinidad, Benguet. P. 12.
BUYAGAN, J. C. 2003 Perception and Attitudes of Vegetable Farmers Towards DA-
CHARM on-the-air in Tabaan Sur, Tuba, Benguet. BS Thesis. Benguet State
University, La Trinidad Benguet. P 18.
DAWIGUEY, A.D. 2004 Radio Program Preferences and Perceptions of Listeners on
Radyo ng Bayan-Bontoc in five Barangays in Bontoc, Mountain Province. BS
Thesis. Benguet State University, La Trinidad Benguet. Pp. 14,19.
MORAL, R. P. 1987. Development Communications Sources and Agricultural Media
Among Farmers in Sudipen, La Union. BS Thesis. Benguet State University, La
Trinidad, Benguet. P. 10
PALAYEN, J. G. 2007. Perceptions of Baculongan Sur Vegetable Farmers on “Boses ti
farmers” Program. BS Thesis. Benguet State University, La Trinidad, Benguet. Pp
21,23,24.
POCDO, M. S. 2003. Attitudes and Perceptions of Farmers on “BSU on the air” in
Baranagy Pacso, Kabayan, Benguet. BS Thesis. Benguet State University, La
Trinidad, Benguet. Pp. 21-23
PUR-AYAN, J. O. 2007. Perceptions on the DZWT Commentary Program Action Line
Among the Listeners in Irisan, Baguio City. BS Thesis. Benguet State
University, La Trinidad, Benguet. Pp. 25, 20.
ZIMMERMAN, M. 1999-2001. Definition of Perception. All Rights Reserved Retrieved.
September 19, 2004 from http://www.selfknowledge.com/70236.htm.
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
27
APPENDICES
Appendix A. Interview schedule for the community respondents
I. Socio-demographic Profile
Name (optional): _____________________________________
Sex: _______Male _______Female
Age: _______ 20 and above _______ 21-30 ______31-40
_______41-50
_______ 51-60 ______ 61 and above
Highest Educational Attainment
______
Elementary
______ High School
______
College
______ Others (please specify)
Type of radio owned: _______ Battery operated
_______
Electricity
operated
Are you listening to VOA news?
______Yes
______No
III. Perceptions
1. What can you say about the topics aired?
______Helpful, why?
_______ Topics aired are informative
________ Topics aired helps to know the latest news
________ Others (pls. specify)
______ Not helpful
________ Topics aired are not informative
________ Topics aired are not new
________ Others (pls. specify)
2. Did you understand the content?
_____ Yes why?
_________ I understand the language used
_________ I listen carefully
_________ Others (pls. Specify)
______ No, Why?
_________ I can’t understand the language used
__________ I didn’t listen
__________ Others (Pls. specify)
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
28
3. What can you say about the length of the program?
_______ Too short
_______ Too long
_______
Appropriate
_______ Others (pls. Specify)
4. What can you say about the time of airing?
______ too late
______
appropriate
______ too early
________others (please specify)
5. What can you say about the host?
______ He delivered the information in a simple manner
______ Good in delivering the message
______ His voice is not good
______ He/she talk so fast
______
Boring
______ others (pls. specify)
6. What can you say about the way of delivering the message?
______ too fast
______ too long
______ Appropriate
______ others (pls. specify)
7. What can you say about the VOA new?
_______ informational
_______ educational
_______ others (pls. specify)
8. Why do you listen to VOA news?
_______ To gain additional knowledge
_______ Topics are interesting
_______ others( Pls specify).
9. Are you willing to support the program?
______ Yes, how?
_______ by listening
_______ by practicing the topic aired
_______ by recommending to others
_______ others (pls. specify)
______ No, why?
_______ Topics are not interesting
_______ Topics are not helpful
_______ Others( Pls.specify)
10. Have you recommended the program to your friend/ relatives/ neighbors.
______ Yes, why?
_______ So that I will gain more knowledge
_______ So that they will recommend also to others
_______ Others (pls.specify)
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
29
______ No, why?
_______ Topics are always repeated
_______ Technical terms are being used
_______ Program is very boring
_______ others (pls. specify)
11. Do you wait for the VOA news?
______ Yes, Why?
________ I want to be updated on international news.
________ I did’nt watch/listen to the news last night.
________ others (pls. Specify)
______ No, Why?
________ I’m not interested
________ I don’t know the time of airing
________ Others (pls. specify)
IV. Suggestions
1. What can you suggest for the improvement of the programs?
__________________________________________________________________
________________________________________________________________________
_____________________________________________________________
2. What other topics do you want to be aired?
__________________________________________________________________
________________________________________________________________________
_____________________________________________________________
3. Any other comments about the VOA?
________________________________________________________________________
________________________________________________________________________
_______________________________________________________
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
30
Appendix B. Sample of VOA news script
Kenyans Hope for Quick Conflict Resolution By Peter Clottey
Washington, D.C.
18 January 2008
Length: 3min
1
Some Kenyans are reportedly hoping a compromise could soon be reached to
2
end the post-election violence that has plunged the country into a political
3
crisis. This comes after police again fired live bullets yesterday at protesters.
4
Today (Friday) is the last of three nationwide rallies called by the main
5
opposition Orange Democratic Movement (ODM) to protest the results of the
6
December 27 elections. The opposition has accused President Mwai Kibaki of
7
rigging those elections. ODM leader Raila Odinga Thursday accused the
8
police of turning the country into killing fields of the innocent during the
9
opposition’s organized protest marches. The police have denied the
10
charge. Paul Mbatia is a Kenyan political science professor at the University
11
of Nairobi. He tells reporter Peter Clottey that both the government and the
12
opposition have failed to come to a compromise.“The latest development is
13
that the stalemate is still on. The ODM and PNU (ruling Party for National
14
Unity) have not come to agree on how to resolve the stalemate. And ODM a
15
few days ago, announced they would have three consecutive days of protest
16
marches in Nairobi, and in other selected towns including Kisumu, Eldoret,
17
Mombassa and many others. Security has been beefed up in all these towns,
18
so eventually we had confrontation between the police and the crowd as the
19
police tried to disperse the crowd. In some places it became very
20
confrontational, and out of that I think about three people died. And that
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
31
1
explains why Honorable Odinga was complaining that the police used lie
2
bullet sand not the rubber bullets,” Mbatia pointed out. He said the police
3
used force after they accused the protesters of turning the rallies into
4
violence.“The media reported that some people died, and that they were shot
5
by the police. It was very clear that in some situations it was very dangerous
6
confrontation because some youths were also stoning the police, but you
7
cannot rule out the fact that at some point the police might have been
8
provoked beyond any patience to actually shoot in defense of themselves or
9
to just chase away the youths who are actually charging on them,” he
10
noted. Mbatia said although the protesters have a right to march to express
11
their displeasure with the elections results, they should not go about
12
destroying the people’s property.“We know the law is the law and people
13
have the right to mount a protest march. But again, that has to be done with an
14
assurance that as they do that they don’t interfere with the lives of others, and
15
they also don’t destroy properties of other people,” Mbatia said. He said it was
16
unfortunate that the recent protests have turned violent.“This time around, all
17
the protest marches that we have witnessed, we have also seen some hooligans
18
destroy people’s property. Most people are nearly convinced that such protest
19
marches would eventually lead to looting and destruction of properties,” he
20
said. Mbatia said he would not support the idea of charging the organizers of
21
the protest marches, as that could potentially worsen the current tensions in
22
the country.“At the normal circumstances, they would be held accountable.
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
32
1 But don’t also forget that we have also having a very explosive political
2 situation. So if we start blaming and even taking these political leaders
3 to court, then we would be blowing out a very volatile situation rather
4 than trying to cool down the temperatures. So legally, yes one would
5 think about that, but I don’t think this is the right time to start taking
6 such action. It would actually make the situation worse,” Mbatia pointed
7 out. This Peter Clottey for VOA news.
Perceptions and Attitudes of Barangay Alno
, La Trinidad, Benguet Farmers on Voice of
America (VOA) News Program on Magic 99.9 FM (DZWR) / Levilyn L. Linggoden. 2007
Document Outline
- Perceptions and Attitudes of
Barangay Alno, La Trinidad, Benguet Farmers on Voice of America (VOA) News
Program on Magic 99.9 FM (DZWR). Benguet State University, La Trinidad, Benguet
- BIBLIOGRAPHY
- ABSTRACT
- TABLE OF CONTENTS
- INTRODUCTION
- REVIEW OF LITERATURE
- METHODOLOGY
- RESULTS AND DISCUSSION
- SUMMARY, CONCLUSIONS AND RECOMMENDATIONS
- LITERATURE CITED
- APPENDICES