BIBLIOGRAPHY WAGLISON, RHODORA B. APRIL...
BIBLIOGRAPHY
WAGLISON, RHODORA B. APRIL 2010. Preferences and Perceptions of
Bontoc Residents on News and Public Affairs Programs of DWFR-Radyo ng Bayan
Bontoc. Benguet State University, La Trinidad, Benguet.
Adviser: Anna Liza B. Wakat, MDevCom
ABSTRACT
The study was conducted to determine the preferences and perceptions of Bontoc
residents on news and public affairs programs of DWFR-Radyo ng Bayan Bontoc. It
aimed to characterize the listeners of news and public affairs of the station, rank the
news and public affairs programs that the listeners preferred, identify the programs and
languages preferred by the listeners, identify the reasons in listening to the programs,
determine the frequency and length of listening, determine the perceptions of the listeners
toward the programs, determine the information needs of the respondents, and identify
the suggestions of the listeners for the improvement of news and public affairs program
of the radio station.
An interview schedule was used to gather the needed information from the 50
respondents who listened to news and public affairs programs of DWFR-Radyo ng Bayan
Bontoc.
Finding shows that most of the respondents preferred the programs, Ifaag yo Ifaag
mi, Damag 972, Government on line and Serbisyo Publiko. The respondents also
preferred Ilokano as the medium in airing the programs.
The respondents claimed that they listen to these programs since it airs recent
news and public issues and the topics aired are developmental, educational and
informational.
Some of the respondents also claimed that Radyo peryodiko, PIA tongtongan,
DILG-on-the-air, and Capitol hour are the top four least helpful programs. There reasons
include repetition of topics that they already know, signal is not clear, words used are too
technical and some were not concern with the topics aired. The rest claimed that they do
not listen to the programs.
The respondents also need more information on health and nutrition, which
includes sanitation and family planning, on education and on agriculture, which includes
rice production, fruit and vegetable production, ornamental production, inland fish
production and animal production.
The respondents suggested that repetition of topics should be avoided especially
when it was already mentioned in the earlier programs. They also suggested that topics
should be aired on time since most of the news aired were old news. Simple words should
also be used so that people of all level can grasp.
They also suggested that some newscasters should make the delivery style of the
news more alive by diverting the boring parts of the program, more topics on
environmental issues and protection of women and children, and there should be more
programs related to the youth in order for them to listen more to the programs aired.
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TABLE OF CONTENTS
Page
Bibliography…………………………………………………………………... i
Abstract………………………………………………………………………. i
Table of Contents…………………………………………………………......
iii
INTRODUCTION
Rationale………………………………………………………………......
1
Statement of the Problem………………………………………………….
2
Objectives of the Study……………………………………………………
3
Importance of the Study………………………………………………......
3
Scope and Limitation……………………………………………………...
4
REVIEW OF LITERATURE
Types of Radio Programs………………………………………………….
5
Characteristics of the Listeners……………………………………………
5
Radio Program Preferences………………………………………………..
6
Reasons for Listening………………………..…………………………….
7
Perceptions…………………………………………………………………
7
Information Needs...................................................................................... 8
METHODOLOGY
Locale and Time of the Study……………………………………………. 9
Respondents of the Study………………………………………………... 9
Data Collection…………………………………………………………… 11
iii
Data Gathered……………………………………………………………. 11
Data Analysis…………………………………………………………….. 11
RESULTS AND DISCUSSION
Socio-Demographic Profile of the
Respondents……………………………………………………………… 12
Program Preferences of the
14
Respondents ………………………………………………………………
Language Preferences of the
Respondents ……………………………………………………………... 14
Listenership Profile of the
Respondents………………………………………………………………. 16
Perceptions of the Respondents towards the
News and Public Affairs Programs of
DWFR Radyo ng Bayan-Bontoc…………………………………………. 19
Information Needs of the
Respondents ……………………………………………………………… 22
Suggestions of the Respondents on the
Topics Aired………………………………………………………………. 23
SUMMARY, CONCLUSIONS AND RECOMMENDATIONS
Summary…………………………………………………………………. 25
Conclusions……………………………………………………………….. 26
Recommendations………………………………………………………… 27
LITERATURE CITED………………………………………………………..
28
APPENDICES
A. Interview Schedule........... ........................................ ………............... 30
B. Letter to the Municipal Mayor............................................................... 34
C. Program Format……………………………………………................. 35
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INTRODUCTION
Rationale of the Study
Mass media saturates the industrialized world. The television, the newspaper, and
the radio are just a few of the media channels that delivers advertisements, information,
entertainment, news, opinions, music, persuasion, and other forms of communication
daily.
Media not only report the news but also create the news by deciding what to
report from the millions of things that happened that particular day. All of the decisions
add up to the audience view of the world.
According to the radio code of the Kapisanan ng mga Brodkaster ng Pilipinas, the
competitive advantage of radio, having the widest reach and thus has the capability of
influencing the most number of audiences shall e handled with caution especially in news
reportage and discussion of public issues. Although at best news shall be investigative
and probing, it shall be accurate in its facts, seeing to it that it does not violate the
constitutional rights of anyone. Rather it shall present fair and shall strive to present both
sides of an issue, and ready to rectify an error immediately.
Public affairs programs shall strive to contribute to national development and
shall aim at articulating as broad a spectrum of opinions as possible. In addition, it shall
present public issues free from personal bias, prejudice, inaccurate and misleading
information.
In Bontoc, Mountain Province, DWFR Radyo ng Bayan has at least thirty-two
programs which are classified under news, lecture, documentary, musical and
Preferences and Perceptions of Bontoc Resident
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DWFR-Radyo ng Bayan Bontoc / Rhodora B. Waglison. 2010
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lecture/discussion. It airs from six in the morning to eight in the evening for weekdays
and airs from six in the morning to six in the afternoon for Saturdays and Sundays.
DWFR Radyo ng Bayan Bontoc has a broadcasting power of one- kilowatt and
covers the eight municipalities of Mountain Province which are Besao, Bontoc, Sadanga,
Sagada, Sabangan, Tadian, and some parts of Bauko and Barlig.
The study was conducted to assess the preferences and perceptions of the listeners
of news and public affairs programs aired on Radyo ng Bayan Bontoc. It aims to find out
if the residents of Bontoc patronize the news and public affairs programs aired on the
station and to determine whether or not the intended listeners are being benefited with the
programs.
It is further expected that this study will aid the station in monitoring and
evaluating their programs, hence its weaknesses and strengths will be known. It is
necessary to know if its objectives are being attained or not and thus serve as guide in the
improvement of the programs.
Statement of the Problem
The research proposal is intended for the following questions:
1. What are the socio-demographic characteristics of the listeners?
2. What news and public affairs programs aired on Radyo ng Bayan-Bontoc do the
listeners patronize?
3. What are the programs and languages preferred by the listeners?
4. What are the reasons of the listeners in listening to the programs?
5. How often and how long do they listen?
Preferences and Perceptions of Bontoc Resident
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6. What are the perceptions of the listeners on the programs?
7. What are the information needs of the listeners?
8. What are the suggestions of the listeners for the improvement of news and public
affairs program of the radio station?
Objectives of the Study
The study aimed to:
1. Characterize the listeners of news and public affairs of the station;
2. Rank the news and public affairs programs that the listeners preferred;
3. Identify the programs and languages preferred by the listeners;
4. Identify the reasons in listening to the programs;
5. Determine the frequency and length of listening;
6. Determine the perceptions of the listeners toward the programs;
7. Determine the information needs of the respondents; and
8. Identify the suggestions of the listeners for the improvement of news and
public affairs program of the radio station.
Importance of the Study
The result of the study may provide information to the radio broadcasters of Radyo
ng Bayan Bontoc for the improvement of the programs.
More over, research results may be used by the radio station in monitoring and
evaluating their programs.
It can also be used as reference by the students and researchers in communication.
Preferences and Perceptions of Bontoc Resident
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DWFR-Radyo ng Bayan Bontoc / Rhodora B. Waglison. 2010
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Scope and Limitation
The study covered four barangays of Bontoc namely; Bontoc Ili, Caluttit,
Poblacion, and Samoki.
The research focused on the news and public affairs programs of Radyo ng Bayan
Bontoc, the programs that the listeners patronize, the listeners of news and public affairs
of the station, the programs and languages preferred by the listeners, the reasons in
listening to the programs, frequency and length of listening, perceptions towards the
programs, and suggestions for the improvement of news and public affairs programs of
the station.
The research did not include other program types excluding the listener’s attitude
towards the station, its programs and its broadcasters.
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REVIEW OF LITERATURE
Types of Radio Programs
The radio program types are classified as sports news (sports commentary, live
broadcasts) , news and information program types (news, documentaries, business &
finance, traffic, nature, science & technology), art/cultural programs (classical music,
jazz/blues, theater, musicals, opera), women-oriented programs (fashion, cooking, home
decoration), and entertainment programs like music and dramas (Soong, 2001).
According to Songco, (1988) the various types of programs are classified into
educational (and non-formal), informational and entertainment. Formal educational
programs refer to the radio programs integrated with in the regular school from the
primary grade to the university. Non-formal educational on the other hand includes
programs designed for training and learning experiences pertaining to the technical or
vocational work and to good citizenship. An informational program is intended to
develop and encourage public awareness and to disseminate information related to
development. Programs designed to entertain listeners are under entertainment category.
In Bontoc, Mountain province, DWFR Radyo ng Bayan has at least thirty-two
programs which are classified under news, lecture, documentary, musical and
lecture/discussion. Eleven of these programs were under news and public affairs which
were One Morning Show, Government On Line, PIA Tongtongan, Capitol Hour, Radyo
Peryodiko, Damag Probinsya ken Rehiyon, Damag 972 (972 News), Serbisyo Publiko,
Ifaag Yo, Ifaag Mi, DILG-On-The-Air and Good Evening Cordillera (Balio, 2009).
Preferences and Perceptions of Bontoc Resident
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Characteristics of the Listeners
Dumapis (2005) found out that in Bontoc, Mountain Province, majority (69.23
%) of the listener-respondents belonged to the 21-40 age bracket, the youngest being 18
and the oldest, 49.There were more males and there were also more married respondents.
On the other hand, the findings of Dawiguey (2004) indicated that majority (74%)
of the listeners of Radyo ng Bayan Bontoc belonged to the age bracket 15-25; 65% of
were female, all had formal education; 70% of the respondents were unemployed. Those
who were employed were laborers and government employees, and the unemployed were
housewives and students.
Fifty percent of the listener-respondents of Radyo Natin in the three barangays of
Mankayan fell under the age bracket of 21-40; there were more female respondents
(68%) than male (32%). Majority (52%) was married, and almost all of the respondents
had formal education (Anno, 2003).
Radio Program Preferences
The top five programs preferred by the listeners of Bontoc, Mountain province
were: Ifaag yo Ifaag mi (34%): Damdamag (30%); Damdamag alas Dose (20%); Gabay
Pang-agrikultura(16%); and Bantay ng Bayan (14%). These programs were aired from
six in the morning to twelve in the afternoon (Dawiguey, 2004).
Balanggoy (2004) stated that 56% of the respondents preferred drama;
26%entertainment; and 22% educational program. In the same study, it was found out
that there is a difference in program preferences between males and females. Among the
males prefer drama as their first, entertainment, second, and educational program, third.
Preferences and Perceptions of Bontoc Resident
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Females on the other hand, prefer drama as their first choice; educational program,
second; and entertainment, third.
Anno (2003) stated that those aged 20 or younger preferred entertainment to
informational and educational program. The same is true for those who were 41 to 60
years old. Those who were 21-40 years old preferred informational programs only.
Bacolong (2004) said that the audiences are more interested in information
program that are related to its needs and interest.
Reasons for Listening
Dumapis (2005) in her study stated that majority (69.23%) of her respondents
claimed that they wanted to know what their political leaders were doing. The other
reasons were that they wanted to know what the different government agencies were
doing, to know what is going on in the world and to be entertained.
Similarly, Dawiguey (2004) reported that majority (96%) of the respondents
listened to the programs of Radyo ng Bayan because it gives information about the
events around them, while the rest listened for entertainment.
Perception
Perception involves all the way of becoming aware of things, people, happenings
or ideas. Judgments involve all the ways of coming to conclusions about what has been
perceived. If people differ systematically in what they perceive and in how they reach
conclusions then it is only reasonable for them to differ correspondingly in their interest,
reactions, values, motivations and skills (Myers, 1998).
Preferences and Perceptions of Bontoc Resident
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In addition, Pocdo (2003) found out that 90% of the respondents in Pacso,
Kabayan, Benguet said that the time of airing is appropriate for the program; 6% claimed
that the program is too late; and only 4% claimed that the time of airing is too early. In
the same study, 94% of the respondents claimed that the topics aired were helpful and
64% claimed that it was not helpful.
Information Needs
Maslog (1988) said that the rural women, men, and children vary in information
needs according to their occupation, residence, sex, roles, interests, and problems.
In Pacso, Kabayan, 78% of the farmers needed health issues, 68% on animal
raising and 38% on food processing (Pocdo, 2003).
According to Paulino (2003), radio listeners in Palina, Kibungan, Benguet needed
information on news and public service announcement, 58%; agriculture 24%; and
livelihood 18%.
Balanggoy (2003) found out that the respondents of Pandayan, Tadian, Mountain
Province needed information on controlling pest and diseases, vegetable production,
health, environmental issues, science and technology, animal production and nutrition
and orchard production.
Preferences and Perceptions of Bontoc Resident
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METHODOLOGY
Locale and Time of the Study
The study was conducted in Bontoc, Mountain Province (Figure 1).
Bontoc is situated at the center of the province, along the Cordillera Mountains of
Northern Philippines. It is the capital municipality of Mountain Province. According to
the latest census, it has a population of 24,798 people in 5,035 households.
Bontoc has sixteen barangays. The study was conducted mainly in four barangays
of Bontoc namely; Bontoc Ili, Caluttit, Poblacion and Samoki.
DWFR Radyo ng Bayan Bontoc has a broadcasting power of one- kilowatt and
covers the eight municipalities of Mountain Province which are Besao, Bontoc, Sadanga,
Sagada, Sabangan, Tadian, and some parts of Bauko and Barlig.
News and public affairs programmes constitute the bulk of Philippine
Broadcasting Service (PBS) transmission. Emphasis is placed on programme content that
promotes public awareness of official government activities, presidential addresses,
Senate and House proceedings, and national events.
The area was chosen since it is where Radyo ng Bayan is located.
The study was conducted from December 2009 to January 2010.
Respondents of the Study
There were 50 respondents who were listeners of the news and public affairs
program of Radyo ng Bayan Bontoc. They were purposively chosen based on the
following criteria:
Preferences and Perceptions of Bontoc Resident
s on News and Public Affairs Programs of
DWFR-Radyo ng Bayan Bontoc / Rhodora B. Waglison. 2010
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Figure 1. Map of Mountain Province showing the location of the study
Preferences and Perceptions of Bontoc Resident
s on News and Public Affairs Programs of
DWFR-Radyo ng Bayan Bontoc / Rhodora B. Waglison. 2010
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*must own a radio
*must be listening to news and public affairs programs of Radyo ng Bayan
*must be 18 years old and above
Respondents were from government agencies and from community members which were
housewives, farmers, students, store owners, and others.
Data Collection
An interview schedule was used to gather information from the listener-
respondents of news and public affairs programs aired on Radyo ng Bayan Bontoc.
Data Gathered
The data gathered were the news and public affairs programs aired on Radyo ng
Bayan Bontoc, characteristics of the listeners, programs and languages preferred by the
listeners, reasons in listening to the programs, frequency and length of listening,
perceptions towards the programs, information needs of the respondents and the
suggestions for the improvement of news and public affairs programs of the radio station.
Data Analysis
All information from the respondents were tabulated, analyzed, and interpreted
using frequency counts and percentages.
Preferences and Perceptions of Bontoc Resident
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RESULTS AND DISCUSSION
Socio-demographic Profile of the Respondents
Fifty (50) residents of the four barangays of Bontoc, Mountain Province who
listened to news and public affairs programs of DWFR Radyo ng Bayan were
purposively chosen as the respondents of the study.
Table 1 shows the socio-demographic profile of the respondents.
Among the 50 respondents, 40% belonged to the age bracket of 18-27, 24% to the age
bracket of 28-37 and only 8% belong to the age bracket of 68-77.
As to the sex, it shows that 54% were female and 46% were male. For civil status,
46% of the respondents were married, 44% were single while 10% were separated and or
widowed.
In terms of educational attainment, results show that (50%) reached college level;
36% were college graduates and 14% finished high school. Findings mean that the
respondents attended formal education.
For occupation, 46% were employed; 30% unemployed; and 24% self-employed.
The self-employed were storekeepers, tricycle drivers, and farmers while those who were
employed were the government employees and the unemployed were the students and
housekeepers.
The findings imply that the respondents who listened to news and public affairs
programs of DWFR Radyo ng Bayan Bontoc were of different age brackets, have
different educational attainment and have varied sources of income.
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Table 1. Socio-demographic profile of the respondents
CHARACTERISTICS FREQUENCY PERCENTAGE
N=50
Age
18-27 20 40
28-37 12 24
38-47 8 16
48-67 6 12
68-77 4 8
TOTAL 50 100
Sex
Female 27 54
Male 23 46
TOTAL 50 100
Civil status
Single 22 44
Married 23 46
Others (separated, widow, etc) 5 10
TOTAL 50 100
Educational attainment
High school level 7 14
College level 25 50
College graduate 18 36
TOTAL 50 100
Occupation
Employed 15 30
Unemployed 23 46
Self-employed 12 24
TOTAL 50 100
Preferences and Perceptions of Bontoc Resident
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Program Preferences
Table 2 shows the program preferences of the respondents. “Ifaag yo ifaag mi”
ranked number one as the respondents’ preference among the news and public affairs
programs of DWFR Radyo ng Bayan Bontoc. This program airs local news reports and
includes interviews with local officials, LGU and national line agencies’
heads/employees and concerned citizens.
Twenty six percent of the respondents chose Damag 972 that airs a rundown of
news of the day (local, regional, national, business, foreign, sports news and weather
updates).
Government on line and Serbisyo Publiko which features various programs,
projects and activities of LGUs, national line agencies and other programs of the
administration and public service announcements ranked third with a percentage of 24%.
This finding is similar to the study of Dawiguey (2004) where in “Ifaag yo ifaag
mi” ranked number one as the respondent’s preference among the programs of DWFR
Bontoc.
It also conformed with the study of Bacolong (2004) that the listeners are more
interested in information programs that are related to their needs and interests.
Language Preferences of the Listeners
Table 3 shows the language preferences of the respondents.
As shown in Table 3, 36% of the respondents preferred Ilokano to be the medium
in delivering the programs. Thirty-two percent claimed that they preferred English, most
were government employee-respondents while twenty-eight percent claimed that they
Preferences and Perceptions of Bontoc Resident
s on News and Public Affairs Programs of
DWFR-Radyo ng Bayan Bontoc / Rhodora B. Waglison. 2010
15
preferred Tagalog. Programs aired by Radyo ng Bayan-Bontoc were broadcasted in
Ilokano.
This finding was similar to the study of Dawiguey (2004) that most of the
residents of Central Bontoc preferred Ilokano to be the medium in delivering the
programs.
Table 2. Radio program preferences among listeners of DWFR Radyo ng Bayan-Bontoc
PROGRAMS FREQUENCY
PERCENTAGE
RANK
N==50
Ifaag Yo Ifaag Mi
15
30
1
Damag 972
13
26
2
Government On Line
12
24
3.5
Serbisyo Publiko
12
24
3.5
One Morning Show
11
22
5
Damag Probinsya ken Rehiyon
10
20
6
Good Evening Cordillera
9
18
7
Capitol Hour
8
16
8
DILG-on-the-air
5
10
9.3
PIA Tongtongan
5
10
9.3
Radyo Peryodiko
5
10
9.3
*multiple responses
Preferences and Perceptions of Bontoc Resident
s on News and Public Affairs Programs of
DWFR-Radyo ng Bayan Bontoc / Rhodora B. Waglison. 2010
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Table 3. Respondents’ preferred language for the news and public affairs programs of
DWFR Radyo ng Bayan –Bontoc
LANGUAGE NO. OF RESPONDENTS PERCENTAGE
Ilokano 18 36
English 17 34
Tagalog 14 28
Kankanaey 9 18
*multiple responses
Listenership Profile of the Respondents
Reasons for listening. Table 4 presents the reasons of the respondents in listening
to the news and public affairs programs of DWFR Radyo ng Bayan Bontoc. The leading
reasons were: good source of information (34%) which includes local, regional, national,
business, and foreign, sports news, and weather updates; and correspond with
respondents’ usual free time during lunch break and in the morning (28%). Other reasons
include topics were interesting, topics were accurate and the programs were wholesome.
Similarly, Dawiguey (2004) reported that majority (96%) of the respondents
listened to the programs of Radyo ng Bayan because it gives information about the events
around them.
Duration of listening. Table 5 presents the length of listening of the respondents.
Among the 50 respondents, 36% listened for an hour, 32% listened less than an hour,
10% listened for two hours, 8% listened for three hours and 14% listened for four hours.
Results show that the respondents do not want too long news since they were used
to listening to short news.
Preferences and Perceptions of Bontoc Resident
s on News and Public Affairs Programs of
DWFR-Radyo ng Bayan Bontoc / Rhodora B. Waglison. 2010
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Frequency of listening. Table 6 presents that among the 50 respondents, 44%
listened if time permits since most of the respondents listened during lunch break and in
the morning. Twenty two percent claimed that they listened everyday, 10% once a week
and 8% twice a week.
From the interviews, most of the respondents mentioned that during the airing of
the programs (10am -5 pm) they were on their work (for those employed), or school (for
students) and they cannot listen to these programs.
One respondent claimed that he only listened once in a while on news and public
affairs since the local news aired on the station was just a repetition of what he already
know which he acquired first from a conversation with some of the community
members.
Table 4. Respondents’ reasons for listening to news and public affairs programs of
DWFR Radyo ng Bayan-Bontoc
REASONS FREQUENCY PERCENTAGE
N=50
Good source of information
17
34
Program correspond to their free time 14
28
Topics were interesting
7
14
Topics were accurate
7
14
Wholesome programs
3
6
*Multiple responses
Preferences and Perceptions of Bontoc Resident
s on News and Public Affairs Programs of
DWFR-Radyo ng Bayan Bontoc / Rhodora B. Waglison. 2010
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Table 5. Length of listening among the respondents
LENGTH NUMBER PERCENTAGE
Less than an hour 16 32
1 hour 18 36
2 hours 6 10
3 hours 4 8
4 hours 7 14
TOTAL 50 100
*Multiple responses
Table 6. Frequency of listening among the respondents
FREQUENCY OF LISTENING NUMBER PERCENTAGE
Listen if time permits 27 54
Everyday 14 28
Once a week 5 10
Twice a week 4 8
TOTAL 50 100
*Multiple responses
Preferences and Perceptions of Bontoc Resident
s on News and Public Affairs Programs of
DWFR-Radyo ng Bayan Bontoc / Rhodora B. Waglison. 2010
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Perceptions Towards the News and Public Affairs
Programs of DWFR Radyo ng Bayan-Bontoc
Table 7 shows the perceptions of the respondents towards the news and public
affairs programs of DWFR Radyo ng Bayan-Bontoc. Among the 50 respondents, 30% of
claimed that “Ifaag yo ifaag mi” ranked number one as the most helpful program among
the eleven news and public affairs program of the station. Most of the respondents
claimed that the programs’ time of airing corresponds with their free time to listen to
news and this was during lunch time.
It was followed by the program “Damag 972” which runs down news of the day and
aired in the morning and another in the evening as second in rank, while “Government on
Line” and “Serbisyo Publiko” tied for the third rank. These programs were also being
aired in the morning.
One Morning Show ranked fourth followed by Damag Probinsya ken Rehiyon,
Good Evening Cordillera, Capitol Hour, DILG-on- the -Air, PIA Tongtongan, and Radyo
Peryodiko. Respondents claimed that they ranked these programs as least helpful since
they are not concerned with the topics aired.
Table 8 shows the reasons of the listeners as to why they chose the above programs
as the most helpful to them. Among the 50 respondents, 48% claimed that they listened to
these particular programs because it airs recent news and public issues, 28% said that the
topics aired are informative and gives detailed news, and the other reasons stated were
topics aired are developmental and educational.
Preferences and Perceptions of Bontoc Resident
s on News and Public Affairs Programs of
DWFR-Radyo ng Bayan Bontoc / Rhodora B. Waglison. 2010
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Table 7. Respondents ranking of the news and public affairs programs of DWFR
Radyo ng Bayan-Bontoc
PROGRAMS FREQUENCY
PERCENTAGE
RANK
N=50
Ifaag yo ifaag mi
15
30
1
Damag 972
13
26
2
Government on line
12
24
3.5
Serbisyo publiko
12
24
3.5
One morning show
11
22
5
Damag probinsya ken Rehiyon
10
20
6
Good Evening Cordillera
9
18
7
Capitol hour
8
16
8
DILG-on-the-air
6
12
9.5
PIA Tongtongan
6
12
9.5
Radyo Peryodiko
3
6
11
*Multiple responses
Radyo Peryodiko was the least helpful followed by PIA Tongtongan and DILG -
on- the -air. As to the reasons of the respondents for ranking these programs as least
helpful, 36% claimed that topics they already know were always repeated, 34% claimed
Preferences and Perceptions of Bontoc Resident
s on News and Public Affairs Programs of
DWFR-Radyo ng Bayan Bontoc / Rhodora B. Waglison. 2010
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Table 8. Respondents’ reasons for ranking the news and public affairs
REASONS FREQUENCY PERCENTAGE
N=50
For helpful programs
Airs recent news and public issues 19 48
Topics aired are informative 14 28
Topics aired are developmental 7 14
Topics aired are educational 7 14
Introduces new technologies 1 2
For least helpful programs
Topics aired are always repeated 18 36
Station is not clear 17 34
Words used are too technical 4 8
Not concern with the topics aired 4 8
Do not listen to the particular program 4 8
*Multiple responses
that station was not clear, 8% said that words used were too technical and were not
concern with the topics aired and 4% claimed that they do not listen to the programs.
Preferences and Perceptions of Bontoc Resident
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Information Needs
Table 9 shows the information needs of the respondents. Forty four percent of the
respondents claimed that they needed information on health and nutrition, which includes
sanitation, medical updates and family planning. Thirty-eight percent claimed that they
needed information on agriculture, which includes rice production, fruit and vegetable
production, ornamental production, inland fish production and animal production. Other
information needs includes education, social welfare programs and services available,
housing and home management, recreational services, employment and how to impart
values to children.
This finding is similar to the results of Dawiguey (2004) that the number one
information needs in the central part of Bontoc is on health and nutrition followed by
agriculture.
Table 9. Information needs of the respondents of Bontoc, Mountain Province
INFORMATION NEEDS FREQUENCY PERCENTAGE
N=50
Health and nutrition 22 44
Agriculture 19 38
Education 19 38
Social welfare programs and
Services available 18 36
Employment 11 22
Housing and home management 11 22
Recreational services 4 8
How to impart values to children 4 8
*multiple responses
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Suggestions of the Respondents
on the Topics Aired
The suggestions of the respondents on the topics aired are presented in Table 10.
The respondents claimed that the following suggestions should be considered:
Avoid repetition of topics. The respondents suggested that repetition of topics
should be avoided especially when it was already mentioned in the earlier programs.
Topics should be aired on time. They also suggested that topics should be aired on
time since most of the news aired were old news. Simple words should also be used so
that people of all level can grasp.
More information on the protection of women and children. Most of the
government employee-respondents specifically the PNP officers suggested that there
should be more news and public affairs on environmental issues and protection of women
and children since they are more concerned with these issues.
More training to newscasters. Some of the respondents suggested that some of
the hosts of Radyo ng Bayan should undergo more training in broadcasting for the
improvement of news and public affairs programs of the station.
Explain further the topic. It was also suggested that the newscasters should explain
further the topic and make the delivery of the news more alive by diverting the boring
parts of the program.
More programs related to youth activities. The student-respondents suggested that
there should be more programs related to the youth in order for them to listen more to the
programs of the radio station.
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Table 10. Suggestion of the respondents on the improvement of the programs
SUGGESTIONS RANK
Avoid repetition of topics 1
Topics should be aired on time 2
Use simple words for easy understanding 3
More information on environmental issues 4
More information on the protection of women and children 5
Explain further the topic 6
More training to newscasters 7
Make the delivery style of the news more alive 8
More programs related to youth activities 9
*multiple responses
Preferences and Perceptions of Bontoc Resident
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SUMMARY, CONCLUSIONS AND RECOMMENDATIONS
Summary
The study was conducted to characterize the listeners of news and public affairs
programs of the station, rank the news and public affairs programs that the listeners
preferred, identify the programs and languages preferred by the listeners, identify the
reasons in listening to the programs, determine the frequency and length of listening,
determine the perceptions of the listeners toward the programs, determine the information
needs of the respondents and identify the suggestions of the listeners for the improvement
of news and public affairs program of the radio station.
An interview schedule was used to gather the needed data. The respondents of the
study were the residents of the four barangays of Bontoc namely; Bontoc Ili, Caluttit,
Poblacion and Samoki. A sample of 50 respondents was chosen using purposive
sampling method.
Most of the respondents preferred the programs, Ifaag yo Ifaag mi, Damag 972,
Government on line and Serbisyo Publiko. The respondents also preferred Ilokano as the
medium in airing the programs.
The respondents claimed that they listen to these programs since it airs recent news
and public issues, gives detailed news, and the topics aired were developmental,
educational and informational.
Some of the respondents also claimed that Radyo peryodiko, PIA tongtongan,
DILG-on-the-Air, and Capitol hour were the top four least helpful programs. Their
reasons included repetition of topics that they already knew, signal was not clear, words
Preferences and Perceptions of Bontoc Resident
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used were too technical and some were not concern with the topics aired. The rest
claimed that they do not listen to the programs.
The respondents also needed more information on health and nutrition, which
included sanitation and family planning, on education and on agriculture, which included
rice production, fruit and vegetable production, ornamental production, inland fish
production and animal production.
The respondents suggested that repetition of topics should be avoided especially
when it was already mentioned in the earlier programs. They also suggested that topics
should be aired on time since most of the news aired were old news. Simple words should
also be used so that people of all level can grasp.
They also suggested that some newscasters should make the delivery style of the
news more alive by diverting the boring parts of the program, more topics on
environmental issues and protection of women and children, and there should be more
programs related to the youth in order for them to listen more to the programs aired.
Conclusions
Based on the findings of the study, the following conclusions were derived:
1. The most preferred program of the listeners of news and public affairs programs
of Radyo ng Bayan Bontoc was Ifaag yo Ifaag mi which aired local news reports,
government programs, and PSAs.
2. The most preferred language is Ilokano.
3. The most preferred time of listening to radio news programs by the respondents
where in the morning and in between breaks and most of them favored short news over
Preferences and Perceptions of Bontoc Resident
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lengthy ones.
4. The most needed information by the respondents were on health and nutrition,
education and agriculture.
5. The respondents have various comments and suggestions for the improvement of
news and public affairs programs of DWFR Radyo ng Bayan-Bontoc.
Recommendations
Based on the conclusions, the following recommendations were formulated.
1. The station should conduct more surveys to assess the perceptions of the
listeners and to increase their awareness about the news and public affairs programs of
the station.
2. The station should continue broadcasting news and public affairs in Ilokano.
3. The station should look into the possibility of reinventing the time and length
of the news and public affairs programs of the station to meet the respondents’ time
preferences.
4. The station should enrich more their programs with topics on health and
nutrition, education and agriculture to meet the information needs of the respondents.
Preferences and Perceptions of Bontoc Resident
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LITERATURE CITED
ALLAN, M. G. 2007. Listenership of the Program “Boses ti Farmers” in Poblacion,
Kibungan, Benguet. BS Thesis. Benguet State University, La Trinidad, Benguet.
P. 6.
ANNO, J. B. 2003. Listenership of Radyo Natin FM Buguias in the Three Barangays of
Mankayan, Benguet. BS Thesis. Benguet State University,La Trinidad, Benguet.
Pp. 4, 21.
ATIWAG, J. C. 1997-1998. The Listenership of BSU’s Agri-school on the air Program in
Lengaoan, Buguias. BS Thesis. Benguet State University,La Trinidad, Benguet.
P. 19.
BACOLONG, A. M. 2004. Evaluation of the Educational Radio Programs of the four
AM Stations in Baguio City. BS Thesis. Benguet State University, La Trinidad,
Benguet. P. 12.
BALANGGOY, M. P. 2003. Radio Programs and Station Preferences of AM Band
Listeners in Pandayan, Tadian, Mt. Province. BS Thesis. BSU, La Trinidad,
Benguet. P. 15.
BALIO. D. K. 2009. Radyo ng Bayan. Profile of the Station (Personal Interview).
DAWIGUEY, A. G. 2004. Radio Program Preferences and Perceptions of Listeners on
Radyo ng Bayan-Bontoc in Five Barangays in Bontoc, Mountain Province. BS
Thesis. Benguet State University, La Trinidad, Benguet. Pp. 6, 7, 17.
DUMAPIS, A. I. 2005. Live Tongtongan as a Medium to Promote Awareness on
Government Programs in Bontoc, Mountain Province. BS Thesis.
Benguet State University, La Trinidad, Benguet. Pp. 4-6.
MASLOG. C. C. 1988. Philippine Communication: An Introduction. New Day Publisher.
Quezon City. P. 12.
MYERS, I. 1998. Jung’s Theory of Psychological Types and the MBTI @ Instrument.
Retrieved on December 2, 2009 from http://www.capt.org/mbti-assessment/mbti-
overview.htm
PAULINO, N. L. 2003. AM and FM Station Listener in Barangay Palina, Kibungan,
Benguet. BS Thesis. Benguet State University, La Trinidad, Benguet. P. 19.
POCDO, M. S. 2005. Attitudes and Perceptions of farmers on BSU-ON-THE-AIR in
barangay Pacso, Kabayan, Benguet. BS Thesis. Benguet State University, La
Trinidad, Benguet. P. 22.
Preferences and Perceptions of Bontoc Resident
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DWFR-Radyo ng Bayan Bontoc / Rhodora B. Waglison. 2010
29
PUR-AYAN, J. O. 2007. Perceptions on the DZWT Commentary Program Action Line
Among the Listeners in Irisan, Baguio City. BS Thesis. Benguet State University,
La Trinidad, Benguet. P. 11.
SONGCO, E. I. 1988. Fundamentals of Radio Broadcasting in Philippine
Communication: an Introduction. New Day Publisher. Quezon City. P 204.
SOONG, R. 2001. Intermedia Duplications: Television and Radio Program Types.
Retrieved on December 1, 2009 from http://www.zonalatina.com/
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APPENDIX A
INTERVIEW SCHEDULE
PREFERENCES AND PERCEPTIONS OF BONTOC RESIDENTS
ON NEWS AND PUBLIC AFFAIRS PROGRAMS OF
DWFR-RADYO NG BAYAN BONTOC
Barangay: __________________________
A.Socio-demographic characteristics of the respondents
1.Name: (Optional) ____________________________________
2.Age: ______
3.Sex: ______
4.Civil status: ____Single ____ Married ____ Others
5.Occupation: ____Farmer ____Housekeeper
____Student ____Government Employee (What profession?)
____Others (pls. specify)_____________________
6.Educational Attainment:
_____Elementary level _____ College level
_____High school level _____ College graduate,Course __________
_____Others (pls. specify)________________________
B.Preferences
1. What programs do you listen to?
____ One Morning Show ____ Damag 972(972 News)
____ Government On Line ____Serbisyo Publiko
____ PIA Tongtongan ____ Ifaag Yo Ifaag Mi
____ Capitol Hour ____ DILG-on-the-air
____ Radyo Peryodiko ____ Good Evening Cordillera
____Damag Probinsya ken Rehiyon
2. What programs do you prefer?
( Please rank your preferences with 1 as the most preferred)
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____ One Morning Show ____ Damag 972(972 News)
____ Government On Line ____ Serbisyo Publiko
____ PIA Tongtongan ____ Ifaag Yo Ifaag Mi
____ Capitol Hour ____ DILG-on-the-air
____ Radyo Peryodiko ____ Good Evening Cordillera
____Damag Probinsya ken Rehiyon
Why? _________________________________________________________.
4. What language/languages do you prefer to listen?
____English ____Kankana ey
____Ilokano ____Tagalog
____others (pls. specify)
C. Reasons for listening
1. Why do you listen to the programs?
___Clear signal ___Good in disseminating information
___Fast access of news ___Wholesome programs
___ Fair in news delivery ___News clearly understand
___ Others (pls. specify)____________________________________________
D. Frequency and Length of Listening
1. How long do you listen to News and Public Affairs programs?
____less than an hour ___1 hour
____2 hours ___ 3 hours
____4 hours ___the whole program
2. How often do you listen?
___I listen if I have time ___everyday
___once a week ___two times a week
___ others (pls. specify)
E. Perceptions
1. What programs do you think is helpful to you?
__________________________________________________________________
Why?
___it airs recent news and public issues
Preferences and Perceptions of Bontoc Resident
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___it introduces new technologies in farming
___topics aired are informative to the general public
___topics aired are educational
___others (pls. specify) ________________________________________
2. What programs do you think are not helpful to you?
_____________________________________________________________________
Why?
___topics aired are always repeated
___words used are too technical
___ others (pls. specify)________________________________________
3. What is/are your perceived benefits in listening to the programs?
___it gives information and updates within the locality
___it provides updates and concern on government issues
___ others (pls. specify)
F. Information Needs
1. What topics do you need to be aired?
___ A. Health and nutrition
___Nutrition
___ Sanitation/Garbage disposal
___ Family planning services
___B. Agriculture
___Rice production
___Vegetable Production
___Ornamental production
___Fruit production
___Inland fish production
___ Animal raising/Production
___C. Education
___D. Social welfare programs and services available
___E. Housing and home management
___F.Recreational services
___G. Employment
___ others (pls. specify)_______________________________________________
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G. Suggestions/Comments
a. What do you suggest about the topics aired?
____________________________________________________________________
_______________________________________________________________
b. Any comments about the news and public affairs program?
____________________________________________________________________
_______________________________________________________________
THANK YOU!!!!!!!!!!
Preferences and Perceptions of Bontoc Resident
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APPENDIX B
Benguet State University
COLLEGE OF AGRICULTURE
Department of Development Communication
La Trinidad, Benguet
January 22, 2010
FRANKLIN C. ODSEY
Municipal Mayor
Bontoc, Mountain Province
Sir:
Greetings!
I am a fourth year student of Benguet State University taking up BS in Development
Communication majoring in Community Broadcasting under the College of Agriculture.
As part of the requirements of this degree, I am currently conducting my
undergraduate thesis entitled, “PREFERENCES AND PERCEPTIONS OF BONTOC
RESIDENTS ON NEWS AND PUBLIC AFFAIRES PROGRAMS OF RADYO NG
BAYAN BONTOC.”
In this regard, please allow me to conduct an interview schedule among the residents
in the barangays of Bontoc Ili, Caluttit, Poblacion and Samoki. Rest assured that the
information to be gathered will be used for academic purpose only.
Thank you and God bless.
Truly yours,
Rhodora Baucas Waglison
Researcher
Noted:
Anna Liza B. Wakat
Adviser, Advisory Committee
And Department Chairperson
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APPENDIX C
PHILIPPINE BROADCASTING SERVICE
DWFR RADYO NG BAYAN
Bontoc, Mountain Province
PROGRAM FORMAT
February-December 2009
MONDAYS-FRIDAYS
TIME PROGRAM
TITLE
PROGRAM DESCRIPTION
ANCHORPERSON/S
6:00-8:00 a.m.
ONE MORNING SHOW
• Hook-up to NBN/DZRB
STANDBY ANNOUNCERS:
LUZVIMINDA FESWAY &
CEASAR BOGUEN
8:00-8:15 a.m.
DAMAG 972 (972 News)
• It airs a rundown of news of the day (local, regional,
national, business, foreign, sports news, and weather
updates)
DONALYN KAWIS-BALIO
8:15-9:00 a.m.
GOVERNMENT ON LINE
• It features the priority & special programs of Her
Excellency President Gloria Macapagal-Arroyo such as MR. JOEL FAGSAO -DTI HOUR
the CLEEP/Social Marketing, Investment /Buy Filipino,
(FRIDAYS)
Climate Change/Environment, Anti-Drug Campaign,
Mindanao Peace, Fairness in Media, and BEAT THE
ODD
DTI HOUR
• Various programs, projects, and activities of LGUs,
(FRIDAYS)
national line agencies and other programs of the
administration.
• Interviews with concerned government employees and
heads of offices, local officials and NGOs; and PSAs
9:00-10:00 a.m. SERBISYO PUBLIKO
• Features the programs/projects of the administration,
ZEFORA BOSONGAN &
LGUs, and National Government Agencies
APOLLO PADAEN (TANDEM)
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• Features impact of the administration’s
programs/projects, and other programs, projects and
activities of the government to intended beneficiaries
• Interviews with concerned government
offices/LGUs/organizations.
• Public Service Announcements
10:00-11:00 a.m. NARAGSAK A
• It features information relative to home management,
LUZVIMINDA FESWAY
PAGTAENGAN
family, gender and development issues, youth and
(A Happy Home)
senior citizens concerns, & health issues.
DONALYN KAWIS- BALIO
• It also features the ill effects of drug addiction/abuse
( MONDAYS)
among the youths, students, family, and to the
community
• Interviews with doctors, health workers, and other
concerned agencies and individuals/families; and PSAs.
• It promotes wholesome families and communities.
11:00-12:00 a.m. PIA TONGTONGAN
• It discusses/disseminates government- related issues, PIA STAFF
(PIA ON THE AIR)
PIA dispatch, daily grid, national & local press releases
of the government
• Interviews with national government agencies’/local
government units’ officials and employees, and PSAs.
• Features special programs/projects and priority
programs of PGMA
12:00-12:15 p.m. DAMAG 972 (972 News)
• It airs a rundown of news of the day (local, regional,
CEASAR BOGUEN
national, business, foreign, sports news, and weather
ZEFORA BOSONGAN -
updates
FRIDAYS
12:30-1:00 p.m. IFAAG-YO, IFAAG MI
• local news reports /issues
CEASAR BOGUEN
(Inform Us, We Will
• Interviews with local officials, LGU and national line
Share/Disseminate)
agencies’ heads/employees, and concerned citizens
ZEFORA BOSONGAN -
• On-the -street interviews ; Government programs; and
FRIDAYS
PSAs.
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Wednesdays
• Focuses on the different programs, projects, and
CEASAR BOGUEN /OFFICE
CAPITOL HOUR
activities of the provincial government, as well as
OF THE MEDIA AFFAIRS OF
programs/projects of the administration being
THE PROVINCIAL
implemented in the province
GOVERNMENT
• Interviews with provincial government officials,
department heads and employees. It also features the
on-goings of the Sangguniang Panlalawigan.
Thursdays
• Tackles issues relative to local governance. It informs
DILG -ON-THE AIR
the community of pertinent issues affecting them and
DILG STAFF/CEASAR
the local government units. It disseminates DILG
BOGUEN
programs, projects, activities and memoranda of the
department.
1:00-2:00 p.m.
KUMPLETOS REKADOS
• Features local songs, poems, jokes, riddles, and the
ZEFORA BOSONGAN
like.
CEASAR BOGUEN
• It airs requests and dedication/greetings from listeners
(WEDNESDAYS AND
THURSDAYS )
2:00-3:00 p.m.
SALUDSOD KEN
• features positive Filipino values, culture and arts
CEASAR BOGUEN
SUNGBAT
interspersed with songs related to the program/topic
LUZ FESWAY - FRIDAYS
(Question & Answer)
• Answers questions on issues related to culture, arts and
positive Filipino values. Entertains queries from the
listening public related to such issues.
3:00-4:00 p.m.
RADYO MAGASIN
• News features/updates on lifestyle and health, success ARLENE FAGYAN
stories, sports, interviews and PSAs.
ZEFORA BOSONGAN -
• Features programs/campaigns of the administration
MONDAYS
related to environment/climate change, investment/buy
Filipino, and anti-drug campaign with interviews with
concerned government agencies
• Public Service Announcements
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4:00-5:00 p.m.
RADYO PERYODIKO
• Interviews with various government agencies relative to LUZ FESWAY
the special projects/priority programs of the
DONALYN KAWIS-BALIO -
administration
(MONDAYS)
• Features latest news updates in national, foreign,
business, foreign, sports, and government programs
• local/regional news reports
• Live/recorded field reports from other
announcers/reporters
5:00-6:00 p.m.
BAYANIHAN
• It features issues in agriculture, livelihood programs,
ARLENE FAGYAN
and poverty alleviation related programs and projects of APOLLO PADAEN - MONDAYS
the government
• Interviews with concerned government agencies
6:00-6:15 p.m.
DZRB NEWS/
• It airs a rundown of news of the day (local, regional,
HOOK-UP TO DZRB/APOLLO
DAMAG 972 (972 News)
national, business, foreign, sports news, and weather
PADAEN
updates
6:15- 7:00 p.m.
GOOD EVENING
• local /regional issues
CORDILLERA
• LGUs updates
APOLLO PADAEN
• It features the priority & special programs of President
Gloria Macapagal-Arroyo such as the CLEEP/Social
Marketing, Investment /Buy Filipino, Climate
Change/Environment, Anti-Drug Campaign, Mindanao
Peace, & Fairness in Media, and BEAT THE ODD
• Other Government programs/projects and activities
• Public Service Announcements
Note: Presidential coverage/s, Malacañang Press Briefings, Hourly news and major news are being hooked-up thru DZRB via internet.
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SATURDAY PROGRAM
February - December 2009
TIME PROGRAM
TITLE PROGRAM
DESCRIPTION ANCHORPERSON/S
6:00-7:00
DAMAG PROBINSIYA
• It disseminates issues on provincial and
a.m.
KEN REHIYON
regional level.
ZEFORA BOSONGAN
( Provincial and Regional
• Current events
News)
• PSAs
7:00-8:00
MORAL RECOVERY
• Disseminates issues/information related to
MRP-VFCI/ ZEFORA
a.m.
PROGRAM
moral values
BOSONGAN
• Features issues on the evil effects of illegal
drugs; & protection and preservation of the
Environment
8:00-9:00
RNB MORNING SOUNDS
• Musical program
ZEFORA BOSONGAN
a.m.
& INFORMATION
• News updates/news features
9:00-10:00
MUSIC
• Musical program
a.m.
EXTRAVAGANZA &
• News updates/feature news
ARLENE FAGYAN
10:00-11:00
BITS OF INFORMATION
• PSAs
a.m.
PART 1
11:00-12:00
TINIG NG KABATAAN
• Features issues that help uplift moral values
a.m.
and development of the youths.
• Activities of youths
LUZVIMINDA FESWAY
12:00-1:00
DAMAG ITI LAWAS
• A rundown of news events happened during
p.m.
( Summary of Local News
the week
for the Week)
1:00-2:00
KUMPLETOS REKADOS
• Features local songs, poems, and jokes, riddles,
p.m.
and the like.
ZEFORA BOSONGAN
• It airs requests and dedication/greetings from
listeners
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2:00-3:00
CHRISTIAN MUSIC ON
• Airs gospel songs
LUZVIMINDA FESWAY
p.m.
RADIO &
• Shares inspirational messages
3:00-4:00
INFORMATION
p.m.
4:00-5:00
MUSIC
• Musical program
p.m.
EXTRAVAGANZA &
• News updates/feature news
ARLENE FAGYAN
5:00-6:00
BITS OF INFORMATION
• PSAs
p.m.
PART 11
SUNDAY PROGRAM
February-December 2009
TIME PROGRAM
TITLE
PROGRAM
DESCRIPTION ANCHORPERSON/S
6:00-7:00
RNB MORNING
• Musical program
ZEFORA BOSONGAN
a.m.
SOUNDS &
• News updates/news features
INFORMATION
7:00-8:00
MORAL RECOVERY
• Disseminates issues/information
MRP-VFCI/ ZEFORA BOSONGAN
a.m.
PROGRAM
related to moral values
8:00-9:00
RNB MORNING
• Musical program
ZEFORA BOSONGAN
a.m.
SOUNDS &
• News updates/news features
INFORMATION
9:00-10:00
• Musical Program
a.m.
MUSIC MAESTRO
• Entertains requests and dedications
CEASAR BOGUEN
10:00-11:00
PART 1
• PSAs
a.m.
11:00-12:00
RNB MORNING
• Musical program
ZEFORA BOSONGAN
a.m.
SOUNDS &
• News updates/news features
INFORMATION
12:00-1:00
• Musical Program
p.m.
MUSIC MAESTRO
CEASAR BOGUEN
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1:00-2:00
PART 11
• Entertains requests and dedications
p.m.
& PSAs
2:00-3:00
• Musical program
p.m.
MUSICAL VARIETY &
• News updates/news features, and
APOLLO PADAEN
3:00-4:00
INFORMATION
PSAs
p.m.
4:00-5:00
p.m.
5:00-6:00
p.m.
Preferences and Perceptions of Bontoc Residents on News and
Public Affairs Programs of DWFR-Radyo ng Bayan Bontoc / Rhodora B. Waglison. 2010
WAGLISON, RHODORA B. APRIL 2010. Preferences and Perceptions of
Bontoc Residents on News and Public Affairs Programs of DWFR-Radyo ng Bayan
Bontoc. Benguet State University, La Trinidad, Benguet.
Adviser: Anna Liza B. Wakat, MDevCom
ABSTRACT
The study was conducted to determine the preferences and perceptions of Bontoc
residents on news and public affairs programs of DWFR-Radyo ng Bayan Bontoc. It
aimed to characterize the listeners of news and public affairs of the station, rank the
news and public affairs programs that the listeners preferred, identify the programs and
languages preferred by the listeners, identify the reasons in listening to the programs,
determine the frequency and length of listening, determine the perceptions of the listeners
toward the programs, determine the information needs of the respondents, and identify
the suggestions of the listeners for the improvement of news and public affairs program
of the radio station.
An interview schedule was used to gather the needed information from the 50
respondents who listened to news and public affairs programs of DWFR-Radyo ng Bayan
Bontoc.
Finding shows that most of the respondents preferred the programs, Ifaag yo Ifaag
mi, Damag 972, Government on line and Serbisyo Publiko. The respondents also
preferred Ilokano as the medium in airing the programs.
The respondents claimed that they listen to these programs since it airs recent
news and public issues and the topics aired are developmental, educational and
informational.
Some of the respondents also claimed that Radyo peryodiko, PIA tongtongan,
DILG-on-the-air, and Capitol hour are the top four least helpful programs. There reasons
include repetition of topics that they already know, signal is not clear, words used are too
technical and some were not concern with the topics aired. The rest claimed that they do
not listen to the programs.
The respondents also need more information on health and nutrition, which
includes sanitation and family planning, on education and on agriculture, which includes
rice production, fruit and vegetable production, ornamental production, inland fish
production and animal production.
The respondents suggested that repetition of topics should be avoided especially
when it was already mentioned in the earlier programs. They also suggested that topics
should be aired on time since most of the news aired were old news. Simple words should
also be used so that people of all level can grasp.
They also suggested that some newscasters should make the delivery style of the
news more alive by diverting the boring parts of the program, more topics on
environmental issues and protection of women and children, and there should be more
programs related to the youth in order for them to listen more to the programs aired.
ii
TABLE OF CONTENTS
Page
Bibliography…………………………………………………………………... i
Abstract………………………………………………………………………. i
Table of Contents…………………………………………………………......
iii
INTRODUCTION
Rationale………………………………………………………………......
1
Statement of the Problem………………………………………………….
2
Objectives of the Study……………………………………………………
3
Importance of the Study………………………………………………......
3
Scope and Limitation……………………………………………………...
4
REVIEW OF LITERATURE
Types of Radio Programs………………………………………………….
5
Characteristics of the Listeners……………………………………………
5
Radio Program Preferences………………………………………………..
6
Reasons for Listening………………………..…………………………….
7
Perceptions…………………………………………………………………
7
Information Needs...................................................................................... 8
METHODOLOGY
Locale and Time of the Study……………………………………………. 9
Respondents of the Study………………………………………………... 9
Data Collection…………………………………………………………… 11
iii
Data Gathered……………………………………………………………. 11
Data Analysis…………………………………………………………….. 11
RESULTS AND DISCUSSION
Socio-Demographic Profile of the
Respondents……………………………………………………………… 12
Program Preferences of the
14
Respondents ………………………………………………………………
Language Preferences of the
Respondents ……………………………………………………………... 14
Listenership Profile of the
Respondents………………………………………………………………. 16
Perceptions of the Respondents towards the
News and Public Affairs Programs of
DWFR Radyo ng Bayan-Bontoc…………………………………………. 19
Information Needs of the
Respondents ……………………………………………………………… 22
Suggestions of the Respondents on the
Topics Aired………………………………………………………………. 23
SUMMARY, CONCLUSIONS AND RECOMMENDATIONS
Summary…………………………………………………………………. 25
Conclusions……………………………………………………………….. 26
Recommendations………………………………………………………… 27
LITERATURE CITED………………………………………………………..
28
APPENDICES
A. Interview Schedule........... ........................................ ………............... 30
B. Letter to the Municipal Mayor............................................................... 34
C. Program Format……………………………………………................. 35
iv
INTRODUCTION
Rationale of the Study
Mass media saturates the industrialized world. The television, the newspaper, and
the radio are just a few of the media channels that delivers advertisements, information,
entertainment, news, opinions, music, persuasion, and other forms of communication
daily.
Media not only report the news but also create the news by deciding what to
report from the millions of things that happened that particular day. All of the decisions
add up to the audience view of the world.
According to the radio code of the Kapisanan ng mga Brodkaster ng Pilipinas, the
competitive advantage of radio, having the widest reach and thus has the capability of
influencing the most number of audiences shall e handled with caution especially in news
reportage and discussion of public issues. Although at best news shall be investigative
and probing, it shall be accurate in its facts, seeing to it that it does not violate the
constitutional rights of anyone. Rather it shall present fair and shall strive to present both
sides of an issue, and ready to rectify an error immediately.
Public affairs programs shall strive to contribute to national development and
shall aim at articulating as broad a spectrum of opinions as possible. In addition, it shall
present public issues free from personal bias, prejudice, inaccurate and misleading
information.
In Bontoc, Mountain Province, DWFR Radyo ng Bayan has at least thirty-two
programs which are classified under news, lecture, documentary, musical and
Preferences and Perceptions of Bontoc Resident
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DWFR-Radyo ng Bayan Bontoc / Rhodora B. Waglison. 2010
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lecture/discussion. It airs from six in the morning to eight in the evening for weekdays
and airs from six in the morning to six in the afternoon for Saturdays and Sundays.
DWFR Radyo ng Bayan Bontoc has a broadcasting power of one- kilowatt and
covers the eight municipalities of Mountain Province which are Besao, Bontoc, Sadanga,
Sagada, Sabangan, Tadian, and some parts of Bauko and Barlig.
The study was conducted to assess the preferences and perceptions of the listeners
of news and public affairs programs aired on Radyo ng Bayan Bontoc. It aims to find out
if the residents of Bontoc patronize the news and public affairs programs aired on the
station and to determine whether or not the intended listeners are being benefited with the
programs.
It is further expected that this study will aid the station in monitoring and
evaluating their programs, hence its weaknesses and strengths will be known. It is
necessary to know if its objectives are being attained or not and thus serve as guide in the
improvement of the programs.
Statement of the Problem
The research proposal is intended for the following questions:
1. What are the socio-demographic characteristics of the listeners?
2. What news and public affairs programs aired on Radyo ng Bayan-Bontoc do the
listeners patronize?
3. What are the programs and languages preferred by the listeners?
4. What are the reasons of the listeners in listening to the programs?
5. How often and how long do they listen?
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6. What are the perceptions of the listeners on the programs?
7. What are the information needs of the listeners?
8. What are the suggestions of the listeners for the improvement of news and public
affairs program of the radio station?
Objectives of the Study
The study aimed to:
1. Characterize the listeners of news and public affairs of the station;
2. Rank the news and public affairs programs that the listeners preferred;
3. Identify the programs and languages preferred by the listeners;
4. Identify the reasons in listening to the programs;
5. Determine the frequency and length of listening;
6. Determine the perceptions of the listeners toward the programs;
7. Determine the information needs of the respondents; and
8. Identify the suggestions of the listeners for the improvement of news and
public affairs program of the radio station.
Importance of the Study
The result of the study may provide information to the radio broadcasters of Radyo
ng Bayan Bontoc for the improvement of the programs.
More over, research results may be used by the radio station in monitoring and
evaluating their programs.
It can also be used as reference by the students and researchers in communication.
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Scope and Limitation
The study covered four barangays of Bontoc namely; Bontoc Ili, Caluttit,
Poblacion, and Samoki.
The research focused on the news and public affairs programs of Radyo ng Bayan
Bontoc, the programs that the listeners patronize, the listeners of news and public affairs
of the station, the programs and languages preferred by the listeners, the reasons in
listening to the programs, frequency and length of listening, perceptions towards the
programs, and suggestions for the improvement of news and public affairs programs of
the station.
The research did not include other program types excluding the listener’s attitude
towards the station, its programs and its broadcasters.
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REVIEW OF LITERATURE
Types of Radio Programs
The radio program types are classified as sports news (sports commentary, live
broadcasts) , news and information program types (news, documentaries, business &
finance, traffic, nature, science & technology), art/cultural programs (classical music,
jazz/blues, theater, musicals, opera), women-oriented programs (fashion, cooking, home
decoration), and entertainment programs like music and dramas (Soong, 2001).
According to Songco, (1988) the various types of programs are classified into
educational (and non-formal), informational and entertainment. Formal educational
programs refer to the radio programs integrated with in the regular school from the
primary grade to the university. Non-formal educational on the other hand includes
programs designed for training and learning experiences pertaining to the technical or
vocational work and to good citizenship. An informational program is intended to
develop and encourage public awareness and to disseminate information related to
development. Programs designed to entertain listeners are under entertainment category.
In Bontoc, Mountain province, DWFR Radyo ng Bayan has at least thirty-two
programs which are classified under news, lecture, documentary, musical and
lecture/discussion. Eleven of these programs were under news and public affairs which
were One Morning Show, Government On Line, PIA Tongtongan, Capitol Hour, Radyo
Peryodiko, Damag Probinsya ken Rehiyon, Damag 972 (972 News), Serbisyo Publiko,
Ifaag Yo, Ifaag Mi, DILG-On-The-Air and Good Evening Cordillera (Balio, 2009).
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Characteristics of the Listeners
Dumapis (2005) found out that in Bontoc, Mountain Province, majority (69.23
%) of the listener-respondents belonged to the 21-40 age bracket, the youngest being 18
and the oldest, 49.There were more males and there were also more married respondents.
On the other hand, the findings of Dawiguey (2004) indicated that majority (74%)
of the listeners of Radyo ng Bayan Bontoc belonged to the age bracket 15-25; 65% of
were female, all had formal education; 70% of the respondents were unemployed. Those
who were employed were laborers and government employees, and the unemployed were
housewives and students.
Fifty percent of the listener-respondents of Radyo Natin in the three barangays of
Mankayan fell under the age bracket of 21-40; there were more female respondents
(68%) than male (32%). Majority (52%) was married, and almost all of the respondents
had formal education (Anno, 2003).
Radio Program Preferences
The top five programs preferred by the listeners of Bontoc, Mountain province
were: Ifaag yo Ifaag mi (34%): Damdamag (30%); Damdamag alas Dose (20%); Gabay
Pang-agrikultura(16%); and Bantay ng Bayan (14%). These programs were aired from
six in the morning to twelve in the afternoon (Dawiguey, 2004).
Balanggoy (2004) stated that 56% of the respondents preferred drama;
26%entertainment; and 22% educational program. In the same study, it was found out
that there is a difference in program preferences between males and females. Among the
males prefer drama as their first, entertainment, second, and educational program, third.
Preferences and Perceptions of Bontoc Resident
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Females on the other hand, prefer drama as their first choice; educational program,
second; and entertainment, third.
Anno (2003) stated that those aged 20 or younger preferred entertainment to
informational and educational program. The same is true for those who were 41 to 60
years old. Those who were 21-40 years old preferred informational programs only.
Bacolong (2004) said that the audiences are more interested in information
program that are related to its needs and interest.
Reasons for Listening
Dumapis (2005) in her study stated that majority (69.23%) of her respondents
claimed that they wanted to know what their political leaders were doing. The other
reasons were that they wanted to know what the different government agencies were
doing, to know what is going on in the world and to be entertained.
Similarly, Dawiguey (2004) reported that majority (96%) of the respondents
listened to the programs of Radyo ng Bayan because it gives information about the
events around them, while the rest listened for entertainment.
Perception
Perception involves all the way of becoming aware of things, people, happenings
or ideas. Judgments involve all the ways of coming to conclusions about what has been
perceived. If people differ systematically in what they perceive and in how they reach
conclusions then it is only reasonable for them to differ correspondingly in their interest,
reactions, values, motivations and skills (Myers, 1998).
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In addition, Pocdo (2003) found out that 90% of the respondents in Pacso,
Kabayan, Benguet said that the time of airing is appropriate for the program; 6% claimed
that the program is too late; and only 4% claimed that the time of airing is too early. In
the same study, 94% of the respondents claimed that the topics aired were helpful and
64% claimed that it was not helpful.
Information Needs
Maslog (1988) said that the rural women, men, and children vary in information
needs according to their occupation, residence, sex, roles, interests, and problems.
In Pacso, Kabayan, 78% of the farmers needed health issues, 68% on animal
raising and 38% on food processing (Pocdo, 2003).
According to Paulino (2003), radio listeners in Palina, Kibungan, Benguet needed
information on news and public service announcement, 58%; agriculture 24%; and
livelihood 18%.
Balanggoy (2003) found out that the respondents of Pandayan, Tadian, Mountain
Province needed information on controlling pest and diseases, vegetable production,
health, environmental issues, science and technology, animal production and nutrition
and orchard production.
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METHODOLOGY
Locale and Time of the Study
The study was conducted in Bontoc, Mountain Province (Figure 1).
Bontoc is situated at the center of the province, along the Cordillera Mountains of
Northern Philippines. It is the capital municipality of Mountain Province. According to
the latest census, it has a population of 24,798 people in 5,035 households.
Bontoc has sixteen barangays. The study was conducted mainly in four barangays
of Bontoc namely; Bontoc Ili, Caluttit, Poblacion and Samoki.
DWFR Radyo ng Bayan Bontoc has a broadcasting power of one- kilowatt and
covers the eight municipalities of Mountain Province which are Besao, Bontoc, Sadanga,
Sagada, Sabangan, Tadian, and some parts of Bauko and Barlig.
News and public affairs programmes constitute the bulk of Philippine
Broadcasting Service (PBS) transmission. Emphasis is placed on programme content that
promotes public awareness of official government activities, presidential addresses,
Senate and House proceedings, and national events.
The area was chosen since it is where Radyo ng Bayan is located.
The study was conducted from December 2009 to January 2010.
Respondents of the Study
There were 50 respondents who were listeners of the news and public affairs
program of Radyo ng Bayan Bontoc. They were purposively chosen based on the
following criteria:
Preferences and Perceptions of Bontoc Resident
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Figure 1. Map of Mountain Province showing the location of the study
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*must own a radio
*must be listening to news and public affairs programs of Radyo ng Bayan
*must be 18 years old and above
Respondents were from government agencies and from community members which were
housewives, farmers, students, store owners, and others.
Data Collection
An interview schedule was used to gather information from the listener-
respondents of news and public affairs programs aired on Radyo ng Bayan Bontoc.
Data Gathered
The data gathered were the news and public affairs programs aired on Radyo ng
Bayan Bontoc, characteristics of the listeners, programs and languages preferred by the
listeners, reasons in listening to the programs, frequency and length of listening,
perceptions towards the programs, information needs of the respondents and the
suggestions for the improvement of news and public affairs programs of the radio station.
Data Analysis
All information from the respondents were tabulated, analyzed, and interpreted
using frequency counts and percentages.
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RESULTS AND DISCUSSION
Socio-demographic Profile of the Respondents
Fifty (50) residents of the four barangays of Bontoc, Mountain Province who
listened to news and public affairs programs of DWFR Radyo ng Bayan were
purposively chosen as the respondents of the study.
Table 1 shows the socio-demographic profile of the respondents.
Among the 50 respondents, 40% belonged to the age bracket of 18-27, 24% to the age
bracket of 28-37 and only 8% belong to the age bracket of 68-77.
As to the sex, it shows that 54% were female and 46% were male. For civil status,
46% of the respondents were married, 44% were single while 10% were separated and or
widowed.
In terms of educational attainment, results show that (50%) reached college level;
36% were college graduates and 14% finished high school. Findings mean that the
respondents attended formal education.
For occupation, 46% were employed; 30% unemployed; and 24% self-employed.
The self-employed were storekeepers, tricycle drivers, and farmers while those who were
employed were the government employees and the unemployed were the students and
housekeepers.
The findings imply that the respondents who listened to news and public affairs
programs of DWFR Radyo ng Bayan Bontoc were of different age brackets, have
different educational attainment and have varied sources of income.
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Table 1. Socio-demographic profile of the respondents
CHARACTERISTICS FREQUENCY PERCENTAGE
N=50
Age
18-27 20 40
28-37 12 24
38-47 8 16
48-67 6 12
68-77 4 8
TOTAL 50 100
Sex
Female 27 54
Male 23 46
TOTAL 50 100
Civil status
Single 22 44
Married 23 46
Others (separated, widow, etc) 5 10
TOTAL 50 100
Educational attainment
High school level 7 14
College level 25 50
College graduate 18 36
TOTAL 50 100
Occupation
Employed 15 30
Unemployed 23 46
Self-employed 12 24
TOTAL 50 100
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Program Preferences
Table 2 shows the program preferences of the respondents. “Ifaag yo ifaag mi”
ranked number one as the respondents’ preference among the news and public affairs
programs of DWFR Radyo ng Bayan Bontoc. This program airs local news reports and
includes interviews with local officials, LGU and national line agencies’
heads/employees and concerned citizens.
Twenty six percent of the respondents chose Damag 972 that airs a rundown of
news of the day (local, regional, national, business, foreign, sports news and weather
updates).
Government on line and Serbisyo Publiko which features various programs,
projects and activities of LGUs, national line agencies and other programs of the
administration and public service announcements ranked third with a percentage of 24%.
This finding is similar to the study of Dawiguey (2004) where in “Ifaag yo ifaag
mi” ranked number one as the respondent’s preference among the programs of DWFR
Bontoc.
It also conformed with the study of Bacolong (2004) that the listeners are more
interested in information programs that are related to their needs and interests.
Language Preferences of the Listeners
Table 3 shows the language preferences of the respondents.
As shown in Table 3, 36% of the respondents preferred Ilokano to be the medium
in delivering the programs. Thirty-two percent claimed that they preferred English, most
were government employee-respondents while twenty-eight percent claimed that they
Preferences and Perceptions of Bontoc Resident
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DWFR-Radyo ng Bayan Bontoc / Rhodora B. Waglison. 2010
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preferred Tagalog. Programs aired by Radyo ng Bayan-Bontoc were broadcasted in
Ilokano.
This finding was similar to the study of Dawiguey (2004) that most of the
residents of Central Bontoc preferred Ilokano to be the medium in delivering the
programs.
Table 2. Radio program preferences among listeners of DWFR Radyo ng Bayan-Bontoc
PROGRAMS FREQUENCY
PERCENTAGE
RANK
N==50
Ifaag Yo Ifaag Mi
15
30
1
Damag 972
13
26
2
Government On Line
12
24
3.5
Serbisyo Publiko
12
24
3.5
One Morning Show
11
22
5
Damag Probinsya ken Rehiyon
10
20
6
Good Evening Cordillera
9
18
7
Capitol Hour
8
16
8
DILG-on-the-air
5
10
9.3
PIA Tongtongan
5
10
9.3
Radyo Peryodiko
5
10
9.3
*multiple responses
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Table 3. Respondents’ preferred language for the news and public affairs programs of
DWFR Radyo ng Bayan –Bontoc
LANGUAGE NO. OF RESPONDENTS PERCENTAGE
Ilokano 18 36
English 17 34
Tagalog 14 28
Kankanaey 9 18
*multiple responses
Listenership Profile of the Respondents
Reasons for listening. Table 4 presents the reasons of the respondents in listening
to the news and public affairs programs of DWFR Radyo ng Bayan Bontoc. The leading
reasons were: good source of information (34%) which includes local, regional, national,
business, and foreign, sports news, and weather updates; and correspond with
respondents’ usual free time during lunch break and in the morning (28%). Other reasons
include topics were interesting, topics were accurate and the programs were wholesome.
Similarly, Dawiguey (2004) reported that majority (96%) of the respondents
listened to the programs of Radyo ng Bayan because it gives information about the events
around them.
Duration of listening. Table 5 presents the length of listening of the respondents.
Among the 50 respondents, 36% listened for an hour, 32% listened less than an hour,
10% listened for two hours, 8% listened for three hours and 14% listened for four hours.
Results show that the respondents do not want too long news since they were used
to listening to short news.
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Frequency of listening. Table 6 presents that among the 50 respondents, 44%
listened if time permits since most of the respondents listened during lunch break and in
the morning. Twenty two percent claimed that they listened everyday, 10% once a week
and 8% twice a week.
From the interviews, most of the respondents mentioned that during the airing of
the programs (10am -5 pm) they were on their work (for those employed), or school (for
students) and they cannot listen to these programs.
One respondent claimed that he only listened once in a while on news and public
affairs since the local news aired on the station was just a repetition of what he already
know which he acquired first from a conversation with some of the community
members.
Table 4. Respondents’ reasons for listening to news and public affairs programs of
DWFR Radyo ng Bayan-Bontoc
REASONS FREQUENCY PERCENTAGE
N=50
Good source of information
17
34
Program correspond to their free time 14
28
Topics were interesting
7
14
Topics were accurate
7
14
Wholesome programs
3
6
*Multiple responses
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Table 5. Length of listening among the respondents
LENGTH NUMBER PERCENTAGE
Less than an hour 16 32
1 hour 18 36
2 hours 6 10
3 hours 4 8
4 hours 7 14
TOTAL 50 100
*Multiple responses
Table 6. Frequency of listening among the respondents
FREQUENCY OF LISTENING NUMBER PERCENTAGE
Listen if time permits 27 54
Everyday 14 28
Once a week 5 10
Twice a week 4 8
TOTAL 50 100
*Multiple responses
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Perceptions Towards the News and Public Affairs
Programs of DWFR Radyo ng Bayan-Bontoc
Table 7 shows the perceptions of the respondents towards the news and public
affairs programs of DWFR Radyo ng Bayan-Bontoc. Among the 50 respondents, 30% of
claimed that “Ifaag yo ifaag mi” ranked number one as the most helpful program among
the eleven news and public affairs program of the station. Most of the respondents
claimed that the programs’ time of airing corresponds with their free time to listen to
news and this was during lunch time.
It was followed by the program “Damag 972” which runs down news of the day and
aired in the morning and another in the evening as second in rank, while “Government on
Line” and “Serbisyo Publiko” tied for the third rank. These programs were also being
aired in the morning.
One Morning Show ranked fourth followed by Damag Probinsya ken Rehiyon,
Good Evening Cordillera, Capitol Hour, DILG-on- the -Air, PIA Tongtongan, and Radyo
Peryodiko. Respondents claimed that they ranked these programs as least helpful since
they are not concerned with the topics aired.
Table 8 shows the reasons of the listeners as to why they chose the above programs
as the most helpful to them. Among the 50 respondents, 48% claimed that they listened to
these particular programs because it airs recent news and public issues, 28% said that the
topics aired are informative and gives detailed news, and the other reasons stated were
topics aired are developmental and educational.
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Table 7. Respondents ranking of the news and public affairs programs of DWFR
Radyo ng Bayan-Bontoc
PROGRAMS FREQUENCY
PERCENTAGE
RANK
N=50
Ifaag yo ifaag mi
15
30
1
Damag 972
13
26
2
Government on line
12
24
3.5
Serbisyo publiko
12
24
3.5
One morning show
11
22
5
Damag probinsya ken Rehiyon
10
20
6
Good Evening Cordillera
9
18
7
Capitol hour
8
16
8
DILG-on-the-air
6
12
9.5
PIA Tongtongan
6
12
9.5
Radyo Peryodiko
3
6
11
*Multiple responses
Radyo Peryodiko was the least helpful followed by PIA Tongtongan and DILG -
on- the -air. As to the reasons of the respondents for ranking these programs as least
helpful, 36% claimed that topics they already know were always repeated, 34% claimed
Preferences and Perceptions of Bontoc Resident
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Table 8. Respondents’ reasons for ranking the news and public affairs
REASONS FREQUENCY PERCENTAGE
N=50
For helpful programs
Airs recent news and public issues 19 48
Topics aired are informative 14 28
Topics aired are developmental 7 14
Topics aired are educational 7 14
Introduces new technologies 1 2
For least helpful programs
Topics aired are always repeated 18 36
Station is not clear 17 34
Words used are too technical 4 8
Not concern with the topics aired 4 8
Do not listen to the particular program 4 8
*Multiple responses
that station was not clear, 8% said that words used were too technical and were not
concern with the topics aired and 4% claimed that they do not listen to the programs.
Preferences and Perceptions of Bontoc Resident
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Information Needs
Table 9 shows the information needs of the respondents. Forty four percent of the
respondents claimed that they needed information on health and nutrition, which includes
sanitation, medical updates and family planning. Thirty-eight percent claimed that they
needed information on agriculture, which includes rice production, fruit and vegetable
production, ornamental production, inland fish production and animal production. Other
information needs includes education, social welfare programs and services available,
housing and home management, recreational services, employment and how to impart
values to children.
This finding is similar to the results of Dawiguey (2004) that the number one
information needs in the central part of Bontoc is on health and nutrition followed by
agriculture.
Table 9. Information needs of the respondents of Bontoc, Mountain Province
INFORMATION NEEDS FREQUENCY PERCENTAGE
N=50
Health and nutrition 22 44
Agriculture 19 38
Education 19 38
Social welfare programs and
Services available 18 36
Employment 11 22
Housing and home management 11 22
Recreational services 4 8
How to impart values to children 4 8
*multiple responses
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Suggestions of the Respondents
on the Topics Aired
The suggestions of the respondents on the topics aired are presented in Table 10.
The respondents claimed that the following suggestions should be considered:
Avoid repetition of topics. The respondents suggested that repetition of topics
should be avoided especially when it was already mentioned in the earlier programs.
Topics should be aired on time. They also suggested that topics should be aired on
time since most of the news aired were old news. Simple words should also be used so
that people of all level can grasp.
More information on the protection of women and children. Most of the
government employee-respondents specifically the PNP officers suggested that there
should be more news and public affairs on environmental issues and protection of women
and children since they are more concerned with these issues.
More training to newscasters. Some of the respondents suggested that some of
the hosts of Radyo ng Bayan should undergo more training in broadcasting for the
improvement of news and public affairs programs of the station.
Explain further the topic. It was also suggested that the newscasters should explain
further the topic and make the delivery of the news more alive by diverting the boring
parts of the program.
More programs related to youth activities. The student-respondents suggested that
there should be more programs related to the youth in order for them to listen more to the
programs of the radio station.
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Table 10. Suggestion of the respondents on the improvement of the programs
SUGGESTIONS RANK
Avoid repetition of topics 1
Topics should be aired on time 2
Use simple words for easy understanding 3
More information on environmental issues 4
More information on the protection of women and children 5
Explain further the topic 6
More training to newscasters 7
Make the delivery style of the news more alive 8
More programs related to youth activities 9
*multiple responses
Preferences and Perceptions of Bontoc Resident
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SUMMARY, CONCLUSIONS AND RECOMMENDATIONS
Summary
The study was conducted to characterize the listeners of news and public affairs
programs of the station, rank the news and public affairs programs that the listeners
preferred, identify the programs and languages preferred by the listeners, identify the
reasons in listening to the programs, determine the frequency and length of listening,
determine the perceptions of the listeners toward the programs, determine the information
needs of the respondents and identify the suggestions of the listeners for the improvement
of news and public affairs program of the radio station.
An interview schedule was used to gather the needed data. The respondents of the
study were the residents of the four barangays of Bontoc namely; Bontoc Ili, Caluttit,
Poblacion and Samoki. A sample of 50 respondents was chosen using purposive
sampling method.
Most of the respondents preferred the programs, Ifaag yo Ifaag mi, Damag 972,
Government on line and Serbisyo Publiko. The respondents also preferred Ilokano as the
medium in airing the programs.
The respondents claimed that they listen to these programs since it airs recent news
and public issues, gives detailed news, and the topics aired were developmental,
educational and informational.
Some of the respondents also claimed that Radyo peryodiko, PIA tongtongan,
DILG-on-the-Air, and Capitol hour were the top four least helpful programs. Their
reasons included repetition of topics that they already knew, signal was not clear, words
Preferences and Perceptions of Bontoc Resident
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used were too technical and some were not concern with the topics aired. The rest
claimed that they do not listen to the programs.
The respondents also needed more information on health and nutrition, which
included sanitation and family planning, on education and on agriculture, which included
rice production, fruit and vegetable production, ornamental production, inland fish
production and animal production.
The respondents suggested that repetition of topics should be avoided especially
when it was already mentioned in the earlier programs. They also suggested that topics
should be aired on time since most of the news aired were old news. Simple words should
also be used so that people of all level can grasp.
They also suggested that some newscasters should make the delivery style of the
news more alive by diverting the boring parts of the program, more topics on
environmental issues and protection of women and children, and there should be more
programs related to the youth in order for them to listen more to the programs aired.
Conclusions
Based on the findings of the study, the following conclusions were derived:
1. The most preferred program of the listeners of news and public affairs programs
of Radyo ng Bayan Bontoc was Ifaag yo Ifaag mi which aired local news reports,
government programs, and PSAs.
2. The most preferred language is Ilokano.
3. The most preferred time of listening to radio news programs by the respondents
where in the morning and in between breaks and most of them favored short news over
Preferences and Perceptions of Bontoc Resident
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lengthy ones.
4. The most needed information by the respondents were on health and nutrition,
education and agriculture.
5. The respondents have various comments and suggestions for the improvement of
news and public affairs programs of DWFR Radyo ng Bayan-Bontoc.
Recommendations
Based on the conclusions, the following recommendations were formulated.
1. The station should conduct more surveys to assess the perceptions of the
listeners and to increase their awareness about the news and public affairs programs of
the station.
2. The station should continue broadcasting news and public affairs in Ilokano.
3. The station should look into the possibility of reinventing the time and length
of the news and public affairs programs of the station to meet the respondents’ time
preferences.
4. The station should enrich more their programs with topics on health and
nutrition, education and agriculture to meet the information needs of the respondents.
Preferences and Perceptions of Bontoc Resident
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LITERATURE CITED
ALLAN, M. G. 2007. Listenership of the Program “Boses ti Farmers” in Poblacion,
Kibungan, Benguet. BS Thesis. Benguet State University, La Trinidad, Benguet.
P. 6.
ANNO, J. B. 2003. Listenership of Radyo Natin FM Buguias in the Three Barangays of
Mankayan, Benguet. BS Thesis. Benguet State University,La Trinidad, Benguet.
Pp. 4, 21.
ATIWAG, J. C. 1997-1998. The Listenership of BSU’s Agri-school on the air Program in
Lengaoan, Buguias. BS Thesis. Benguet State University,La Trinidad, Benguet.
P. 19.
BACOLONG, A. M. 2004. Evaluation of the Educational Radio Programs of the four
AM Stations in Baguio City. BS Thesis. Benguet State University, La Trinidad,
Benguet. P. 12.
BALANGGOY, M. P. 2003. Radio Programs and Station Preferences of AM Band
Listeners in Pandayan, Tadian, Mt. Province. BS Thesis. BSU, La Trinidad,
Benguet. P. 15.
BALIO. D. K. 2009. Radyo ng Bayan. Profile of the Station (Personal Interview).
DAWIGUEY, A. G. 2004. Radio Program Preferences and Perceptions of Listeners on
Radyo ng Bayan-Bontoc in Five Barangays in Bontoc, Mountain Province. BS
Thesis. Benguet State University, La Trinidad, Benguet. Pp. 6, 7, 17.
DUMAPIS, A. I. 2005. Live Tongtongan as a Medium to Promote Awareness on
Government Programs in Bontoc, Mountain Province. BS Thesis.
Benguet State University, La Trinidad, Benguet. Pp. 4-6.
MASLOG. C. C. 1988. Philippine Communication: An Introduction. New Day Publisher.
Quezon City. P. 12.
MYERS, I. 1998. Jung’s Theory of Psychological Types and the MBTI @ Instrument.
Retrieved on December 2, 2009 from http://www.capt.org/mbti-assessment/mbti-
overview.htm
PAULINO, N. L. 2003. AM and FM Station Listener in Barangay Palina, Kibungan,
Benguet. BS Thesis. Benguet State University, La Trinidad, Benguet. P. 19.
POCDO, M. S. 2005. Attitudes and Perceptions of farmers on BSU-ON-THE-AIR in
barangay Pacso, Kabayan, Benguet. BS Thesis. Benguet State University, La
Trinidad, Benguet. P. 22.
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DWFR-Radyo ng Bayan Bontoc / Rhodora B. Waglison. 2010
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PUR-AYAN, J. O. 2007. Perceptions on the DZWT Commentary Program Action Line
Among the Listeners in Irisan, Baguio City. BS Thesis. Benguet State University,
La Trinidad, Benguet. P. 11.
SONGCO, E. I. 1988. Fundamentals of Radio Broadcasting in Philippine
Communication: an Introduction. New Day Publisher. Quezon City. P 204.
SOONG, R. 2001. Intermedia Duplications: Television and Radio Program Types.
Retrieved on December 1, 2009 from http://www.zonalatina.com/
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APPENDIX A
INTERVIEW SCHEDULE
PREFERENCES AND PERCEPTIONS OF BONTOC RESIDENTS
ON NEWS AND PUBLIC AFFAIRS PROGRAMS OF
DWFR-RADYO NG BAYAN BONTOC
Barangay: __________________________
A.Socio-demographic characteristics of the respondents
1.Name: (Optional) ____________________________________
2.Age: ______
3.Sex: ______
4.Civil status: ____Single ____ Married ____ Others
5.Occupation: ____Farmer ____Housekeeper
____Student ____Government Employee (What profession?)
____Others (pls. specify)_____________________
6.Educational Attainment:
_____Elementary level _____ College level
_____High school level _____ College graduate,Course __________
_____Others (pls. specify)________________________
B.Preferences
1. What programs do you listen to?
____ One Morning Show ____ Damag 972(972 News)
____ Government On Line ____Serbisyo Publiko
____ PIA Tongtongan ____ Ifaag Yo Ifaag Mi
____ Capitol Hour ____ DILG-on-the-air
____ Radyo Peryodiko ____ Good Evening Cordillera
____Damag Probinsya ken Rehiyon
2. What programs do you prefer?
( Please rank your preferences with 1 as the most preferred)
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____ One Morning Show ____ Damag 972(972 News)
____ Government On Line ____ Serbisyo Publiko
____ PIA Tongtongan ____ Ifaag Yo Ifaag Mi
____ Capitol Hour ____ DILG-on-the-air
____ Radyo Peryodiko ____ Good Evening Cordillera
____Damag Probinsya ken Rehiyon
Why? _________________________________________________________.
4. What language/languages do you prefer to listen?
____English ____Kankana ey
____Ilokano ____Tagalog
____others (pls. specify)
C. Reasons for listening
1. Why do you listen to the programs?
___Clear signal ___Good in disseminating information
___Fast access of news ___Wholesome programs
___ Fair in news delivery ___News clearly understand
___ Others (pls. specify)____________________________________________
D. Frequency and Length of Listening
1. How long do you listen to News and Public Affairs programs?
____less than an hour ___1 hour
____2 hours ___ 3 hours
____4 hours ___the whole program
2. How often do you listen?
___I listen if I have time ___everyday
___once a week ___two times a week
___ others (pls. specify)
E. Perceptions
1. What programs do you think is helpful to you?
__________________________________________________________________
Why?
___it airs recent news and public issues
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___it introduces new technologies in farming
___topics aired are informative to the general public
___topics aired are educational
___others (pls. specify) ________________________________________
2. What programs do you think are not helpful to you?
_____________________________________________________________________
Why?
___topics aired are always repeated
___words used are too technical
___ others (pls. specify)________________________________________
3. What is/are your perceived benefits in listening to the programs?
___it gives information and updates within the locality
___it provides updates and concern on government issues
___ others (pls. specify)
F. Information Needs
1. What topics do you need to be aired?
___ A. Health and nutrition
___Nutrition
___ Sanitation/Garbage disposal
___ Family planning services
___B. Agriculture
___Rice production
___Vegetable Production
___Ornamental production
___Fruit production
___Inland fish production
___ Animal raising/Production
___C. Education
___D. Social welfare programs and services available
___E. Housing and home management
___F.Recreational services
___G. Employment
___ others (pls. specify)_______________________________________________
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G. Suggestions/Comments
a. What do you suggest about the topics aired?
____________________________________________________________________
_______________________________________________________________
b. Any comments about the news and public affairs program?
____________________________________________________________________
_______________________________________________________________
THANK YOU!!!!!!!!!!
Preferences and Perceptions of Bontoc Resident
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APPENDIX B
Benguet State University
COLLEGE OF AGRICULTURE
Department of Development Communication
La Trinidad, Benguet
January 22, 2010
FRANKLIN C. ODSEY
Municipal Mayor
Bontoc, Mountain Province
Sir:
Greetings!
I am a fourth year student of Benguet State University taking up BS in Development
Communication majoring in Community Broadcasting under the College of Agriculture.
As part of the requirements of this degree, I am currently conducting my
undergraduate thesis entitled, “PREFERENCES AND PERCEPTIONS OF BONTOC
RESIDENTS ON NEWS AND PUBLIC AFFAIRES PROGRAMS OF RADYO NG
BAYAN BONTOC.”
In this regard, please allow me to conduct an interview schedule among the residents
in the barangays of Bontoc Ili, Caluttit, Poblacion and Samoki. Rest assured that the
information to be gathered will be used for academic purpose only.
Thank you and God bless.
Truly yours,
Rhodora Baucas Waglison
Researcher
Noted:
Anna Liza B. Wakat
Adviser, Advisory Committee
And Department Chairperson
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APPENDIX C
PHILIPPINE BROADCASTING SERVICE
DWFR RADYO NG BAYAN
Bontoc, Mountain Province
PROGRAM FORMAT
February-December 2009
MONDAYS-FRIDAYS
TIME PROGRAM
TITLE
PROGRAM DESCRIPTION
ANCHORPERSON/S
6:00-8:00 a.m.
ONE MORNING SHOW
• Hook-up to NBN/DZRB
STANDBY ANNOUNCERS:
LUZVIMINDA FESWAY &
CEASAR BOGUEN
8:00-8:15 a.m.
DAMAG 972 (972 News)
• It airs a rundown of news of the day (local, regional,
national, business, foreign, sports news, and weather
updates)
DONALYN KAWIS-BALIO
8:15-9:00 a.m.
GOVERNMENT ON LINE
• It features the priority & special programs of Her
Excellency President Gloria Macapagal-Arroyo such as MR. JOEL FAGSAO -DTI HOUR
the CLEEP/Social Marketing, Investment /Buy Filipino,
(FRIDAYS)
Climate Change/Environment, Anti-Drug Campaign,
Mindanao Peace, Fairness in Media, and BEAT THE
ODD
DTI HOUR
• Various programs, projects, and activities of LGUs,
(FRIDAYS)
national line agencies and other programs of the
administration.
• Interviews with concerned government employees and
heads of offices, local officials and NGOs; and PSAs
9:00-10:00 a.m. SERBISYO PUBLIKO
• Features the programs/projects of the administration,
ZEFORA BOSONGAN &
LGUs, and National Government Agencies
APOLLO PADAEN (TANDEM)
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• Features impact of the administration’s
programs/projects, and other programs, projects and
activities of the government to intended beneficiaries
• Interviews with concerned government
offices/LGUs/organizations.
• Public Service Announcements
10:00-11:00 a.m. NARAGSAK A
• It features information relative to home management,
LUZVIMINDA FESWAY
PAGTAENGAN
family, gender and development issues, youth and
(A Happy Home)
senior citizens concerns, & health issues.
DONALYN KAWIS- BALIO
• It also features the ill effects of drug addiction/abuse
( MONDAYS)
among the youths, students, family, and to the
community
• Interviews with doctors, health workers, and other
concerned agencies and individuals/families; and PSAs.
• It promotes wholesome families and communities.
11:00-12:00 a.m. PIA TONGTONGAN
• It discusses/disseminates government- related issues, PIA STAFF
(PIA ON THE AIR)
PIA dispatch, daily grid, national & local press releases
of the government
• Interviews with national government agencies’/local
government units’ officials and employees, and PSAs.
• Features special programs/projects and priority
programs of PGMA
12:00-12:15 p.m. DAMAG 972 (972 News)
• It airs a rundown of news of the day (local, regional,
CEASAR BOGUEN
national, business, foreign, sports news, and weather
ZEFORA BOSONGAN -
updates
FRIDAYS
12:30-1:00 p.m. IFAAG-YO, IFAAG MI
• local news reports /issues
CEASAR BOGUEN
(Inform Us, We Will
• Interviews with local officials, LGU and national line
Share/Disseminate)
agencies’ heads/employees, and concerned citizens
ZEFORA BOSONGAN -
• On-the -street interviews ; Government programs; and
FRIDAYS
PSAs.
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Wednesdays
• Focuses on the different programs, projects, and
CEASAR BOGUEN /OFFICE
CAPITOL HOUR
activities of the provincial government, as well as
OF THE MEDIA AFFAIRS OF
programs/projects of the administration being
THE PROVINCIAL
implemented in the province
GOVERNMENT
• Interviews with provincial government officials,
department heads and employees. It also features the
on-goings of the Sangguniang Panlalawigan.
Thursdays
• Tackles issues relative to local governance. It informs
DILG -ON-THE AIR
the community of pertinent issues affecting them and
DILG STAFF/CEASAR
the local government units. It disseminates DILG
BOGUEN
programs, projects, activities and memoranda of the
department.
1:00-2:00 p.m.
KUMPLETOS REKADOS
• Features local songs, poems, jokes, riddles, and the
ZEFORA BOSONGAN
like.
CEASAR BOGUEN
• It airs requests and dedication/greetings from listeners
(WEDNESDAYS AND
THURSDAYS )
2:00-3:00 p.m.
SALUDSOD KEN
• features positive Filipino values, culture and arts
CEASAR BOGUEN
SUNGBAT
interspersed with songs related to the program/topic
LUZ FESWAY - FRIDAYS
(Question & Answer)
• Answers questions on issues related to culture, arts and
positive Filipino values. Entertains queries from the
listening public related to such issues.
3:00-4:00 p.m.
RADYO MAGASIN
• News features/updates on lifestyle and health, success ARLENE FAGYAN
stories, sports, interviews and PSAs.
ZEFORA BOSONGAN -
• Features programs/campaigns of the administration
MONDAYS
related to environment/climate change, investment/buy
Filipino, and anti-drug campaign with interviews with
concerned government agencies
• Public Service Announcements
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4:00-5:00 p.m.
RADYO PERYODIKO
• Interviews with various government agencies relative to LUZ FESWAY
the special projects/priority programs of the
DONALYN KAWIS-BALIO -
administration
(MONDAYS)
• Features latest news updates in national, foreign,
business, foreign, sports, and government programs
• local/regional news reports
• Live/recorded field reports from other
announcers/reporters
5:00-6:00 p.m.
BAYANIHAN
• It features issues in agriculture, livelihood programs,
ARLENE FAGYAN
and poverty alleviation related programs and projects of APOLLO PADAEN - MONDAYS
the government
• Interviews with concerned government agencies
6:00-6:15 p.m.
DZRB NEWS/
• It airs a rundown of news of the day (local, regional,
HOOK-UP TO DZRB/APOLLO
DAMAG 972 (972 News)
national, business, foreign, sports news, and weather
PADAEN
updates
6:15- 7:00 p.m.
GOOD EVENING
• local /regional issues
CORDILLERA
• LGUs updates
APOLLO PADAEN
• It features the priority & special programs of President
Gloria Macapagal-Arroyo such as the CLEEP/Social
Marketing, Investment /Buy Filipino, Climate
Change/Environment, Anti-Drug Campaign, Mindanao
Peace, & Fairness in Media, and BEAT THE ODD
• Other Government programs/projects and activities
• Public Service Announcements
Note: Presidential coverage/s, Malacañang Press Briefings, Hourly news and major news are being hooked-up thru DZRB via internet.
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SATURDAY PROGRAM
February - December 2009
TIME PROGRAM
TITLE PROGRAM
DESCRIPTION ANCHORPERSON/S
6:00-7:00
DAMAG PROBINSIYA
• It disseminates issues on provincial and
a.m.
KEN REHIYON
regional level.
ZEFORA BOSONGAN
( Provincial and Regional
• Current events
News)
• PSAs
7:00-8:00
MORAL RECOVERY
• Disseminates issues/information related to
MRP-VFCI/ ZEFORA
a.m.
PROGRAM
moral values
BOSONGAN
• Features issues on the evil effects of illegal
drugs; & protection and preservation of the
Environment
8:00-9:00
RNB MORNING SOUNDS
• Musical program
ZEFORA BOSONGAN
a.m.
& INFORMATION
• News updates/news features
9:00-10:00
MUSIC
• Musical program
a.m.
EXTRAVAGANZA &
• News updates/feature news
ARLENE FAGYAN
10:00-11:00
BITS OF INFORMATION
• PSAs
a.m.
PART 1
11:00-12:00
TINIG NG KABATAAN
• Features issues that help uplift moral values
a.m.
and development of the youths.
• Activities of youths
LUZVIMINDA FESWAY
12:00-1:00
DAMAG ITI LAWAS
• A rundown of news events happened during
p.m.
( Summary of Local News
the week
for the Week)
1:00-2:00
KUMPLETOS REKADOS
• Features local songs, poems, and jokes, riddles,
p.m.
and the like.
ZEFORA BOSONGAN
• It airs requests and dedication/greetings from
listeners
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2:00-3:00
CHRISTIAN MUSIC ON
• Airs gospel songs
LUZVIMINDA FESWAY
p.m.
RADIO &
• Shares inspirational messages
3:00-4:00
INFORMATION
p.m.
4:00-5:00
MUSIC
• Musical program
p.m.
EXTRAVAGANZA &
• News updates/feature news
ARLENE FAGYAN
5:00-6:00
BITS OF INFORMATION
• PSAs
p.m.
PART 11
SUNDAY PROGRAM
February-December 2009
TIME PROGRAM
TITLE
PROGRAM
DESCRIPTION ANCHORPERSON/S
6:00-7:00
RNB MORNING
• Musical program
ZEFORA BOSONGAN
a.m.
SOUNDS &
• News updates/news features
INFORMATION
7:00-8:00
MORAL RECOVERY
• Disseminates issues/information
MRP-VFCI/ ZEFORA BOSONGAN
a.m.
PROGRAM
related to moral values
8:00-9:00
RNB MORNING
• Musical program
ZEFORA BOSONGAN
a.m.
SOUNDS &
• News updates/news features
INFORMATION
9:00-10:00
• Musical Program
a.m.
MUSIC MAESTRO
• Entertains requests and dedications
CEASAR BOGUEN
10:00-11:00
PART 1
• PSAs
a.m.
11:00-12:00
RNB MORNING
• Musical program
ZEFORA BOSONGAN
a.m.
SOUNDS &
• News updates/news features
INFORMATION
12:00-1:00
• Musical Program
p.m.
MUSIC MAESTRO
CEASAR BOGUEN
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1:00-2:00
PART 11
• Entertains requests and dedications
p.m.
& PSAs
2:00-3:00
• Musical program
p.m.
MUSICAL VARIETY &
• News updates/news features, and
APOLLO PADAEN
3:00-4:00
INFORMATION
PSAs
p.m.
4:00-5:00
p.m.
5:00-6:00
p.m.
Preferences and Perceptions of Bontoc Residents on News and
Public Affairs Programs of DWFR-Radyo ng Bayan Bontoc / Rhodora B. Waglison. 2010
Document Outline
- Preferences and Perceptions of
Bontoc Residents on News and Public Affairs Programs of DWFR-Radyo ng Bayan
Bontoc
- BIBLIOGRAPHY
- ABSTRACT
- TABLE OF CONTENTS
- INTRODUCTION
- REVIEW OF LITERATURE
- METHODOLOGY
- RESULTS AND DISCUSSION
- SUMMARY, CONCLUSIONS AND RECOMMENDATIONS
- LITERATURE CITED
- APPENDIX