BIBLIOGRAPHY LAZO, ARIANNE MAE O....
BIBLIOGRAPHY
LAZO, ARIANNE MAE O. APRIL 2011. Supply and Demand Situation of Homemade
Noodles in Dolores, Abra. Benguet State University, La Trinidad, Benguet.
Adviser: Clifton D. Llanes, BSc
ABSTRACT
Homemade Noodles are identified to be the OTOP (One Town One Product) of Dolores,
Abra. This study was conducted to give a glimpse of the homemade noodle industry of Dolores
Abra. Respondents of the study include the sole processor in Dolores, Abra, panciterias, market
outlets, panciteria patrons and households in Bangued, Tayum, Lagangilang, Dolores and San
Juan in Abra.
Talledo’s Miki Commercial produces plain round, plain flat, with squash, with
malunggay and squash canton homemade noodles. These homemade noodles are sold to market
outlets (sari-sari stores); prices are set based on cost of production and with expectance of profit.
The end users are panciterias who serves patrons, professionals and commoners (usually
households). Additionally, majority of panciterias produce their own plain noodles and supply
market outlets as well.
Processors increased their production for vegetable-based noodles on the month of April
when raw materials are in season while panciterias increased their volume being cooked during
holidays and the like. Market outlets sell the most during December when households also buy
the most.
Households consumed and purchased homemade noodles, primarily influenced by noodle
quality, price and outlet image. However, they have not increased their noodle consumption for
the past 4 years. Processors and farmers’ production was affected by weather condition affecting
the volume of noodles produced, too.
Promotion campaigns to increase consumption of noodles, especially the vegetable-based
ones, must be pursued. To support a resulting increase in demand, supply of raw materials must
be secured through support to farmers.
ii
INTRODUCTION
Rationale
The municipality of Dolores is endowed with vast farmlands and diligent farmers
producing different crops like vegetables, root crops, cereals and many more. In previous
years, when there was scarcity of flour throughout the country the Department of Science
and Technology (DOST) introduced the utilization of alternative crops, particularly
squash, for the manufacture of flour. Flour from these vegetables was then utilized in
producing homemade noodles. At present, homemade noodles out of squash and
malunggay has gained popularity in the food industry of the locality. The existing
situation of farmers of Dolores and the marketability of their products are some of the
factors that affect the extent of development of this noodle business which is identified to
soon become the One Town Own Product (OTOP) of the municipality.
The municipality of Dolores is adjacent to the municipality of San Juan,
Lagangilang, Tayum, Bangued and La Paz, Abra. These adjacent municipalities and other
municipalities have existing and growing numbers of panciterias where tricycle drivers,
commoners and even professionals have their pansit miki for their snack anytime
between 4:00 a.m. - 5:00 p.m. as most panciterias operate.
Statement of the Problem
In this study, the researcher intended to answer the following questions:
1. What are the types of homemade noodles produced?
2. What and where are the sources of raw materials in its production?
3. What is the volume of homemade noodles produced everyday?
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
4. What is the volume of homemade noodles delivered at various markets/outlets?
5. What are the peak and lean season of demand and supply for noodles?
6. What are the factors affecting preferences of consumers for noodles?
7. What type of noodle is most preferred by consumers?
Objective of the Study
Generally, the objective of the study was to determine the supply and demand
situation of Homemade Noodle products in Dolores, Abra.
Specifically, the study aimed to:
1. Find out the types of homemade noodle produced.
2. Determine the availability of the different types of noodles considering quantity
and seasonality of raw materials.
3. Find out the factors affecting consumer’s preferences and the type of noodle
most preferred by consumers.
4. Find out the volume of homemade noodles produced everyday and delivered at
various markets/outlets per time.
Importance of the Study
With the growing popularity and demand for miki noodles in the area, the result
of the study was expected to generate information as to the status of the local homemade
noodle industry specifically on the demand for the production of miki noodles and the
supply condition of raw materials of miki. The information generated could be used to
pinpoint industry gaps that must be addressed in order to facilitate its further
development.
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
Scope and Delimitation of the Study
The study focused on the supply and demand of homemade noodles, the sources
of raw materials; producer of miki noodle in Dolores, Abra; quantity/volume produced;
delivered and sold per time.
REVIEW OF LITERATURE
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
Instant Noodle Demand
As the updated report of World Instant Noodles Association on April 20, 2010,
the national trend in instant noodle demand for the Philippines for the years 2007, 2008,
2009 are 24.8, 25.0, and 25.5 respectively in 100 Million packets (bags/cups).
Determinants of Demand
Parkin (2003) enumerates some determinants of demand, and these are:
1. The price of the good
2. The prices of related goods - a substitute is a good that can be used in place of
another good that can be used in place of another good. A complement is a good that is
used in conjunction with another good.
3. Expected future prices - if the price of a good is expected to rise in the future
and if the good can be stored, the opportunity cost of obtaining the good for the future use
is lower today than it will be when the price has increased. So people retime their
purchase- they substitute over time. They buy more of the good now before its price is
expected to rise (and less after), so the current demand for the good increases. Similarly,
if the price of a good is expected to fall in the future, the opportunity cost of buying the
good today is high relative to what it is to be in the future. So again, people retime their
purchases. They buy less of the good now before its price falls, the demand for the good
decreases today and increases in the future.
4. Income - consumers’ income influences demand. When income increases,
consumers buy more of most goods, and when income decreases, consumers buy less of
most goods. Although an increase in income leads to an increase in the demand of most
goods, it does not lead to an increase in the demand for all goods. A normal good is one
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
for which demand increases as income increases. An inferior good is one for which
demand decreases as income increases.
5. Population - demand also depends on the size and the age structure of the
population. The larger the population, the greater is the demand for all goods and
services; the smaller the population, the smaller is the demand for all goods and services.
Also, the larger the proportion of the population in a given age group, the greater is the
demand for the goods and services used by the age group.
6. Preference - demand depends on preferences. Preferences are an individual’s
attitudes toward goods and services.
Determinants of Supply
Frank (2006) enumerates the determinants of supply as follows:
1. Technology - the amount suppliers are willing to offer at any price depends
first and foremost on their costs of production. These costs, in turn, are closely linked to
technology.
2. Factor prices - another important determinant of suppliers costs is the payment
it must make to its factors of production: labor, capital, and so on.
3. The number of suppliers - the more firms there are that can supply any product,
the greater will be the quantity supplied of that product at any given price.
4. Expectations - Suppliers too will take expected changes in prices into account
in their current production decisions.
5. Weather - For some products, particularly agricultural ones, nature has a great
deal to say about the placement of the supply schedule.
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
Consumer Behavior
Motivation is the driving force within individuals that impels them to action. This
driving force is produce by a state of uncomfortable tension, which exists as the result of
an unsatisfied need. All individuals have needs, wants, and desires. The individual’s
subconscious drive to reduce need- induced tensions result in behavior that he or she
anticipates will satisfy needs and thus bring about a more comfortable internal state.
The specific goal selected depends on the individual’s experiences, physical
capacity, prevailing cultural norms and values, and the goals accessibility in the physical
and social environment.
Needs and goals are interdependent and change in response to the individual’s
physical condition, environment, interaction with other people, and experiences. As needs
become satisfied, new, higher-order needs emerge that must be fulfilled.
Motives cannot easily be inferred from consumer behavior. People with different
needs may seek fulfillment through selection of the same goals; people with the same
needs may seek fulfillment through different goals. Maslow’s hierarchy-of-needs theory
proposes five levels of human needs: physiological needs, safety needs, social needs,
egoistic needs, and self actualization needs. Other needs widely integrated into consumer
advertising include the needs for power, affiliation, and achievement.
The ethical issues regarding motivation and consumption behavior are focused on
the promotion by some marketers of undesirable behaviors (e.g. smoking, drinking,
gambling, compulsive buying), and the targeting of vulnerable populations. However,
when undesirable consequences affect large numbers of consumers, societal forces put
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
pressure on the marketers responsible and persuade them (or require them) to curtail or
eliminate these unethical marketing practices (Schiffman and Kanuk, 2007).
Food preferences refer to the act of favoring a certain food over another. Food
intake of individuals is determined by their food preferences. Food preferences are
develop maintained and changed throughout life. An individual’s current food
preferences may vary trough time. Thus, one’s food preferences and food aversions are
dictated not only by food flavor, aroma, texture, and appearance, but also by other factors
outside the food itself (Panlasigui and Tiangson-Bayaga, 2007).
Definition of Terms
Homemade noodle- also known as miki locally; miki is a homemade pansit made
up mainly of flour as main ingredient.
Panciteria- restaurants that serve pansit miki
Production site- where noodles are produced
Commoners- refers to common people; they are low-income and medium-income
people of the society
Market outlet- refers to stall who sell homemade noodles such as convenience or
sari-sari stores
Talipapa- refers to stall that sell various kinds of vegetables
METHODOLOGY
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
Locale and Time of the Study
The study was conducted in the municipality of Dolores, San Juan, Lagangilang,
Tayum and Bangued, Abra on November - December 2010.
Respondents of the Study
The respondents of the study were chosen by purposive sampling for panciteria
consumers (patrons), total enumeration for miki producers and suppliers of raw materials
and random sampling for households, panciterias and market outlets. It covered the
farmers supplying squash and malunggay, market outlets of homemade noodles,
households, panciteria consumers, panciterias, miki producers in Dolores, Abra.
Data Gathering Procedure
The information needed to answer the objectives of this study was gathered using
structured questionnaires for consumers and interview guides for panciterias and
producer. The questionnaires were distributed to the respondents allowing them to answer
each question completely. A follow up interview was done to verify responses that were
not clear and to get responses on questions that were not answered.
Data Gathered
The data gathered includes basic demographics, noodle consumption volume, and
preferences of buyers, type and volume of homemade noodles produced, sources of raw
materials in production, peak and lean months of homemade noodle supply and
consumption, and volume of homemade noodle delivered and sold at various
markets/outlets.
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
Data Analysis
The data gathered were consolidated, tabulated, analyzed and interpreted
according to the objectives of the study. The study used frequency and descriptive
statistics in the analyzing the data.
RESULTS AND DISCUSSION
Profile of the Respondents
The profile of the respondents as to age, gender, civil status, home address,
average family income, sources of family income, household size, occupation, number of
years serving pansit miki and type of business were presented in Table 1a (households),
Table 1b (patrons), Table 1c (panciterias), Table 1d (market outlets), Table 1e (farmers).
Age. Majority of the respondents of the different type of the respondents are
within the age bracket of 22-40 years old with 44% of household respondents belonging
to the age bracket 21-40 and 42% belonging to the 41-60 age brackets. Thirty seven or
(58.73%) of patron-respondents belong to the age bracket 16-30 while most farmer-
respondents (75%) belonged to the 51-75 age bracket. Farmers were the oldest among the
group of respondents.
Gender. The distribution of respondents according to gender shows that there are
more (68%) females for respondents for households, more males (66.67%) for patron-
respondents, and an equal number between males and females for farmer-respondents.
Home address. Respondents for household, panciterias, patrons and market outlet
are from the municipalities adjacent to Dolores, Abra such as Bangued, Abra where most
of panciterias are located because it is the capital of Abra, Tayum, and Lagangilang as
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
well as to San Juan, Abra where the introduction of panciteria businesses and marketing
of homemade noodle was in its growth stage. Most farmers of squash and malunggay and
the sole processor of homemade noodle are from Dolores, Abra.
Table 1a. Profile of respondents (households)
PARTICULARS
FREQUENCY
PERCENTAGE
Age
21-40
22
44
41-60
21
42
>60
7
14
TOTAL
50
100
Gender
Male
16
32
Female
34
68
TOTAL
50
100
Civil status
Single
2
4
Married
46
92
Widow
2
4
TOTAL
50
100
Home address
Bangued
4
8
Tayum
12
24
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
San Juan
10
20
Dolores
12
24
Lagangilang
9
18
Pidigan, Villavisiosa, San
3
6
Isidro
TOTAL
50
100
Table 1a. Continued . . .
PARTICULARS
FREQUENCY
PERCENTAGE
Average family income (Php)
1-5,000
11
22
5,001-10,000
22
44
10,001-20,000
13
26
20,001-30,000
2
4
30,001-50,000
2
4
TOTAL
50
100
Sources of family income
Salary
32
64
OFW remittances
1
2
Self-employment
9
18
Farming
3
6
Driving
3
6
Carpentry
2
4
TOTAL
50
100
Household size
2-5
26
52
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
6-10
23
46
11-15
1
2
TOTAL
50
100
Table 1b. Profile of the respondents (patrons)
PARTICULARS
FREQUENCY
PERCENTAGE
Age (years)
10-15
2
3.17
16-30
37
58.73
31-45
13
20.63
46-60
11
17.46
TOTAL
63
100
Gender
Male
42
66.67
Female
21
33.33
TOTAL
63
100
Civil status
Single
58
92.06
Married
3
4.76
Widow
2
3.17
TOTAL
63
100
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
Occupation
Government employee
7
11.11
Self-employed
6
9.52
Driver
17
26.98
Farmer
4
6.34
Table 1b. Continued . . .
PARTICULARS
FREQUENCY
PERCENTAGE
House keeping
10
15.87
Student
16
25.39
Unemployed
3
4.76
TOTAL
63
100
Home address
Bangued
12
19.04
Tayum
11
17.46
San Juan
6
9.52
Dolores
10
15.87
Lagangilang
13
20.63
San Isidro, Pilar, Pidigan,
11
17.46
Tineg
TOTAL
63
100
Table 1c. Profile of the respondents (panciterias)
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
PARTICULARS
FREQUENCY
PERCENTAGE
Type of business
Sole proprietorship
28
93.33
Partnership
2
6.67
TOTAL
30
100
Table 1c. Continued . . .
PARTICULARS
FREQUENCY
PERCENTAGE
Number of years serving pansit
miki <1
8
26.67
1-5
13
43.33
6-10
7
23.33
11-15
1
3.33
>15
1
3.33
TOTAL
30
100
Home address
Bangued
11
36.67
Tayum
3
10
San Juan
11
36.67
Dolores
2
6.67
Lagangilang
3
10
TOTAL
30
100
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
Table 1d. Profile of the respondents (market outlets)
PARTICULARS
FREQUENCY
PERCENTAGE
Location/address
Bangued
13
72.22
San Juan
3
16.66
Lagangilang
2
11.11
TOTAL
18
100
Table 1d. Continued . . .
PARTICULARS
FREQUENCY
PERCENTAGE
Type of business
Sole proprietorship
18
100
TOTAL
18
100
Number of years selling homemade
noodle <1
3
16.67
1-5
13
72.22
6-10
2
11.11
TOTAL
18
100
Table 1e. Table of respondents (farmer-suppliers of squash and malunggay)
PARTICULARS
FREQUENCY
PERCENTAGE
Age
51-75
3
75
76-100
1
25
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
TOTAL
4
100
Gender
Male
2
50
Female
2
50
TOTAL
4
100
Civil status
Married
3
75
Widow
1
25
TOTAL
4
100
Table 1e. Continued . . .
Occupation
Farmer
3
75
Businessman/Entrepreneur
1
25
TOTAL
4
100
Home address
Dolores
3
75
Others
1
25
TOTAL
4
100
Civil status. Majority (92%) household respondents are married; most patrons
(92.06%) who include students and tricycle drivers are single as shown in Table 1b while
of the famers of squash and malunggay, three are married and one widowed.
Sources and average family income. The source of family income of households
includes salary as the major source of income for 64% of respondents. Thirty-five (70%)
of respondents earned between Php 5,000-20,000 in a month.
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
Household size. Table 1a shows that most households (52%) have 2-5 members in
their family and twenty three (46%) had by 6-10 members.
Occupation. The occupation of respondents provides for their basic needs such as
being government employee for households. Patrons in panciterias as shown in Table 1b
are from different occupation.
Type of business. The type of business for panciterias in the five municipalities
where this study was conducted (Bangued, Tayum, Lagangilang, San Juan and Dolores,
Abra) was sole proprietorship (93.33%). All the market outlets of homemade noodle are
registered as sole proprietorship in DTI (Department of Trade and Industry).
Number of years serving pansit miki and selling homemade noodle. Most
panciterias (66.66%) have been engaged in the business for 1-10 years. In contrast, most
market outlets have been engaged in business for 1-5 years.
Types of Homemade Noodle produced
Homemade noodle produced by processors. Talledo’s Miki Commercial was the
sole processor of homemade noodle in Dolores, Abra. It has five homemade products
namely: Plain round, Plain flat, with squash, with malunggay and Squash canton.
Homemade noodle with malunggay was commercialized in 2008.
Homemade noodles being sold in market outlets. The market outlets listed the
different types of noodles they sell. This was presented in Table 2. Of these 5 types, the
plain flat was the more commonly sold type among market outlet respondents with 17
(94.44%) of them selling this. Plain round noodles are the second more popular noodles
sold with 83.33% of the respondents selling this. Homemade noodle with squash, with
malunggay and Squash canton are rarely sold.
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
Table 2. Homemade noodle being sold in market outlets
HOMEMADE NOODLE
FREQUENCY
PERCENTAGE
Plain Round
15
83.33
Plain Flat
17
94.44
With squash
2
11.11
With malunggay
2
11.11
Squash canton
2
11.11
*Multiple responses
Homemade noodle being served in panciterias. Majority of the panciterias uses
plain flat homemade noodle as the main ingredient in their pansit miki (43.33%) followed
by plain round (40%). Table 3 shows that a panciteria using homemade noodle with
malunggay as the main ingredient was located in Tayum, Abra.
Results indicate that the plain flat was the more popular type sold by market
outlets and panciterias. This also implies that the vegetable-based noodles are less
popular among the seller respondents.
Availability of the Different Types of Homemade
Noodles Considering Quantity and Seasonality
of Raw Materials
Raw materials supply. Presently, Talledo’s Miki Commercial (sole processor of
homemade noodle in Dolores, Abra) has 3 squash farmer suppliers, 2 malunggay farmer
Table 3. Homemade noodle being served in panciterias
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
HOMEMADE NOODLE
FREQUENCY
PERCENTAGE
Plain Round
12
40
Plain Flat
13
43.33
With squash
1
3.33
With malunggay
1
3.33
Squash canton
1
3.33
Any of that plain
2
6.67
TOTAL
30
100
suppliers from their neighbors and 2 flour suppliers which was the local grocery. Each
squash supplier delivers an average of 340 kilograms per time of procurement of squash,
while 4 kilograms of weekly supply of malunggay are delivered, and 1500 kilograms per
time of procurement of flour. In this situation only malunggay has a regular supply. Raw
materials like flour and squash are ordered or purchased when supplies last; hence there
was no fixed schedule of delivery for these supplies.
Farmer – suppliers of squash and malunggay. Four farmers, 2 squash
farmers, 2 malunggay farmers, have been engaged in the production of squash and
malunggay in at least 1-5 years (Table 4); supply their harvest to the sole processor of
pansit miki in Dolores, Abra, public markets, neighbors and sari-sari stores (talipapa).
The land area being planted to squash be more than 1 hectare while malunggay planted
area is less than 1 hectare as shown in Table 5.
Table 4. Raw materials supply
RAW
NUMBER OF
AVERAGE KILOGRAM PER
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
MATERIALS
SUPPLIERS
SUPPLIER
Squash
3
340
Malunggay
2
4
Flour
2
1500
Table 5. Area being planted of squash and malunggay
AREA PLANTED
SQUASH
MALUNGGAY
(HECTARE)
F
%
F
%
>1 ha.
2
100
0
0
<1 ha.
0
0
2
100
Peak and low season of harvest. Table 6 shows that farmers identified their peak
season of harvest from October – May (8 months) for squash and malunggay’s peak
season of harvest was June where rain provides water to the plants, it is the time for the
malunggay plant to produce more of its leaves. Low season of harvest being identified by
the squash farmers was June – September, in the other hand dry season (April – May)
was for malunggay.
Table 6. Peak and low season of harvest
SQUASH
MALUNGGAY
MONTH
PEAK
LOW
PEAK
LOW
F
%
F
%
F
%
F
%
January
2
100
0
0
0
0
0
0
February
2
100
0
0
0
0
0
0
March
2
100
0
0
0
0
0
0
April
2
100
0
0
0
0
2
100
May
2
100
0
0
0
0
2
100
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
June
0
0
2
100
2
100
0
0
July
0
0
2
100
0
0
0
0
August
0
0
2
100
0
0
0
0
September
0
0
2
100
0
0
0
0
October
2
100
0
0
0
0
0
0
November
2
100
0
0
0
0
0
0
December
2
100
0
0
0
0
0
0
*Multiple responses
Major problem encountered by squash and malunggay farmers. The major
problem shown in Table 7 being encountered by the farmers in planting squash and
malunggay was the weather condition (phenomenon) such as drought (El Niño) and
excessive water (La Niña); La Niña was not that favorable to the squash because of the
moisture that may affect the fruit being laying on the ground. In contrast, excessive water
may cause rotting of the malunggay tree. This specified problem gives damages of 6-10
% in average as shown in Table 8.
Market of the harvests. The harvests of farmers are being marketed not only to the
processors but also a portion of it were delivered and sold in the public markets,
neighbors and sari-sari stores (talipapa) as also stated on the previous findings.
There are perennial problems that affect the farmers like the adverse effects of El
Niño and La Niña. Though this was the case, this study shows there is a market potential
Table 7. Major problem encountered by farmer of squash and malunggay
PROBLEM ENCOUNTERED
FREQUENCY
PERCENTAGE
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
Weather condition
4
100
Table 8. Percent affected
SQUASH
MALUNGGAY
AREA AFFECTED (%)
F
%
F
%
1-5
0
0
0
0
6-10
2
50
1
25
11-15
0
0
1
25
*Multiple responses
Table 9. Market of the harvests
MARKET OF HARVESTED
SQUASH
MALUNGGAY
PRODUCTS
F
%
F
%
Processor
2
50
2
50
Public market
2
50
2
50
Neighbors
2
50
2
50
Talipapa
2
50
0
0
*Multiple responses
for these raw agricultural products (squash and malunggay), hence farmers are
encouraged to plant more, and concerned agencies should extend appropriate assistance
to these farmers to become more productive.
Factors Affecting Consumer’s Preferences
Factors in purchasing and consuming pansit miki (households). Table 10 and
Table 11 present factors that influence consumers in purchasing and consuming noodles.
Table 10 shows that the important factors that influences them in consuming noodles are
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
its price being cheaper than other noodles’, and its value to the family. Table 11 shows
that quality of noodles was important in their decision to purchase the noodles; primary
of these qualities was the kind of raw materials used. Added to these factors of influence
were the image of market outlets such as its appearance and the attitude of the seller.
Table 10. Factors in consuming noodles by households
5
4
3
2
1
FACTORS
AVE.
DESCRIPTION
F % F % F % F % F %
Price of noodle
10 20 23 46 14 28 3 6 0 0
3.80 Important
It is favorite of the
family
13 26 16 32 18 36 3 6 0 0
3.78 Important
Cheaper than other
noodles
13 26 14 28 14 28 9 18 1 2
3.64 Important
Try
2
4
0
0
0
0 0 0 0 0
0.20 Not Important
*Multiple responses
LEGEND: 4.2-5 Very Important
3.4-4.1 Important
2.6-3.3 Moderately Important
1.8-2.5 Less Important
1-1.7 Not Important
Table 11. Factors in purchasing homemade noodle by households
FACTORS
5
4
3
2
1
AVE. DESCRIPTION
F % F % F % F % F %
Thickness and
length of cut
9 18 18 36 19 38 3 6 0 0
3.60 Important
Price
11 22 22 44 16 32 1 2 0 0
3.86 Important
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
Appearance of
market outlet
8 16 19 38 20 40 2 4 1 2 3.62 Important
Attitude of the
seller
16 32 17 34 13 26 3 6 1 2 3.88 Important
Appearance of
packed noodle
13 26 20 40 14 28 1 2 1 2 3.80 Important
Table 11. Continued . . .
Material used
20 40 20 40 11 22 0 0 0 0
4.26 Very Important
Nutritional
21 42 16 32 9 18 0 0 0 0
3.92 Important
value
Brand/producer 17 34 17 34 11 22 3 6 2 4
3.88 Important
*Multiple responses
LEGEND: 4.2-5 Very Important
3.4-4.1 Important
2.6-3.3 Moderately Important
1.8-2.5 Less Important
1-1.7 Not Important
Table12. Reason for having pansit miki in a panciteria by patrons
REASONS
FREQUENCY
PERCENTAGE
Nutritional value
7
11.11
Prefer its taste to other options
18
28.57
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
As a variety meal or snack
47
74.60
Try, Cheaper than other snack
6
9.52
*Multiple responses
Reason for having pansit miki in a panciteria by patrons. Table 12 shows that
most panciteria patrons (76.60%) consume their pansit miki as a variety in their snack or
meal. Only a few (11.11%) value nutritional contribution.
Market outlets’ reason for preference of supplier. Some market outlets (44.44%)
have established a business relation with regular supplier (suki). There are however no
other dominant reasons by the market outlets for choosing suppliers (Table 13).
The reason for a market outlet to have a supplier (suki) as shown in Table 13 and
the location of the preferred supplier (Bangued, Abra) shows that the demand for
homemade noodle was in Bangued, Abra where most panciterias and market outlets are
located. Same table also shows a potential demand in homemade noodle industry in the
place because most panciterias don’t produce their own miki noodles. attributed by
having no necessary equipment, no raw materials to process, lack of manpower or they
may find that it would be more profitable for this panciterias to just buy their needed
noodles rather than producing their own.
Panciterias’ preference for supplier. Table 14 shows that majority of panciterias
(56.67%) do not need noodle supplier since they produce their own for their panciteria
business. Other panciterias who do not produce their own noodle get their noodle mostly
from the noodle processor (Talledo’s miki Commercial at Dolores, Abra).
Panciterias’ reason for preference of a supplier. The noodle supplier preference of
a panciteria was based on the supplied noodle quality (26.67%) and others such as mode
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
of payment (credit, consignment, cash), suki (regular supplier) and for its free delivery as
shown in Table 15. Results show no dominant or common basis for the preference of
supplier implying difference of reasoning among respondents.
Table 13. Reason for preference of supplier by market outlets
REASONS
FREQUENCY
PERCENTAGE
Suki
8
44.44
Mode of payment-Cash
1
5.56
Consignment
3
16.67
Free delivery
4
22.22
Free advertising
2
11.11
Quality of noodle
6
33.33
Friend of the supplier
4
22.22
*Multiple responses
Table 14. Panciterias’ sourcing of noodle supplier
PARTICULARS
FREQUENCY PERCENTAGE
Sourcing from suppliers
Panciterias who source from noodle supplier
13
43.33
Panciterias who do not source from noodle
17
56.67
supplier
TOTAL
30
100
Location of suppliers preferred
Bangued
2
6.67
Dolores (Talledo’s Miki Commercial)
11
36.67
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
TOTAL
13
43.33
*Multiple responses
Table 15. Panciterias’ reason for preference of a supplier
REASONS
FREQUENCY
PERCENTAGE
Mode of payment
1
3.33
Suki
4
13.33
Free delivery
2
6.67
Quality of noodle
8
26.67
*Multiple responses
Sourcing of supplies simply implies that there are preferences of panciterias and
other market outlets as to the suppliers of homemade noodles. The panciterias and market
outlets consider those suppliers providing them more opportunities like higher gains,
brought about by mode of payment, suki attitude, delivery system and quality of noodle.
Type of Homemade Noodle Most Preferred by Consumers
Homemade noodle most preferred by panciterias. The homemade noodle most
preferred by panciterias to serve and as dictated or determined by patrons’ perception and
experience was plain flat (50%), followed by the plain round which they believed to be
tastier and possesses a pleasing appearance when cooked just like spaghetti stick.
Vegetable noodle was not yet so preferred in the market because the product was still
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
new and panciterias have not yet promoted it widely. According to Table 16 the type of
noodle being served in panciterias are limited to plain round and plain flat homemade
noodle. A minimal order on noodles with vegetable was also shown in the table.
Table 16. Homemade noodle most preferred by panciterias
HOMEMADE NOODLE
FREQUENCY
PERCENTAGE
Plain round
12
40
Plain flat
15
50
With malunggay
1
3.33
Any of that of plain noodle
1
3.33
Any of that homemade noodle
1
3.33
TOTAL
30
100
Homemade noodle most preferred by patrons. Patrons prefer plain round noodle
(39.68%) rather than other type of homemade noodle; they have stated that their
preference for this type of noodle was palatability that it is tastier than other noodle and
possesses good appearance when cooked. This gives support to the statement made by
panciterias that this kind of homemade noodle was most preferred by them.
Homemade noodle’s usual buyer. Table 18 shows that most of the end users of
homemade noodles are Panciterias for Plain round and Plain flat (38.89%), while
commoners mostly buy Plain flat (88.89%) and as well as professionals buy any of the
five different kinds of homemade noodle as Plain flat as mostly bought. As with the
choices of patrons of panciterias result shows that the vegetable-based noodles are not a
popular choice by households.
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
Homemade noodles need wide marketing promotion especially those with squash
and malunggay. Because the main consumers for noodles with vegetables are the
households, usually the commoners and some professionals this implies that these end
Table 17. Homemade noodle most preferred by patrons
HOMEMADE NOODLE
FREQUENCY
PERCENTAGE
Plain round
25
39.68
Plain flat
20
31.75
With malunggay
9
14.28
With squash
1
1.58
Any of that plain noodle
3
4.76
Any of that homemade noodle
7
11.11
*Multiple responses
users know the nutritional value of these noodles they are eating. Hence, the concerned
agencies under control of these types of business must give assistance particularly in
promoting and advertisements of such products.
Volume of Homemade Noodles Produced
Volume of production of processor. Plain flat homemade noodle was the most
produced by the processor (125 kilograms per day) and 75 kilograms daily for Plain
round with a regular worker. Weekly production of homemade noodle with squash and
with malunggay by regular workers produces 25 kilograms and 10 kilograms for Squash
canton with on call workers as shown in Table 19. This means that the two most
preferred and ordered products are plain round and plain flat noodles.
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
Number of panciterias who produce their own noodle. Majority (56.67%) of
panciterias do not produce their own noodle for their panciteria, but those who produce
noodle for their own panciteria service (43.33%) also supply homemade noodles to some
market outlets most especially in Bangued, Abra. Table 20 shows this finding.
Table 18. Homemade noodle’s usual buyer
USUAL
PLAIN:
PLAIN:
WITH
WITH
SQUASH
BUYERS
ROUND
FLAT
SQUASH MALUNGAY CANTON
F
%
F
%
F
%
F
%
F
%
Panciteria
7 38.89
7
38.89 0 0
0
0
0
0
Commoners
12 66.67 16
88.89 0 0
0
0
8
44.44
Professionals 6 33.33
7
38.89 2 11.11
1
5.56
2
11.11
*Multiple responses
Table 19. Volume of production of processor
HOMEMADE
DAILY
WEEKLY
NOODLE
REGULAR
REGULAR
ON CALL
(KILOGRAMS)
(KILOGRAMS)
(KILOGRAMS)
Plain Round
75
0
0
Plain Flat
125
0
0
With Squash
0
25
0
With
0
0
10
Malunggay
Squash Canton
0
25
0
Table 20. Number of panciterias who produce their own noodle
ITEMS
FREQUENCY PERCENTAGE
Panciterias who produce their own noodle
13
43.33
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
Panciterias who do not produce their own
17
56.67
noodle
TOTAL
30
100
Panciterias who produce their own noodles implies that they have available raw
materials in their locality likewise they have the necessary equipment and the required
labor force.
Price of Homemade Noodle Delivered at Various Markets/ Outlets per Time
Price of homemade noodle set by processor. Table 21 shows the different prices
of homemade noodle set by the processor (Talledo’s Miki Commercial). These prices set
by the processor are based on the cost of production they incurred during their operation
and with the expectance of profit. Results indicate a higher selling price for noodles with
vegetable than the plain noodles, whether as sold in the convenience (sari-sari) store or
from the production site.
Bases of pricing homemade noodles by market outlets. Market outlet vendors
based their price by adding mark-up of Php 1-5 (66.67%), others base their price by the set
price given by the suppliers and base on the price of competing products such as
commercialized branded instant noodles as shown in Table22.
Table 21. Market price set by processor
HOMEMADE NOODLE (PER
SELLING PRICE TO
PRODUCTION SITE
KILOGRAM)
OUTLET (Php)
(Php)
Plain Round
57
60
Plain Flat
57
60
With squash
76
80
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
With malunggay
76
80
Squash canton
38
40
Table 22. Bases of pricing by market outlets
BASES OF PRICING
FREQUENCY
PERCENTAGE
Suppliers price
5
27.78
Mark-up
12
66.67
Competing products
1
5.56
TOTAL
18
100
The bases of pricing by the processor and the market outlets are basically
established on the production or acquisition costs. Competitive pricing was not the basis
indicating that the local noodle industry was an imperfect competition type of market
structure.
Demand Indicator
Volume purchased by households. As specified by households December (holiday
season), birthday and graduation celebrations are the occasions where they increased their
demand for homemade noodle with 1-5 kilograms purchased as serve in Noche Buena
and served to those visitors as their snack. April is when there was low demand of
homemade noodle because it’s hot weather condition (1-5 kilograms) as shown in Table
23, Table 24 and Table 25.This finding gives support to the statement given by the
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
market outlets that during months of summer they sell the lesser compared to the volume
sold during holidays and other occasions.
Table 23. Volume purchased by households
PARTICULARS
FREQUENCY
PERCENTAGE
Highest volume purchased (kilograms)
1-5
33
66
5-10
1
2
11-15
3
6
Lowest volume purchased (kilograms)
<1
3
6
1-5
8
16
5-10
1
2
Table 24. .Factors in buying less of homemade noodles by households
FACTORS
FREQUENCY
PERCENTAGE
Increase price of homemade noodle
2
4
Decrease in family income
2
4
Introduction of new noodle or brand
1
2
Hot weather condition during summer
6
12
*Multiple responses
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
Peak and lean months of sales in homemade noodles. Table 25 shows that market
outlet vendors sell the most in the month of December where holiday season (66.67%) as
also been determined as the month where households buy most of it, on the other hand
they sell the least in the months of July and August where there was no much occasion
and its rainy season; selling less of homemade noodle during the month of April was
affected by the purchasing and consumption factor of consumer such as during this
Table 25. Peak and lean months of sales in homemade noodles of market outlets
MONTH
SELL THE MOST
SELL THE LEAST
FREQUENCY
PERCENTAGE
FREQUENCY PERCENTAGE
January
1
5.56
1
5.55
February
1
5.56
0
0
March
4
22.22
0
0
April
0
0
4
22.22
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
May
3
16.67
3
16.67
June
4
22.22
5
27.78
July
4
22.22
9
50.00
August
0
0
9
50.00
September
1
5.56
4
22.22
October
3
16.67
1
5.56
November
6
33.33
0
0
December
12
66.67
0
0
*Multiple responses
month hot weather was raging. This was in concurrence with the peak and low purchased
periods of consumers.
Increase in sales for noodles. Result shown in Table 26 reflects that there was no
change of sales in the past four years for 55.56% of the respondents. Should there be
increase in sales for the 44.44% of respondents, this was minimal that ranges from 1-20
kilograms from year to year.
Table 26. Increase in sales for noodles
INCREASE IN SALES (KILOGRAMS)
FREQUENCY
PERCENTAGE
There is an increase in sales
8
44.44
There is no increase in sales
10
55.56
*Multiple responses
Table 27. Reasons of increasing volume being cooked by panciterias
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
REASONS
FREQUENCY PERCENTAGE
Increase in the number of people eating in the
panciteria
20
66.67
Improvement on panciteria services
10
33.33
People prefer pancit miki than other snack food
10
33.33
Pancit miki has grown in popularity
6
20
Town fiesta
16
53.33
*Multiple responses
Reasons of increasing volume of homemade noodle being cooked by panciterias.
Most panciterias (66.67%) increase their volume being cooked because of the increase in
the number of people eating in their panciteria. Most panciterias have many costumers
during town fiestas, holiday seasons and the like. Improvement in their service; people
prefer pancit miki than other snack food; pancit miki has grown in popularity and the
demand of costumers everyday are other factors being considered in increasing the
volume being cooked as shown in Table 27.
Frequency of consumption of patrons in a panciteria. Patrons with their friends or
associates consume their pansit miki in a panciteria twice a month as a variety of their
snack or meal. Patrons gather with the consumption of pansit miki in a panciteria for
them to have bonding or have their meeting. These results are shown in Table 28 and
Table 12.
Problems on supply of homemade noodles (market outlets). Table 29 shows the
different problems being encountered by market outlets with regards to supply condition,
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
for them the main cause of the problem was with environmental interruption (weather
condition) causing low supply that leads to no or limited volume being delivered;
suppliers problem was caused by a limited fund to produce homemade noodles because
of hardship in collecting debts for those under consignment mode of payment.
Volume of homemade noodles being sold per week by market outlets. Demand of
homemade noodle can also be seen in the average volume being sold per week that was
Table 28. Frequency of consumption of patrons in a panciteria
ALONE
WITH FAMILY
WITH
FREQUENCY OF
FRIENDS/ASSOCIATES
CONSUMPTION
F
%
F
%
F
%
Everyday
5
7.99
0
0
5
7.94
Once a week
1
1.59
4
6.35
6
9.52
2-3 times a week
11
17.47
7
11.11
14
22.22
Once a month
2
3.17
2
3.17
3
4.76
Twice a month
0
0
2
3.17
55
87.30
Thrice a month
0
0
1
1.58
2
3.17
Sometimes with 0
0
1
1.58
3
4.76
friends
*Multiple responses
from 21-30 kilograms(27.78%) for Plain round, 27.78% for Plain flat and for homemade
noodles with the integration of vegetables (with squash, with malunggay, Squash canton)
has the average volume sold from 1-10 kilograms per week (5.56%) as shown in Table
30.
Table 29. Problems on supply of homemade noodles (market outlets)
HOMEMADE
YES
SPECIFICATION/REASON
NO
NOODLES
F
%
OF PROBLEM F F
%
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
Plain Round
5
27.78
low supply; no delivery
0
0
Plain Flat
5
27.78
low supply; no delivery
10
55.56
With squash
1
5.56
availability
12
66.67
With
1
5.56
availability
1
5.56
malunggay
Squash canton
1
5.56
availability
2
11.11
*Multiple responses
Table 30. Volume of homemade noodles being sold per week by market outlets
HOMEMADE
PLAIN
PLAIN
WITH
WITH
SQUASH
NOODLE SOLD PER ROUND
FLAT
SQUASH MALUNGGAY CANTON
WEEK(KILOGRAMS) F
%
F
%
F
%
F
%
F
%
1-10
4 22.22 5
27.78
1 5.56
1
5.56
1 5.56
11-20
4 22.22 3
16.67
0 0
0
0
0 0
21-30
5 27.78 4
22.22
0 0
0
0
0 0
31-40
1 5.56
2
11.11
0
0
0
0
0
0
41-50
1 5.56
1
5.56
0
0
0
0
1 5.56
61-70
1 5.56
0
0
0
0
0
0
0
0
>100.
0
0
0
0
1 5.56
1
5.56
0
0
*Multiple responses
Table 31. Increase in noodle consumption by households
ITEMS
FREQUENCY
PERCENTAGE
There is noodle consumption increase
1
2
There is no noodle consumption increase
49
98
TOTAL
50
100
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
Increase in noodle consumption (households). Almost all of the household
respondents (98%) didn’t increase their noodle consumption for the past four years
considering their purchasing and consumption factors being stated in Table 31, Table 10
and Table 11.
The high consumption rate of homemade noodles was occasional hence it is
predictable when there is an increase in demand although not necessarily there will be a
great increase in sales price of commodity is steady.
Supply Indicator
Factors in producing less homemade noodles (processor). Talledo’s Miki
Commercial produce lesser homemade noodle than the regular production because it was
affected by some factors such as rainy season, power interruption (brown out) and limited
drying bin.
A number of panciterias who produced their own noodle as shown in Table 20
helps the supply condition of homemade noodle industry most especially in Bangued,
Abra where most panciterias in this place practice it.
Increase in production of squash and malunggay. Farmers do increase their
production of squash and malunggay for their market and sold at a fair price. The
increase in production was the effect of widening the area being planted until it reaches 1
hectare. This wider area of production means more harvests that are delivered to the
different kinds of end users. The average production shows increase from 151-200
kilograms (2007) to (600 kilogram) for squash in 2009; for malunggay it was from 1-50
kilograms (2008) to 51- 100 kilograms in 2009. This increase helps a lot in the
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
production of homemade noodle most especially for with Squash and with malunggay
homemade noodles.
Table 32. Increase in production of squash and malunggay
SQUASH
MALUNGGAY
INCREASE IN THE PRODUCTION
F
%
F
%
Increased
2
100
2
100
SUMMARY, CONCLUSIONS AND RECOMMENDATIONS
Summary
Homemade noodles are identified to be the OTOP (One Town One Product) of
Dolores, Abra. Hence, this study attempted to present the situation for the supply and
demand of homemade noodle produced in Dolores, Abra. Specifically, it determined the
following: types of homemade noodle produced, the availability of the different types of
homemade noodles considering quantity and seasonality of raw materials, the factors
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
affecting consumer’s preferences, and the type of homemade noodle most preferred by
consumers as well as the volume of homemade noodles produced everyday and delivered
at various market /outlets per time.
The study was conducted in five municipalities in Abra namely: Bangued,
Tayum, Lagangilang, Dolores and San Juan during the months of November and
December 2010. The respondents were the processor of homemade noodle of Dolores,
Abra (Talledo’s Miki Commercial), farmer- suppliers of squash and malunggay,
panciterias, panciteria patrons, households and market outlets of the five municipalities
where the study was conducted. Data were gathered using survey questionnaire.
Talledo’s Miki Commercial, which was the sole processor of homemade noodle
in Dolores, Abra produces five types of homemade noodle namely: Plain round, Plain
flat, with squash, with malunggay and Squash canton. These are delivered to various end
users through market outlets and sari- sari stores.
Raw materials suppliers to Talledo’s Miki Commercial include 3 squash farmer-
suppliers, 2 malunggay farmer-suppliers and 2 flour suppliers. Aside from the seasonality
of squash and malunggay, weather conditions affect its availability. Talledo’s Miki
Commercial produces 125 kilograms for plain flat and 75 kilograms of plain round
homemade noodles in a day; while weekly production of with squash and with
malunggay were 25 kilograms each type. Squash canton has a volume of 10 kilograms
per week of production. In the range of 1-5 kilograms was where most households buy
for their occasional consumption.
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
There are perennial problems that affect the farmers like the adverse effects of El
Niño and La Niña. Though this was the case, this study shows there was a market
potential for these raw agricultural products (squash and malunggay).
Households consider the price, noodle quality, and even outlet image as
influential factors on their decision to purchase noodles. However, their consumption of
noodles was occasional.
The main consumers for noodles with vegetables are the households, usually the
commoners and some professionals this implies that these end users know the nutritional
value of these noodles they are eating.
Panciteria patrons consume pansit miki on irregular bases and do so just to have
variety in their snack or meal. Market outlets (stores and groceries) of homemade noodles
prefer supplier who was their “suki”, meaning regularity of supply was crucial to their
choice of supplier and stability of trade relation. In contrast, majority of panciterias do
not rely on supplier because they produce their own noodles for their panciteria and they
also produced noodles to supply some market outlets in Bangued, Abra. The plain flat
and/or round noodles are produced by these panciterias.
The results of the study show that type of homemade noodle most preferred by
panciterias and their patrons was plain flat, followed by plain round. This was based on
the perception and experience of panciteria patrons and households. The important
qualities of these end-users are the taste and appearance as well as its resemblance to
spaghetti noodles when cooked.
The prices set by the processor were based on the cost of production they incurred
during their operation and with the expectance of profit. Market outlet vendors based
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
their price by adding mark- up of Php 1-5 from the suppliers’ price and based on the price
of competing commercialized branded instant noodles.
Conclusions
Based on the findings of the study the following conclusions were made:
1. Although there are five kinds of homemade noodles produced and sold in
Dolores, Abra, the plain flat and round noodles were the more popular types while the
squash and malunggay kinds were less popular types. Apparently, this was because price
was the main factor considered in purchasing and that the vegetable-based noodles were
less available.
2. The main consumers for noodles with vegetables are the households, usually
the commoners and some professionals this implies that these end users have a better
appreciation of the nutritional value of these noodles they are eating.
3. Panciterias and market outlets for noodles choose suppliers based on regularity
and consistency of supply as well as their stability of trade relation.
4. Consumption of noodles was in an occasional and irregular basis mainly to give
variety to snacks and meals.
9. A number of panciterias who produces their own noodle helps the supply
condition of homemade noodle industry most especially in Bangued, Abra.
10. Squash and malunggay noodles are affected by the seasonality and production
of squash and malunggay. However, these are the least popular types of homemade
noodles in the market.
Recommendations
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
Based on the findings of the study, the following recommendations are drawn.
Talledo’s Miki Commercial must pursue their plan to put up a market outlet in Bangued,
Abra for them to widen the area of their operation and at least lessen the problem of
market outlets the availability of supply in the locality. The processor and the concerned
agencies like Department of Trade and Industry, Department of Science and Technology,
Food and Nutrition Research Institute and to include Department of Agriculture must
work harmoniously to promote homemade noodle by all means especially on with
squash, with malunggay and squash canton. The farmer-suppliers must be given proper
assistance and encouragement by concerned agencies to produce more of the needed raw
materials for the production of homemade noodles. For more production would mean
more income, and more income would also mean better opportunities opened for
development in the family as well as in the whole community as this noodle industry is
perceived to generate employment.
LITERATURE CITED
FRANK, R. H., 2006. Microeconomics and Behavior Sixth Edition. McGraw-Hill/ Irwin.
Pp. 41-43.
PANLASIGUI, L. N. and C. L. TIANGSON-BAYAGA. 2007. Fundamentals of
Nutrition: A Laboratory Manual. C & E Publishing House. P. 6.
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
PARKIN, M., 2003. Microeconomics Sixth Edition. Pearson Education, Inc. Pp. 59,60-
62.
SCHIFFMAN, L. G. and L. L. KANUK. 2007. Consumer Behavior Ninth Edition.
Pearson Educational, Inc. Pp. 110-111.
WORLD INSTANT NOODLES ASSOCIATION. 2010. National Trends in Instant
Noodles Demand.
Retrieved
August
5,
2010
from
http://instantnoodles.org/noodles/expanding- market.html.
APPENDICES
APPENDIX A
Letter to the Respondent
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
BENGUET STATE UNIVERSITY
COLLEGE OF AGRICULTURE
LA TRINIDAD, BENGUET
November 28, 2010
Sir/Madam:
The undersigned is a fourth year Bachelor of Science in Agribusiness (BSAB)
student majoring in Enterprise Management of Benguet State University. Currently
conducting a research entitled “Supply and Demand Situation of Homemade Noodles in
Dolores, Abra” in partial fulfillment for the requirement of the course.
In this regard, may I ask a portion of your time to answer all the questions
honestly to complete the research undertaking? Rest assured that all information you will
give will be treated with outmost confidentiality.
Your honest and complete response will make the study successful.
Thank you very much for your support.
Respectfully yours,
ARIANNE MAE O. LAZO
Researcher
Noted:
CLIFTON D. LLANES
Adviser
APPENDIX B
Survey Questionnaire
(Market Outlets)
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
Name of the Firm: __________________________________________
Proprietor (optional): ________________________________________
Location/Address: __________________________________________
Type of business: ( ) sole proprietorship
( ) partnership
( ) cooperative
( ) corporation
Number of years selling homemade noodle: __________________
1. What homemade noodle do you sell?
( ) plain: ( ) round
( ) with squash ( ) with malunggay ( ) squash canton
( ) flat
2. How much of homemade noodles are sold per week (average)?
Plain: Round _______kg.
Flat _______ kg.
With squash ________ kg.
With malunggay _______kg.
Squash canton __________kg.
3. Who are the usual buyers of each type of homemade noodle? (please check)
OTHERS,
PANCITERIA COMMONERS PROFESSIONALS PLS.
SPECIFY
Plain: round
flat
With squash
With
malunggay
Squash
canton
4. Problem on supply of homemade noodle
SUPPLY
SPECIFICATION
SOURCING
YES
NO
OR REASON FOR
PROBLEM
PROBLEM
Plain round
homemade noodle
Plain flat
homemade noodle
With squash
With malunggay
Squash canton
5. What month of the year do you usually sell the most?
_______________________________
6. What month of the year do you usually sell the least?
________________________________
7. Has there been an increase in your homemade noodle sales for the past years?
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
____yes ____no.
8. If yes, please specify your average weekly sales in kilogram for the past four (4) years
as best as you can.
HOMEMADE NOODLE
2009
2008
2007
2006
Plain: round
flat
With squash
With malunggay
Squash canton
9. Do you have preferred supplier? ____yes ____no
If yes, name of the preferred supplier:
_________________________________________________
10. Reason for preference of supplier:
____ Suki (regular supplier)
____ Mode of payment ( ) Cash ( ) Check ( ) Credit
____ Free delivery
____ Free advertising
____ Regular delivery
____ Quality of noodle (nutritional value, length of cut, packaging, etc.)Supplied
____ other, please specify: ____________________
11. What are your bases of pricing? _____________________________________
_________________________________________
_________________________________________
_________________________________________
APPENDIX C
Survey Questionnaire
(Panciterias)
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
Name of Business: _____________________________________
Proprietor (optional): ___________________________________
Type of business: ( ) sole proprietorship
( ) partnership
( ) cooperative
( ) corporation
Number of years serving homemade noodle: ___________________________
Address: _____________________________________________
1. What are you serving as your noodle?
( ) plain: ( ) round
( ) with squash ( ) with malunggay ( ) squash canton
( ) flat
( ) any of that of plain
2. Do you produce your own noodle? ____yes ____no
3. If yes, how many kilograms of homemade noodle do you produce per day (average)?
HOMEMADE NOODLE
KILOGRAM/ DAY
Plain: round
flat
With squash
With malunggay
Squash canton
4. If your answer is no in no.2 how many kilograms of homemade do you purchase/ cook
per week (average)?
OTHERS,
ONCE
TWICE
THRICE
DAILY
PLS.
SPECIFY
Plain: round
flat
With squash
With malunggay
Squash canton
5. Has there been an increase of homemade noodle do you serve today than you did for
the past years?
____yes ____no
6. If yes, please specify your average weekly sales in kilogram for the past four (4) years
as best as you can.
HOMEMADE NOODLE
2009
2008
2007
2006
Plain: round
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
flat
With squash
With malunggay
Squash canton
7. What are the reasons of increasing volume of homemade noodles being cooked? Please
check
____ Increase in the number of people eating in my panciteria
____ Improvement on my service
____ People prefer pancit miki than other snack foods
____ Pancit miki has grown in popularity
____ Others, please specify ____________________________
8. What type of homemade noodle is most preferred by the customers?
Plain: ____ Round
____ Flat
____ With squash
____With malunggay
____ Squash canton
____ Any of that of plain
____ Any homemade noodle
9. Do you have preferred supplier? ____yes ____no
If yes, name of the supplier? ___________________________________________
10. Reason for preference, please check
____ Mode of payment ( ) Cash ( ) Check ( ) Credit
____ Suki
____ Free delivery
____ Quality of noodles (nutritional value, length of cut, packaging, etc.)
____ Others, specify __________________________________________
APPENDIX D
Survey Questionnaire
(Panciteria Consumers/ Patrons)
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
Name: ___________________________
Age: __________ Gender: ___________
Civil Status: ______________________
Occupation: ______________________
Home address: _______________________________________
1. How often do you consume pancit miki in a panciteria with different types of
companions?
HOW OFTEN
DO YOU EAT
PANSIT MIKI
ALONE
WITH
WITH
OTHERS,
IN A
FAMILY
FRIENDS/
PLS.
PANCITERIA?
ASSOCIATES
SPECIFY
Everyday
Once a week
2-3 times a
week
Once a month
Twice a month
Thrice a month
Others, pls.
specify
_____________
2. Reason of having pansit miki in a panciteria?
____ Nutritional value it contains
____ Prefer its taste to other options
____ As a variety meal or snack
____others, please specify _______________________________
3. What type of homemade noodle do you prefer as main ingredient?
( ) plain ( ) round
( ) with malunggay ( ) with squash
( ) flat
( ) any of that of plain ( ) any of that of homemade
noodle
Why? __________________________________________________
APPENDIX E
Survey Questionnaire
(Households)
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
I. Name: ______________________________ Age: _____________
Civil Status: _________________________ Gender: _____________
Home address: ____________________________________________
Average family income per month: ____________________________
Sources of family income: ___________________________________
Household size: __________________
II. Noodle consumption
Please check the following:
1. How much kilogram (kg.) do you buy the following homemade noodle per
week? Please indicate
ONCE
TWICE THRICE DAILY OTHERS, PLS.
SPECIFY
Plain: round
flat
With squash
With
malunggay
Squash
canton
2.What are the factors you consider in consuming noodles? Please rate the factors
which you think affects your buying choice.
5
4
3
2
1
FACTORS VERY IMPT. IMPT.
MODERATELY LESS
NOT
IMPT.
IMPT.
IMPT.
Price
of
noodle
Family
income
It is favorite
of
the
family
Cheaper
than other
noodles
Nutritional
value
Others, (pls.
mention) __
3. Where do you usually buy homemade noodle and at what price? Please
indicate the price.
HOMEMADE PUBLIC
GROCERY/ SARI- SARI
PROD’N OTHERS,
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
NOODLE
MARKET MARKET
STORE/DEPT. SITE
PLS.
STORE
SPECIFY
Plain: round
flat
With squash
With
malunggay
Squash canton
If you answer production site, please specify ____________________________
4. What month do you buy most? ___________________________
Volume: _________________
Reason: __________________
5. Is there a time you usually buy less homemade noodle? ____yes ____no
If yes, what month of the year ____________________
Volume: __________________
Reason: __________________
6. What factors do you consider in buying less homemade noodle? (Do not
answer the question if your answer in number 5 is no)
____Increase price of homemade noodle
____ Decrease in family income
____ Introduction of new noodle or brand
____Others, (please specify) ________________________
7. Rate as to importance when choosing/ purchasing homemade noodle:
5
4
3
2
1
VERY
IMPT.
MODERA
LESS
NOT
IMPT.
TELY
IMPT.
IMPT.
IMPT.
Thickness and length
of cut
Price
Appearance of market
outlet
Attitude of the seller
Appearance of packed
noodle
Material used
Nutritional value
Brand/ producer
Others,(please
specify)____
8. Was there an increase in your noodle consumption for the past years?
____yes ____no.
9. If yes, please specify your average weekly consumption in kilograms for
the past four (4) years as best as you can.
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
HOMEMADE NOODLE 2009
2008
2007
2006
Plain: round
flat
With squash
With malunggay
Squash canton
APPENDIX F
Survey Questionnaire
(Farmers - Supplier of Squash/ Malunggay)
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
Name: ___________________________
Age: __________ Gender: ___________
Civil Status: ______________________
Occupation: ______________________
Home address: _______________________________________
1. Years of engaging in a. supplying squash? ____years
b. supplying malunggay? ____ years
2. Area planted: _______________ha
3. Determine the month where peak and low season of harvest:
SEASON
SQUASH
MALUNGGAY
Peak
Low
4. What are the major problems encountered during the planting season?
_______________________________________________________
5. How many percent of the total production is affected on the problems encountered?
___%
6. Where do you market your harvest? ( ) Processors (e.g. pancit miki, bakery)
( ) Public market
( ) Restaurants
( ) Neighbors
( ) Others, please specify: ____________
7. Was there an increase in your production for the past years?
____yes ____no.
8. If yes, please specify your average production in kilograms for the past four (4) years
as best as you can.
VEGETABLE 2009
2008
2007
2006
Squash
Malunggay
APPENDIX G
Survey Questionnaire
(Processors/ Producers of Miki Noodles)
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
Name of Business: _____________________________________
Proprietor (optional): ___________________________________________
Type of business: ( ) sole proprietorship
( ) partnership
( ) cooperative
( ) corporation
Number of years as processor of homemade noodle: __________
Address: _____________________________________________
Sources of production technology: ________________________________________
Government or Non-government Organization assistance: _____________________
Type of assistance: ____________________________________________________
1. Determine the number of suppliers, minimum and maximum kilograms or tons
per supplier of different raw materials:
RAW
NUMBER OF
MINIMUM
MAXIMUM
MATERIALS
SUPPLIERS
KILOGRAMS OR
KILOGRAMS OR
TONS PER
TONS PER
SUPPLIER
SUPPLIER
Squash
Malunggay
Flour
Others, please
specify_____
2. Determine the number and capacity per unit of machinery and equipment:
MACHINERY AND
NUMBER OF UNIT
CAPACITY PER
EQUIPMENT
UNIT
Dough roller/ slicer
Mixer
Miki dyer
Sealer
Others, please specify ______
3. Number of workers: ____ regular
____ On call
4. How many times and kilograms do you produce the following homemade
noodle per week? Please indicate
DAILY
OTHERS, PLEASE
SPECIFY
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
REGULAR
ON CALL REGULAR ON CALL
Plain: round
flat
With squash
With malunggay
Squash canton
___others, _____occasional
What is the occasion? _______________________________________________
5. Where do you usually market your homemade noodle at what price per kilogram,
volume per time period? Please indicate
HOMEMADE PUBLIC GROCERY/ SARI- SARI PROD’N. OTHERS,
NOODLE
MARKET MARKET
STORE/DEPT. SITE
PLS.
STORE
SPECIFY
Plain: round
flat
With squash
With
malunggay
Squash canton
6. What month do you produce most? ___________________________
Volume: _________________
Reason: __________________
7. What month do you produce less homemade noodle? _______________
Volume: _________________
Reason: __________________
8. What factors do you consider in producing less homemade noodle?
____Increase price of raw materials
____Decrease in supply of raw materials
____Introduction of new noodle or brand competitor
____Decrease in consumers demand
____Rainy season
____Brown out
____Limited drying bin
____Others, (please specify) ________________________
9. Was there an increase in your noodle production for the past years?
____yes ____no.
10. If yes, please specify your average weekly production in kilograms for the past four
(4) years as best as you can.
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
HOMEMADE NOODLE 2009
2008
2007
2006
Plain: round
flat
With squash
With malunggay
Squash canton
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
LAZO, ARIANNE MAE O. APRIL 2011. Supply and Demand Situation of Homemade
Noodles in Dolores, Abra. Benguet State University, La Trinidad, Benguet.
Adviser: Clifton D. Llanes, BSc
ABSTRACT
Homemade Noodles are identified to be the OTOP (One Town One Product) of Dolores,
Abra. This study was conducted to give a glimpse of the homemade noodle industry of Dolores
Abra. Respondents of the study include the sole processor in Dolores, Abra, panciterias, market
outlets, panciteria patrons and households in Bangued, Tayum, Lagangilang, Dolores and San
Juan in Abra.
Talledo’s Miki Commercial produces plain round, plain flat, with squash, with
malunggay and squash canton homemade noodles. These homemade noodles are sold to market
outlets (sari-sari stores); prices are set based on cost of production and with expectance of profit.
The end users are panciterias who serves patrons, professionals and commoners (usually
households). Additionally, majority of panciterias produce their own plain noodles and supply
market outlets as well.
Processors increased their production for vegetable-based noodles on the month of April
when raw materials are in season while panciterias increased their volume being cooked during
holidays and the like. Market outlets sell the most during December when households also buy
the most.
Households consumed and purchased homemade noodles, primarily influenced by noodle
quality, price and outlet image. However, they have not increased their noodle consumption for
the past 4 years. Processors and farmers’ production was affected by weather condition affecting
the volume of noodles produced, too.
Promotion campaigns to increase consumption of noodles, especially the vegetable-based
ones, must be pursued. To support a resulting increase in demand, supply of raw materials must
be secured through support to farmers.
ii
INTRODUCTION
Rationale
The municipality of Dolores is endowed with vast farmlands and diligent farmers
producing different crops like vegetables, root crops, cereals and many more. In previous
years, when there was scarcity of flour throughout the country the Department of Science
and Technology (DOST) introduced the utilization of alternative crops, particularly
squash, for the manufacture of flour. Flour from these vegetables was then utilized in
producing homemade noodles. At present, homemade noodles out of squash and
malunggay has gained popularity in the food industry of the locality. The existing
situation of farmers of Dolores and the marketability of their products are some of the
factors that affect the extent of development of this noodle business which is identified to
soon become the One Town Own Product (OTOP) of the municipality.
The municipality of Dolores is adjacent to the municipality of San Juan,
Lagangilang, Tayum, Bangued and La Paz, Abra. These adjacent municipalities and other
municipalities have existing and growing numbers of panciterias where tricycle drivers,
commoners and even professionals have their pansit miki for their snack anytime
between 4:00 a.m. - 5:00 p.m. as most panciterias operate.
Statement of the Problem
In this study, the researcher intended to answer the following questions:
1. What are the types of homemade noodles produced?
2. What and where are the sources of raw materials in its production?
3. What is the volume of homemade noodles produced everyday?
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
4. What is the volume of homemade noodles delivered at various markets/outlets?
5. What are the peak and lean season of demand and supply for noodles?
6. What are the factors affecting preferences of consumers for noodles?
7. What type of noodle is most preferred by consumers?
Objective of the Study
Generally, the objective of the study was to determine the supply and demand
situation of Homemade Noodle products in Dolores, Abra.
Specifically, the study aimed to:
1. Find out the types of homemade noodle produced.
2. Determine the availability of the different types of noodles considering quantity
and seasonality of raw materials.
3. Find out the factors affecting consumer’s preferences and the type of noodle
most preferred by consumers.
4. Find out the volume of homemade noodles produced everyday and delivered at
various markets/outlets per time.
Importance of the Study
With the growing popularity and demand for miki noodles in the area, the result
of the study was expected to generate information as to the status of the local homemade
noodle industry specifically on the demand for the production of miki noodles and the
supply condition of raw materials of miki. The information generated could be used to
pinpoint industry gaps that must be addressed in order to facilitate its further
development.
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
Scope and Delimitation of the Study
The study focused on the supply and demand of homemade noodles, the sources
of raw materials; producer of miki noodle in Dolores, Abra; quantity/volume produced;
delivered and sold per time.
REVIEW OF LITERATURE
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
Instant Noodle Demand
As the updated report of World Instant Noodles Association on April 20, 2010,
the national trend in instant noodle demand for the Philippines for the years 2007, 2008,
2009 are 24.8, 25.0, and 25.5 respectively in 100 Million packets (bags/cups).
Determinants of Demand
Parkin (2003) enumerates some determinants of demand, and these are:
1. The price of the good
2. The prices of related goods - a substitute is a good that can be used in place of
another good that can be used in place of another good. A complement is a good that is
used in conjunction with another good.
3. Expected future prices - if the price of a good is expected to rise in the future
and if the good can be stored, the opportunity cost of obtaining the good for the future use
is lower today than it will be when the price has increased. So people retime their
purchase- they substitute over time. They buy more of the good now before its price is
expected to rise (and less after), so the current demand for the good increases. Similarly,
if the price of a good is expected to fall in the future, the opportunity cost of buying the
good today is high relative to what it is to be in the future. So again, people retime their
purchases. They buy less of the good now before its price falls, the demand for the good
decreases today and increases in the future.
4. Income - consumers’ income influences demand. When income increases,
consumers buy more of most goods, and when income decreases, consumers buy less of
most goods. Although an increase in income leads to an increase in the demand of most
goods, it does not lead to an increase in the demand for all goods. A normal good is one
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
for which demand increases as income increases. An inferior good is one for which
demand decreases as income increases.
5. Population - demand also depends on the size and the age structure of the
population. The larger the population, the greater is the demand for all goods and
services; the smaller the population, the smaller is the demand for all goods and services.
Also, the larger the proportion of the population in a given age group, the greater is the
demand for the goods and services used by the age group.
6. Preference - demand depends on preferences. Preferences are an individual’s
attitudes toward goods and services.
Determinants of Supply
Frank (2006) enumerates the determinants of supply as follows:
1. Technology - the amount suppliers are willing to offer at any price depends
first and foremost on their costs of production. These costs, in turn, are closely linked to
technology.
2. Factor prices - another important determinant of suppliers costs is the payment
it must make to its factors of production: labor, capital, and so on.
3. The number of suppliers - the more firms there are that can supply any product,
the greater will be the quantity supplied of that product at any given price.
4. Expectations - Suppliers too will take expected changes in prices into account
in their current production decisions.
5. Weather - For some products, particularly agricultural ones, nature has a great
deal to say about the placement of the supply schedule.
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
Consumer Behavior
Motivation is the driving force within individuals that impels them to action. This
driving force is produce by a state of uncomfortable tension, which exists as the result of
an unsatisfied need. All individuals have needs, wants, and desires. The individual’s
subconscious drive to reduce need- induced tensions result in behavior that he or she
anticipates will satisfy needs and thus bring about a more comfortable internal state.
The specific goal selected depends on the individual’s experiences, physical
capacity, prevailing cultural norms and values, and the goals accessibility in the physical
and social environment.
Needs and goals are interdependent and change in response to the individual’s
physical condition, environment, interaction with other people, and experiences. As needs
become satisfied, new, higher-order needs emerge that must be fulfilled.
Motives cannot easily be inferred from consumer behavior. People with different
needs may seek fulfillment through selection of the same goals; people with the same
needs may seek fulfillment through different goals. Maslow’s hierarchy-of-needs theory
proposes five levels of human needs: physiological needs, safety needs, social needs,
egoistic needs, and self actualization needs. Other needs widely integrated into consumer
advertising include the needs for power, affiliation, and achievement.
The ethical issues regarding motivation and consumption behavior are focused on
the promotion by some marketers of undesirable behaviors (e.g. smoking, drinking,
gambling, compulsive buying), and the targeting of vulnerable populations. However,
when undesirable consequences affect large numbers of consumers, societal forces put
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
pressure on the marketers responsible and persuade them (or require them) to curtail or
eliminate these unethical marketing practices (Schiffman and Kanuk, 2007).
Food preferences refer to the act of favoring a certain food over another. Food
intake of individuals is determined by their food preferences. Food preferences are
develop maintained and changed throughout life. An individual’s current food
preferences may vary trough time. Thus, one’s food preferences and food aversions are
dictated not only by food flavor, aroma, texture, and appearance, but also by other factors
outside the food itself (Panlasigui and Tiangson-Bayaga, 2007).
Definition of Terms
Homemade noodle- also known as miki locally; miki is a homemade pansit made
up mainly of flour as main ingredient.
Panciteria- restaurants that serve pansit miki
Production site- where noodles are produced
Commoners- refers to common people; they are low-income and medium-income
people of the society
Market outlet- refers to stall who sell homemade noodles such as convenience or
sari-sari stores
Talipapa- refers to stall that sell various kinds of vegetables
METHODOLOGY
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
Locale and Time of the Study
The study was conducted in the municipality of Dolores, San Juan, Lagangilang,
Tayum and Bangued, Abra on November - December 2010.
Respondents of the Study
The respondents of the study were chosen by purposive sampling for panciteria
consumers (patrons), total enumeration for miki producers and suppliers of raw materials
and random sampling for households, panciterias and market outlets. It covered the
farmers supplying squash and malunggay, market outlets of homemade noodles,
households, panciteria consumers, panciterias, miki producers in Dolores, Abra.
Data Gathering Procedure
The information needed to answer the objectives of this study was gathered using
structured questionnaires for consumers and interview guides for panciterias and
producer. The questionnaires were distributed to the respondents allowing them to answer
each question completely. A follow up interview was done to verify responses that were
not clear and to get responses on questions that were not answered.
Data Gathered
The data gathered includes basic demographics, noodle consumption volume, and
preferences of buyers, type and volume of homemade noodles produced, sources of raw
materials in production, peak and lean months of homemade noodle supply and
consumption, and volume of homemade noodle delivered and sold at various
markets/outlets.
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
Data Analysis
The data gathered were consolidated, tabulated, analyzed and interpreted
according to the objectives of the study. The study used frequency and descriptive
statistics in the analyzing the data.
RESULTS AND DISCUSSION
Profile of the Respondents
The profile of the respondents as to age, gender, civil status, home address,
average family income, sources of family income, household size, occupation, number of
years serving pansit miki and type of business were presented in Table 1a (households),
Table 1b (patrons), Table 1c (panciterias), Table 1d (market outlets), Table 1e (farmers).
Age. Majority of the respondents of the different type of the respondents are
within the age bracket of 22-40 years old with 44% of household respondents belonging
to the age bracket 21-40 and 42% belonging to the 41-60 age brackets. Thirty seven or
(58.73%) of patron-respondents belong to the age bracket 16-30 while most farmer-
respondents (75%) belonged to the 51-75 age bracket. Farmers were the oldest among the
group of respondents.
Gender. The distribution of respondents according to gender shows that there are
more (68%) females for respondents for households, more males (66.67%) for patron-
respondents, and an equal number between males and females for farmer-respondents.
Home address. Respondents for household, panciterias, patrons and market outlet
are from the municipalities adjacent to Dolores, Abra such as Bangued, Abra where most
of panciterias are located because it is the capital of Abra, Tayum, and Lagangilang as
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
well as to San Juan, Abra where the introduction of panciteria businesses and marketing
of homemade noodle was in its growth stage. Most farmers of squash and malunggay and
the sole processor of homemade noodle are from Dolores, Abra.
Table 1a. Profile of respondents (households)
PARTICULARS
FREQUENCY
PERCENTAGE
Age
21-40
22
44
41-60
21
42
>60
7
14
TOTAL
50
100
Gender
Male
16
32
Female
34
68
TOTAL
50
100
Civil status
Single
2
4
Married
46
92
Widow
2
4
TOTAL
50
100
Home address
Bangued
4
8
Tayum
12
24
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
San Juan
10
20
Dolores
12
24
Lagangilang
9
18
Pidigan, Villavisiosa, San
3
6
Isidro
TOTAL
50
100
Table 1a. Continued . . .
PARTICULARS
FREQUENCY
PERCENTAGE
Average family income (Php)
1-5,000
11
22
5,001-10,000
22
44
10,001-20,000
13
26
20,001-30,000
2
4
30,001-50,000
2
4
TOTAL
50
100
Sources of family income
Salary
32
64
OFW remittances
1
2
Self-employment
9
18
Farming
3
6
Driving
3
6
Carpentry
2
4
TOTAL
50
100
Household size
2-5
26
52
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
6-10
23
46
11-15
1
2
TOTAL
50
100
Table 1b. Profile of the respondents (patrons)
PARTICULARS
FREQUENCY
PERCENTAGE
Age (years)
10-15
2
3.17
16-30
37
58.73
31-45
13
20.63
46-60
11
17.46
TOTAL
63
100
Gender
Male
42
66.67
Female
21
33.33
TOTAL
63
100
Civil status
Single
58
92.06
Married
3
4.76
Widow
2
3.17
TOTAL
63
100
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
Occupation
Government employee
7
11.11
Self-employed
6
9.52
Driver
17
26.98
Farmer
4
6.34
Table 1b. Continued . . .
PARTICULARS
FREQUENCY
PERCENTAGE
House keeping
10
15.87
Student
16
25.39
Unemployed
3
4.76
TOTAL
63
100
Home address
Bangued
12
19.04
Tayum
11
17.46
San Juan
6
9.52
Dolores
10
15.87
Lagangilang
13
20.63
San Isidro, Pilar, Pidigan,
11
17.46
Tineg
TOTAL
63
100
Table 1c. Profile of the respondents (panciterias)
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
PARTICULARS
FREQUENCY
PERCENTAGE
Type of business
Sole proprietorship
28
93.33
Partnership
2
6.67
TOTAL
30
100
Table 1c. Continued . . .
PARTICULARS
FREQUENCY
PERCENTAGE
Number of years serving pansit
miki <1
8
26.67
1-5
13
43.33
6-10
7
23.33
11-15
1
3.33
>15
1
3.33
TOTAL
30
100
Home address
Bangued
11
36.67
Tayum
3
10
San Juan
11
36.67
Dolores
2
6.67
Lagangilang
3
10
TOTAL
30
100
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
Table 1d. Profile of the respondents (market outlets)
PARTICULARS
FREQUENCY
PERCENTAGE
Location/address
Bangued
13
72.22
San Juan
3
16.66
Lagangilang
2
11.11
TOTAL
18
100
Table 1d. Continued . . .
PARTICULARS
FREQUENCY
PERCENTAGE
Type of business
Sole proprietorship
18
100
TOTAL
18
100
Number of years selling homemade
noodle <1
3
16.67
1-5
13
72.22
6-10
2
11.11
TOTAL
18
100
Table 1e. Table of respondents (farmer-suppliers of squash and malunggay)
PARTICULARS
FREQUENCY
PERCENTAGE
Age
51-75
3
75
76-100
1
25
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
TOTAL
4
100
Gender
Male
2
50
Female
2
50
TOTAL
4
100
Civil status
Married
3
75
Widow
1
25
TOTAL
4
100
Table 1e. Continued . . .
Occupation
Farmer
3
75
Businessman/Entrepreneur
1
25
TOTAL
4
100
Home address
Dolores
3
75
Others
1
25
TOTAL
4
100
Civil status. Majority (92%) household respondents are married; most patrons
(92.06%) who include students and tricycle drivers are single as shown in Table 1b while
of the famers of squash and malunggay, three are married and one widowed.
Sources and average family income. The source of family income of households
includes salary as the major source of income for 64% of respondents. Thirty-five (70%)
of respondents earned between Php 5,000-20,000 in a month.
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
Household size. Table 1a shows that most households (52%) have 2-5 members in
their family and twenty three (46%) had by 6-10 members.
Occupation. The occupation of respondents provides for their basic needs such as
being government employee for households. Patrons in panciterias as shown in Table 1b
are from different occupation.
Type of business. The type of business for panciterias in the five municipalities
where this study was conducted (Bangued, Tayum, Lagangilang, San Juan and Dolores,
Abra) was sole proprietorship (93.33%). All the market outlets of homemade noodle are
registered as sole proprietorship in DTI (Department of Trade and Industry).
Number of years serving pansit miki and selling homemade noodle. Most
panciterias (66.66%) have been engaged in the business for 1-10 years. In contrast, most
market outlets have been engaged in business for 1-5 years.
Types of Homemade Noodle produced
Homemade noodle produced by processors. Talledo’s Miki Commercial was the
sole processor of homemade noodle in Dolores, Abra. It has five homemade products
namely: Plain round, Plain flat, with squash, with malunggay and Squash canton.
Homemade noodle with malunggay was commercialized in 2008.
Homemade noodles being sold in market outlets. The market outlets listed the
different types of noodles they sell. This was presented in Table 2. Of these 5 types, the
plain flat was the more commonly sold type among market outlet respondents with 17
(94.44%) of them selling this. Plain round noodles are the second more popular noodles
sold with 83.33% of the respondents selling this. Homemade noodle with squash, with
malunggay and Squash canton are rarely sold.
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
Table 2. Homemade noodle being sold in market outlets
HOMEMADE NOODLE
FREQUENCY
PERCENTAGE
Plain Round
15
83.33
Plain Flat
17
94.44
With squash
2
11.11
With malunggay
2
11.11
Squash canton
2
11.11
*Multiple responses
Homemade noodle being served in panciterias. Majority of the panciterias uses
plain flat homemade noodle as the main ingredient in their pansit miki (43.33%) followed
by plain round (40%). Table 3 shows that a panciteria using homemade noodle with
malunggay as the main ingredient was located in Tayum, Abra.
Results indicate that the plain flat was the more popular type sold by market
outlets and panciterias. This also implies that the vegetable-based noodles are less
popular among the seller respondents.
Availability of the Different Types of Homemade
Noodles Considering Quantity and Seasonality
of Raw Materials
Raw materials supply. Presently, Talledo’s Miki Commercial (sole processor of
homemade noodle in Dolores, Abra) has 3 squash farmer suppliers, 2 malunggay farmer
Table 3. Homemade noodle being served in panciterias
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
HOMEMADE NOODLE
FREQUENCY
PERCENTAGE
Plain Round
12
40
Plain Flat
13
43.33
With squash
1
3.33
With malunggay
1
3.33
Squash canton
1
3.33
Any of that plain
2
6.67
TOTAL
30
100
suppliers from their neighbors and 2 flour suppliers which was the local grocery. Each
squash supplier delivers an average of 340 kilograms per time of procurement of squash,
while 4 kilograms of weekly supply of malunggay are delivered, and 1500 kilograms per
time of procurement of flour. In this situation only malunggay has a regular supply. Raw
materials like flour and squash are ordered or purchased when supplies last; hence there
was no fixed schedule of delivery for these supplies.
Farmer – suppliers of squash and malunggay. Four farmers, 2 squash
farmers, 2 malunggay farmers, have been engaged in the production of squash and
malunggay in at least 1-5 years (Table 4); supply their harvest to the sole processor of
pansit miki in Dolores, Abra, public markets, neighbors and sari-sari stores (talipapa).
The land area being planted to squash be more than 1 hectare while malunggay planted
area is less than 1 hectare as shown in Table 5.
Table 4. Raw materials supply
RAW
NUMBER OF
AVERAGE KILOGRAM PER
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
MATERIALS
SUPPLIERS
SUPPLIER
Squash
3
340
Malunggay
2
4
Flour
2
1500
Table 5. Area being planted of squash and malunggay
AREA PLANTED
SQUASH
MALUNGGAY
(HECTARE)
F
%
F
%
>1 ha.
2
100
0
0
<1 ha.
0
0
2
100
Peak and low season of harvest. Table 6 shows that farmers identified their peak
season of harvest from October – May (8 months) for squash and malunggay’s peak
season of harvest was June where rain provides water to the plants, it is the time for the
malunggay plant to produce more of its leaves. Low season of harvest being identified by
the squash farmers was June – September, in the other hand dry season (April – May)
was for malunggay.
Table 6. Peak and low season of harvest
SQUASH
MALUNGGAY
MONTH
PEAK
LOW
PEAK
LOW
F
%
F
%
F
%
F
%
January
2
100
0
0
0
0
0
0
February
2
100
0
0
0
0
0
0
March
2
100
0
0
0
0
0
0
April
2
100
0
0
0
0
2
100
May
2
100
0
0
0
0
2
100
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
June
0
0
2
100
2
100
0
0
July
0
0
2
100
0
0
0
0
August
0
0
2
100
0
0
0
0
September
0
0
2
100
0
0
0
0
October
2
100
0
0
0
0
0
0
November
2
100
0
0
0
0
0
0
December
2
100
0
0
0
0
0
0
*Multiple responses
Major problem encountered by squash and malunggay farmers. The major
problem shown in Table 7 being encountered by the farmers in planting squash and
malunggay was the weather condition (phenomenon) such as drought (El Niño) and
excessive water (La Niña); La Niña was not that favorable to the squash because of the
moisture that may affect the fruit being laying on the ground. In contrast, excessive water
may cause rotting of the malunggay tree. This specified problem gives damages of 6-10
% in average as shown in Table 8.
Market of the harvests. The harvests of farmers are being marketed not only to the
processors but also a portion of it were delivered and sold in the public markets,
neighbors and sari-sari stores (talipapa) as also stated on the previous findings.
There are perennial problems that affect the farmers like the adverse effects of El
Niño and La Niña. Though this was the case, this study shows there is a market potential
Table 7. Major problem encountered by farmer of squash and malunggay
PROBLEM ENCOUNTERED
FREQUENCY
PERCENTAGE
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
Weather condition
4
100
Table 8. Percent affected
SQUASH
MALUNGGAY
AREA AFFECTED (%)
F
%
F
%
1-5
0
0
0
0
6-10
2
50
1
25
11-15
0
0
1
25
*Multiple responses
Table 9. Market of the harvests
MARKET OF HARVESTED
SQUASH
MALUNGGAY
PRODUCTS
F
%
F
%
Processor
2
50
2
50
Public market
2
50
2
50
Neighbors
2
50
2
50
Talipapa
2
50
0
0
*Multiple responses
for these raw agricultural products (squash and malunggay), hence farmers are
encouraged to plant more, and concerned agencies should extend appropriate assistance
to these farmers to become more productive.
Factors Affecting Consumer’s Preferences
Factors in purchasing and consuming pansit miki (households). Table 10 and
Table 11 present factors that influence consumers in purchasing and consuming noodles.
Table 10 shows that the important factors that influences them in consuming noodles are
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
its price being cheaper than other noodles’, and its value to the family. Table 11 shows
that quality of noodles was important in their decision to purchase the noodles; primary
of these qualities was the kind of raw materials used. Added to these factors of influence
were the image of market outlets such as its appearance and the attitude of the seller.
Table 10. Factors in consuming noodles by households
5
4
3
2
1
FACTORS
AVE.
DESCRIPTION
F % F % F % F % F %
Price of noodle
10 20 23 46 14 28 3 6 0 0
3.80 Important
It is favorite of the
family
13 26 16 32 18 36 3 6 0 0
3.78 Important
Cheaper than other
noodles
13 26 14 28 14 28 9 18 1 2
3.64 Important
Try
2
4
0
0
0
0 0 0 0 0
0.20 Not Important
*Multiple responses
LEGEND: 4.2-5 Very Important
3.4-4.1 Important
2.6-3.3 Moderately Important
1.8-2.5 Less Important
1-1.7 Not Important
Table 11. Factors in purchasing homemade noodle by households
FACTORS
5
4
3
2
1
AVE. DESCRIPTION
F % F % F % F % F %
Thickness and
length of cut
9 18 18 36 19 38 3 6 0 0
3.60 Important
Price
11 22 22 44 16 32 1 2 0 0
3.86 Important
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
Appearance of
market outlet
8 16 19 38 20 40 2 4 1 2 3.62 Important
Attitude of the
seller
16 32 17 34 13 26 3 6 1 2 3.88 Important
Appearance of
packed noodle
13 26 20 40 14 28 1 2 1 2 3.80 Important
Table 11. Continued . . .
Material used
20 40 20 40 11 22 0 0 0 0
4.26 Very Important
Nutritional
21 42 16 32 9 18 0 0 0 0
3.92 Important
value
Brand/producer 17 34 17 34 11 22 3 6 2 4
3.88 Important
*Multiple responses
LEGEND: 4.2-5 Very Important
3.4-4.1 Important
2.6-3.3 Moderately Important
1.8-2.5 Less Important
1-1.7 Not Important
Table12. Reason for having pansit miki in a panciteria by patrons
REASONS
FREQUENCY
PERCENTAGE
Nutritional value
7
11.11
Prefer its taste to other options
18
28.57
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
As a variety meal or snack
47
74.60
Try, Cheaper than other snack
6
9.52
*Multiple responses
Reason for having pansit miki in a panciteria by patrons. Table 12 shows that
most panciteria patrons (76.60%) consume their pansit miki as a variety in their snack or
meal. Only a few (11.11%) value nutritional contribution.
Market outlets’ reason for preference of supplier. Some market outlets (44.44%)
have established a business relation with regular supplier (suki). There are however no
other dominant reasons by the market outlets for choosing suppliers (Table 13).
The reason for a market outlet to have a supplier (suki) as shown in Table 13 and
the location of the preferred supplier (Bangued, Abra) shows that the demand for
homemade noodle was in Bangued, Abra where most panciterias and market outlets are
located. Same table also shows a potential demand in homemade noodle industry in the
place because most panciterias don’t produce their own miki noodles. attributed by
having no necessary equipment, no raw materials to process, lack of manpower or they
may find that it would be more profitable for this panciterias to just buy their needed
noodles rather than producing their own.
Panciterias’ preference for supplier. Table 14 shows that majority of panciterias
(56.67%) do not need noodle supplier since they produce their own for their panciteria
business. Other panciterias who do not produce their own noodle get their noodle mostly
from the noodle processor (Talledo’s miki Commercial at Dolores, Abra).
Panciterias’ reason for preference of a supplier. The noodle supplier preference of
a panciteria was based on the supplied noodle quality (26.67%) and others such as mode
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
of payment (credit, consignment, cash), suki (regular supplier) and for its free delivery as
shown in Table 15. Results show no dominant or common basis for the preference of
supplier implying difference of reasoning among respondents.
Table 13. Reason for preference of supplier by market outlets
REASONS
FREQUENCY
PERCENTAGE
Suki
8
44.44
Mode of payment-Cash
1
5.56
Consignment
3
16.67
Free delivery
4
22.22
Free advertising
2
11.11
Quality of noodle
6
33.33
Friend of the supplier
4
22.22
*Multiple responses
Table 14. Panciterias’ sourcing of noodle supplier
PARTICULARS
FREQUENCY PERCENTAGE
Sourcing from suppliers
Panciterias who source from noodle supplier
13
43.33
Panciterias who do not source from noodle
17
56.67
supplier
TOTAL
30
100
Location of suppliers preferred
Bangued
2
6.67
Dolores (Talledo’s Miki Commercial)
11
36.67
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
TOTAL
13
43.33
*Multiple responses
Table 15. Panciterias’ reason for preference of a supplier
REASONS
FREQUENCY
PERCENTAGE
Mode of payment
1
3.33
Suki
4
13.33
Free delivery
2
6.67
Quality of noodle
8
26.67
*Multiple responses
Sourcing of supplies simply implies that there are preferences of panciterias and
other market outlets as to the suppliers of homemade noodles. The panciterias and market
outlets consider those suppliers providing them more opportunities like higher gains,
brought about by mode of payment, suki attitude, delivery system and quality of noodle.
Type of Homemade Noodle Most Preferred by Consumers
Homemade noodle most preferred by panciterias. The homemade noodle most
preferred by panciterias to serve and as dictated or determined by patrons’ perception and
experience was plain flat (50%), followed by the plain round which they believed to be
tastier and possesses a pleasing appearance when cooked just like spaghetti stick.
Vegetable noodle was not yet so preferred in the market because the product was still
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
new and panciterias have not yet promoted it widely. According to Table 16 the type of
noodle being served in panciterias are limited to plain round and plain flat homemade
noodle. A minimal order on noodles with vegetable was also shown in the table.
Table 16. Homemade noodle most preferred by panciterias
HOMEMADE NOODLE
FREQUENCY
PERCENTAGE
Plain round
12
40
Plain flat
15
50
With malunggay
1
3.33
Any of that of plain noodle
1
3.33
Any of that homemade noodle
1
3.33
TOTAL
30
100
Homemade noodle most preferred by patrons. Patrons prefer plain round noodle
(39.68%) rather than other type of homemade noodle; they have stated that their
preference for this type of noodle was palatability that it is tastier than other noodle and
possesses good appearance when cooked. This gives support to the statement made by
panciterias that this kind of homemade noodle was most preferred by them.
Homemade noodle’s usual buyer. Table 18 shows that most of the end users of
homemade noodles are Panciterias for Plain round and Plain flat (38.89%), while
commoners mostly buy Plain flat (88.89%) and as well as professionals buy any of the
five different kinds of homemade noodle as Plain flat as mostly bought. As with the
choices of patrons of panciterias result shows that the vegetable-based noodles are not a
popular choice by households.
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
Homemade noodles need wide marketing promotion especially those with squash
and malunggay. Because the main consumers for noodles with vegetables are the
households, usually the commoners and some professionals this implies that these end
Table 17. Homemade noodle most preferred by patrons
HOMEMADE NOODLE
FREQUENCY
PERCENTAGE
Plain round
25
39.68
Plain flat
20
31.75
With malunggay
9
14.28
With squash
1
1.58
Any of that plain noodle
3
4.76
Any of that homemade noodle
7
11.11
*Multiple responses
users know the nutritional value of these noodles they are eating. Hence, the concerned
agencies under control of these types of business must give assistance particularly in
promoting and advertisements of such products.
Volume of Homemade Noodles Produced
Volume of production of processor. Plain flat homemade noodle was the most
produced by the processor (125 kilograms per day) and 75 kilograms daily for Plain
round with a regular worker. Weekly production of homemade noodle with squash and
with malunggay by regular workers produces 25 kilograms and 10 kilograms for Squash
canton with on call workers as shown in Table 19. This means that the two most
preferred and ordered products are plain round and plain flat noodles.
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
Number of panciterias who produce their own noodle. Majority (56.67%) of
panciterias do not produce their own noodle for their panciteria, but those who produce
noodle for their own panciteria service (43.33%) also supply homemade noodles to some
market outlets most especially in Bangued, Abra. Table 20 shows this finding.
Table 18. Homemade noodle’s usual buyer
USUAL
PLAIN:
PLAIN:
WITH
WITH
SQUASH
BUYERS
ROUND
FLAT
SQUASH MALUNGAY CANTON
F
%
F
%
F
%
F
%
F
%
Panciteria
7 38.89
7
38.89 0 0
0
0
0
0
Commoners
12 66.67 16
88.89 0 0
0
0
8
44.44
Professionals 6 33.33
7
38.89 2 11.11
1
5.56
2
11.11
*Multiple responses
Table 19. Volume of production of processor
HOMEMADE
DAILY
WEEKLY
NOODLE
REGULAR
REGULAR
ON CALL
(KILOGRAMS)
(KILOGRAMS)
(KILOGRAMS)
Plain Round
75
0
0
Plain Flat
125
0
0
With Squash
0
25
0
With
0
0
10
Malunggay
Squash Canton
0
25
0
Table 20. Number of panciterias who produce their own noodle
ITEMS
FREQUENCY PERCENTAGE
Panciterias who produce their own noodle
13
43.33
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
Panciterias who do not produce their own
17
56.67
noodle
TOTAL
30
100
Panciterias who produce their own noodles implies that they have available raw
materials in their locality likewise they have the necessary equipment and the required
labor force.
Price of Homemade Noodle Delivered at Various Markets/ Outlets per Time
Price of homemade noodle set by processor. Table 21 shows the different prices
of homemade noodle set by the processor (Talledo’s Miki Commercial). These prices set
by the processor are based on the cost of production they incurred during their operation
and with the expectance of profit. Results indicate a higher selling price for noodles with
vegetable than the plain noodles, whether as sold in the convenience (sari-sari) store or
from the production site.
Bases of pricing homemade noodles by market outlets. Market outlet vendors
based their price by adding mark-up of Php 1-5 (66.67%), others base their price by the set
price given by the suppliers and base on the price of competing products such as
commercialized branded instant noodles as shown in Table22.
Table 21. Market price set by processor
HOMEMADE NOODLE (PER
SELLING PRICE TO
PRODUCTION SITE
KILOGRAM)
OUTLET (Php)
(Php)
Plain Round
57
60
Plain Flat
57
60
With squash
76
80
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
With malunggay
76
80
Squash canton
38
40
Table 22. Bases of pricing by market outlets
BASES OF PRICING
FREQUENCY
PERCENTAGE
Suppliers price
5
27.78
Mark-up
12
66.67
Competing products
1
5.56
TOTAL
18
100
The bases of pricing by the processor and the market outlets are basically
established on the production or acquisition costs. Competitive pricing was not the basis
indicating that the local noodle industry was an imperfect competition type of market
structure.
Demand Indicator
Volume purchased by households. As specified by households December (holiday
season), birthday and graduation celebrations are the occasions where they increased their
demand for homemade noodle with 1-5 kilograms purchased as serve in Noche Buena
and served to those visitors as their snack. April is when there was low demand of
homemade noodle because it’s hot weather condition (1-5 kilograms) as shown in Table
23, Table 24 and Table 25.This finding gives support to the statement given by the
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
market outlets that during months of summer they sell the lesser compared to the volume
sold during holidays and other occasions.
Table 23. Volume purchased by households
PARTICULARS
FREQUENCY
PERCENTAGE
Highest volume purchased (kilograms)
1-5
33
66
5-10
1
2
11-15
3
6
Lowest volume purchased (kilograms)
<1
3
6
1-5
8
16
5-10
1
2
Table 24. .Factors in buying less of homemade noodles by households
FACTORS
FREQUENCY
PERCENTAGE
Increase price of homemade noodle
2
4
Decrease in family income
2
4
Introduction of new noodle or brand
1
2
Hot weather condition during summer
6
12
*Multiple responses
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
Peak and lean months of sales in homemade noodles. Table 25 shows that market
outlet vendors sell the most in the month of December where holiday season (66.67%) as
also been determined as the month where households buy most of it, on the other hand
they sell the least in the months of July and August where there was no much occasion
and its rainy season; selling less of homemade noodle during the month of April was
affected by the purchasing and consumption factor of consumer such as during this
Table 25. Peak and lean months of sales in homemade noodles of market outlets
MONTH
SELL THE MOST
SELL THE LEAST
FREQUENCY
PERCENTAGE
FREQUENCY PERCENTAGE
January
1
5.56
1
5.55
February
1
5.56
0
0
March
4
22.22
0
0
April
0
0
4
22.22
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
May
3
16.67
3
16.67
June
4
22.22
5
27.78
July
4
22.22
9
50.00
August
0
0
9
50.00
September
1
5.56
4
22.22
October
3
16.67
1
5.56
November
6
33.33
0
0
December
12
66.67
0
0
*Multiple responses
month hot weather was raging. This was in concurrence with the peak and low purchased
periods of consumers.
Increase in sales for noodles. Result shown in Table 26 reflects that there was no
change of sales in the past four years for 55.56% of the respondents. Should there be
increase in sales for the 44.44% of respondents, this was minimal that ranges from 1-20
kilograms from year to year.
Table 26. Increase in sales for noodles
INCREASE IN SALES (KILOGRAMS)
FREQUENCY
PERCENTAGE
There is an increase in sales
8
44.44
There is no increase in sales
10
55.56
*Multiple responses
Table 27. Reasons of increasing volume being cooked by panciterias
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
REASONS
FREQUENCY PERCENTAGE
Increase in the number of people eating in the
panciteria
20
66.67
Improvement on panciteria services
10
33.33
People prefer pancit miki than other snack food
10
33.33
Pancit miki has grown in popularity
6
20
Town fiesta
16
53.33
*Multiple responses
Reasons of increasing volume of homemade noodle being cooked by panciterias.
Most panciterias (66.67%) increase their volume being cooked because of the increase in
the number of people eating in their panciteria. Most panciterias have many costumers
during town fiestas, holiday seasons and the like. Improvement in their service; people
prefer pancit miki than other snack food; pancit miki has grown in popularity and the
demand of costumers everyday are other factors being considered in increasing the
volume being cooked as shown in Table 27.
Frequency of consumption of patrons in a panciteria. Patrons with their friends or
associates consume their pansit miki in a panciteria twice a month as a variety of their
snack or meal. Patrons gather with the consumption of pansit miki in a panciteria for
them to have bonding or have their meeting. These results are shown in Table 28 and
Table 12.
Problems on supply of homemade noodles (market outlets). Table 29 shows the
different problems being encountered by market outlets with regards to supply condition,
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
for them the main cause of the problem was with environmental interruption (weather
condition) causing low supply that leads to no or limited volume being delivered;
suppliers problem was caused by a limited fund to produce homemade noodles because
of hardship in collecting debts for those under consignment mode of payment.
Volume of homemade noodles being sold per week by market outlets. Demand of
homemade noodle can also be seen in the average volume being sold per week that was
Table 28. Frequency of consumption of patrons in a panciteria
ALONE
WITH FAMILY
WITH
FREQUENCY OF
FRIENDS/ASSOCIATES
CONSUMPTION
F
%
F
%
F
%
Everyday
5
7.99
0
0
5
7.94
Once a week
1
1.59
4
6.35
6
9.52
2-3 times a week
11
17.47
7
11.11
14
22.22
Once a month
2
3.17
2
3.17
3
4.76
Twice a month
0
0
2
3.17
55
87.30
Thrice a month
0
0
1
1.58
2
3.17
Sometimes with 0
0
1
1.58
3
4.76
friends
*Multiple responses
from 21-30 kilograms(27.78%) for Plain round, 27.78% for Plain flat and for homemade
noodles with the integration of vegetables (with squash, with malunggay, Squash canton)
has the average volume sold from 1-10 kilograms per week (5.56%) as shown in Table
30.
Table 29. Problems on supply of homemade noodles (market outlets)
HOMEMADE
YES
SPECIFICATION/REASON
NO
NOODLES
F
%
OF PROBLEM F F
%
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
Plain Round
5
27.78
low supply; no delivery
0
0
Plain Flat
5
27.78
low supply; no delivery
10
55.56
With squash
1
5.56
availability
12
66.67
With
1
5.56
availability
1
5.56
malunggay
Squash canton
1
5.56
availability
2
11.11
*Multiple responses
Table 30. Volume of homemade noodles being sold per week by market outlets
HOMEMADE
PLAIN
PLAIN
WITH
WITH
SQUASH
NOODLE SOLD PER ROUND
FLAT
SQUASH MALUNGGAY CANTON
WEEK(KILOGRAMS) F
%
F
%
F
%
F
%
F
%
1-10
4 22.22 5
27.78
1 5.56
1
5.56
1 5.56
11-20
4 22.22 3
16.67
0 0
0
0
0 0
21-30
5 27.78 4
22.22
0 0
0
0
0 0
31-40
1 5.56
2
11.11
0
0
0
0
0
0
41-50
1 5.56
1
5.56
0
0
0
0
1 5.56
61-70
1 5.56
0
0
0
0
0
0
0
0
>100.
0
0
0
0
1 5.56
1
5.56
0
0
*Multiple responses
Table 31. Increase in noodle consumption by households
ITEMS
FREQUENCY
PERCENTAGE
There is noodle consumption increase
1
2
There is no noodle consumption increase
49
98
TOTAL
50
100
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
Increase in noodle consumption (households). Almost all of the household
respondents (98%) didn’t increase their noodle consumption for the past four years
considering their purchasing and consumption factors being stated in Table 31, Table 10
and Table 11.
The high consumption rate of homemade noodles was occasional hence it is
predictable when there is an increase in demand although not necessarily there will be a
great increase in sales price of commodity is steady.
Supply Indicator
Factors in producing less homemade noodles (processor). Talledo’s Miki
Commercial produce lesser homemade noodle than the regular production because it was
affected by some factors such as rainy season, power interruption (brown out) and limited
drying bin.
A number of panciterias who produced their own noodle as shown in Table 20
helps the supply condition of homemade noodle industry most especially in Bangued,
Abra where most panciterias in this place practice it.
Increase in production of squash and malunggay. Farmers do increase their
production of squash and malunggay for their market and sold at a fair price. The
increase in production was the effect of widening the area being planted until it reaches 1
hectare. This wider area of production means more harvests that are delivered to the
different kinds of end users. The average production shows increase from 151-200
kilograms (2007) to (600 kilogram) for squash in 2009; for malunggay it was from 1-50
kilograms (2008) to 51- 100 kilograms in 2009. This increase helps a lot in the
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
production of homemade noodle most especially for with Squash and with malunggay
homemade noodles.
Table 32. Increase in production of squash and malunggay
SQUASH
MALUNGGAY
INCREASE IN THE PRODUCTION
F
%
F
%
Increased
2
100
2
100
SUMMARY, CONCLUSIONS AND RECOMMENDATIONS
Summary
Homemade noodles are identified to be the OTOP (One Town One Product) of
Dolores, Abra. Hence, this study attempted to present the situation for the supply and
demand of homemade noodle produced in Dolores, Abra. Specifically, it determined the
following: types of homemade noodle produced, the availability of the different types of
homemade noodles considering quantity and seasonality of raw materials, the factors
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
affecting consumer’s preferences, and the type of homemade noodle most preferred by
consumers as well as the volume of homemade noodles produced everyday and delivered
at various market /outlets per time.
The study was conducted in five municipalities in Abra namely: Bangued,
Tayum, Lagangilang, Dolores and San Juan during the months of November and
December 2010. The respondents were the processor of homemade noodle of Dolores,
Abra (Talledo’s Miki Commercial), farmer- suppliers of squash and malunggay,
panciterias, panciteria patrons, households and market outlets of the five municipalities
where the study was conducted. Data were gathered using survey questionnaire.
Talledo’s Miki Commercial, which was the sole processor of homemade noodle
in Dolores, Abra produces five types of homemade noodle namely: Plain round, Plain
flat, with squash, with malunggay and Squash canton. These are delivered to various end
users through market outlets and sari- sari stores.
Raw materials suppliers to Talledo’s Miki Commercial include 3 squash farmer-
suppliers, 2 malunggay farmer-suppliers and 2 flour suppliers. Aside from the seasonality
of squash and malunggay, weather conditions affect its availability. Talledo’s Miki
Commercial produces 125 kilograms for plain flat and 75 kilograms of plain round
homemade noodles in a day; while weekly production of with squash and with
malunggay were 25 kilograms each type. Squash canton has a volume of 10 kilograms
per week of production. In the range of 1-5 kilograms was where most households buy
for their occasional consumption.
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
There are perennial problems that affect the farmers like the adverse effects of El
Niño and La Niña. Though this was the case, this study shows there was a market
potential for these raw agricultural products (squash and malunggay).
Households consider the price, noodle quality, and even outlet image as
influential factors on their decision to purchase noodles. However, their consumption of
noodles was occasional.
The main consumers for noodles with vegetables are the households, usually the
commoners and some professionals this implies that these end users know the nutritional
value of these noodles they are eating.
Panciteria patrons consume pansit miki on irregular bases and do so just to have
variety in their snack or meal. Market outlets (stores and groceries) of homemade noodles
prefer supplier who was their “suki”, meaning regularity of supply was crucial to their
choice of supplier and stability of trade relation. In contrast, majority of panciterias do
not rely on supplier because they produce their own noodles for their panciteria and they
also produced noodles to supply some market outlets in Bangued, Abra. The plain flat
and/or round noodles are produced by these panciterias.
The results of the study show that type of homemade noodle most preferred by
panciterias and their patrons was plain flat, followed by plain round. This was based on
the perception and experience of panciteria patrons and households. The important
qualities of these end-users are the taste and appearance as well as its resemblance to
spaghetti noodles when cooked.
The prices set by the processor were based on the cost of production they incurred
during their operation and with the expectance of profit. Market outlet vendors based
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
their price by adding mark- up of Php 1-5 from the suppliers’ price and based on the price
of competing commercialized branded instant noodles.
Conclusions
Based on the findings of the study the following conclusions were made:
1. Although there are five kinds of homemade noodles produced and sold in
Dolores, Abra, the plain flat and round noodles were the more popular types while the
squash and malunggay kinds were less popular types. Apparently, this was because price
was the main factor considered in purchasing and that the vegetable-based noodles were
less available.
2. The main consumers for noodles with vegetables are the households, usually
the commoners and some professionals this implies that these end users have a better
appreciation of the nutritional value of these noodles they are eating.
3. Panciterias and market outlets for noodles choose suppliers based on regularity
and consistency of supply as well as their stability of trade relation.
4. Consumption of noodles was in an occasional and irregular basis mainly to give
variety to snacks and meals.
9. A number of panciterias who produces their own noodle helps the supply
condition of homemade noodle industry most especially in Bangued, Abra.
10. Squash and malunggay noodles are affected by the seasonality and production
of squash and malunggay. However, these are the least popular types of homemade
noodles in the market.
Recommendations
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
Based on the findings of the study, the following recommendations are drawn.
Talledo’s Miki Commercial must pursue their plan to put up a market outlet in Bangued,
Abra for them to widen the area of their operation and at least lessen the problem of
market outlets the availability of supply in the locality. The processor and the concerned
agencies like Department of Trade and Industry, Department of Science and Technology,
Food and Nutrition Research Institute and to include Department of Agriculture must
work harmoniously to promote homemade noodle by all means especially on with
squash, with malunggay and squash canton. The farmer-suppliers must be given proper
assistance and encouragement by concerned agencies to produce more of the needed raw
materials for the production of homemade noodles. For more production would mean
more income, and more income would also mean better opportunities opened for
development in the family as well as in the whole community as this noodle industry is
perceived to generate employment.
LITERATURE CITED
FRANK, R. H., 2006. Microeconomics and Behavior Sixth Edition. McGraw-Hill/ Irwin.
Pp. 41-43.
PANLASIGUI, L. N. and C. L. TIANGSON-BAYAGA. 2007. Fundamentals of
Nutrition: A Laboratory Manual. C & E Publishing House. P. 6.
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
PARKIN, M., 2003. Microeconomics Sixth Edition. Pearson Education, Inc. Pp. 59,60-
62.
SCHIFFMAN, L. G. and L. L. KANUK. 2007. Consumer Behavior Ninth Edition.
Pearson Educational, Inc. Pp. 110-111.
WORLD INSTANT NOODLES ASSOCIATION. 2010. National Trends in Instant
Noodles Demand.
Retrieved
August
5,
2010
from
http://instantnoodles.org/noodles/expanding- market.html.
APPENDICES
APPENDIX A
Letter to the Respondent
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
BENGUET STATE UNIVERSITY
COLLEGE OF AGRICULTURE
LA TRINIDAD, BENGUET
November 28, 2010
Sir/Madam:
The undersigned is a fourth year Bachelor of Science in Agribusiness (BSAB)
student majoring in Enterprise Management of Benguet State University. Currently
conducting a research entitled “Supply and Demand Situation of Homemade Noodles in
Dolores, Abra” in partial fulfillment for the requirement of the course.
In this regard, may I ask a portion of your time to answer all the questions
honestly to complete the research undertaking? Rest assured that all information you will
give will be treated with outmost confidentiality.
Your honest and complete response will make the study successful.
Thank you very much for your support.
Respectfully yours,
ARIANNE MAE O. LAZO
Researcher
Noted:
CLIFTON D. LLANES
Adviser
APPENDIX B
Survey Questionnaire
(Market Outlets)
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
Name of the Firm: __________________________________________
Proprietor (optional): ________________________________________
Location/Address: __________________________________________
Type of business: ( ) sole proprietorship
( ) partnership
( ) cooperative
( ) corporation
Number of years selling homemade noodle: __________________
1. What homemade noodle do you sell?
( ) plain: ( ) round
( ) with squash ( ) with malunggay ( ) squash canton
( ) flat
2. How much of homemade noodles are sold per week (average)?
Plain: Round _______kg.
Flat _______ kg.
With squash ________ kg.
With malunggay _______kg.
Squash canton __________kg.
3. Who are the usual buyers of each type of homemade noodle? (please check)
OTHERS,
PANCITERIA COMMONERS PROFESSIONALS PLS.
SPECIFY
Plain: round
flat
With squash
With
malunggay
Squash
canton
4. Problem on supply of homemade noodle
SUPPLY
SPECIFICATION
SOURCING
YES
NO
OR REASON FOR
PROBLEM
PROBLEM
Plain round
homemade noodle
Plain flat
homemade noodle
With squash
With malunggay
Squash canton
5. What month of the year do you usually sell the most?
_______________________________
6. What month of the year do you usually sell the least?
________________________________
7. Has there been an increase in your homemade noodle sales for the past years?
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
____yes ____no.
8. If yes, please specify your average weekly sales in kilogram for the past four (4) years
as best as you can.
HOMEMADE NOODLE
2009
2008
2007
2006
Plain: round
flat
With squash
With malunggay
Squash canton
9. Do you have preferred supplier? ____yes ____no
If yes, name of the preferred supplier:
_________________________________________________
10. Reason for preference of supplier:
____ Suki (regular supplier)
____ Mode of payment ( ) Cash ( ) Check ( ) Credit
____ Free delivery
____ Free advertising
____ Regular delivery
____ Quality of noodle (nutritional value, length of cut, packaging, etc.)Supplied
____ other, please specify: ____________________
11. What are your bases of pricing? _____________________________________
_________________________________________
_________________________________________
_________________________________________
APPENDIX C
Survey Questionnaire
(Panciterias)
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
Name of Business: _____________________________________
Proprietor (optional): ___________________________________
Type of business: ( ) sole proprietorship
( ) partnership
( ) cooperative
( ) corporation
Number of years serving homemade noodle: ___________________________
Address: _____________________________________________
1. What are you serving as your noodle?
( ) plain: ( ) round
( ) with squash ( ) with malunggay ( ) squash canton
( ) flat
( ) any of that of plain
2. Do you produce your own noodle? ____yes ____no
3. If yes, how many kilograms of homemade noodle do you produce per day (average)?
HOMEMADE NOODLE
KILOGRAM/ DAY
Plain: round
flat
With squash
With malunggay
Squash canton
4. If your answer is no in no.2 how many kilograms of homemade do you purchase/ cook
per week (average)?
OTHERS,
ONCE
TWICE
THRICE
DAILY
PLS.
SPECIFY
Plain: round
flat
With squash
With malunggay
Squash canton
5. Has there been an increase of homemade noodle do you serve today than you did for
the past years?
____yes ____no
6. If yes, please specify your average weekly sales in kilogram for the past four (4) years
as best as you can.
HOMEMADE NOODLE
2009
2008
2007
2006
Plain: round
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
flat
With squash
With malunggay
Squash canton
7. What are the reasons of increasing volume of homemade noodles being cooked? Please
check
____ Increase in the number of people eating in my panciteria
____ Improvement on my service
____ People prefer pancit miki than other snack foods
____ Pancit miki has grown in popularity
____ Others, please specify ____________________________
8. What type of homemade noodle is most preferred by the customers?
Plain: ____ Round
____ Flat
____ With squash
____With malunggay
____ Squash canton
____ Any of that of plain
____ Any homemade noodle
9. Do you have preferred supplier? ____yes ____no
If yes, name of the supplier? ___________________________________________
10. Reason for preference, please check
____ Mode of payment ( ) Cash ( ) Check ( ) Credit
____ Suki
____ Free delivery
____ Quality of noodles (nutritional value, length of cut, packaging, etc.)
____ Others, specify __________________________________________
APPENDIX D
Survey Questionnaire
(Panciteria Consumers/ Patrons)
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
Name: ___________________________
Age: __________ Gender: ___________
Civil Status: ______________________
Occupation: ______________________
Home address: _______________________________________
1. How often do you consume pancit miki in a panciteria with different types of
companions?
HOW OFTEN
DO YOU EAT
PANSIT MIKI
ALONE
WITH
WITH
OTHERS,
IN A
FAMILY
FRIENDS/
PLS.
PANCITERIA?
ASSOCIATES
SPECIFY
Everyday
Once a week
2-3 times a
week
Once a month
Twice a month
Thrice a month
Others, pls.
specify
_____________
2. Reason of having pansit miki in a panciteria?
____ Nutritional value it contains
____ Prefer its taste to other options
____ As a variety meal or snack
____others, please specify _______________________________
3. What type of homemade noodle do you prefer as main ingredient?
( ) plain ( ) round
( ) with malunggay ( ) with squash
( ) flat
( ) any of that of plain ( ) any of that of homemade
noodle
Why? __________________________________________________
APPENDIX E
Survey Questionnaire
(Households)
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
I. Name: ______________________________ Age: _____________
Civil Status: _________________________ Gender: _____________
Home address: ____________________________________________
Average family income per month: ____________________________
Sources of family income: ___________________________________
Household size: __________________
II. Noodle consumption
Please check the following:
1. How much kilogram (kg.) do you buy the following homemade noodle per
week? Please indicate
ONCE
TWICE THRICE DAILY OTHERS, PLS.
SPECIFY
Plain: round
flat
With squash
With
malunggay
Squash
canton
2.What are the factors you consider in consuming noodles? Please rate the factors
which you think affects your buying choice.
5
4
3
2
1
FACTORS VERY IMPT. IMPT.
MODERATELY LESS
NOT
IMPT.
IMPT.
IMPT.
Price
of
noodle
Family
income
It is favorite
of
the
family
Cheaper
than other
noodles
Nutritional
value
Others, (pls.
mention) __
3. Where do you usually buy homemade noodle and at what price? Please
indicate the price.
HOMEMADE PUBLIC
GROCERY/ SARI- SARI
PROD’N OTHERS,
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
NOODLE
MARKET MARKET
STORE/DEPT. SITE
PLS.
STORE
SPECIFY
Plain: round
flat
With squash
With
malunggay
Squash canton
If you answer production site, please specify ____________________________
4. What month do you buy most? ___________________________
Volume: _________________
Reason: __________________
5. Is there a time you usually buy less homemade noodle? ____yes ____no
If yes, what month of the year ____________________
Volume: __________________
Reason: __________________
6. What factors do you consider in buying less homemade noodle? (Do not
answer the question if your answer in number 5 is no)
____Increase price of homemade noodle
____ Decrease in family income
____ Introduction of new noodle or brand
____Others, (please specify) ________________________
7. Rate as to importance when choosing/ purchasing homemade noodle:
5
4
3
2
1
VERY
IMPT.
MODERA
LESS
NOT
IMPT.
TELY
IMPT.
IMPT.
IMPT.
Thickness and length
of cut
Price
Appearance of market
outlet
Attitude of the seller
Appearance of packed
noodle
Material used
Nutritional value
Brand/ producer
Others,(please
specify)____
8. Was there an increase in your noodle consumption for the past years?
____yes ____no.
9. If yes, please specify your average weekly consumption in kilograms for
the past four (4) years as best as you can.
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
HOMEMADE NOODLE 2009
2008
2007
2006
Plain: round
flat
With squash
With malunggay
Squash canton
APPENDIX F
Survey Questionnaire
(Farmers - Supplier of Squash/ Malunggay)
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
Name: ___________________________
Age: __________ Gender: ___________
Civil Status: ______________________
Occupation: ______________________
Home address: _______________________________________
1. Years of engaging in a. supplying squash? ____years
b. supplying malunggay? ____ years
2. Area planted: _______________ha
3. Determine the month where peak and low season of harvest:
SEASON
SQUASH
MALUNGGAY
Peak
Low
4. What are the major problems encountered during the planting season?
_______________________________________________________
5. How many percent of the total production is affected on the problems encountered?
___%
6. Where do you market your harvest? ( ) Processors (e.g. pancit miki, bakery)
( ) Public market
( ) Restaurants
( ) Neighbors
( ) Others, please specify: ____________
7. Was there an increase in your production for the past years?
____yes ____no.
8. If yes, please specify your average production in kilograms for the past four (4) years
as best as you can.
VEGETABLE 2009
2008
2007
2006
Squash
Malunggay
APPENDIX G
Survey Questionnaire
(Processors/ Producers of Miki Noodles)
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
Name of Business: _____________________________________
Proprietor (optional): ___________________________________________
Type of business: ( ) sole proprietorship
( ) partnership
( ) cooperative
( ) corporation
Number of years as processor of homemade noodle: __________
Address: _____________________________________________
Sources of production technology: ________________________________________
Government or Non-government Organization assistance: _____________________
Type of assistance: ____________________________________________________
1. Determine the number of suppliers, minimum and maximum kilograms or tons
per supplier of different raw materials:
RAW
NUMBER OF
MINIMUM
MAXIMUM
MATERIALS
SUPPLIERS
KILOGRAMS OR
KILOGRAMS OR
TONS PER
TONS PER
SUPPLIER
SUPPLIER
Squash
Malunggay
Flour
Others, please
specify_____
2. Determine the number and capacity per unit of machinery and equipment:
MACHINERY AND
NUMBER OF UNIT
CAPACITY PER
EQUIPMENT
UNIT
Dough roller/ slicer
Mixer
Miki dyer
Sealer
Others, please specify ______
3. Number of workers: ____ regular
____ On call
4. How many times and kilograms do you produce the following homemade
noodle per week? Please indicate
DAILY
OTHERS, PLEASE
SPECIFY
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
REGULAR
ON CALL REGULAR ON CALL
Plain: round
flat
With squash
With malunggay
Squash canton
___others, _____occasional
What is the occasion? _______________________________________________
5. Where do you usually market your homemade noodle at what price per kilogram,
volume per time period? Please indicate
HOMEMADE PUBLIC GROCERY/ SARI- SARI PROD’N. OTHERS,
NOODLE
MARKET MARKET
STORE/DEPT. SITE
PLS.
STORE
SPECIFY
Plain: round
flat
With squash
With
malunggay
Squash canton
6. What month do you produce most? ___________________________
Volume: _________________
Reason: __________________
7. What month do you produce less homemade noodle? _______________
Volume: _________________
Reason: __________________
8. What factors do you consider in producing less homemade noodle?
____Increase price of raw materials
____Decrease in supply of raw materials
____Introduction of new noodle or brand competitor
____Decrease in consumers demand
____Rainy season
____Brown out
____Limited drying bin
____Others, (please specify) ________________________
9. Was there an increase in your noodle production for the past years?
____yes ____no.
10. If yes, please specify your average weekly production in kilograms for the past four
(4) years as best as you can.
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
HOMEMADE NOODLE 2009
2008
2007
2006
Plain: round
flat
With squash
With malunggay
Squash canton
Supply and Demand Situation of Homemade Noodles in Dolores, Abra. / ARIANNE MAE O. LAZO 2011.
Document Outline
- Supply and Demand Situation of HomemadeNoodles in Dolores, Abra
- BIBLIOGRAPHY
- ABSTRACT
- INTRODUCTION
- REVIEW OF LITERATURE
- METHODOLOGY
- RESULTS AND DISCUSSION
- SUMMARY, CONCLUSIONS AND RECOMMENDATIONS
- LITERATURE CITED
- APPENDICES