ABSTRACT

BIBLIOGRAPHY
PALAYEN, JULIE ANN G. March 2007. Perceptions of Baculongan Sur
Vegetable farmers on “Boses ti Farmers” Program. Benguet State University, La
Trinidad, Benguet.
Adviser: Anna Liza B. Wakat, BSc
ABSTRACT
The study was conducted in a rural community, Baculongan Sur Buguias Benguet
to asses the perceptions on the program aired of DZWT “Boses ti farmers”. It aimed to
characterize the respondents of the program, enumerate the reasons for listening, list the
information gained by the listeners, determine the perceptions of the respondents on the
program, classify and rank the information needed by the respondents, and enumerate
their suggestions and comments for the improvement of the program.
An interview schedule was used to gather data through purposive sampling.
The listeners of “Boses ti Farmers” came from different age brackets and all had
attended formal education. The respondents listen to the program because of its educating
topic with regards to farming techniques. Few of them were able to know the status of
Benguet vegetable in the world market since the program broadcast local and national
news about it. The most needed information of the respondents was more on practical
agricultural topics, animal production especially on swine production, Health and
nutrition that tackles handling of pesticides and ornamental production that includes
topics on cut flowers.

It is therefore recommended that the program should be continued since it informs
the respondents. The program should enrich with topics that are practical. The host
should also repeat topics when requested by the listeners.

ii

TABLE OF CONTENTS

Page

Bibliography ……….……………………………………………………………
i
Abstract ……………………………………………………………………
i
Table of Contents
…………………………………………………………….
iii
REVIEW OF LITERATURE
Profile of the Listeners ……………………………………………………
4
Reasons for Listening

……………………………………………
5
Information gained
……………………………………………………
5
Information needs
……………………………………………………
6
Perception
……………………………………………………………
6
Comments and suggestions
…………………………………………….
6
METHODOLOGY
Locale and Time of the Study …………………………………………
8
Respondents of the Study ………………………………………………….
11
Data Gathered ………………………………………………………………
11
Data Collection …………………………………………………………….
11
Data Analysis ………………………………………………………………
11
RESULTS AND DISCUSSIONS
The Socio-Demographic Profile of the Respondents
…………………
12
Listenership Profile
……………………………………………………
12
Frequency of Listening ………………………………………………. ….
12
iii

Reasons of Listening
……………………………………………………
14
Information Gained
……………………………………………………
15
Perception Toward the Program ……………………………………………
16
Perception Towards the Host
…………………………………………….
18
Suggestions Towards the Program
……………………………………
19
Suggestions of Listeners on the Anchor ………………………………. …..
19
Information Needs of the Respondents ………………………………. …..
21
SUMMARY, CONCLUSIONS AND RECOMMENDATIONS
Summary ………………………………………………………………. ……
22
Conclusions
……………………………………………………………
23
Recommendations …….. ……………………………………………………
24
LITERATURE CITED ……..……………………………………………………
25
APPENDICES …….. ……………………………………………………………
27

iv

1

INTRODUCTION

Rationale
Agriculture has been the traditional source of employment for most of the people
in Benguet. Most farmers are into vegetable production.
In 2002, smuggling and importation of vegetables affected our highland vegetable
production. Big capitals turned to bankruptcy, which dismayed the farmers. Since then,
the only remedy is to make our vegetables competitive in the world market. Hence, they
need information, which may help them improve production, post harvest and marketing
of their produce.
In disseminating such information, radio is a public influence becoming more and
more involved with the affairs of the local communities. Like newspapers, radio is also a
conveyer of current and general information.
Radio programs are inclined toward one or the other or two objectives: to convey
information and to entertain.
“Boses ti farmers” is a program airing information services for farming. Its
concerns are regarding the situation of vegetable farming and development being done by
concerned organizations in uplifting the vegetable industry of Benguet. Mr. Dominador
Dongla, Marketing Inspector of La Trinidad Vegetable Trading Post (LTVTP), hosts
“Boses ti farmers” and most of his resource speakers are from the College of Agriculture,
Benguet State University.
The 2002 vegetable smuggling and importation motivated the establishment of
“Boses ti Farmers”. The program aims to give enough information for farmers, so that

Perce ptions of Baculongan Sur Vegetable farmers
on “Boses ti Farmers” Program / Julie Ann G. Palayen. 2007

2

they will be informed of latest appropriate farming technologies. It is aired in DZWT
every 6:30 pm- 8:00 pm, Mondays to Fridays.

Statement of the Problem
The study aimed to know the profile of the listeners and their perceptions toward
the program “Boses ti Farmers”.
Specifically, this study aimed to answer the following:
1. What are the socio-demographic characteristics of the respondents?
2. What are their reasons for listening to the program?
3. What are the information gained from the program?
4. What are the perceptions of the respondents on the program?
5. What are their suggestions and comments for the improvement of “Boses ti
Farmers”?
6. What are the information needs of the respondents?

Objectives of the Study
The objectives of the study are the following:
1. characterize the respondents of the program;
2. enumerate their reasons of listening to the program;
3. enumerate the information gained from the program;
4. determine the perceptions of the respondents on the program;
5. enumerate their suggestions and comments for the improvement of the
program “Boses ti Farmers”, and

Perce ptions of Baculongan Sur Vegetable farmers
on “Boses ti Farmers” Program / Julie Ann G. Palayen. 2007

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6. identify the information needs of the respondents.

Importance of the Study

The result of the study can serve as reference for “Boses ti Farmers” host to
determine if the radio program is effectively and sufficiently imparting information to
vegetable farmers. Moreover, it will guide the “Boses ti Farmers” host in revising the
radio program according to the needs of the respondents and to influence farmer’s
decision in improving their farming practices.

Scope and Limitations of the Study

The study was conducted in a rural community, Baculongan Sur, Buguias,
Benguet. Since vegetable farming is the main livelihood in this baranggay, the
respondents were the farmers who own a radio and listen to “Boses ti Farmers” program.

The information gathered were limited to the profile of the respondents, their
reasons for listening to the program, the information they gained from the program, the
perceptions of the respondents on the program, their suggestions and comments for the
improvement of the program “Boses ti Farmers” and the information needed by the
respondents.

It did not include the listeners’ knowledge level and content analysis of the radio
program.

Perce ptions of Baculongan Sur Vegetable farmers
on “Boses ti Farmers” Program / Julie Ann G. Palayen. 2007

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REVIEW OF LITERATURE

Profile of the Listeners
Panares (1988) reported that at least out of five Filipinos (84 %) aged 15 and
above listen to the radio for about 3 hours a day, five to six days a week. This would
mean that about 24 million Filipinos comprise the use of radio audience. Radio listening
is more of a daytime activity rather than an evening past time. Listeners listen at least two
hours in the daytime and only an hour and a half in the evening. The possible explanation
for this could be the shift form radio to television at night in the urban areas and the fact
that many folks go to bed earlier than the urban dwellers.

Consolacion (1978), as cited by Banggalit (1994), claimed that farmers listen to
their favorite radio program while working to their field anytime of the day as they are
picking fruits, removing weeds, cultivating, controlling pest and diseases, sorting
gardening and packaging products.
In Bontoc Mt. Province, majority (74%) belonged to age bracket 15-25 while 14%
belonged to the age bracket of 46-55. Among 50 respondents, 64% of them were female.
All the respondents had formal education with 68 % reaching college level and 10%
reached elementary level. Regarding their occupation, 70 % of the respondents were
unemployed (this includes the housewives and the students). Those who were employed
were laborers and government employees and the self-employed (Dawiguey, 2004).

Perce ptions of Baculongan Sur Vegetable farmers
on “Boses ti Farmers” Program / Julie Ann G. Palayen. 2007

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Reasons for Listening

Farmers in Legaoan, Buguias, Benguet listens to BSU school-on-the-air because it
gives helpful tips in farming (66.6%) and aired topics are interesting (23.3%). (Atiwag
1999) farmers in Benguet claimed that radio is the most convenient source of
entertainment and news most especially in their marketing practices (Kimpaoy, 2001).

In the study of Buyagan (2003), majority, (98 %) of the listeners of DA- CHARM
on the air, from Tabaan Sur, Tuba listened to the program to gain additional knowledge,
and get information on household management. Twenty percent (20%) listened to the
program because topics help people to achieve better living.
Libag (2003) showed that 91.11% of her respondents in Kapangan, Benguet said
that radio programs inform and 88.88% said it entertains. Few (19) % claimed that the
radio program served as their clock; encouraged them to work harder especially if the
program aired vegetable prices that are high, thus making their work lighter. Others say
they just listen to learn songs, to let visitors know that someone is in the house if the
radio is on, to know the prices of vegetables and the weather forecast. Some also claimed
that they listen to radio programs because they served as reminders and enabled them to
control their temper if they could not sleep.
Majority (50%) of the respondents in Pandayan, Tadian Mt Province because of
station’s clear signal, while 42% claimed it as an entertainment. Few (40%) said that
topics aired are relevant or useful.

Perce ptions of Baculongan Sur Vegetable farmers
on “Boses ti Farmers” Program / Julie Ann G. Palayen. 2007

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Information Gained
Apilado (1981) stated that 24% said, radio gives educational information. He
found out that the farmers claimed that radio broadcast is reliable sources of local news
and events.
Jamias (1967) as cited by Alicda (1996) stated that, radio provides technical
information to improve the individual farming and house making enterprise.

Information Needs
Listeners in Bontoc Mountain Province showed that 28 % needed information on
health and nutrition such as family planning. Only 22 % needed topics on agriculture like
rice and animal production. Since some of the respondents were farmers, so they needed
vegetable prices to be aired. The rest of the respondents wanted to know community
issues, as well as the prices of goods and commodities, (Dawiguey 2004).
Majority (64.06%) of the respondents in Mankayan, Benguet claimed that they
need information on community issues so that they will be aware on the happening in
their community; 62.50% needed topics on health and nutrition like medical updates,
curative measures for diseases; 30.67%, agriculture especially on farming tips, swine
productions and current issues, (Anno 2003).
In Pandayan, Tadian Mt.Province, 38% of the respondents needed information on
controlling pest and diseases, few (32%) needed information on vegetable production.
Some of the respondents needed topics on science and technology, animal production and
environmental issues, (Balanggoy 2003).

Perce ptions of Baculongan Sur Vegetable farmers
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Perceptions
Pocdo (2003) stated that 64% in Pacso, Kabayan, Benguet said that the time of
airing of the program BSU on the Air is appropriate, 22% claimed that the time of airing
is too early, and 14% too late. In the same study, 98 % of the respondents claimed that
the topics aired were helpful and only 2% claimed that it was not beneficial.
Majority (94%) of the Listeners of DA- Charm on the air in Tabaan Sur, Tuba
claimed that the topics aired in th program were helpful to their farming activities and 6%
claimed that the topics were not helpful. In the same study, perceptions of the
respondents towards the time of airing, majority (90%) said that time is appropriate fore
the program, 6% claimed the program is too late; and only 4% claimed that the time of
airing is too early.

Perce ptions of Baculongan Sur Vegetable farmers
on “Boses ti Farmers” Program / Julie Ann G. Palayen. 2007

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METHODOLOGY

Locale and Time of the Study.

The study was conducted at Baculungan Sur, Buguias Benguet. Baculongan Sur is
one among the fourteen barangays of the municipality of Buguias (Figure.1).

Barangay Baculongan Sur has thirteen sitios (Figure.2). It has its own basic
community needs like an elementary school, two separate primary schools, baranggay
health clinic, four places of worship, baranggay hall, and a multi-purpose cooperative. In
2000, electricity was installed in all sitios.

Vegetable farming is the main source of livelihood in this barangay. Among the
crops planted are potato, cabbage, carrots, and Chinese pechay.

Although Baculongan Sur is 88 kilometers away from Baguio City, the
information center of Benguet, it can be reached by DZWT wavelength, hence, it was
chosen as the setting of the study. Likewise, radio is the main source of information in the
area.

Kankanaey is the main tribe of the place and one fourth of the total population are
natives of Tinoc, Ifugao.

The study was conducted in November 2006 to February 2007.

Perce ptions of Baculongan Sur Vegetable farmers
on “Boses ti Farmers” Program / Julie Ann G. Palayen. 2007

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Figure 1. Map of the municipality of Buguias showing the barangay Baculongan Sur

Perceptions of Baculongan Sur Vegetable farmers
on “Boses ti Farmers” Program / Julie Ann G. Palayen. 2007

10

Figure 2. Map of barangay Baculongan Sur showing the locale of the study

Perceptions of Baculongan Sur Vegetable farmers
on “Boses ti Farmers” Program / Julie Ann G. Palayen. 2007

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Respondents of the Study

Fifty vegetable farmers were chosen as respondents using purposive sampling.
They were chosen based on the following criteria: the respondents were listeners of
“Boses ti Farmers” and resident of the community for at least six months.

Data Gathered

The information gathered were the profile of the respondents, their reasons of
listening, the perception on the program by the respondents, their suggestions and
comments for the improvement of the program “Boses ti Farmers”, and the specific
information needed by the respondents,

Data Collection

An interview schedule was used to gather data from the 50 respondents. The
guide questions were translated to the dialect to facilitate understanding between the
researcher and the respondents.

Data Analysis

The data collected were tabulated and analyzed with the use of percentage, mean,
frequency and ranking.

Perce ptions of Baculongan Sur Vegetable farmers
on “Boses ti Farmers” Program / Julie Ann G. Palayen. 2007

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RESULTS AND DISCUSSION

The Socio-demographic profile of the Respondents

Personal profile. Table 1 shows the respondents’ age, sex, civil status, educational
attainment and occupation. Most of the respondents were relatively young and old, 26%
of them belonged to age bracket 23-29, and 22% belonged to age bracket 42-48. Majority
(64%) of the respondents were male. This may attribute to the fact that there were more
males who work in the field. With regards to their civil status, majority (66%) of them
were married, 32% were single and only 2% of them were separated. All of them had
formal education; some (38%) of the listeners reached elementary, few (24%) reached
secondary level, few (16%) still reached college level, few (18%) still graduated in
college and only 2% finished vocational course.

Study implies that the “Boses ti Farmers” was listened to by both male and
female who belongs to different age brackets, either single, married, separated, who had
different educational attainment.
Listenership profile Table 2 shows the listenership profile of the Baculongan Sur
farmers. Finding shows that majority (86%) of the respondents learned about the existing
“Boses ti Farmers” program of DZWT through self-discovery, while 12% learned from
family members like spouses and children and the rest of them learned it from their
neighbors.
Frequency of listening. Table 3 shows the frequency of listening of the farmers to
on the program, few (32%) of them listened everyday while a relative percentage of 18%
listened thrice and once week, 16% of them listened twice a week.

Perce ptions of Baculongan Sur Vegetable farmers
on “Boses ti Farmers” Program / Julie Ann G. Palayen. 2007

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Table 1. Profile of respondents of “Boses ti Farmers”

CHARACTERISTIC FREQUENCY PERCENTAGE(%)
Age
16- 22 7 14
23-29 13 26
30-35 5 10
36-41 5 10
42-48 11 22
49-55 6 12
56-62 3 6
Sex
Male 32 64
Female 18 36
TOTAL 50 100

Civil Status

Married 33 66
Single 16 32

Separated 1 2
Educational Attainment
Elementary level 19 38
Secondary level 12 24
College level 8 16
College graduate 9 18
Vocational 1 2
TOTAL 50 100

Perce ptions of Baculongan Sur Vegetable farmers
on “Boses ti Farmers” Program / Julie Ann G. Palayen. 2007

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Table 2. Listenership profile

MEANS OF DISCOVERING
FREQUENCY PERCENTAGE (%)

Self-discovery 43
86
From family members
6
12
From neighbors
1
2
TOTAL
50
100

Table 3. Frequency of listening of the respondents.
FREQUENCY OF LISTENING FREQUENCY
PERCENTAGE

Everyday
23
46
Thrice a week
10
20
Twice a week
8
16
Once a week
9
18
TOTAL
50
100

Reasons for Listening

Table 4 shows the reasons of the respondents for listening to the program.
Majority (84%) of the respondents claimed that they listen to the program because of the
clarity of signal in their place and 60% of them listened to know current vegetable prices
announcement. Few (22%) of the respondents found that the program is entertaining
because the host was witty and humorous according to them.
This collaborates the study of Balanggoy in Pandayan, Mt. Province, where
majority of the respondents claimed that they listened to the station because of its clear
signal.

Perce ptions of Baculongan Sur Vegetable farmers
on “Boses ti Farmers” Program / Julie Ann G. Palayen. 2007

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Table 4. Reasons of the respondents for listening
REASONS FOR LISTENING
FREQUENCY PERCENTAGE
(%)
Station has clear signal
42
84
To know prices of vegetables
30
60
Topics are educating
23
46
Topics are applicable
20
40
It is entertaining
11
22
They know the host
4
8
*multiple response

Information Gained
Table 5 shows that, majority (80%) of the respondents of “Boses ti Farmers”
program claimed that they gained information on vegetable farming techniques, this
includes the techniques on how to package their produce and the best time of starting to
plant and the best harvesting season for a particular crop. Majority (70%) of them said
that they were able to know the current prices of vegetable at the La Trinidad Vegetable
Trading Post through the program. While a few (12%) of them said that they learned
something on ornamental production. Some of them claimed also that they were able to
know the present status of vegetable industry in the world market; it includes the
competitiveness of their produce to some registered or smuggled imported vegetable
especially from the country of China.

Perce ptions of Baculongan Sur Vegetable farmers
on “Boses ti Farmers” Program / Julie Ann G. Palayen. 2007

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Table 5. The information gained by the respondents from the program
INFORMATION GAINED
FREQUENCY
PERCENTAGE
RANK
Farming techniques
40
80
1
Prices of vegetables
35
70
2
Ornamental Plants
6
12
3
News
4 8 4
(About vegetable industry)

Spiritual topic
2
4
5
Animal production
1
2
6
*multiple response

Perception of Respondents on the Program

Topic discussed in the program. Figure 3 shows that majority (94%) of the
respondents claimed that the topics discussed were beneficial to them. Only two or 4% of
them said that topics discussed are not beneficial to them because those were not
applicable to the kind of farming they have. Examples were the discussions on expensive
cost of proper packaging of crops to maintain its quality and the time-consuming
(according to them) organic farming. Still one listener claimed that topic that tackles
about the importation of vegetable was not beneficial because it lessened farmers’
motivation to work and said that it was not their fault to be less competitive because they
did their part while the government seems to have forgotten about them.

Time slot and length of the program. Table 6 shows the perceptions of the
listeners towards the length and the time slot of the program. With regards to the length
of the program, finding shows that 88% claimed that the length of the program is just

Perce ptions of Baculongan Sur Vegetable farmers
on “Boses ti Farmers” Program / Julie Ann G. Palayen. 2007

17

enough while 8 % of them said that the time for the program is too short when they find
the topic interesting and some of them said that the length is too long when they tend to
get bored with the topic being discussed by the host.

1
2
Beneficial Not beneficial
94% 6%

Figure 3. Perceptions of the respondents on the topic discussed.

Table 6. Perceptions of the respondents towards the length of the program
PERCEPTIONS FREQUENCY PERCENTAGE
(%)
On the length of the program

Too long
4
8
Just enough
44
88
Too short
2
4
Time slot

Appropriate
37
74
Not appropriate
13
26

Perce ptions of Baculongan Sur Vegetable farmers
on “Boses ti Farmers” Program / Julie Ann G. Palayen. 2007

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From interviews, most of the respondents mentioned that the time of airing was
appropriate because while preparing dinner or while having a dinner they listen to the
program.
Perceptions towards the host of the program and the language used. Table 6
shows that majority (60%) of which said that the hosts is good in delivering his topic
because he is witty and humorous. While a few (32%) of them rated him fast when they
find the topic interesting and the host would shift into another topic.

With regards to the languages the host used, majority (84%) of the respondents
said that the language used was appropriate because he uses “kankanaey” which is the
local dialect of the respondents. Few (16 %) of the respondents said that some of the
languages are too technical for them to understand.

Table 7. Perception of the respondents towards the host in delivering his topics and the
languages used.

PERCEPTION
FREQUENCY PERCENTAGE
(%)
Host’s delivery

Very fast
16
32
Good
30
60
Too slow
4
8
Language used in discussion

Appropriate
42
84
Not appropriate
8
16

Perce ptions of Baculongan Sur Vegetable farmers
on “Boses ti Farmers” Program / Julie Ann G. Palayen. 2007

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Suggestions of the Listeners
On the program. Table 8 shows the suggestions of the respondents on the
program, ”Boses ti Farmers” and to its Hosts. This includes their suggestions towards the
time of airing, the length and the topics to be aired on the program. It also includes their
suggestions and comments towards the host.
Most of the listeners claimed that the program time slot is fine for them while a
few (12%) suggested that it would be aired in the morning, few (4%) still suggested in
the afternoon for them to listen regularly while working in the fields.
Through interviews, respondents suggested that the topics to be aired would
include latest farm techniques, animal production, and for young farmers, they suggested
the topics in proper handling of harmful pesticides.
To the anchor. Majority (72%) of the listeners suggested that topics are needed to
be repeated when requested. Few (40%) suggested that the host should limit reading text
messages while discussion is going on, few (40%) still suggested that, the host should
talk moderately. Also some of them claimed that the host needed to use layman’s term in
some words which are too technical for them to understand.

Perce ptions of Baculongan Sur Vegetable farmers
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Table 8. Suggestions of the respondents on the program and to the anchor.
SUGGESTIONS
NO.OF
RESPONDENTS PERCENTAGE(%)
Time of airing

In the morning (6:30-800)
6
12
In the afternoon (4:00-5:30)
2
4
Length of the program

Make it 2 hours
3
6
Make it 1 hour
1
2
Topics to be aired

New farming techniques
40
80
Swine production
21
42
Proper handling of Pesticides
10
20
Ornamental Production
10
20
Poultry production
6
12
To the Anchor

Repeat important information
36
72
Limit reading text messages
20
40
Organize topic
10
20
Use simple words
9
18
Avoid destructive mannerisms
4
8
Avoid dead air
3
6

Perce ptions of Baculongan Sur Vegetable farmers
on “Boses ti Farmers” Program / Julie Ann G. Palayen. 2007

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Information Needs of the Listeners
Table 9 shows that majority (82%) of the respondents claimed that they need
further information in general agriculture to be discussed in the program. This includes
the proper treatment for a particular disease (biological control and chemical control),
cross cropping, and planting of seasonal crop. Few (40%) still claimed that they need of
topic to be tackled in swine production since some of the vegetable growers are engaged
in backyard piggery as a part of their source of income. Few (26%) said that they need
information on health and nutrition in connection with the proper handling of pesticides
in order to protect their selves, also some listeners need topics about family planning.
Some of the female listeners were interested on ornamental production especially on cut
flower production.

Table 9. Information needs of the listeners
INFORMATION NEEDS
FREQUENCY
PERCENTAGE (%)
RANK
General agriculture
41
82
1
Animal production
20
40
2
Health and Nutrition
13
26
3
Ornamental production
11
22
4

Perce ptions of Baculongan Sur Vegetable farmers
on “Boses ti Farmers” Program / Julie Ann G. Palayen. 2007

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SUMMARY, CONCLUSION AND RECOMMENDATION

Summary
The study was conducted to characterize the respondents of the program “Boses ti
Farmers” aired of DZWT. The study was conducted to: enumerate the respondents’
reason for listening, enumerate the information they gained from the program, determine
their perceptions on the program, enumerate their suggestions and comments for the
improvement of the program, and identify the information needed by the respondents.
An interview schedule was used to gather data needed through purposive
sampling. Questions were translated to Kankanaey to facilitate understanding between
the researcher and the respondents. The study was conducted from November 2006-
february 2007. data gathered were analyzed and interpreted using frequency, percentage
and ranking.
The study was conducted in a rural community, Baranggay Baculungan Sur,
Buguias Benguet.
The respondents were relatively young and old. Twenty Six percent belonged to
age bracket 23-29, while 24% belonged to age bracket 45-52. Majority (66%) of them
was married, 32% were single and the rest were separated. Most of them were male and
all of them had been to formal education, 38% of them reached elementary and 18%
graduated in college.
Findings showed that listeners listened to the program because the station DZWT
that aired the program has clear signal in their place and to know the current vegetable
prices in the La Trinidad Vegetable Trading Post. It is also an interesting part to know

Perce ptions of Baculongan Sur Vegetable farmers
on “Boses ti Farmers” Program / Julie Ann G. Palayen. 2007

23

that 22% of the listeners claimed that the program is entertaining because of the witty and
humorous host.
Most of the respondents said that the topics being tackled are beneficial to them.
Few said that some of the topics are not applicable in their ways of farming.
Majority of the respondents needed further information about agriculture. Few
said they needed information on health and nutrition in connection with proper pesticides
handling in order to protect their health and on swine production
The leading suggestion of the listeners towards the programs were the re
scheduling of time slot of the program during day time for them to listen regularly while
working in the farm. And that topic is to be repeated when requested by the listeners.

Conclusion
Based on the findings of the study the following conclusions are derived;
1. Listeners of the program were relatively young and old, most of them were
male who belonged to different status and all of them had been into formal
education.
2. Listeners of the program listen to it because of the clarity of the signal of the
radio station DZWT in their place.
3. Listeners gained information mostly on farming techniques and they were able
to know the current prices of vegetable in LTVTP.
4. The leading suggestion of the listener for the anchor to repeat important
information and to limit reading text messages while discussing topics.

Perce ptions of Baculongan Sur Vegetable farmers
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24

5. Listeners needed more information on Agriculture and few of them needed
guidelines on animal production especially on swine production.
Recommendation
Based on the conclusions, the following recommendations were formulated.
1. The program must be continued since it helps vegetable growers and that topic
should be more on agriculture since most of the listeners are engage in farming.
2. The station DZWT must maintain the clarity of its signal in order for the
listener to access the program.
3. The program must continually air prices of vegetable.
4. The host must repeat topics when requested by the listeners and he must limit
reading text messages while discussion is going on.
5. The program should discuss agriculture further and discussed topics on health
and nutrition and swine production.

Perce ptions of Baculongan Sur Vegetable farmers
on “Boses ti Farmers” Program / Julie Ann G. Palayen. 2007

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LITERATURE CITED

ALICDA, L. G. 1996. Source of Agricultural Information Utilized by Farmers in

Barangay Catubo, Atok Benguet. BS Thesis. Benguet State University, La
Trinidad, Benguet P.3

ANNO, J. B. 2003. Listenership of radio Natin FM Buguias in Three Barangays of
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Perce ptions of Baculongan Sur Vegetable farmers
on “Boses ti Farmers” Program / Julie Ann G. Palayen. 2007

26

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Perce ptions of Baculongan Sur Vegetable farmers
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27

APPENDICES
INTERVIEW SCHEDULE

I. Respondent’s profile
A. Personal profile
Name(optional):___________________________________________________
Respondents no
.:____
Age
:____

Civil status
:____
Sex

:____male
_____Female
Educational attainment:
____elementary ____high
School
____college
____college
graduate
____vocational
Occupation:
____farming
____housekeeping
____studying
____others (pls. specify) _____________________
B. Listernership profile
1. How did you know that there is an existing radio program “Boses ti farmers”?
____from neighbors
____through friends
____self-discovery
____others
(pls.
Specify)_______________
2. How often do you listen to the program?
____Everyday
____Thrice a week
____Twice a week
____Once a week
____Others(pls. specify)_____________________________________

II. Reasons for listening
Why do you listen to “Boses ti farmers”?
____has clear signal in our place
____the information are educating
____I just want to listen to it
____the topics are practical
____it is where my favorite hosts broadcast
____others (pls. specify)____________________________________________

III. Information gained

What information did you learn from “Boses ti Famers”?
_____Farming
techniques
_____Food
production
_____Animal production

_____Ornamental production
_____Others (pls. Specify)___________________________________________

Perce ptions of Baculongan Sur Vegetable farmers
on “Boses ti Farmers” Program / Julie Ann G. Palayen. 2007

28

IV Perception
A. Is the topic beneficial?

____yes
why
yes?____________________________________________________
____no
why
not?____________________________________________________
B. What can you say about the length of the program?
______too long

_______too short
______just enough
C. How about the time slot?
_____appropriate

_______not appropriate
D. The host in topic delivery?
_____
good

_____very
good
_____too fast

_____too slow
E. About the language used?
_____appropriate

_____not appropriate

1V. Suggestions of the listeners
A. On the program
1. Time of airing ______________________________________________________
2. Length of the program________________________________________________
3. Topics to be aired____________________________________________________
B. To the anchor
____Repeat important information as requested.
____Talk moderately
____Use simple words
____Others (pls. specify)_____________________________________________

V. Information needs of the listeners.
What additional topics do you want to be aired?
____Agriculture
____Health and nutrition

_____family planning

_____others(pls. Specify)____________________________________
____Animal production

_____poultry

_____swine

_____others (pls. Specify)___________________________________
_____Ornamentals

_____Cut flower raising

_____flower production

_____others (pls. Specify)____________________________________

_____Others (pls. specify)____________________________________________

Perce ptions of Baculongan Sur Vegetable farmers
on “Boses ti Farmers” Program / Julie Ann G. Palayen. 2007

Document Outline

Perceptions of Baculongan Sur Vegetable farmers on �Boses ti Farmers� Program.
- BIBLIOGRAPHY
- ABSTRACT
- TABLE OF CONTENTS
- INTRODUCTION
- REVIEW OF LITERATURE
- METHODOLOGY
- RESULTS AND DISCUSSION
- SUMMARY, CONCLUSION AND RECOMMENDATION
- LITERATURE CITED
- APPENDICES