BIBLIOGRAPHY

EMILY R. AGSAULIO-BRINGAS, October 2008. Satisfaction Derived
by Students of Lorma Colleges in Using the Internet.


Adviser: LITA MOLITAS-COLTING, Ph.D.



ABSTRACT


The study aimed to identify the socio-demographic profile of the
respondents and the different uses/purposes and frequency of utilization; the level
of satisfaction derived by students in using the internet in Lorma Colleges; and
determine the relationship between the level of satisfaction and the respondents’
sex/gender, year level and course or department.

About 64% of the respondents are females, first year and belongs to the
Nursing department.
Among the purposes/reasons in using the internet, entertainment ranked
first (41%) followed by research (25%), and e-mail (24%). Online chat is the least
(10%).

Internet was used often, two to three times a week by 58% of the
respondents. Physical factors which include the internet room, reservation mode,
computer units and availability of printer are rated moderately satisfied as well as

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the quality of service. Quality of service includes accessibility, speed, operating
system (Linux), technical support and technology (wireless connections). Their
sex/gender, year level and course/department do not relate to the level of
satisfaction in using the Internet.

There are existing problems/issues encountered by the respondents which
include the slow connections, difficulty in finding relevant information, missing
pages not found, it takes too long to view pages, limited number of computer units
and some are not in good condition, limited knowledge on computer application,
privacy and some sites are password-protected and requires registration.
ii

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TABLE OF CONTENTS









Page

Bibliography……………………………………………………………. i

Abstract …………………………………………………………………
i

Table of Contents ……………………………………………………..
iii


INTRODUCTION

Background of the Study …………………………………………
1

Statement of the Problem …………………………………………
6

Objectives of the Study ………………………………………….
7

Importance of the Study …………………………………………
7

Scope and Delimitation of the Study ……………………………
9

REVIEW OF LITERATURE

On Internet ……………………………………………………… 11

History of the Internet and Philippine Demographics …………..
13

Uses of the Internet ………………………………………………
15

Who is using the Internet? ………………………………………
18

Benefits derived from the Internet …………………………….. 19

On Uses and Gratifications ………………………………….. 20


METHODOLOGY

Locale of the Study …………………………………………… 24

Respondents of the Study ……………………………………. 26

Instrumentation ……………………………………………….. 32

Collection, Analysis and Interpretation of Data ……………. 33

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Treatment of the Data ………………………………………… 34

Conceptual Framework ………………………………………. 36

Definition of Terms …………………………………………….39

Hypotheses of the Study ……………………………………… 41


RESULT AND DISCUSSION

Socio-demographic profile of the respondents …………….
42

Purposes/reasons for using the Internet ……………………
45

Frequency of Internet Use ………………………………….. 48


Level of Satisfaction in

Using the Internet ………………………………………
49

Problems encountered in

Using the Internet ………………………………………….. 51

Correlation between the Levels of satisfaction

In using the Internet and socio-demographic profile

Of the respondents ………………………………………. 53

SUMMARY, CONCLUSIONS, AND RECOMMENDATIONS

Summary ……………………………………………………….. 55

Conclusions ……………………………………………………. 57

Recommendations …………………………………………….. 57

LITERATURE CITED ……………………………………………59

APPENDICES

A. Communication …………………………………………….
62

B. Questionnaire ………………………………………………
63

C. Suggestions/comments from the students ………………
68

BIOGRAPHICAL SKETCH ……………………………………… 71

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INTRODUCTION



Background of the Study



“At a flick of a finger and a few seconds wait, the computer at your table can
allow you to swim through millions of data and sift through and access pertinent
information from computers located in the other side of the world. It can provide
you with the latest CNN News abroad, the foreign exchange rates, legislative
research, business trends, or just about any topic imaginable (Rosario-Braid &
Tuazon, 1998).”


The new information and communication technologies offer immense
opportunities to all societies and individuals for alternative, truly universal and
often cheaper ways of accessing and disseminating information. Years back, most
of us had never heard about the internet. We were informed about the Information
Superhighway was coming. With continuous technology development especially
on the information technology and communication this became a reality.

The information technology era is here, a revolution that redefines our life
style, our work habits and leisure activities. It is perhaps one of the most life
changing developments in the world’s history since the invention of the
television.

The internet is a computer network made up of thousands of networks
worldwide, which are linked together by a high-speed communications system.
You can become part of the net by linking your computer to it with a modem. All
the computers pass information on to each other, so a connection to the net at one
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point allows you to access computers anywhere else, just like an ordinary phone
allows you to connect to any other telephone in the rest of the world. The internet,
like the phone system, takes care of routing your requests to the appropriate place
(King, 1999).
Nowadays, the use of Internet to search information and interact with
personal contacts via electronic mail provides efficient means. Through this
technology, it brings us closer in discovering new ideas and information,
interacting with relatives, friends and other individuals who share the same
interest in learning about our world, our identities and our futures.
The way we live and do business has been undergoing unprecedented
changes through the years due to dramatic advances in information and
communication technologies. The internet, for one has been a major contributory
force.
In line with the objective of providing its students technology-enabled
education, Lorma Colleges formally connected to the internet with a leading
internet service provider in 1997. With this technological development, Lorma
College students are given the opportunity to experience the tremendous wealth of
knowledge residing within the internet.
Since then, the internet has provided Lorma Colleges students with almost
unlimited access to knowledge available worldwide. It has given them the chance
to communicate with people all around the globe through E-mail and MIRC
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(multiple integrated relay chat) and surf the millions of sites available, for much
needed data.
Despite the fact that internet use is not as prevalent as other forms of mass
media, it is still providing definite alternative to the traditional media. As a result,
more and more people are using the internet, but what are they getting out of it? It
seems that there are three main gratifications being provided by the internet. The
first is simply browsing, followed by information seeking, and finally
entertainment. The browsing and exploration gratification users are receiving
from the web can be seen as an extension of their affective and cognitive needs.
Internet users are finding entertainment mainly from simply exploring what's out
there (Hunter, 1996).
As mentioned by Piercey (2000), there is an emerging concern about the
potentially addictive nature of Internet activities among college students. It has
been observed that a significant minority of college students is apparently
disregarding their studies and demonstrating very high Internet use instead. That
is, students who are expected to manage their time effectively at colleges and
universities, through committing sufficient time to keep up with the demands of
their courses, are instead spending inordinate amounts of time in internet activities
unrelated to their course work. Many are simply failing, and attributing their
failure to their heavy internet use. It is as if college students have one more
activity to distract them from academic expectations, and those without effective
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study practices and self-discipline are falling victim to the lure of various internet
pursuits.
Sawyer, Stacey et al (1997) stated that there are three principal ways of
getting connected to the internet; (1) through school or work, (2) through
commercial online services, or (3) through an Internet service provider.

The easiest access to the internet is available to students and employees or
universities and government agencies, most colleges, and certain large businesses.
College students have often been able to get a free account through their
institutions. However, students and faculty living off-campus may not be able to
use the connections of campus computers. Connections through universities and
business sites are called dedicated connections and consist of phone lines that
typically cost thousands of dollars to install and maintain every month. Their
main advantage is their high speed, so that the graphic images and other content
of the Web unfold more quickly.
Angleman (2000) cited that interactivity is certainly one of the unique
characteristics of the internet. Users have an almost endless choice of interactive
media available. We can price, or even purchase automobiles, read a book, chat,
file income tax forms, shop, enjoy music, pay bills, order checks, browse
museums or keep up to date on the entertainment industry. Of course, some
individuals are interested in only news, and others, only daytime soap operas.
Each group has a unique use for their media and through its use they are
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satisfying a need for a particular type of stimuli. Information relating to the uses
and motives of Internet users can be helpful in building profiles and predicting
behaviors. Applications for use of this data could be advantageous in a number of
areas, including marketing, design, education and psychology.
This research proposal will attempt to answer various questions, with an
emphasis on the uses and satisfaction of the internet. By understanding what the
internet is, how it came into being, and what people are doing with it, we will be
better able to examine its effects to the society. The internet is not perfect. It has
its flaws in the same manner that the people who make it work are imperfect.
However, it is a powerful information, research and business tool we cannot
simply set aside. Further, by examining these issues while the internet is still in its
infancy as a mass medium, we may be able to avoid some of the problems that
often come about when society changes from one to mode of communication to
another.


Statement of the Problem


The study was conducted to seek the satisfaction derived by students of
Lorma Colleges in using the Internet. Specifically, the study sought answers to the
following problems:
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1. What is the socio-economic profile of the respondents in Lorma
Colleges, San Fernando City, La Union?
2. What are the uses/purposes in using the Internet?
3. What is the frequency of utilization in using the Internet?
4. What is the level of satisfaction in using the Internet derived by students
in terms of:
a. Uses/purposes in using the Internet (research, entertainment, e-
mail and online chat)
b. Physical factors (Internet room and facilities, time allotment for
surfing/reservation mode)
c. Quality of service (accessibility, speed, operating system, technical
support, technology)
5. What is the relation between the level of satisfaction and selected
variables?
6. What are the problems/issues encountered by Lorma College students in
using the Internet?


Objectives of the Study


This study has the following objectives:

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1. To describe the socio-economic profile of the respondents of
Lorma Colleges.
2. To identify the uses/purposes in using the Internet
3. To determine the frequency of Internet use.
4. To determine the level of satisfaction of students to the Internet
in terms of quality of service and physical factors.
5. To correlate the level of satisfaction of internet with
sex/gender, year level and course of the respondents.
6. To determine the problems/issues encountered by Lorma
College students in using the Internet.


Importance of the study

The researcher conceived of making the study with the desire to find the
importance of the Internet, its uses and satisfaction derived by


students of Lorma Colleges.
Results of this study will also give them an idea on how the Internet works
as a new medium and the satisfaction of using such medium.

To the policy makers and policy implementers especially the Commission
on Higher Education, through this study would be able to get useful feedback
from policy recommendation for use in enriching the curriculum of colleges
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especially at a time when they implement programs of equipping schools with
computer and encouraging students to be computer literate.
To the educators and school administrators, through this study would be
able to know the challenges as they embrace this new educational technology.
The challenges are: technical support for hardware and software; teacher training
and development; increasing effective use of the Internet to enhance student
learning; and protecting students from inappropriate material on the Internet.

To the students, through this study would be able them to be aware of the
impacts of the Internet to their studies and to society.

The results of the study will serve as feedback information to the school
administrators and the MITS department as the lead department in handling the
Internet Services.



The study serves as a model or pattern for further studies in the field of
Development Communication or studies of similar context. Future researchers
will benefit from the results of the study for they are provided data or findings
that can be used for review and analysis.


Scope and Delimitation of the Study

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This study was conducted during the Second Semester of School Year
2006-2007. The respondents were the college students of Lorma Colleges, San
Fernando City, La Union. It covered seven (7) departments of the school such as:
(1) Computer Studies & Engineering, (2) Science & Technology, (3) Nursing, (4)
Arts and Sciences, (5) Medical Technology, (6) Physical Therapy, and (7)
Radiologic Technology.

A total of 363 respondents were involved in the study which is 5% of the
total population of 3,883. The Slovin Formula was used to determine the sample
population of the students in the different programs of the college.

The students involved in the study were selected by way of random
sampling where each class in the mentioned programs in each of the 7
departments involved, was represented.



This study was intended to stimulate discussion on the uses and
satisfaction of the Internet. It was recognized that much study is yet to be done
since there are very few studies regarding the Internet.






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REVIEW OF LITERATURE




This section presents reviews on related literature concerning the study of
the internet. These reviews were divided into two (2) subject matters: 1) on
internet; and 2) on uses and gratifications.


On Internet
Gamble and Gamble (1999) cited that the media and emerging
technologies alter the nature of communication experiences of people. Its content
influences our thoughts and feelings about the world we live in. Large numbers of
us no longer rely merely on the more traditional forms of media such as
television, music, radio, film, and print for information. Nowadays, the use of
internet to search information and interact with personal contacts via electronic
mail provides efficient means. Through this technology, it brings us closer in
discovering new ideas and information, interacting with relatives, friends and
other individuals who share the same interest in learning about our world, our
identities and our futures.
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The internet is perhaps one of the most life changing developments in the
world’s history since the invention of the television in 1927 (Longboan, 2004).

Norton (1997) mentioned that some observers believe that the internet is
having the same kind of fundamental impact on modern society as the invention
of the printing press had in the 15th century. It is encouraging a giant leap forward
in the same process – it is increasing the availability of information and the ease
and speed of communication. By connecting millions of computers, the internet
makes it possible for a computer user anywhere in the world to exchange text,
pictures, movies, sound, computer programs, and anything else that can be stored
in digital form with anyone else in the connected world.

Fagerlind & Kilhman (2000) stated that we often consider the internet to
be the medium of the information society. Everyone can take part of the
information, but the internet gives us opportunities to take part of information that
previously were more difficult to reach. This means that in the long run the
internet could be a medium that could erase borders or the opposite, strengthening
already existing segregation.
The birth and rise of this network of networks, collectively known as the
internet, has thrown many social norms and institutions into question. Today,
in the internet, we may be seeing the slow death of the traditional centralized
mass electronic media, such as television and radio, and the rise of a new
decentralized, computer based, "wired" media. The internet is likely the first
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medium in history that allows virtually anyone to publish a message to a
potentially mass audience. No longer is the medium the message; instead, the
internet has made the masses the message.

History of the Internet and Philippine

Demographics

The World Book Encyclopedia (2000) indicated that the internet as
information communication technology began to take shape in the 1960’s. The
United States Department of Defense began investigating means of linking
various computer installations together so that their ability to communicate might
withstand a possible nuclear warfare. The Defense Department through its
Advanced Research Projects Agency (ARPA), initiated the ARPANet to link a
systems network of university and military computers. The network’s operating
protocols (rules) laid the groundwork for relatively fast and error-free computer-
to-computer communication. Other networks adopted these protocols, which in
turn evolved as new computer and communication technologies became available.
Throughout the 1970’s, the ARPANet grew at a slow but steady pace. Computers
in other countries began to join the network. Other networks came into existence
as well. The internets’ breakthrough to mass popularity occurred in 1991 with the
arrival of the World Wide Web. The web is just one of the things you can access
on the internet; it is the pages full of links that take you to other pages. Because
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the web is so easy to use, it’s the most public face of the internet and most web
browsers also allow you to access other features of the internet, like email and
downloading files to your computer.
In a research conducted by Nielsen-Netratings (2003) over half a billion
people worldwide now have internet access. The research company’s latest
study indicates that 580 million people have internet access, compared to 563
million in the third quarter of 2002. The U.S. has the largest internet
population, accounting for 29 percent of the global access universe, followed
by Europe with 23 percent, Asia & the Pacific with 13 percent, and Latin
America with 2 percent.
In the Philippines, however, barely two percent of the total Philippine
population is connected to the internet according to TESDA survey. The
country’s current population stands at 82.7 million based on projections made
by the National Statistics Office (NSO). Out of the 1.37 million PCs installed
in the Philippines, 69 percent are found in private businesses while only 13
percent are used in households. At present, there are 204 registered internet
service providers (ISPs) with about 4 million users, according to the National
Telecommunications Commission (Longboan, 2004).
In 2002 (Toral), the Philippine Internet Demographics shows that around 7
million Filipino Internet Users (FIU) estimated by the year 2005. Internet users
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are those with access to the internet whether through its own PC, corporate
facility, schools, and internet cafes, among others.

Uses of the Internet

According to King (1999), the arrival of browsers further simplified use of
the internet, and led to staggering growth. Today, tens of millions of computer
users access the net daily. The internet provides access to a wealth of information
on countless topics contributed by people throughout the world. The user has
access to a wide variety of services such as vast information sources, electronic
email, file transfer and multimedia displays, among others that help shape our
lives as students, professionals, entrepreneurs, family members, friends, and
customers.
Cerf (1999) mentioned that as the most powerful kind of mass media ever
invented, the internet offers multiple points of view and dialog in ways
unimplementable by a traditional one-way, mass media. The content of the
internet is virtually unlimited. The medium does not contain the earlier stricter
boarder between usefulness and leisure, fact and fiction, news and entertainment.
No one knows how many files reside on the internet. The number runs into a few
billion and is growing at a rapid pace.
The internet is a self-publishing medium. This means that anyone with a
small amount of technical skills and access to a host computer can publish on the
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internet. Because of this, we must assume that people have different reasons in
using the medium.


The major uses of the internet include electronic mail, entertainment,
research and chat.

The reason so many people use the internet has more to do with content
than connectivity. As it exists today, there is a huge amount of information
available through the internet. For many users, it is a valuable source of news,
business communication, entertainment, and technical information (Rosario-Braid
& Tuazon, 1998).
Probably the most popular use of the internet and the web is e-mail, also
called electronic mail. Virtually every internet user is assigned an electronic
address from which e-mail messages are sent and at which they are received. The
internet carries hundreds of millions of e-mail messages each day.

Anyone with e-mail account can send messages to other users of the
internet and to many networks connected to the internet. E-mail is a cheap,
convenient and ultra-fact communications medium for sending messages to
anywhere in the world without incurring long distance charges. It is reckoned that
delivery time for an e-mail message from the Philippines to the United States
takes less than 10 seconds. E-mail is simply light-years ahead over the regular
stamp and envelope routine (Rosario-Braid & Tuazon, 1998). It also permits users
to attach data files and program files to messages.
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In addition to the e-mail, the internet also supports a form of public
bulletin board called news. There are more than 10,000 news groups, each
devoted to discussion of a particular topic. The World Wide Web (the web or
WWW) was created as a method for incorporating footnotes, figures, and cross-
references into online hypertext documents in which a reader can click on a word
or phrase in a document, and immediately jump to another location within the
same document, or to another file. The Web is the fastest growing part of the
internet (Norton, 1997).

The internet is like a vast library, containing as much knowledge on every
subject as might be held in millions of books. Because of the ease with which
information is stored on computers, and the speed with which it can be accessed,
the internet is a popular first stop for many people performing research. Students
can access databases to find material related to homework assignments or courses
of study. While most students are able to complete library research within the
library normal hours of operation, the internet offers an advantage to those who
cannot. The internet is “open” at all hours of the night or day, every day of the
week, and even on holidays. For this reason, the internet is of great advantage as a
research tool (Browne, 2000).

A popular feature of the net is chat. Usually special software, users can
gather in electronic “chatrooms” and send typed messages back and forth,
discussing topics of common interest. On entertainment, the internet also features
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many web-based games with animation, sound effects, and music. Game players
can challenge players in distant countries to tournaments (The World Book
Encyclopedia, 2000).


Who is using the Internet?


People from all walks of life are using the internet. Business professionals,
stockbrokers, government workers, politicians, doctors, teachers, researchers,
students, monks, kids, the elderly, soldiers, parents, entertainers, social workers,
and movie stars – virtually everyone who wants to succeed in the information
society is using the internet (Hofstetter, 2003).

Oliva (2003) mentioned that the survey conducted by Digital Filipino from
May to September 2003 based on a random survey of more than 1,000 internet
users in the Philippines showed that the number of women spending in front of
computer screens surfing the internet has surpassed the number of Filipino males.
It also noted that young people make up the majority of internet users in the
country. On the average, filipino internet users spend at least 14 hours a week
online. E-mail, web browsing, instant messaging, accessing entertainment
information, and reading news were found as the top internet activities of Filipino
users. It also found that those who have been online for more than six years tend
to read less from newspapers and magazines versus those who have been using
the internet for only a year.
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According to Schau (2000), U.S. data show higher internet use rates
among younger people. Those aged 18 to 24 had the highest use rate in 1998.
Individuals between ages 25 and 34 had the second highest use rate. The 35- to
44-year-old group had the next highest use rate. The relatively high internet use
rates for younger people are attributable, in part, to their early introduction to the
internet. Many people in these groups first used computers in school and, as a
result, are more likely to be computer literate. This early exposure may also help
explain lower use among older age groups. Many older people are less familiar
and comfortable with computers because of a lack of exposure or formal training
and thus are less likely to use the internet.


Benefits derived from Internet



There are great advantages in hooking-up to the internet. As often said, the
potential uses of the internet are virtually boundless. The benefit of the internet is
that it can bring us closer to what is known as a “paperless society.” With the
internet, data is transmitted via electronic impulses. There is, therefore, a lesser
need for paper to facilitate business and day-to-day household transactions.
Another benefit of using the internet is that it can minimize the need for travel.
The internet can also help ease the traffic congestion in Metro Manila. Since
access and delivery of information through the internet is done by electronic
impulses, there is then a lesser need for messengers to ferry documents from one
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office to another. This, together with the lesser need to hold meetings personally,
undoubtedly can mean reduced traffic transmitting to higher efficiency and huge
savings for business and government (Rosario-Braid & Tuazon, 1998).

On Uses and Gratifications
Before television was widely available, scholars were trying to understand
what uses audiences made of the available media and what gratifications they
derived from exposure to what they selected. Many audiences seek content from
the media that they anticipate will provide them with certain kinds of experiences.
In other words, they are receivers who want to use the information in some way or
to obtain satisfactions that they anticipate. To provide answers, the uses and
gratifications theory was developed to try to explain why audiences do not
passively wait for media messages to arrive. It seeks to explain why, instead,
audiences are active, deliberately seeking out forms of content that provide them
with information that they need, like, and use (Defleur & Dennis, 1994).

As cited by Kahayon & Aquino (1999), Dr. Abraham M. Maslow believes
that people are responsible for their actions and that they have “free will” and that
their drive is towards growth and self-actualization. According to him, as the
lower needs are met, we tend to move upward to meet the next higher level of
needs. The lower order needs are very powerful. They have to be satisfied first
before we can go to the higher needs. And even if we have progressed to the
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higher needs, if satisfaction of a lower need is thwarted, we will move down again
to the lower need until it is met (Bustos, et al, 1999).
Baran (2001) states that the “uses and gratifications” approach claimed
that media do not do things to people; rather, people do things with media. In
other words, the influence of media is limited to what people allow it to be.
People were found to be active and not passive in selecting media content for
personal uses and gratifications. Influenced by their individual differences,
category memberships, and social relationships, people made their own
decisions as to what they wanted to read, hear, and view from the media. The
uses and gratification theory focused on the process by which specific
messages from specific media selectively reached specific segments of the
audience. It stated that people themselves decided what content they would
attend to from what medium, and that their decisions were influenced by their
personal interests, desires, values, and habits of seeking gratifications of
various needs. The theory has earlier been the starting point for many studies
about media use and during the years it has been developed in compliance
with results from scientific research. With some adoptions and modifications
this theory can be applied on research on the use of the Internet. (Defleur &
Dennis, 1994).
Baran (2001) cited that media do not do things to people; rather, people do
things with media. In other words, the influence of media is limited to what
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people allow it to be. Audience has certain needs or drives that are satisfied by
using both nonmedia and media sources.
Defleur & Dennis (1994) stated that the theory has not previously been
formally stated as a set of propositions, but, in summary, its basic ideas are as
follows:
1. Consumers do not passively wait for messages to be presented to them
by the media.
2. Audiences are active in that they make their own decisions in selecting
and attending to specific forms of content from the available media.
3. Those choices are made on the basis of individual differences in
interests, needs, values, and motives that have been shaped by the individual’s
socialization within a web of relationships and category memberships.
4. Those psychological factors predispose the person to select specific
forms of media content to obtain diversion, entertainment, and respite or to solve
problems of daily life in particular ways.
5. Thus, audience will actively select and use specific forms of media
content to fulfill their needs and to provide gratifications of their interests and
motives.
Hunter (1996b) cited that amongst all of the hype and social changes
caused by the Internet explosion, it appears that we do not truly understand what
this new medium is, how it works, and how it is being used. The common belief is
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that the Internet is a fairly recent development, when it has in fact been around for
more than twenty-five years. Learning how people use this new medium is
imperative; as it will help us better understand the social dynamics of the internet,
and how it will change society as a whole.






METHODOLOGY



Locale of the Study

Lorma Colleges was founded in February 1970 by Dr. & Dra. Rufino N.
Macagba, Sr., both doctors-educators. They established Lorma Colleges to fill the
need for a nursing school in support of the fast expanding Lorma Hospital,
founded 36 years earlier. The name LORMA stands for their family names: LOR-
enzana, the maiden name of Dr. Crispina Macagba and MA-cagba.
Lorma Colleges is an educational institution in San Fernando City, La
Union serving for over 36 years in paramedical and computer education. It
envisions itself to be a vital institution in building competency, leadership and
Christian social concern among the region's youth.
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From School Year 2000 to present, Lorma Colleges has been awarded as
the Center of Development for Excellence (CODE) in Information Technology
Program in Region I.
The Main Internet Room is located beside the college library at the second
floor of the new building of Lorma Colleges. The Internet Room facilities include
78 computer units running on Lorma Linux operating system developed by Lorma
Colleges, 5 Epson color printers, 2 laser printers and 1 scanner with OCR. It
operates from Mondays to Saturdays
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Figure 1. Lorma Colleges Location Map
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from 6:00 AM to 12 AM, Sunday – 7:00 AM to 12 midnight. It is closed

during school activities and holidays.


Internet Room Services include unlimited internet access to students on a
first come-first served basis, laser and color printing, image scanning, CD or
DVD writing, OMR services.

Reservation mode was being done for an hourly use. An allowance of 15
minutes is given to “reserved users” to make use of their reserved time slot. If the
15 minutes allowance had passed, the reservation will be forfeited. Walk-in users
may proceed to the Internet Room and ask if there is an available unit. Walk-in
users are users that wanted to use the Internet Room but were not able to make a
reservation. They can be allowed to use the unoccupied or forfeited reserved
computers after 15 minutes from the start of the time slot. Banned websites at the
I.R. are any pornographic website, miniclips.com, neopets.com, youtube.com and
friendster.com (banned during day time only).


Respondents of the Study

The respondents of the study are the students of Lorma Colleges from the
different courses/departments namely: (1) Computer Studies & Engineering -
BSCS, BSIT & BSCoE, (2) Science & Technology Institute – CT-Programming,
Technician & BioMedical Technology, (3) Nursing, (4) Arts and Sciences –
Psychology, Education & Business Management, (5) Medical Technology, (6)
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Physical Therapy & Health Services Management, and (7) Radiologic
Technology.
Only the students who are enrolled during the Second Semester of School
Year 2006-2007 in the different departments will be included in the study.
To determine the sample population of the students in the different
programs, the Slovin Formula (Sevilla, 1994) was used.
n = N
1 + Ne2

Where n = sample size
e = desired margin of error (5% was used in the
study)
N = Population size
n = 3883
1 + 3883 (0.05)2
n = 3883
1 + 9.71
n = 3883
10.71
n = 362.56 or 363 (sample size)

Table 1. L.C. Summary of Enrolment, 2nd Semester, SY 2006-2007
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Course Male
Female
Total
1. AB Psycho



1st year
1
7
8
2nd year
0
10
10
3rd year
2
4
6
4th year
2
4
6
2. BS Education



1st year
2
1
3
2nd year
3
4
7
3rd year
0
0
0
4th year
1
3
4
3. BS Business Management



1st year
10
6
16
2nd year
12
12
24
3rd year
1
5
6
4th year
6
4
10
4. BS Computer Engineering



1st year
21
7
28
2nd year
15
3
18
3rd year
9
3
12
4th year
16
8
24
5th year
8
9
17
5. BS Computer Science



1st year
14
5
19
2nd year
4
2
6
3rd year
4
3
7
4th year
7
4
11
6. BS Information Technology



1st year
47
26
73
2nd year
48
16
64
3rd year
30
5
35
4th year
12
4
16
7. BS Information Management



1st year
0
0
0
2nd year
0
0
0
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3rd year
0
0
0
4th year
0
0
0

Course Male
Female
Total
8. BS Medical Technology



1st year
8
17
25
2nd year
12
26
38
3rd year
7
9
16
4th year
3
6
9
9. BS Nursing



1st year
291
621
912
2nd year
225
648
873
3rd year
174
417
591
4th year
190
450
640
10. BS Health Services Mgmt



1st year
7
4
11
2nd year
2
4
6
3rd year
1
2
3
4th year
1
0
1
11. BS Physical Therapy



1st year
10
8
18
2nd year
6
11
17
3rd year
1
7
8
4th year
4
7
11
5th year
0
3
3
12. BS Radiologic Technology



1st year
26
10
36
2nd year
29
24
53
3rd year
22
24
46
4th year
11
10
21
13. BioMedical Technology



1st year
6
0
6
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2nd year
7
0
7
3rd year
5
1
6
14. Computer Technology-



Programming
11
5
16
1st year
7
7
14
2nd year
15. Computer Technology-



Technician
27
4
31
1st year
35
0
35
2nd year
TOTAL 1403
2480
3883
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Table 2. Total Population of Students in the Different Courses
Department Computer Science &
Nursing Arts
& Medical
Physical
Radiologic
Total
Studies &
Technology
Sciences
Technology
Therapy
Technology
Engineering
Male 235 98
880
40
30
32
88
1403

235x9.35%= 98x 9.35%=
880x9.35%= 40x9.35%=
30x9.35%=
32x9.35%=
88x9.35%=
22
9
82
4
3
3
8
Female 95
17
2136
60
58
46
68
2480

95x9.35%=
17x9.35%=
2136x9.35%= 60x9.35%=
58x9.35%=
46x9.35%=
68x9.35%=
9
2
200
6
5
4
6
Total 330
115 3016 100 88 78 156 3883
Sample Size
31
11
282
10
8
7
14
363

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Table 1 shows the total population of the students based on the actual
count and computation. In Computer Studies and Engineering department, there
were a total of 235 male students, and 95 female students. In the Science and
Technology department, there were a total of 98 male students and 17 female
students. Nursing department shows the greatest number of students with 880
male students and 2136 female students. Arts and Sciences department have 40
male students and 60 female students. Medical Technology department have 30
male students and 58 female students. Physical Therapy department have 32 male
students and 46 female students. Radiologic Technology have 88 male students
and 68 female students. A total of 3883 students make up the entire population of
students of the study
Stratified sampling was used to take the sample size for each course.
Stratified sampling is used when the population being sampled is not
homogenous, the random sample drawn may not be representative of the
population. In such a case, the population is divided into homogenous groups
called strata. Samples were then drawn from each of the formed strata either by
simple random sampling or by systematic sampling with a random start (Mercado,
1990).
The formed strata are the different courses, which are Nursing, Medical
Technology, Physical Therapy, Radiologic Technology, Computer Studies and
Engineering, Arts and Sciences and Science and Technology. Using Slovin’s
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formula therefore, the total sample sizes for each of the courses are: Computer
Studies and Engineering 31, Science and Technology 11, Nursing 282, Arts and
Sciences 10, Medical Technology 8, Physical Therapy 7 and Radiologic
Technology 14. The actual sample population therefore of the study is 363.

Instrumentation

The study made use of the questionnaire checklist method as its primary
source of data gathering. Survey questionnaires were employed to collect
information on the respondents' socio-demographic profiles, purposes/reasons in
using the Internet and frequency of use, and level of satisfactions to Internet
facilities & services and problems encountered in using the Internet.

Data on the profile of students according to sex, course and year level
were gathered.
The instrument was administered to students in the different courses
during their classes after the instructors had been contacted to identify a
convenient class date and time for testing. At the time of instrument
administration, all participants were asked to complete the survey and will be
informed that the results of their scores will be used for research purposes.
Collection, Analysis and Interpretation
of Data


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This study made use of the descriptive method of research. Descriptive
since this involved the description, recording, analysis and interpretation of
conditions that exist (Calderon & Gonzales, 1993).
The descriptive method was used to analyze and describe the uses and
gratifications derived by Lorma College students from using the Internet.
The study also made use of descriptive and inferential statistics in order to
arrive at meaningful interpretations. The 0.05 level of significance will be used in
accepting or rejecting the hypothesis. Major findings were summarized,
conclusions were drawn from the major findings and recommendations were
formulated to serve as guideline in the enrichment of the use and gratification of
the Internet.
The weighted mean was used in analysis and interpretation of data on the
levels of satisfaction in using the internet. Below are the statistical limits of
weighted means for interpretation.
Numerical
Statistical

Descriptive Equivalent
Value


Limits

Rating (DER)

5


4.51 – 5.00

Very highly Satisfied (VHS)
4 3.51
–
4.50
Highly
Satisfied
(HS)
3 2.51
–
3.50
Moderately
Satisfied
(MS)
2 1.51
–
2.50
Slightly
Satisfied
(SS)
1 1.00
–
1.50
Dissatisfied
(D)

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The SPSS 11.0 statistical software was employed in order to draw
inferences or generalizations for Pearson product-moment correlation.
The researcher made some initial interview to selected students of Lorma
Colleges on the uses of the Internet at the Main Internet Room located at the Main
Campus. Most answers sought were on the four mentioned uses/purposes such as
Electronic Mail, Research, Entertainment and Chat. The Main Internet Room
opens as early as 6:00 AM until 12:00 midnight and accommodates students on
reservation mode.

Treatment of the Data
Descriptive statistics was used to analyze and describe the data that will
be gathered. Data collected will be tallied and presented in tabular form.
For problems No.1 to No. 4, frequency, percentages and weighted mean
were used to identify the uses and gratifications as well as the extent of use and
gratification and profile of the respondents. The weighted mean of each item in
the questionnaire were computed by multiplying each mid-value by the
corresponding frequency, then summing the product and dividing by the number
of items.4


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The formula is:



f
X =
n
Where:
X = weighted mean
f = frequency of responses
f = number of responses under each scale
n = total number of responses


To get the percentage, the following formula will be used:



n
% =
x 100




N

Where:
n
= is the actual no. of respondents
N
= total no. of respondents

For Problem No. 5, the Pearson Correlation was used to determine the
significant relationship of profile of respondents and the extent of use and
satisfactions the Internet.
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CONCEPTUAL FRAMEWORK


Amongst all of the hype and social changes caused by the Internet
explosion, it appears that we do not truly understand what this new medium is,
how it works, and how it is being used. The common belief is that the Internet is a
fairly recent development, when it has in fact been around for more than twenty-
five years. Learning how people use this new medium is imperative; as it will
help us better understand the social dynamics of the Internet, and how it will
change society as a whole (Hunter, 2004).
In our field study about the use of Internet, we examine and use previous
results from research based on the theory about uses and gratification. These
previous results have especially been used when we formulated the main issues to
be examined: what do students do on the Internet, what motives are behind this
use and what are they interested in. The theory is the foundation for many of our
independent variables in the study.
The researcher conceptualized that the socio-demographic profile of the
respondents, uses/purposes of Internet and the frequency of use are related to the
level of satisfaction derived from using the Internet.



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Figure 1 in the following page shows the operational paradigm of the
study. This capsulized the direction of the study. In three sections: the
independent variables, moderator variables and the dependent variables.
The independent variables include the following: 1) Internet uses
(Research, Entertainment, E-mail and Chat; and 2) satisfactions derived from the
Internet.
The dependent variables on the other hand, include the 1) Internet uses
and their extent of use (Always, Often, Sometimes, Seldom and Never); and 2)
Level of Satisfaction (Very Highly Satisfied, Highly Satisfied, Moderately
Satisfied, Slightly Satisfied and Dissatisfied).
The uses and satisfaction of Internet derived by students are moderated by
their sex/gender, course and year level.










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Independent
Variables
Dependent
Variables





1. Internet uses and


their extent of use
1. Internet uses
- Always

- Research
- Often
- Entertainment
- Sometimes

- E-mail
- Seldom
- Chat
- Never



2. Satisfactions
2. Level of Satisfaction

derived
- Very Highly Satisfied

- Highly Satisfied

- Moderately Satisfied
- Slightly Satisfied

- Dissatisfied




Moderator
Variables

- Sex/Gender

- Year
Level


- Course






Figure 2. Paradigm of the study
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Definition of Terms

The following terms are operationally defined for easier understanding of
the study.
Satisfaction – refers to the contentment or fulfillment derived by the
students from using a medium like the Internet.
Internet – refers to the network of thousands of computer networks that
allows computers to communicate with one another. It connects people to places
throughout the world, making available more information that people could read
in a lifetime.
Purposes/Reasons in using the Internet –purposes/reasons of using the
Internet such as Electronic mail, Entertainment, Research and Chat.
Frequency of use – refers to the number of times Internet was used. The
frequency is always (daily) when every time the internet are used by college
students; often or 2-3 times a week; sometimes or 2-3 times a month; seldom or
once or twice during semester; and never or did not use.
Level of Satisfaction – refers to the degree of satisfaction in using the
internet. It is very highly satisfied when the weighted mean ranges from 4.51 to
5.0; highly satisfied, from 3.51 to 4.50; moderately satisfied, from 2.51 to 3.50;
slightly satisfied, from 1.51 to 2.50; and dissatisfied, from 1.00 to 1.50.
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Profile – refers to the college students as it applies specifically in terms of
sex/gender, year level, and course/department.
Research – it is a systematic search for information to a particular subject
for purposes of investigation. It is careful hunting for facts or truth.
Online Chat – refers to the real-time communication between two users
via computer. Once a chat has been initiated, either user can enter text by typing
on the keyboard and the entered text will appear on the user’s monitor.
Electronic Mail – commonly termed as E-mail. It refers to the
transmission of electronic messages sent between computers via a network. An e-
mail message is nothing more than a piece of text and the sending of a mail
message requires no more than the simple attachment of this text to a special file,
known as mailbox.
Entertainment – it pertains to music, movies, games, and television series
being shown on the Internet. It may be broadcast audio and video, including live
radio and television programs, movie clips, among others.
Music – it refers to playback of pre-recorded or live music as through
melody, harmony, rhythm, and timbre being broadcast through Internet.
Movies – refers to individual motion pictures produced by recording
images from the world with cameras, or by creating images using animation
techniques or special effects.
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Online games - games played over some form of computer network. It can
range from simple text based games to games incorporating complex graphics and
virtual worlds populated by many players simultaneously.
News - any new information or information on current events which is
presented through Internet to a third party or mass audience.


Hypotheses of the Study



The following hypotheses were put forward for testing:


1. The perceptions of respondents on the purposes/reasons for using the
Internet do not differ significantly.

2. The perceptions of respondents on the frequency of Internet use do not
differ significantly.

3. The perceptions of respondents on the level of satisfaction in using the
Internet do not differ significantly.

4. The respondents’ sex/gender, course and year level do not significantly
relate to the level of satisfaction on the use of the Internet.

5. The perceptions of the respondents on the problems/ issues encountered
in using the Internet do not differ significantly.
RESULTS AND DISCUSSION


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Socio-demographic Profile
of Respondents

Table 3 shows the socio-demographic profile of respondents according to
sex/gender, year level and course/department.
Sex/gender. Table 3 and Figure 3 show the distribution of sex of the
respondents. Among the 363 respondents, 36% with a frequency of 131 are males
and 64% of them are females with a frequency of 232. This distribution is
expected since most of the college enrollees are females.
As per study by the Pew Internet & American Life Project (2005) on how
women and men use the Internet, women are catching up to men in most
measures of online life. Men like the internet for the experience it offers, while
women like it for the human connections it promotes. Data show that men and
women are more similar than different in their online lives, starting with their
common appreciation of the internet’s strongest suit: efficiency. Men and women
also value the internet for second strength, as a gateway to limitless vaults of
information. Men reach farther and wider for topics, from getting financial
information to political news. Women are more likely to see the vast array of
online information as a “glut” and to penetrate deeper into areas where they have
the greatest interest, including health and religion. They tend to treat information
gathering online as a more textured and interactive process – one that includes
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gathering and exchanging information through support groups and personal email
exchanges.

Table 3. Socio- demographic profile of respondents according to
sex/gender, year level and course/department.


PROFILE FREQUENCY
PERCENT
RANK




1) Sex



Male
131
36.088
2
Female
232
63.912
1
TOTAL
363
100





2) Year Level



First Year
100
27.548
1
Second Year
94
25.895
2
Third Year
86
23.691
3
Fourth Year
82
22.590
4
Fifth Year
1
0.275
5
TOTAL
363
100





3) Course/Department



Computer Studies &



Engineering (CCSE)
31
8.540
2
Science & Technology (STI)
11
3.030
4
Nursing
282
77.686
1
Arts & Sciences
10
2.755
5
Medical Technology
8
2.204
6
Physical Therapy
7
1.928
7
Radiologic Technology
14
3.857
3
TOTAL
363
100


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Male
131, 36
Female
%
232, 64
%

Figure 3. Distribution of respondents according to sex
Year Level. The year levels of the respondents are shown in Table 1. The
greatest number of respondents is first years as expected because majority of the
respondents are first year. Figure 4 shows the distribution of respondents per year
level.
Nevertheless, with all things equal, it was noted that younger people do
use the internet more than the older people and it is attributed to their early
introduction to the internet.
Many older people are less familiar and comfortable with computers
because of the lack of exposure or formal training and thus are likely to use the
internet.
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82, 23%
1, 0%
100, 27%
1st Year
2nd Year
86, 24%
94, 26%
3rd Year
4th Year
5th Year
Figure 4. Distribution of respondents according to year level

Course/Department. 77% of respondents belong to the Nursing
department. This distribution is expected since most of the students are enrolled in
Bachelor of Science in Nursing.


Purposes/reasons for
using the Internet
The purposes/reasons for using the internet as answered by the
respondents are shown in Table 4. Topic for research, music for entertainment,
web mail for e-mail and personal for online chat ranked first.
Students use the Internet for a variety of reasons. In addition to conducting
general research and sending e-mail, many students use the Internet to look up for
course information or class assignments.
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According to the Pew Research Center on Basic Patterns on Internet Use
(2005), people increasingly turn to the Internet to do research for work, get
entertainment and travel information, shop, and catch up with friends and family.
They increasingly use the Internet as a source of information. As more people
have gone online and more websites have become available, the number of
Internet users who go online for a range of information has grown substantially.
Data shows that fully 73% now go online at least occasionally for entertainment-
related information.
In addition to Pew Research survey (2005), majority of online public use
email, mostly to communicate with their family and friends. Email is popular
among all groups of Internet users – men and women, young and old. Most of
those who email their family and friends say they communicate with them more
often now that email is available.











Table 4. Purposes/reasons for using the Internet

PURPOSES/REASONS FREQUENCY
PERCENT RANK




1) Research



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Topic/subject
356
76.395
1
Government directory or



Company sites
110
23.605
2
TOTAL
466
100





2) Entertainment



Music
205
28.082
1
Movies
133
18.219
3
Online Games
68
9.315
5
Animation
103
14.110
4
Television Shows
51
6.986
6
News
170
23.288
2
TOTAL
730
100





3) E-mail



Webmail
309
69.128
1
Intranet
138
30.872
2
TOTAL
447
100





4) Online Chat



Personal
141
74.210
1
Conference
49
25.789
2
TOTAL
190
100



Table 4 stressed that entertainment which is 41% is the main
purpose/reason for using the internet whereas; research is 25%, e-mail is 24% and
online chat which is 10% are given the least priority.
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Among the purposes/reasons in using the internet, entertainment ranked first
(41%) followed by research (25%), and e-mail (24%). Online chat is the least
(10%) as shown in Figure 5.
190, 10%
Research
466, 26%
447, 24%
Entertainment
730, 40%
E-mail
Online Chat
Figure 5. Purposes/reasons for using the Internet

Frequency of Internet Use
The frequency of internet use is shown on Table 5. All the respondents
used the internet at varying frequency except one. As shown, Internet was used
often or 2-3 times a week by about 58% of the respondents. About 20% use the
internet daily (always) and about 18% use it sometimes (2-3 times a week). There
were 10 (2.75%) who seldom used the internet.

Table 5. Frequency of
f Internet Use

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HOW OFTEN
FREQUENCY
PERCENT
RANK




Always (daily)
73
20.110
2




Often (2-3 times a week)
211
58.127
1




Sometimes (2-3 times a month)
68
18.733
3




Seldom (once or twice during
10
2.755
4
semester)







Never (did not use)
1
0.275
5

TOTAL 363
100



Level of Satisfaction in
using the Internet


Level of satisfaction refers to how far the respondents of the study are
satisfied with the Internet uses and services. This level of satisfaction towards
Internet is directly proportional to the use of Internet by the respondents. This is
because, once the respondents perceive Internet as valuable information source
and of research value and easy to use, then usage of Internet will certainly
increase. As the demand and expectation from Internet technology to meet their
information need is met, consequently the level of satisfaction also increases.
The levels of satisfaction in using the internet are shown in Table 6. As
shown, topic for research, news for entertainment, web mail for e-mail are highly
satisfied. Online games are rated slightly satisfied.
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For the physical factors, the respondents claimed that they are highly
satisfied with the internet room but in terms of the computer units and speed
(quality of service), are rated slightly satisfied.

Table 6. Level of Satisfaction in Using the Internet

INDICATORS AWM
DER



*USES/PURPOSES





1. Research


Topic/subject
3.72
Highly Satisfied
Govt. directory or company sites
3.21
Moderately Satisfied



2. Entertainment


Music


Movies
3.29
Moderately Satisfied
Online games
3.32
Moderately Satisfied
Animation
2.49
Slightly Satisfied
Television shows
3.17
Moderately Satisfied
News
2.61
Moderately Satisfied

3.80
Highly Satisfied
3. E-mail


Web mail


Intranet
3.82
Highly Satisfied

3.56
Moderately Satisfied
4. Online Chat


Personal


Conference
3.4
Moderately Satisfied

2.92
Moderately Satisfied



Table 6. Continued…

INDICATORS AWM
DER



*PHYSICAL FACTORS





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1. Internet Room
3.71
Highly Satisfied
2. Reservation Mode
2.93
Moderately Satisfied
3. Computer Units
2.47
Slightly Satisfied
4. Available printer for printing
2.97
Moderately Satisfied
downloaded articles





*QUALITY OF SERVICE





1. Accessibility
3.20
Moderately Satisfied
2. Speed
2.33
Slightly Satisfied
3. Operating System
2.72
Moderately Satisfied
4. Technical Support
3.12
Moderately Satisfied
5. Technology
3.32
Moderately Satisfied


Legend:
AWM –Average Weighted Mean


Numerical Value
Statistical Limits
Descriptive Equivalent Rating
(DER)

5

4.51 – 5.00

Very highly Satisfied (VHS)

4

3.51 – 4.50

Highly Satisfied (HS)
3 2.51
–
3.50
Moderately
Satisfied
(MS)

2

1.51 – 2.50

Slightly Satisfied (SS)
1 1.00
–
1.50
Dissatisfied
(D)



Problems encountered
in using the Internet



Problems encountered in using the Internet are shown in Table 7.
Difficulty in finding relevant information, Missing pages or files not found,
computer units are not in good working conditions, limited number of computer
units available, limited knowledge on computer applications/skills, privacy, some
sites are password-protected, not being able to find a page once visited are rated
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sometimes. Slow/failed connections and It takes too long to view/download pages
rated often.

Table 7. Problems encountered in using the Internet

INDICATORS AWM
DER



1. Slow/failed connections
3.63
Often



2. Difficulty in finding relevant information
3.25
Sometimes



3. Missing pages or files not found / error
3.38
Sometimes
messages





4. It takes too long to view/download pages
3.69
Often



5. Computer units are not in good working


conditions
3.37
Sometimes



6. Limited number of computer units available



3.13
Sometimes
7. Limited knowledge on computer


applications/skills



2.57
Sometimes
8. Privacy





9. Some sites are password-protected / it
2.82
Sometimes
requires registration



3.30
Sometimes
10. Not being able to find a page once


visited/page may have moved



3.26
Sometimes



Correlation between the Levels of Satisfaction in Using the Internet
and Socio-economic profile of the respondents


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The Indicators (uses of internet, physical factors and quality of service)
and moderator variables (sex, year level and course) are one of the major
variables of the research study. Pearson Correlation co-efficient was calculated
and results are presented in Table 8.
Based on the result of Pearson product-moment correlation coefficient,
level of satisfaction in using the internet used do not significantly relate to the
respondents’ sex/gender, year level and course/department.

The findings indicates that the socio-demographic profile of the
respondents do not affect the level of satisfaction in using the internet.

Table 8. Relationship between the level of satisfaction and
selected variables

INDICATORS R-VALUE
GENDER YEAR COURSE
LEVEL




1. Uses/Purposes



Research
-.186**
.117*
.106*
Entertainment
.311**
.109*
-.016
E-mail
.009
.053
-.013
Online Chat
-.091
.028
.008




2. Physical Factors
.097
.070
.077




3. Quality of Service
.030
.120*
.095



** Correlation is significant at the 0.01 level (2-tailed)


* Correlation is significant at the 0.05 level (2-tailed)


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The results of the test show that, there is very high correlation between
variables -Indicators and moderator variables. The co-efficient of correlation is
also statistically significant showing high positive correlation, which implies that
the higher the level of satisfaction, the higher will be the use of Internet.































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SUMMARY, CONCLUSIONS AND RECOMMENDATIONS



Summary


The study aimed to find out the socio-demographic profile of the
respondents and the level of satisfaction in using the Internet; to identify
the purposes/reasons in using the internet; the frequency of internet use;
to determine the level of satisfaction of students to the Internet in terms of
quality of service and physical factors; to correlate the level of satisfaction
of internet with sex/gender, year level and course of the departments; and
to determine the problems/issues encountered by Lorma College students
in using the Internet.

The respondents were the college students of Lorma Colleges, City
of San Fernando, La Union. The sample size is composed of 31 Computer
Studies & Engineering, 11 Science & Technology, 282 Nursing, 10 Arts &
Sciences, 8 Medical Technology, 7 Physical Therapy, and 14 Radiologic
Technology.

The structured survey questionnaire was the main tool in gathering
the data. Additional data were gathered thru information interview.


The following are the salient findings of the study:

1. Majority of the respondents are females, first year and belongs to
the Nursing department.
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2. The different purposes/reasons for using the Internet are
Research (topic and government directory or company sites),
Entertainment (music, movies, online games, animation, television shows
and news), E-mail (webmail and intranet), and Online Chat (personal and
conference).
3. Internet was used often or 2-3 times a week; always (daily) and
sometimes (2-3 times a week) and one respondent was shown who never
or did not use the internet on the semestral period.

4. The level of satisfaction in using the internet. For the
purposes/reasons - research, entertainment, and online chat are
moderately satisfied. On the other hand, e-mail is highly satisfied. For
physical factors - computer units is slightly satisfied, reservation mode and
available printer for printing downloaded articles are moderately satisfied,
and internet room are highly satisfied. For the quality of service -
accessibility, operating system, technical support and technology are
moderately satisfied while speed is slightly satisfied.

5. The problems encountered in using the Internet are slow/failed
connections, difficulty in finding relevant information, missing pages or
files not found/error messages, it takes too long to view/download pages,
computer units are not in good working conditions, limited number of
computer units, limited knowledge on computer applications/skills, privacy,
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some sites are password-protected/it requires registration, and not being
able to find a page once visited/page may have moved.


Conclusions

Based on the findings the following conclusions are drawn:

1. The majority of the respondents is females, first years and
belongs to the Nursing department.

2. The different purposes/reasons for using the Internet are
Research, Entertainment, Email and Online Chat.
3. Internet was used often or 2-3 times a week
4. The level of satisfaction in using the internet - Purposes/reasons,
Physical factors and Quality of service rated moderately satisfied.
5. There are existing problems encountered in using the Internet.

Recommendations

The following are recommended based on the findings and
conclusions:

1. To improve the existing internet services at Lorma, the college
should improve the factors involve such as Physical factors (internet room,
reservation mode, computer units and available printer for printing
downloaded articles) and Quality of service (accessibility, speed,
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operating system, technical support and technology). The department
concerned may consider reviewing all the policies and services being
implemented at the Internet Room e.g. access on education-oriented
sites.

2. The department concerned should solve the problems
encountered in using the Internet. Technical problems such as low
connectivity, computer units and peripherals not working, privacy, among
others should be looked into.

3. School administrators may consider allotting more funds for
additional computer units and peripherals.






















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LITERATURE CITED


ANGLEMAN, S. 2000. Uses and Gratifications and Internet Profiles: A
Factor Analysis. Is Internet Use and Travel to Cyberspace Reinforced
by Unrealized Gratifications? http://www.jrily.com/ LiteraryIllusions/
Internet-GratificationStudyIntroduction.html.
Access online: August 2, 2004.

BARAN, S. 2001. Introduction to Mass Communication: Media Literacy
and Culture, 2001 Update. Mayfield Publishing Company. p. 325

BASIC PATTERNS OF INTERNET USE http://peoplepress.org/report/
?pageid=338 – Access online – September 22, 2008

ROSARIO-BRAID, F. & R. TUAZON. 1998. A Reader on Information &
Communication Technology Planning for Development. Katha
Publishing Co., Inc. pp. 25-28

BROWNE, M. 2000. The Importance of Critical Thinking for Student Use
of the Internet. College Student Journal. September, 2000

BUSTOS, A., A. MALOLOS, E. RAMOS, M.A. OROSA. 1999. Introduction
to Psychology, Third Edition. Katha Publishing Co. pp. 132-133

CALDERON, J. & E. GONZALES. 1993. Methods of Research and Thesis
Writing. 24K printing Co. Philippines. p. 61
CERF, V.1999. The Internet is for Everyone. Computers, Freedom, and
Privacy. April 1999. http://www.isoc.org/isoc/media/speeches/-
foreveryone.shtml. Accessed online: July 30. 2004.

DEFLEUR, M. & E. DENNIS. 1994. Understanding Mass Communication:
A Liberal Arts Perspective, Fifth Edition. Houghton Mifflin Company.
pp. 555-556, 558-559, 567 & 634

FÄGERLIND, H. & D. KIHLMAN. 2000. How do they use it? The use of
Internet among youth in a gender perspective. Proceedings of IRIS 23,
University of Trollhättan Uddevalla, 2000. http://venus.udd.htu.se/pdf/
publications/24.pdf - Downloaded: August 2, 2004

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60

GAMBLE, T. & M. GAMBLE. 1999. Communication Works, Sixth Edition.
McGraw-Hill College. p.25

HOFSTETTER, F. 2003. Internet Literacy, Third Edition. McGraw-Hill. p. 2
HUNTER, C. 1996a. The Uses and Gratifications of Project Agora. May
1996 http://www.asc.upenn.edu/usr/chunter/agora_uses/index.html
Accessed online: August 2, 2004.

HUNTER, C. 1996b. The Uses and Gratifications of the World Wide Web.
http://www.asc.upenn.edu/usr/chunter/webuses.html - Access online:
August 2, 2004.

KAHAYON, A. & G. AQUINO. 1999. General Psychology, Fourth Edition.
National Book Store. p. 116

KING, C. 1999. Beginners’ KnowHow Getting Started: The Internet. VNU
Business Publications Ltd and Eaglemoss Publications Ltd. p. 3

LONGBOAN, L. 2004. Animation and Me. Baguio Midland Courier, May 2,
2004 pp. 5 & 49.

MERCADO, M. 1990. Experimental Design and Statistical Analysis,
Second Edition. No. PDA 19506, p. 174.
MICROSOFT ENCARTA ENCYCLOPEDIA 2002. Microsoft Corporation.
NIELSEN//NETRATINGS 2003 GLOBAL INTERNET TRENDS SURVEY.
Global Internet Population Grows An Average of Four Percent Year-
Over-Year. http://www.nielsen-netratings.com/pr/pr_030220_hk.pdf
Downloaded: July 29, 2004.

NORTON, P. 1997. Peter Norton’s Introduction to Computers, Second
Edition. Glencoe/McGraw-Hill, USA. pp. 293, 297, 299 & 303

O’LEARY, T. & O’LEARY, L. 1996. Internet. McGraw-Hill Companies, Inc.
p. IN3

OLIVA, E. 2003. Survey says more Filipino women are going online.
Philippine Daily Inquirer, October 16, 2003. Available on WWW –
http://www.inq7.net/inf/2003/oct/16/text/inf_1-1-p.htm
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PAGOSO, C., G. GARCIA AND C. GUERRERO DE LEON. 1992.
Fundamentals of Statistics. Sinag-tala Publishers: Metro Manila
Philippines. p 222
PEW INTERNET: Women and Men Online - http://www.pewinternet.org/
ppf/r/171/report_display.asp - Access online: September 22, 2008

PIERCEY, D. 2000. Students' Psychological Well-being and the
Internet - A Review and Discussion of Current Research.
http://dtp.epsb.net/projects/wwwise2.htm - Access online:
August 2, 2004.

SAWYER, S., B. WILLIAMS AND S. HUTCHINSON, 1997. Using
Information Technology: A Practical Introduction to Computers
& Communications Brief Version, Second Edition. Irwin/McGraw-Hill.
p. 127

SCHAU, T. 2000. Internet Use: Here, There, and Everywhere.
Occupational Outlook Quarterly Winter 2000-01
http://stats.bls.gov/opub/ooq/2000/Winter/art04.pdf. Downloaded:
May 28, 2004.

SEVILLA, C., J. OCHAVE, T. PUNSALAN, B. REGALA & G. URIARTE.
1994. Research Methods. Rex Book Store Inc., Manila, Philippines.
p. 99
TORAL, J. 2002. Philippine Internet Demographics. The Digital Filipino
Stats Report. http://www.digitalfilipino.com/ecommerce_article.cfm?
id=57. Accessed online: July 30, 2004.

THE WORLD BOOK ENCYCLOPEDIA 2000. Volume 10. World Book,
Inc. pp. 350 & 350b









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APPENDICES

Appendix A

COMMUNICATION


February
8,
2007


DR. JOSE P. MAINGGANG
Director
Lorma Colleges
City of San Fernando, La Union

Dear Dr. Mainggang:

MABUHAY!


The undersigned is at present conducting a study entitled
“SATISFACTION DERIVED BY STUDENTS OF LORMA COLLEGES IN
USING THE INTERNET” as partial fulfillment to the requirement for the
degree Master in Development Communication at Benguet State
University, Open University, La Trinidad, Benguet.

In this connection, the researcher is hereby asking your permission
to float her questionnaires to selected students of Lorma Colleges.


Attached is a copy of the data gathering instrument.


Thank you for your kind approval and attention regarding this
matter.








Very truly yours,


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(Sgd)
EMILY
R.
AGSAULIO
Appendix B

QUESTIONNAIRE


Dear Respondents,
The undersigned is currently undertaking a research entitled,
“SATISFACTION DERIVED BY STUDENTS OF LORMA COLLEGES IN
USING THE INTERNET”, in partial fulfillment of her course leading to the
degree Master in Development Communication.
In this connection, please find attached herewith a questionnaire to
gather the data for her study. All information, which is given, will be treated
confidentially. The result of this study will contribute significantly to the
enhancement and use of the Internet in schools especially Lorma
Colleges and of solving problems in this area of inquiry.
Thank you so much for your collaboration and immediate response.
Very truly yours,
Emily R. Agsaulio
Researcher
__________________________________________________________________
QUESTIONNAIRE
Direction:
Please answer the following and put a check mark (√) on the
appropriate box/ column that corresponds to your answer.
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I. PROFILE
Name (Optional): ____________________________
Sex: ____ Male
____ Female
Year Level:
1st year 2nd year 3rd year 4th year 5th year
Course/Department:

___ C Studies & Engineering
___ Science & Tech. Institute
___
Nursing
___
Physical
Therapy/HSM

___ Medical Technology

___ Radiologic Technology

___ Arts & Sciences

II. USE OF THE INTERNET
1. Purposes/reasons for using the Internet
The purpose/s you mainly use the Internet for? Check all that apply.
Research
___ Topic/subject
___
Government
directory
or
company sites
Entertainment
___ Music

___ Animation
___ Movies


___ Television Shows
___ Online Games

___ News
E-mail
___ Webmail (G-mail, Hotmail, Yahoo mail, etc.)
___ Intranet (Internal e-mail service e.g. lormamail)
Online Chat
___ Personal or 1-on-1 chat

___ Conference or
Group Chat
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Others, please specify ______________________________

III. FREQUENCY OF INTERNET USE
How often do you use Internet services?
Always (daily)

Seldom (once or twice
during semester)
Often (2-3 times a week)
Never (did not use)
Sometimes (2-3 times a month)



IV. LEVEL OF SATISFACTION IN USING THE INTERNET
Please indicate below the level of satisfaction in using the Internet. (Check
the number of your choice).

Legend:

5 – VHS - Very Highly Satisfied

4 – HS – Highly Satisfied

3 – MS – Moderately Satisfied

2 – SS – Slightly Satisfied

1 – D – Dissatisfied


Satisfaction in using the Internet
Indicators
VHS
HS
MS
SS
D
(5)
(4)
(3)
(2)
(1)
1. USES/PURPOSES
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1. Research





Topic/subject





Govt. directory or
company sites
2. Entertainment





Music





Movies
Online
games





Animation





Television
shows
News










3. E-mail





Webmail
(G-mail,
Hotmail, Yahoo mail,





etc.)
Intranet
(lormamail)
4. Online Chat





Personal or 1-on-1 chat





Conference or group
chat
Others, pls. specify:

2. PHYSICAL FACTORS
1. Internet room (lighting,




cleanliness, air conditioning,
etc.)
2. Reservation mode (allotted




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time for browsing the Internet)
3. Computer units (working




condition)
4. Available printer for printing




downloaded articles
Others, pls. specify:

3. QUALITY OF SERVICE
1. Accessibility. The Internet is




always on-line.
2. Speed. Data transmission is




fast enough to extract
information or download.
3. Operating System. Linux-




based
4. Technical Support. Internet




Coordinators are readily
available incase of breakdown
of units, printing assistance, etc.






5. Technology. The Internet




service is coping with the latest
technology such as wireless
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internet connection.
Others, pls. specify:

V. PROBLEMS ENCOUNTERED IN USING THE INTERNET
What are the problems/issues you encountered in using the Internet?
(Check the number of your choice. Check all that apply.)
Legend:

5 – Always

4 – Often

3 – Sometimes

2 – Seldom

1
–
Never



Problems encountered
Indicators
Always
Often
Sometimes Seldom
Never
(5)
(4)
(3)
(2)
(1)
1. Slow /failed connections





2. Difficulty in finding relevant




information
3. Missing pages or files not




found /Error messages
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4. It takes too long to




view/download pages
5. Computer units are not in




good working conditions
6. Limited number of computer




units available
6. Limited knowledge on




computer applications / skills
7.
Privacy




8. Some sites are password-




protected / it requires
registration
9. Not being able to find a page




once visited / page may have
moved
Others, pls. specify:

VI. SUGGESTIONS
Are there any suggestions to improve the Internet services in Lorma
Colleges?
___________________________________________________________
___________________________________________________________



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Appendix C

SUGGESTIONS/COMMENTS FROM THE STUDENTS


On Printing, Internet Coordinators, etc.
- If I will print my files the font or format changes in the IC’s unit
- For the printing assistant, don’t edit on what are the spacing of the
our project. Nasisira ang margins
- The facilitators in the Internet room should practice being
“approachable & friendly”
- Don’t be so strict.
- Printing quality – sometimes inconsistent with colors and
sometimes, resolution is poor.
- Coordinators should smile always
- Encourage a friendly accommodation to the staff. Upgrade the
units/services once a week & fees for internet usage should be
based on the # of times the students use/day or week
- Queuing in request for printing. More printers should be allotted.

On Accessibility, etc.
- They should have more server because there are lots of units we
are using as in sobrang bagal talaga
- The units are so slow in downloading files
- At least 2 or more server in every IR so that it is easy to download
the sites.
- Additional
memory
for
faster viewing of the sites
- Speed. Not fast enough

On computer units
- Add more new computer units
- There are many non-working computers
- Some units are not in good conditions. They need to improve it
- More computer unit to accommodate large number of students at a
time and a coordinator that is approachable
- New computer unit (flat monitor)
- The keyboards must be change into anti-RSI
- They should repair all damaged computer units.
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- Please repair those computers which are not in good condition

On Internet fee
- The Internet fee is too expensive (2)
On Reservation
- 1 hour is not enough
- Let the students use the internet only for research & emails. Online
chat, movies are not allowed. Limited number of computer units are
available
- Allow us more than 1 hour to browse or surf the internet

On the Internet Room
- Modern Internet room. More friendly staff/assistance. More units
- Mainit sa loob, mabagal mga unit. And madaming sirang parts ng
computer
- Add some computers and add some space for extra ventilation

On friendster, etc.
- Nakakainis bina”ban” nila frienster, nagbabayad naman kami, ang
mahal pa
- You don’t have to ban the friendster. Nagbabayad naman kami. Ok
lang yung mga pornographic
- Have faster internet connection and please don’t ban friendster and
other sites

On Operating System
- It could be better to use Windows OS (XP) because it is more user-
friendly, can be more productive in terms of time, user, effort, etc. It
can also cause “printing traffic” because of massive editing. IRC
uses windows (.doc) while students use Linux


Others

- The server shouldn’t be downloading. It makes the connection
terribly slow.
- The internet is so slow so sometime we go to other internet shop
bec. It’s a little bit faster
- CR must be open (2x)
- Need faster service in the printing section & extend the reservation
time
- Upgrade your units. USB port should be accessible
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- The internet access should be fast & the banning of sites is not
appropriate because the students can’t surf & the entertainment is
being lessen.
- Put speakers on every unit. Webcam, headphone should be
present
- Provide
privacy
- I guess they should make or do something to hasten the internet
access, one thing more, I think the internet room needs new units,
the units there are hardly helpful to students, they always have
problems.


Satisfaction Derived by Students of Lorma Colleges in Using the

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Document Outline

• Satisfaction Derivedby Students of Lorma Colleges in Using the Internet.
  • BIBLIOGRAPHY
  • ABSTRACT
  • TABLE OF CONTENTS
  • INTRODUCTION
  • REVIEW OF LITERATURE
  • METHODOLOGY
  • RESULTS AND DISCUSSION
  • SUMMARY, CONCLUSIONS AND RECOMMENDATIONS
  • LITERATURE CITED
  • APPENDICES

---