BIBLIOGRAPHY


LUGARES, ANNA FE B. APRIL 2012. Production and Evaluation of the Northern
Philippine Root Crops Research and Training Center Promotional Video.Benguet State
University, La Trinidad, Benguet.

Adviser: Christine Grace B. Sidchogan, MDC

ABSTRACT


The study was conducted to produce and evaluate a video as promotional material for the
Northern Philippine Root Crop Research and Training Center. Specifically, the study aimed to
determine socio-demographic profile of the respondents; produce a promotional video; determine
the ratings of the respondents towards the promotional video in terms of video quality, audio
quality, content and typography; determine the comprehensibility of the promotional video;
determine the perceived importance of the promotional video according to the respondents; and
determine the suggestions of the respondents to improve the promotional video.

There were 50 respondents and were randomly selected from the farmers of the different
parts of Northern Luzon and some students from the different schools in La Trinidad, Benguet.
The study was conducted on December 2011 to February 2012.

The produced video has a running time of five minutes and forty seconds. It shows the
brief history of the center, VMGO, programs, projects and activities, organizational structure,
awards and recognitions, functions, and the technical services offered by the center.

Results showed that rating of the produced promotional video is good in terms of its
video quality, audio quality, content and typography.

Suggestions that were gathered to improve the produced promotional video is to improve
clarity, stability and slow the pacing of some pictures use voice variety and intensify the
Production and Evaluation of the Northern Philippine Root Crops Research and Training Center
Promotional Video /Anna Fe B. Lugares. 2012

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narration to stress important points, add some examples on the content particularly on the
technical services and add some effects and transitions.
The study recommendsa promotional video to be produced by research and training
centers to inform the public about their mandates and services, evaluation of promotional video
by the people who have minimal idea about an organization and impact evaluation of the
promotional video by other researchers.














Production and Evaluation of the Northern Philippine Root Crops Research and Training Center
Promotional Video /Anna Fe B. Lugares. 2012

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TABLE OF CONTENTS


Page

Bibliography...…………………………………………………………...………………… i
Abstract………….……………………………………………………………………….. i
Table of Contents ………………………………………………………………………. iii

INTRODUCTION ……………………………………………………………………....... 1

Rationale of the Study ...………………………………………………………… 1

Statement of the Problem ………………………………………………………… 3

Objectives of the Study ………………………………………………………….. 3

Importance of the Study …………………………………………………………. 4

Scope and Limitation of the Study ………………………………………………. 4
REVIEW OF LITERATURE …………………………………………………………….. 5

Video and itsImportance to the Society .........................................................….... 5

Advantages of Promotional Video ………………………………………………. 6

Elements of the Promotional Video …………….………………………………… 7
METHODOLOGY ………………………………………………………………………… 9

Locale and Time of the Study ……………………………………………………. 9

Respondents of the Study ………………………………………………………… 11
Data Collection Method ………………………………………………………….. 11
Data Gathered ………………………………………………………………….… 13

Data Analysis …………………………………………………………………… 14

RESULTS AND DISCUSSION...………………………………………………………. 15


Socio – Demographic Profile

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of the Respondents ……………………………………………………………… 15


Production of the Promotional

Video ……………………………………………………………………………. 15


Ratings of the Respondents on

the Promotional Video …………………………………………………………... 18


Overall Rating of the Promotional

Video ……………………………………………………………………………. 27


Respondents’ Perceived Importance on

the Promotional Video ………………………………………………………….. 28


Respondents’ Suggestions to Improve

the Promotional Video ………………………………………………………… 30

SUMMARY, CONCLUSIONS AND RECOMMENDATIONS ……………………… 32



Summary ………………………………………………………………………. 32


Conclusions …………………………………………………………………… 33


Recommendations …………………………………………………………….. 33


LITERATURE CITED ………………………………………………………………….. 34
APPENDIX
A. Guide Questions (For the key
informant interview) ………………......…………………………………… 37

B. Guide Questions (NPRCRTC staff
pre-testfor the promotional video) …………………………………………. 38

C. Evaluation Form for the Respondents .……………………………...………. 41
D. Script of the Promotional Video ……………………………………………. 44

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INTRODUCTION



Rationale

Today, the production of information, education, communication (IEC) materials is
frequently proliferating because of its ability to broaden the public’s knowledge on a certain
subject.
A proven effective IEC material is the video documentary, which is a very useful tool in
educating and informing the public. It has the ability to explain the information regarding a
certain topic because it touches both the senses of hearing and sight. In this way, the audience
could easily grasp the messages it presents.
It is also noted as a very cost-effective form of communication because it allows
demonstrating product and service benefits in ways that photos and text simply cannot relay
effectively.
According to Sound Idea Video Production (2008), if the strengths of the medium are
incorporated and used well in the development and production of a corporate video or film, then
video can be a powerful communication tool. Video is proven to be an excellent medium for
illustrating processes, services, tutorials, training, and demos. It also offers a greater opportunity
for educating, knowledge sharing, and communicating with its target audience and it helps to
deliver a consistent high-quality presentation.
In the Philippines, production of promotional video helps the locality easily develop and
train the community-based training activities. It modifies attitudes, conditions thinking,
establishes and nurtures cultural standards, and molds public opinion. Gamble (2005) added that
it is an instrument of communication that, depending on how people use them, it can either
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enable them to overcome barriers caused by time and space and extend each one’s ability to
interact with each other or take away from time they have available for their family and friends.
Moreover, it sets off emotional triggers that static text cannot ultimately influence buying
decisions. Promotional video then remains to be one of the most common tools in informing
people about a certain idea or even organizations at that.
The Northern Philippine Root Crops Research and Training Center (NPRCRTC) is under
Benguet State University and was established on March 21, 1977 by virtue of Presidential
Decree 1107 and is now a leading institution for researches in Northern Luzon. It participates in
the drafting and implementing of the National Root Crop Program and is responsible for
coordinating potato network.
The center spearheads, coordinates, plans, develops, implements, and monitors root crops
researches, production and agro-industry, and training and extension activities designed for the
development of the Northern Philippines and the Philippines as a whole. However, for many
years, the presence of promotional materials for the institution remains minimal. There is an
existing leaflet but it needs supplemental tool to make the promotion more effective.
Based on a preliminary interview with the Educational Research Assistant of the
NPRCRTC Jesson Y. Del-amen, there is a need to produce a promotional video to give emphasis
on the mandates of the center. According to him, the material would be shown to the trainees or
visitors of the institution during orientations.
With the recognition of video as an effective tool in promotion, it is then but necessary to
produce such for a science-based institution like NPRCRTC, hence this study.




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Statement of the Problem

The study answered the following questions:
1. What is the socio-demographic profile of the respondents?
2. What are the ratings of the respondents towards the promotional video in terms of:
a. Video Quality
b. Audio Quality
c. Content
d. Typography
3. What are the perceived importance of the promotional video according to the
respondents?
4. What are the suggestions of the respondents for the improvement of the promotional
video?


Objectives of the Study


The study produced and evaluated a promotional video of the Northern Philippine Root
Crops Research and Training Center. Specifically, it:
1. determinedthe socio-demographic profile of the respondents;
2. produced a promotional video;
3. determined the ratings of the respondents towards the promotional video in terms of:
a. Video Quality
b. Audio Quality
c. Content
d. Typography
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4. determined the perceived importance of the promotional video according to the
respondents; and
5. determined the suggestions of the respondents to improve the promotional video.



Importance of the Study

The production and evaluation of the Northern Philippine Root Crops Research and
Training Center promotional video may benefit the beneficiaries in the promotion and
dissemination of the importance of the institution in the root crop industry.
It may also serve as an orientation material to the visitors of the center and will help them
become aware about its vision, mission, goals and mandates.
It may lessen the time of the staff in discussing the things that the trainees and visitors
need to know about the center.


Scope and Limitation of the Study

The study focused on the production and evaluation of the promotional video of the
NPRCRTC - BSU.
It answered the socio-demographic profile of the respondents, ratings on the different
elements of the video, comprehensibility of the promotional video, its perceived importance
according to the respondents, and their suggestions to improve the promotional video. Their
suggestions were then incorporated on the promotional video to improve its quality.
The study was conducted at Northern Philippine Root Crops Research and Training
Center, Km. 6, La Trinidad, Benguet.


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REVIEW OF LITERATURE



Video and its Importance to the Society

Video is revolutionizing education and training, as schools and colleges learn to use it as
a visual tool. Interactive videodiscs, in which the learner actively participates, are increasingly
used for training, notably in the armed forces and in corporate training programs. And in the
future, it is inevitable that video will increase its presence and influence Grolier Encyclopedia of
Knowledge (2000).
On the other hand, values, information and dissemination are ways to address a gap at a
certain place or between technical and common people. Sagpa-ey (2006) added that because of
the advancement of technology, stories now are being presented not only by books but also
through films or movies and are aid to an effective way of communicating because of the higher
entertainment value.
Through campaigns, motivation and intensive learning, video, will help the audience
absorb the information you want to convey to them. This supports the study of Gayob (2010) that
mass media plays an important role in the community that aside from bringing leisure and
entertainment, mass media makes information easier to disseminate and motivate audiences.
According to Tatum and Harris (2011) promotional videos are generally used as
marketing and sales tools. It is designed to introduce or educate consumers about particular
product, cause or organization. Promotional video is structured to be precise, direct and to only
last for not more than 10 to 15 minutes, thus, allows a well-produced video to hold the attention
of viewers for long enough to make the key points necessary to generate additional interest.
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The study of Minnick (1989) as cited by Francisco (2010) added that video, as
audiovisual, is an exciting and creative opportunity to help students learn. It uses both verbal and
non verbal forms of communication.
Moreover, Francisco (2010) supplemented that pictures are used to amplify, clarify and
reinforce the verbal narrative of a program. It is also said that people learn in two major ways.
One is by sound and the other is by sight. Videos relate to the world of sight and sound. Research
show sight contributes to more than 80% of learning. Sight lets the student read words and
distinguish pictures and colors. Moreover, the other 20% of the learning is enhanced by the sense
of hearing.
In addition, video can bring to our screen a very wide range of materials. The unique
value of the video lies in its sensory concreteness, its realism, its emphasis upon persons and
personality, and its ability to dramatize, to highlight and to clarify.


Advantages of Promotional Video


Today, information dissemination has evolved. It started with the use of mere text content
to audio to video. According to Tan (2009) there are five reasons why videos are more effective
in promoting compared with texts.

Video is claimed to be more engaging because it appeals to the sense of sight and sound.
This makes it easier to comprehend compared to text that only appeals to the person’s eyes and
entails extra effort to understand what the words are saying. Video is also more attractive making
it noticeable than texts.

Videos also give more control over the sales process. Users do not read the every word.
They only read the first part and then skim down to look for information that they might use. If
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they don’t find what they are looking for at first glance, they wouldn’t take time to look for it
because it’s easier to go back to the search engine and go over other search results.

Videos attract a wider audience. Text- based content may only be appealing to people
who do not mind reading. But the problem with reading is it tends to strain the eyes. This is why
more users would rather look through images or watch videos to obtain information.

Videos shows rather tell. Videos and not pure texts will help your product appeal to a
wider audience because you are taking visual learners into consideration. There are more users
who find it easier to comprehend concept like how products work when you show it to them
instead of explaining it through words.

Videos are more accessible and can be easily shared. Videos once placed on websites
gives you opportunity to reach more people even when they don’t physically visit the website.
Videos can be accessed and played from other devices aside from the computer. Users can view
videos through their mobile phones and portable media players while text content (while just as
accessible) may not be attractive and worth re-reading at a later time.


Elements of a Promotional Video


According to Feller (1992) as cited by Caligtan (2008), elements of videos require an
organization that is logical to the viewer to mentally organize the topic. 
Video quality.Includes the technical quality indicators derived from good design practices
of the producers of the video products. Its specific characteristics are transcendence, attention
manipulation, detail, special effects, economy independence, and interdependence. 
Sound quality/ Audio. The audio portion of the video must be viewed in terms of clarity,
volume, pace, and narrative music mix. Voices should use appropriate diction and dynamics and
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should feature distinctive qualities when recognition of more than one voice is required of the
audience. Music and sound effects should contribute to the meaning and message of the video. 
Content. Concepts must be portrayed and illustrated within a manner appropriate for the
comprehension level of the intended audience. The purpose of video must be obvious to the
viewer within the first quarter of the presentation and it must adhere to the organize development
of the content required in order to fulfill adequately the stated objectives.
Typography.This is the ability of composing text and graphics that are incorporated in
the video. This usually includes the appropriateness of font style, font size, font color, subtitles
and captions, also, the video effects and transitions.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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METHODOLOGY

Locale and Time of Study
The study was conducted at the Northern Philippine Root Crops Research and Training
Center (NPRCRTC) (Figure 1), which has a national mandate to spearhead, coordinate, and
implement national root crops Research and Development and Extension (RDE) Programs in the
country. It is also a leading institution that participates in the drafting and implementing of the
national root crop program and is responsible for coordinating the national potato network.
The Northern Philippine Root Crops Research and Training Center (NPRCRTC) isin the
Benguet State University (BSU) which has a total land area of 658.6250 hectares and is five
kilometers away from Baguio City.
Benguet State University is located in the Municipality of La Trinidad which is
subdivided into 16 Barangays namely, Alapang, Alno, Ambiong, Bahong, Balili, Beckel,
Bineng, Betag, Cruz, Lubas, Pico, Poblacion, Puguis, Shilan, Tawang, and Wangal. It is located
three kilometer north of Baguio City and is 256 kilometers north of Manila. It is bounded on the
north by the municipality of Tublay, on the south by Baguio, and on the west by Sablan and
Tuba.
Despite its establishment years ago, NPRCRTC’s promotional materials are minimal. The
currently available material is only the leaflet. The promotional video will then supplement this.
The study was conducted on the months of December to January 2012.



Production and Evaluation of the Northern Philippine Root Crops Research and Training Center
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NPRCRTC
Figure 1. Map of La Trinidad showing the locale of the study





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Respondents of the Study
For the pre - production stage, the key informants were ten (10) staff of the NPRCRTC
who determined the needed information included in the material.They were chosen based on the
NPRCRTC Director’s decision in terms of length of service, knowledge about the center and
availability in order for them to contribute substantial information for the promotional video.
Table 1 shows the profile of the key informants.
The same people evaluated (pre-test) the promotional video for the production stage,
where they determined additional information included in the promotional video.
On the evaluation phase, there were 50 purposively chosen respondents of the study. The
criterion in choosing the respondents was that they should have minimal idea about the mandates
or services of NPRCRTC. The researcher approached the respondents one by one and all of the
50 admitted that they have no complete idea about what NPRCRTC is doing, thus their
involvement in the study.


Data Collection Method

For the pre-production process, an interview using guide questions (Appendix A) was
used with the staff of the NPRCRTC to determine the content included in the script. The guide
questions pertained to the history of NPRCRTC, its mandates, programs and activities, offices
and other accomplishments of the center.
For the production stage, a focus group discussion using guide questionnaires (Appendix
B) with the staff of the center was done to determine additional features that needs to be included
in the material. This pre-testing was done to double-check facts presented in the material and to
improve its overall quality. The instruments’ questions were on the video quality, audio quality,
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content and typography of the promotional video. After incorporating the suggestions and the
additional information, the director and two other staff of the center gave the go signal for the
material to be evaluated without necessarily showing it first to the 10 key informants.

Table 1. Key Informants (NPRCRTC Staff) during the pre-production stage
NAME
DESIGNATION/POSITION

Ines C. Gonzales
Director/ Supervising Science Research Specialist

Hilda L. Quindara
Assistant Director/ Senior Science Research Specialist

Susan T. Gayao
Administrative Staff/ Administrative Aide VI

Donita K. Simongo
Section Chief – Crop Improvement/ Science Research Specialist 1

Cynthia G. Kiswa
Section Chief - Crop Management and Seed Production/ Senior
Science Research Specialist/
Teresita D. Masangcay
Science Research Specialist 1

Grace S. Backian
Science Research Specialist 1

Esther T. Botangen
Section Chief – Postharvest/ Processing Utilization/ Science
Research Specialist 1
Betty T. Gayao
Section Chief – Social Science and Policy/ Chief Science
Research Specialist
Dalen T. Meldoz
Section Chief – Training and Extension/ Science Research
Specialist 1

For the evaluation stage, survey questionnaires (Appendix C) were distributed to the
respondents who were grouped in an audiovisual room, and the researcher guided them in
answering the questions to supplement other needed information. The survey questionnaire
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contained information about the ratings of the respondents towards the promotional video, the
perceived importance of the promotional video to them, and their suggestions to improve it.
A video camera and a camera were used to capture different footages and photos of the
center.
Documents like the leaflet and annual report of the center were used for other information
needed in the study.


Data Gathered


For the pre - production process, the researcher gathered the features that were to be
placed in the promotional video of the center; these were the brief history of NPRCRTC, its
mandates, programs and activities, offices and other accomplishments of the center, and
functions of the center in the root crop industry.

For the production stage, the data gathered were the additional information such as the
organizational chart of the center and other revision on the elements of the video which were
pointed out by the key informants.
On the evaluation stage, the data gathered were the profile of the respondents, their
ratings toward the video quality, audio quality, content and text of the promotional video, its
perceived importance according to the respondents, and the suggestions of the respondents for
the improvement of the promotional video.


Data Analysis


The collected data was tabulated and analyzed using descriptive statistics such as
percentage, frequency, ranking and mean.
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Figure 2. Flow chart process of the
Pre-production of the
production of the prom
Production of the
otional video
Post-Production of
material
material
the material




Interviewed each
The researcher
Editing of the
staff of the center
produced the
produced material
form the different
material. Pre-test of
and evaluation of the

sections to determine
the material was done
50 respondents.
the content of the
and incorporation of

promotional material.
the comments and
 

suggestions of the
 
staff.


Figure 2. Flowchart process of the production of the promotional video




















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RESULTS AND DISCUSSION

Socio-demographic Profile of the Respondents
Table 2 shows the characteristics of the 50 purposively chosen respondents based on their
profile in terms of their age, sex, civil status, educational attainment and occupation.
Out of 50 respondents, 78% of them belonged to age bracket 15-22, 14% belonged to 23-
30 and 8% belonged to 31-38. Most of them were female with 64%, single with a total of 90%.
For the educational attainment, most of them were on the college level (74%). This
implies that they are literate enough to understand and read English language. In terms of
occupation, most of them were students (70%) and the rest were farmers, government employees
and housekeepers.
There were more than half of them who came from the different municipalities of
Benguet and the rest were from the different parts of Northern Luzon.

Production of the Promotional Video
The production process followed the usual structure of producing information materials.
Since there is already a leaflet about NPRCRTC, the researcher used this as basis in coming up
with the script. Additional information were supplied by the NPRCRTC staff.

When the prototype of the promotional video was produced, a pre-testing was done with
the ten staff of the Center.
A pre-testing is needed for the material to be improved incorporating the suggestions on
its evaluation. This corroborates to the study of Bassete (2004) as cited by Sidchogan (2011) that

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Table 2. Socio-demographic profile of the respondents




CHARACTERISTICS
FREQUENCY (n=50) PERCENTAGE








Age
15-22
39
78
23-30
7
14

31-38
4
8






TOTAL
50
100





Sex
Male
18
36

Female
32
64






TOTAL
50
100





Civil Status Single
45
90

Married
5
10






TOTAL
50
100





Educational Elementary Graduate
0
0

Attainment High School Graduate
1
2
College Graduate
12
24

College Level


1st
6
12

2nd
30
60
3rd
1
2

4th
0
0






TOTAL
50
100





Occupation Student
35
70

Farmer
5
10
Housekeeper
2
4

Government Employee
8
16





TOTAL
50
100
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before finalizing any communication material, it is important to conduct pre-testing to improve
the material. The pre-test results are shown below.

Video Quality. When it comes to the video quality, they suggested that some unclear
video footage should be re-shot. They further suggested that some pictures, especially those old
pictures, should be enhanced so that these will convey clear information.

Audio Quality.In terms of audio quality, they suggested that the narrator’s voice should
be enhanced because it appeared to be monotonous, and important words were not emphasized.
The background music should also be changed into a livelier, more upbeat one. The omission of
sound effects was also suggested.

Content.For the content, they suggested that the sequence of the video footages and
pictures should follow how information was arranged in the leaflet. The addition of the awards
and recognitions, and organizational chart of the center was also suggested. The addition of
pictures of the five technical sections of the center and the Benguet State University were also
suggested. They also suggested put morevideo footages/picturesshowing the activities of each
section.

Typography.For the typography, they suggested to lessen the effects and animations to
make the material simpler or formal.
The produced promotional video has a running time of five minutes and forty seconds.
The contents of the promotional video were the brief history of the center, vision, mission, goals
and objectives, functions, current organizational chart, programs, projects and activities of the
center and the technical services they offer.
Photos and videos were taken by the researcher to be used in order to supplement the
narration of the promotional video. Male voice was chosen for the narration. The font style of the
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subtitles of the video is Arial with varying sizes. Appendix D shows the script of the promotional
video.

Ratings of the Respondents on the
Promotional Video


Tables 4,5,6,7 and 8 show the ratings of the respondents on the promotional video for
NPRCRTC. The elements that were considered in evaluating the promotional video were video
quality, audio quality (narration and background music), content and typography.

Video Quality
Table 3 presents the respondents’ rating on the criteria of video quality. There were four
(4) criteria used in evaluating the video quality. These were clarity, creativity, stability and
composition.
Clarity.In this criterion, the clarity of video clips or pictures were what the respondents
evaluated. The highest rating generated in this area is “very good” with a percentage of forty six
percent (46%).
Almost half of the respondents claimed that the pictures and video footages were clear
and detailed enough. However, one respondent suggested to the make the other pictures on some
slides clearer.This relates to the study of Egsan (2009) that elements of photographs must not be
complicated for the viewers not to be confused on what information it would like to show.
Creativity.This is another important part of a video element that must be observed since
pictures and video footages show what a narration tells. This relates to the study of Michaels
(2008) as cited by Egsan (2009) that the more creative or rich the idea of pictures and video
shown to your viewers are, the more convincing and attractive then it becomes.
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Table 3. Respondents’ rating on video quality

CRITERIA
RATING (in %)
Excellent Very Good GoodFair Total






Clarity
18
46
26
10
100






Creativity
16
48
32
4
100






Stability
18
42
34
6
100






Composition
22
48
28
2
100

All in all, in this criterion, 48% of the respondents rated it “very good” and only 4% rated
it “fair”. Such imply that resourcefulness and imagination were used in shooting the video
footages and pictures.
Stability. Based on the results, 42% rated it “very good” while 32% rated it good. These
imply that the pictures and video footages were steady, thus not irritating the eyes of the viewers.
This corroborates the study of Sherwood (2011) that if video clips are shaky it will result to
significantly lower production quality than stabilized footage and audience would be upset.
Composition. For this criterion, 48% of the respondents rated it “very good”, while 28%
rated it “good”. Such imply that pictures were composed of different information regarding the
promotion of the different services and programs of the center. This relates to the study of
Mannheim (2004) as cited by Dango (2009) that photographs should have different compositions
and be well organized so that it would contribute to your message.
Also, such imply that almost half of the respondents were satisfied with how the videos
were arranged in a logical order. The pictures and video footages helped them analyze and
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understand more the message depicted in the promotional video.This corroborates the statements
of Peake and Petersen (1989) that visuals should contain more messages that when the viewers
emphasized about its different specific idea would easily absorb the idea contained therein
quickly.
In general, the video was pleasant because the videos and pictures shown in the material
strengthened the text and narrative description of NPRCRTC.

Audio Quality
Audio quality is the degree of accuracy with which a device records and produces the
original sound waves recorded. For this study, the background music and voice over/narration
were subjected to evaluation. There were six (6) criteria evaluated by the respondents under
these two aspects of audio quality.
Background music.This is one video element that gives life to a video.It sometimes

Table 4. Respondents’ ratings on the background music
CRITERIA
RATING (in %)
Excellent Very Good Good Fair Total






Appropriateness
20
50
24
6
100






Volume
28
40
30
2
100






Clarity
14
62
22
2
100






Timing
24
50
18
8
100

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affects the disposition of the potential consumer of a product or service. It also influences the
consumers when the appeal is emotional or simple Seidman (1981) as cited by Francisco (2010).
This criterion was evaluated in terms of appropriateness, volume, clarity, and timing.

In terms of appropriateness of background music, fifty percent (50%) of the respondents
rated it “very good” and 20% rated it “excellent”. The findings imply that the upbeat
instrumental background music is fitting for half of the respondents.
The results support the study of Feller (1992) as cited by Caligtan (2008) that music and
sound effects should contribute to the meaning and message of the video.

In terms of the volume of background music, 40% of the respondents rated it “very good”
and twenty eight percent (28%) rated it “good”. According to some respondents, the background
music is good enough and did not clash with the narration.
However, some respondents suggested making the volume of background music stable to
satisfy the viewer’s emotion upon viewing it. This relates to the study of Kellaris, Anthony and
Cox (1993) that background music contributes to the emotional feelings of the viewers, it is also
important to consider music’s impact on message reception and processing.
The clarity of the background music received the highest percentage rating of 62%,
which is “very good”. This implies that more than half of the respondents perceived that the
background music was clear and crisp. A respondent said that when she was watching the video,
she was entertained by the background music of the video because it was clear.

In terms of timing, half (50%) of the respondents rated the timing of the background
music “very good”, 20% rated it excellent and 18% rated it “good”. Such imply that the
coordination of the background music in the promotional video
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Voice over/Narration.This aspect was evaluated in terms of appropriateness, volume,
clarity, message delivery and pitch.

In terms of appropriateness, 42% of the respondents rated the voices of the narrators
“very good” and 24% rated it “excellent”. The results imply that the voices were appropriate to
such material. One respondent said that the narrators’ voices were credible enough to support the
overall message of the material.
This corroborates with the study of Levison (1996)that narration helps in assimilating
informationof an audio visual material.

Table 5. Respondents’ ratings on the voice over or narration

CRITERIA
RATING (in %)
Excellent Very Good GoodFair Total






Appropriateness
18
42
36
4
100






Volume of Voice
24
40
30
6
100






Clarity of Voice
22
42
30
6
100






Message Delivery
26
48
22
4
100






Pitch
22
42
32
4
100






Timing
22
48
26
4
100

However, one respondent commented that the voices were monotonous.
When it comes to the volume of the voice, 40% of the respondents rated it “very good”,
while 30% rated it “good”. These imply that the loudness of the narration is just suitable for the
respondents to hear it clearly.
One of the respondents also pointed out that the narrators’ voices stressed important
points that resulted to good quality. This is related to the study of Minnick (1989) as cited by
Production and Evaluation of the Northern Philippine Root Crops Research and Training Center
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Francisco (2010) that voice quality should modulate with the script and be enthusiastic. She also
added that variety in narration is achieved of one voice if one voice introduces and summarizes
the program and a different voice explains the content of the module.
For the clarity of the narration, 42% of the respondents rated this as “very good” and
twenty two percent (22%) rated it “good”. However, one of the respondents suggested that the
narrators should improve their diction and pronounce words properly. This relates to the study of
Harrington (1999) that coaching or making slight adjustments to pacing and intonation of your
voice talent is an important way on how you specifically want the narration to be read so that the
narration will sound more convincing and sincere, and the audience will pay closer attention. 
In terms of message delivery, 48% of the respondents rated it “very good”. However, one
respondent commented that the delivery of the male narrator is too fast. Other respondents also
similarly commented that due to the fast delivery of message, they got confused in some parts of
the video.
For the pitch, 42% rated it “very good” and 32% rated it “good”. These imply that
improvements on the pitch of narration must be considered. This agrees with the comment of one
of the respondent that the narrator’s voice was not stable in terms of pitch. She elaborated by
saying that “yung soundwaves aylumalakas at humihina, may time na stable, may time
nahindi,(The sound waves go high and low and there is no stability of pitch).

In terms of timing, 48% of the respondents rated it very good. Some respondents said that
is the narrators’ voices matched the captions and pictures in the promotional video.
One respondent, Lovely May Cortez said that “okay langyung timing kasiyung narration
ay sumasabaysapag appear ng graphics sa video” (The timing is okay because the narration
goes along with the appearance of the graphics on the video). This relates to the study of
Production and Evaluation of the Northern Philippine Root Crops Research and Training Center
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Harrington (1999) that good pacing is a balancing act between narration and visuals that is why it
is important to get accurate time estimates by actually saying the words, rather than reading
them.

Content
Table 6 shows the rating of the respondents on the content of the material. It was
evaluated in terms of comprehensibility and conciseness, organization, significance and clarity in
purpose.
Comprehensibility and conciseness. Fifty-four percent (54%) rated the content “very
good” and 28% rated it “excellent”. One respondent stated that “I have learned their functions,
programs and services, also, the products and technical sections of the center; they contribute
much to the root crop industry and I know that it helps in the improvement of productivity and
utilization of root crops.

Table 6. Respondents’ ratings on the content

CRITERIA
RATING (in %)
Excellent Very Good GoodFair Total






Comprehensibility
28
54
14
4
100
and Conciseness






Organization
28
52
26
4
100






Significance
30
48
22
0
100






Clarity of purpose
30
50
18
2
100





Production and Evaluation of the Northern Philippine Root Crops Research and Training Center
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Another also said that “ I’ve known that root crops has lots of benefits and task to our
root crop industry in the side of agriculture, it could also contribute much to healthy products
from root crops and because it is very organic.”

Organization.More than half of the respondents (52%) rated the organization of the
content “very good” and four percent (4%) rated it “fair”. After the pre-test of the promotional
video, the staff of the center advised the researcher to follow the format of the brochure like for
example placing the VMGO of the center in the first part because this is the common format
people would want to know and in this way it will be organized.
Significance.In this criterion, forty eight percent (48%) rated it “good” and thirty percent
(30%) rated it “excellent”. This implies that the significance of the promotional video is that it
helped the viewers’ learn about the functions of root crops.
This strengthens the comment of Greffin Blake, a second year student of Benguet State
University who said that ” Nalamankona kung anongginagawanilasa center nayun,
kasipalagikongnakikita and building naitoperohindikoalam kung anoangmerondoon.” (I have
learned what they are doing in that center, because I always see this building but I do not know
what is all about it).
Clarity of purpose. In this criterion, fifty percent (50%) rated it “good” and thirty percent
rated it “excellent” (30%). The purpose of the researcher was to introduce and promote the
Northern Philippine Root Crops Research to the audiences who have no knowledge about it. It
helped them know about its functions in the root crop industry.
This correlates to the comment of one of the respondents almost all of the respondents
Mr. JaniloBaiwes, that the content of the video is well knowledgeable and just to add some
Production and Evaluation of the Northern Philippine Root Crops Research and Training Center
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examples on the technical sections offered by the center. He also added that the content is good,
simple and brief and they learned about what the center is tasked to in the root crop industry.

Typography

Typography (Table 7) is the arrangement and appearance of printed matter. This usually
includes the appropriateness of font style, font size, font color, subtitles and captions, also, the
video effects and transitions.

There were three (3) criteria that were rated in this aspect.

Table 7. Respondents’ ratings on the typography
CRITERIA
RATING (in %)
Excellent Very Good Good Fair Total






Appropriateness of Font Style and Size
32
48
20
0
100






Clear Subtitles & Captions
36
40
22
2
100






Appropriate Effects & Animations
26
42
30
2
100

Appropriateness of Font Style and Size. Forty eight percent (48%) of the respondents
rated it “good” and thirty two percent (32%) rated it “excellent”.
The Font style and size used in the subtitles, titles and captions of the promotional video
was Arial with a size of 24 and 40 on the title.
Based on the evaluation of the respondents, one of them said that it is readable and big
enough that it contrasted with its background and supported the narration of the promotional
video. This supports the study of Nocera (2010) that text adds explanations if the concept needs
reiteration or clarification, but try to keep it simple.
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Clear subtitles and captions. This was rated “very good” with a percentage of forty
percent (40%) and these were effective in a way that it met its simplicity in order for the
audience to read and understand the message clearly. This strengthens the study of Francisco
(2010) as cited by Jonassen (1992) that a text is a medium of communication that at its simplest,
it is processed by which an author communicates a message to a reader
Appropriate effects and animations. Although the rating was “very good” with forty two
percent (42%), some of the respondents suggested to add some effects and transitions of the
pictures to make the promotional attractive. The video only used several effects in order to meet
the simplicity style of the promotional video.

Overall Rating of the Promotional Video

Table 8 shows the overall rating of the promotional video. The mean for each criterion
were taken.Mean of 1 to 1.99 is equivalent to P (Poor), 2 to 2.99 is equivalent to F (Fair), mean
of 3 to 3.99 is equivalent to G (Good), mean of 4 to 4.99 is equivalent to VG (Very good), and
mean of 5 to 5.99 is equivalent to E (Excellent).
The result of the overall rating of the promotional video was good with a mean of 3.89.
Content has the highest rate of 4.09 which was very good and voice over or narration had the
least with a mean of 3.72 which was good.
Based on the results, each criterion on each of the elements needs to be improved
especially on the slowing down of the pacing of the transition, varying voices and stressing
important points in the audio quality and putting some examples on the content in order to meet
the satisfaction of the audience.

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Table 8. Overall rating of the produce promotional video




TOTAL OVER ALL RATING DESCRIPTIVE RATING



Video quality and pictures
3.77
Good



Background music
3.85
Good



Voice over or narration
3.72
Good



Content
4.09
Very good



Typography
4.03
Very good



TOTAL
3.89
GOOD


Respondents’ Perceived Importance on the
Promotional Video of the Center

A promotional video is the easy way of introducing a certain product, institution or in any
services is publicized. It is a powerful promotional tool. It has a multitude of applications, and is
a must of increasing awareness; promote a product, a service, or a company itself
(DASHBOARD, 2005).
The respondents in the study provided varying responses after viewing the produced
promotional video.
One of the respondents said that, “as we are considered to be an agricultural country, the
video helps the viewers to understand the utilization process and methods in managing root crops
and it served as an eye opener to some of the students and farmers who do not have knowledge
about the activities of the center. It summarized here that promotional video raised the profile of
the center to its audience and increased customers knowledge about the center.
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Another respondent said that, “it promotes the center and the activities that they are
doing”. This relates to the statement of Selic (2010) that a promotional video should be the
engaging experience drawing viewers inand it can help you build client loyalty, promote your
message, clearly communicate to customers and society at large.
Almost half of the respondents also said that the promotional video helped the center to
advertise its products, activities and services by attracting people or buyers.
According to one of the respondents, one advantage of the promotional video is that it is the best
visual aid for the center to promote products that are being produced. This relates to another
comment of one of the respondent that “it is an easy way to impart information about the center
to the people.

John Martin Castor, one of the respondents, said that “makakatulongitosa reporter or
staff ng center namamaximizeang time sapagbabahaging information tungkoldito”. (This can
help the reporter or staff of the center to maximize time in sharing the information about the
center”. This relates to the study of Schimpff (2011) that a short video of only a minute or two in
length can sum up everything you would want to a potential client or customer to know about
your company.

Another respondent also related that “malakingtulongitosamga visitors, researchers, and
other people to visualize kung anoangmgadapatmalamansa center,
malakingtulongparamakuhaagad and idea nagustongipahatid o ibahaging center or
researcher”. (It is a big help for the visitors, researchers and other people to visualize if what is
to be earned about the center, it is also a big help to easily clutch the idea that the researcher or
the center wanted to share).
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Based on the overall summary of the evaluation of the fifty respondents, the importance
therefore of the produced promotional video is that it motivates, promotes, introduce and educate
viewers and or consumers about its particular product, services and activities done by the center
in the root crop industry.


Respondents’ Suggestions to Improve the
Promotional Video


Suggestions were solicited by the researcher for the improvement of the promotional
video.

In terms of video quality, the main comment of the respondents was the fast transition of
the pictures, and they suggested to slow its pace in order for them to absorb the message of the
picture, also, improvements of the clarity and stability were raised in order to meet the audience’
preferences. This corroborates the findings of Feazel (n.d.) that the conservative movements of
images run smoothly to audience or viewer’s eye, in that way, they absorb the message easily. 

In terms of audio quality, there were two elements that were rated by the respondents.
On the background music, some of the respondents suggested to lower its volume and to improve
its timing to match with the narration and the pictures of the promotional video. This relates to
the study of Tabing and Osalla (2001) that using techniques in fading in and out and sneaking in
and out of music will improve the use timing and accuracy of background music.
When it comes to narration, they suggested to use voice variation and to intensify voices
to stress important points. Also, they suggested improving the volume of voice to match each
variation of voice. This corroborates the study of Tabing and Osalla (2001) that a good narrator
can improve his performance by varying his tone and pitch. The moving of voice pitch from low
Production and Evaluation of the Northern Philippine Root Crops Research and Training Center
Promotional Video / Anna Fe B. Lugares. 2012

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31 
 
to high or vice versa will better convey to color and emotion, thus, he must have the ability of
demonstrating good speech, correct grammar and correct pronunciation.

In terms of content, they added that there should be a ‘convincing’ element to persuade
the viewers in availing of their services. To achieve this, some suggested adding more video
footage or pictures on the services of the center. This corroborates to the study ofSelic (2010)that
even many people prefer to watch a video than read. Although the written word can be highly
effective; image, speech and even the captions utilized together can impact on the viewer more
dramatically than the written word alone.

When it comes to typography, the main suggestion was to add more effects and
transitions for the video to become more creative and pleasing to the eye of the audience.Special
effects and Transitions are used for making a point, and should blend in with the main theme of
the video.It helps viewers see the unseen, visualize the invisible, hide the overpowering, and
focus on the little object no one ever bothered about. However, it is important to add special
effects and transitions only when they are of value to your project Deskshare (n.d.)









Production and Evaluation of the Northern Philippine Root Crops Research and Training Center
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SUMMARY, CONCLUSIONS AND RECOMMENDATIONS

Summary

The study aimed to produce and evaluate a promotional material of the Northern
Philippine Root Crops Research and Training Center. Specific objectives of this study are to: to
produce and evaluate a promotional video of the Northern Philippine Root Crops Research and
Training Center. Specifically, it aimed to: determine socio-demographic profile of the
respondents; produce a promotional video; determine the ratings of the respondents towards the
promotional video in terms of video quality, audio quality, content and typography; determine
the perceived importance of the promotional video according to the respondents; and determine
the suggestions of the respondents to improve the promotional video.

There were 50 respondents of the study for the evaluation of the produced promotional
video. Respondents were students, government employees, farmers, and housekeepers.
The study was conducted in Northern Philippine Root Crops Research and Training
Center, Km 6, La Trinidad, Benguet. Data were analyzed using descriptive statistics such as
percentage, frequency, ranking and mean.

The produced video has a running time of five minutes and forty seconds. It shows the
brief history of the center, VMGO, programs, projects and activities, organizational structure,
awards and recognitions, functions, and the technical services offered by the center.
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Results showed that rating of the produced promotional video is good in terms of its
video quality, audio quality, content and typography. The produced promotional video could be
understood by those who accomplished their secondary level of education.

Suggestions that were gathered to improve the produced promotional video is to improve
clarity, stability and slow the pacing of some pictures use voice variety and intensify the
narration to stress important points, add some examples on the content particularly on the
technical services and add some effects and transitions.

Conclusions

Based on the results, the following conclusions were derived:
1. The study reiterates that the production of information material is important in
promoting the services and mandates of a research and training center;
2. Pre-test by experts and post-evaluation by representatives of the target audience
increased the effectiveness of the promotional video.
3.
The promotional video, known by its capability to put across a message with the
combination of audio and visual media, was effective in promoting NPRCRTC’s services and
mandates;

Recommendations
1.
Production of information materials may be considered by other research and
training centers to inform the public about their services and mandates.
2.
Evaluation of promotional video may be done by people who have minimal idea
about an organization.
Production and Evaluation of the Northern Philippine Root Crops Research and Training Center
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3.
Promotional video, although limited by its length, is recommended to be produced
by research and training centers to inform the public about their mandates and services.
4. Impact evaluation of the promotional video may be considered by other researchers.
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APPENDIX A

(Guide Questions for the Key Informants)
Benguet State University
College of Agriculture
DEPARTMENT OF DEVELOPMENT COMMUNICATION


1. What is the brief history of the center?

2. What are the VMGO of the Center?

3. What are the mandates or functions of the center? Explain?

4. What are the RDE programs of the center?

5. What are the technical sections of the center?

6. What are the features/ strength of the center?

7. Aside from root crop industry, what else are the contributions / use of the center?

8. What are other services offered by the center?

9. What are the awards and recognitions?

10. What are other important information that would be added in the material?



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APPENDIX B

(Guide questions for NPRCRTC staff pre-test for the promotional video)
Benguet State University
College of Agriculture
DEPARTMENT OF DEVELOPMENT COMMUNICATION

I.
THE RATINGS OF THE RESPONDENTS TOWARDS THE PROMOTIONAL
VIDEO DOCUMENTARY.

1. Video Quality
a. Are the pictures and videos creative and clear enough for you as the viewer?
___yes ____no,
Why? Why not? _________________________________________________
_______________________________________________________________

b. Are the video footages stable? ___yes ____no,
Why? Why not? _________________________________________________
_______________________________________________________________

2. Audio Quality
a. Background Music

Is it appropriate? ___yes ____no,
Why? Why not? _________________________________________________
_______________________________________________________________

Are the voices clear? ___yes ____no,
Why? Why not? _________________________________________________
_______________________________________________________________

Are the message well delivered? ___yes ____no,
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Why? Why not? _________________________________________________
_______________________________________________________________

Does it project good timing and pitch? ___yes ____no,
Why? Why not? _________________________________________________
b. Voiceovers or narrations

Is it Appropriate? ___yes ____no,
Why? Why not? _________________________________________________
_______________________________________________________________

Is the volume clear? ___yes ____no,
Why? Why not? _________________________________________________
_______________________________________________________________

Are the message well delivered? ___yes ____no,
Why? Why not? _________________________________________________
_______________________________________________________________

Does it project good timing and pitch? ___yes ____no,
Why? Why not? _________________________________________________
_______________________________________________________________

c. Voice of the interviewees

Is it Appropriate? ___yes ____no,
Why? Why not? _________________________________________________
_______________________________________________________________

Is the volume clear? ___yes ____no,
Why? Why not? _________________________________________________
_______________________________________________________________

Are the message well delivered? ___yes ____no,
Why? Why not? _________________________________________________
_______________________________________________________________

Does it project good timing and pitch? ___yes ____no,
Why? Why not? _________________________________________________
_______________________________________________________________
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3. Content
a. Is it clear and concise? ___yes ____no,
Why? Why not? _________________________________________________
_______________________________________________________________

b. Well organized? ___yes ____no,
Why? Why not? _________________________________________________
_______________________________________________________________

c. Is it significant? ___yes ____no,
Why? Why not? _________________________________________________
_______________________________________________________________

d. Does it have a clear purpose? ___yes ____no,
Why? Why not? _________________________________________________
_______________________________________________________________

e. What do you think are the needed information that is lacking to supplement
the video documentary?
_______________________________________________________________
_______________________________________________________________

4. Typography
a. Are the font colors and font style of the name labels appropriate in the video?
___yes ____no,
Why? Why not? _________________________________________________
_______________________________________________________________

b. Are the subtitles and captions clear? ___yes ____no,
Why? Why not? _________________________________________________
_______________________________________________________________

c. Are the effects and animations appropriate? ___yes ____no,
Why? Why not? _________________________________________________
_______________________________________________________________

II.
WHAT ARE YOUR SUGGESTIONS TO IMPROVE THE PROMOTIONAL
VIDEO IN TERMS OF:

Production and Evaluation of the Northern Philippine Root Crops Research and Training Center
Promotional Video / Anna Fe B. Lugares. 2012

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1. Video quality_______________________________________________________
2. Audio quality______________________________________________________
3. Content___________________________________________________________
4. Typography________________________________________________________

APPENDIX C

(Evaluation form for the respondents)
Benguet State University
College of Agriculture
DEPARTMENT OF DEVELOPMENT COMMUNICATION

I.
SOCIO-DEMOGRAPHIC PROFILE OF THE RESPONDENTS
Name: ___________________________________________________Age: ________

Sex: ______Male _____Female

Civil Status:

______Single
______Married
______Separated
______Widow/Widower

Educational Attainment:
______Elementary
Graduate

______High School Graduate
______College Graduate


______Others (Please Specify)___________________________________________

Occupation:
__________Student
__________Housekeeper
__________Farmer
__________Government
Employee

__________Others (Please Specify) ________________________________________

III.
THE RATINGS OF THE RESPONDENTS TOWARDS THE PROMOTIONAL
VIDEO DOCUMENTARY (Please Check).

Production and Evaluation of the Northern Philippine Root Crops Research and Training Center
Promotional Video / Anna Fe B. Lugares. 2012

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RESPONSES


CRITERIA
1-Poor 2-Fair 3-Good
4-Very Good 5- Excellent

VIDEO
QUALITY
1 2 3 4 5
Clarity





Creativity

Stability

Composition

AUDIO QUALITY
BACKGROUND
MUSIC
1 2 3 4 5
Appropriateness


Volume
of
Voice

Clarity
of
Voice

Message
Delivery

Pitch





Timing





VOICE
OVER
/
NARRATION

Appropriateness


Volume
of
Voice

Timing






CONTENT
1 2 3 4 5
Comprehensible
and
Concise

Organized

Significant





Clear
purpose


TYPOGRAPHY
1 2 3 4 5
Appropriateness of font style and size





Clear Subtitles & Captions





Appropriate
Effects
&
Animations


IV.
WHAT IS THE PERCEIVED IMPORTANCE OF THE VIDEO DOCUMENTARY
ACCORDING TO THE RESPONDENTS

1. What have you learned about the center according to the promotional video?
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
Production and Evaluation of the Northern Philippine Root Crops Research and Training Center
Promotional Video / Anna Fe B. Lugares. 2012

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2. What do you think is importance of the produced promotional video?
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________



3. What do you think are the advantages of the produced promotional video?
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
4. What do you think are the disadvantages of the produced promotional video?
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________

V.
WHAT ARE YOUR SUGGESTIONS TO IMPROVE THE VIDEO
DOCUMENTARY?

VIDEO QUALITY
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________

AUDIO QUALITY
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________

CONTENT
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________

TYPOGRAPHY
________________________________________________________________________
________________________________________________________________________
Production and Evaluation of the Northern Philippine Root Crops Research and Training Center
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________________________________________________________________________




 




Production and Evaluation of the Northern Philippine Root Crops Research and Training Center
Promotional Video / Anna Fe B. Lugares. 2012

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APPENDIX D
Script of the Promotional Video
Script of the Prom
NARRATION TEXT VISUALS




NPRCRTC

Welcome to Northern Philippine Root

Different video footages and pictures of
Crops Research and Training Center where
the Root crop complex
researches on root crops are conducted in


line with the National Root Crops


Research and Development Extension


Program.





The
Northern Philippine Root Crop Northern Philippine Root Crop Research Different video footages and pictures of
Research and Training Center or the and Training Center
the Root crop complex
NPRCRTC at Benguet State University NPRCRTC
Benguet State University
was established on March 21, 1977

through Presidential Decree 1107.
March 21, 1977


Presidential Decree 1107.





VISION

The Center continues to envision as the


prime mover of a sustainable root crop
As the prime mover of a sustainable root
Pictures of high yielding root crops
industry
crop industry





MISSION

It is tasked for the development of the
Development of the efficient root crop
Pictures Root crop production and
efficient root crop production and
production and utilization systems
utilization systems used by the center
utilization systems





The goals of the center are to:
GOALS

Increase Productivity
Increase Productivity
Pictures of the production of root crops,
Intensify pro-active extension
Intensify pro-active extension
Extension linkages of the center,
Develop diversified utilization of root
Develop diversified utilization of root
Utilities of the center,
crops and
crops

Strengthen linkages and improve
Strengthen linkages and improve
Different Linkages and personnel of the
Production and Evaluation of the Northern Philippine Root Crops Research and Training Center Promotional Video / Anna Fe B. Lugares. 2012

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organizational capacity.
organizational capacity.
center
As strengthened by Republic Act 8435, the

center shall:
OBJECTIVES

1. Provide leadership in the planning


and orchestration of the
1. Provide leadership in the planning

implementation, monitoring and
and orchestration of the

evaluation of root crop Research,
implementation, monitoring and


Development and Extension
evaluation of root crop Research,

programs:
Development and Extension

2. Undertake basic research;
programs:

3. Undertake upstream applied
2. Undertake basic research;

research including strategic
3. Undertake upstream applied

research;
research including strategic


4. Develop and maintain a network of
research;

national, regional, and provincial
4. Develop and maintain a network of
collaborators in their root crop
national, regional, and provincial

Research, Development and
collaborators in their root crop

Extension programs.
Research, Development and

Extension programs.

From a one-room office, the center has

expanded in terms of facilities, personnel,

programs and services, and networking.







The center participates in the drafting and

implementing of the National Root Crop

program and is responsible for


coordinating the National Potato Network.




It is also responsible for planning,

implementing, coordinating, monitoring

Production and Evaluation of the Northern Philippine Root Crops Research and Training Center Promotional Video / Anna Fe B. Lugares. 2012

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and evaluating research, development and

extension programs in support to the root

crop industry.





Programs, Projects, and Activities of the


center are concentrated on root crops such

Pictures of
as:


1. Potato

1. Potato
2. Yam

2. Yam

3. Sweetpotato
3. Sweetpotato

4. Taro and other aroids
4. Taro and other aroids

5. Yacon

5. Yacon
6. Cassava

6. Cassava
7. Minor root crops and

7. Minor root crops and
8. Root crop utilization, processing

8. Root crop utilization, processing
and enterprise development

and enterprise development

NPRCRTC is headed by the director and is

under the office of the university President.
Organizational Chart of the center



At present, there are six technical sections


of the center. The following are:


1. Crop improvement section;
1. Crop improvement section;
Pictures and videos of the different


varieties of root crops
2. Crop management and seed
Pictures and videos of the laboratories and
2. Crop management and seed
production section;
seed production of the center
production section;




3. Postharvest, processing, and
Pictures and videos of the different roop
3. Postharvest, processing, and
utilization section;
crop products
utilization section;



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4. Engineering section;

4. Engineering section;
Pictures and videos of the facilities of the

center

5. Social science and policy section;

5. Social science and policy section;
and the
Pictures and videos of the different
and the

meetings of the staff of the center




6. Training and extension section

6. Training and extension section
Pictures and videos of the different

trainings and seminars conducted by the


staff of the center



FUNCTIONS



1. Develop high yielding, good

1. Develop high yielding, good
quality, and pest resistant varieties
Pictures and videos of the high yielding,
quality, and pest resistant varieties
of potatoes, sweet potatoes, taro,
good quality, and pest resistant varieties of
root crops
of potatoes, sweet potatoes, taro,
and other root crops.

and other root crops.

2. Develop improved production,

2. Develop improved production,
harvesting techniques, and effective Pictures and videos of the improved
harvesting techniques, and effective
cropping systems for root crops.
production, harvesting techniques, and
cropping systems for root crops.
3. Undertake investigations in
effective cropping systems for root crops.
3. Undertake investigations in
controlling pest and diseases

controlling pest and diseases
attacking root crops and their by-
Pictures and videos of the investigations in
controlling pest and diseases attacking root
attacking root crops and their by-
products.
4. Conduct studies on modern
crops and their by-products.
products.
processing, postharvest handling,

4. Conduct studies on modern
Pictures and videos of the studies on
and marketing and utilization
processing, postharvest handling,
modern processing, postharvest handling,
techniques for human food, animal
and marketing and utilization
and marketing and utilization techniques
feed, and industrial uses.
techniques for human food, animal
for human food, animal feed, and industrial
5. Provide training to farmers,
feed, and industrial uses.
uses.
students, specialist, and extension

Production and Evaluation of the Northern Philippine Root Crops Research and Training Center Promotional Video / Anna Fe B. Lugares. 2012

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5. Provide training to farmers,
workers on production, postharvest Pictures and videos of the training to
students, specialist, and extension
handling, processing and utilization farmers, students, specialist, and extension
workers on production, postharvest
of root crops.
workers on production, postharvest
handling, processing and utilization
6. Disseminate improved varieties and handling, processing and utilization of root
crops.
of root crops.
release up-to-date information on

6. Disseminate improved varieties and
production, postharvest handling,
Pictures and videos of publication
release up-to-date information on
processing, and utilization
regarding the up-to-date information of
production, postharvest handling,
techniques.
root crops.
processing, and utilization
7. Enter into manually beneficial

techniques.
relationships with other institutions
7. Enter into manually beneficial
or organizations-private and public, Pictures of the different linkages of the
relationships with other institutions
national and international to
center.
or organizations-private and public,
strengthen capability.

national and international to

strengthen capability.




The center maintains to gather different

Different certificates, awards, received by
awards and recognitions on the researches

the center
they conduct which is in line with the


Research, Development and Extension


Programs

Pictures and/ videos of



The Center offers technical services such
1. Planting material assistance
1. Planting material assistance
as the


1. Planting material assistance
2. Disease clinic services
2. Disease clinic services



2. Disease clinic services
3. Regular training on root crop
3. Regular training on root crop

production
production
3. Regular training on root crop

4. Information services
production
4. Information services

Production and Evaluation of the Northern Philippine Root Crops Research and Training Center Promotional Video / Anna Fe B. Lugares. 2012

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4. Information services
5. Publication services and the
5. Publication services and the



5. Publication services and the
6. Root crops conference hall
6. Root crops conference hall


facilities
6. Root crops conference hall

facilities which accommodates

outside users at cost.
Come and visit us!


For more information, write or call:

Northern Philippines Root Crops
Research and Training Center
Benguet State University
La Trinidad, Benguet
Tel. / Fax No. (074) 422-2439


CREDITS

Production team:

Jener B. Dizon
Jomar P. Tacio


NPRCRTC Staff
Ines C. Gonzales
Hilda L. Quindara
Susan T. Gayao
Donita K. Simongo
Production and Evaluation of the Northern Philippine Root Crops Research and Training Center Promotional Video / Anna Fe B. Lugares. 2012

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Cynthia G. Kiswa
Teresita D. Masangcay
Grace T. Backian
Esther T. Botangen
Betty T. Gayao
Dalen T. Meldoz

This promotional video is produced in
partial
fulfillment of the requirements
for thedegree



Bachelor of Science in Development
Communication
(Educational Communication)

By: Anna Fe Lugares
 
Production and Evaluation of the Northern Philippine Root Crops Research and Training Center Promotional Video / Anna Fe B. Lugares. 2012

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Document Outline

• Production and Evaluation of the NorthernPhilippine Root Crops Research and Training Center Promotional Video
  • BIBLIOGRAPHY
  • TABLE OF CONTENTS
  • INTRODUCTION
  • REVIEW OF LITERATURE
  • METHODOLOGY
  • RESULTS AND DISCUSSION
  • SUMMARY, CONCLUSIONS AND RECOMMENDATIONS
  • LITERATURE CITED
  • APPENDIX

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