BIBLIOGRAPHY
MAAMMO, ELSIE SITI APRIL 2012. Evaluation of the
IligtassaTigdasangPinas Campaign Flyer of DOH in selected barangays of La Trinidad,
Benguet.Benguet State University, La Trinidad, Benguet.

Adviser: Igrelyn P. Pinos-an, BSc

ABSTRACT
The study was conducted to evaluate the IligtassaTigdasangPinas Campaign
Flyer of DOH in selected barangays of La Trinidad, Benguet.
Specifically, the study aimed to determine the socio-demographic profile of the
respondents; find out how flyers were distributed from DOH to the respondents;
determine the rating of the respondents on the flyer used during the
IligtassaTigdasangPinas Campaign in terms of content, words/text, color and layout;
determine the level of comprehensibility and acceptability of the flyer to the respondents;
determine the respondents’ perceived benefits in reading the flyer; determine the
problems encountered by the respondents in reading the flyer; solicit suggestions of the
respondents for the improvement of the flyer; and produce an improved design of flyer
basing from respondents’ comments and suggestions.
The evaluators were parents from Barangay Balili, Pico, and Puguis, La Trinidad,
Benguet. They were chosen purposively having a child aged nine months to seven years
and 11 months old (7 yrs. and 11mos.) who were the target audience of the campaign
flyer and must have read the campaign flyer. A survey questionnaire was used to gather
data from the respondents. Also, key informant from the Provincial Health Office and
Evaluation of the IligtassaTigdasangPinas Campaign Flyer of DOH in selected barangays
of La Trinidad, Benguet / Elsie SitiMaammo. 2012

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barangays midwives from the three barangays were asked on the distribution process of
the flyers through personal interview.
In terms of distribution of the flyer, barangay midwives distributed it on their
respected Barangay Health Center during consultation to the target audience.
Also, the study found out that rating of the respondents in terms of content, color,
words/text used, and layout were “Excellent”. It also shows that messages of the flyer
were comprehensible to the respondents. They did not see any annoying, false and
irritating elements in the flyer.
Meanwhile, the benefits gained by the respondents after reading the flyer include
the following; they were informed of the Free Measles Rubella Vaccination and informed
on the transmission of measles, the signs and symptoms, complications and prevention of
measles.
The study found out that problems encountered by the respondents in reading the
flyer such as small texts used, some words used are difficult to understand and it lacks of
pictures.
Also, the respondents enumerated suggestions for the improvement of the flyer.
These include adding graphics, having a Tagalog and Ilokano versions of the flyer, bigger
fonts, adding more information and simplifying difficult words to understand.
Through this study, the following were recommended: the designer may consider
the respondents’ recommendations in creating more effective communication materials;
visual elements of instructional materials such as text, graphics, layout and color
materials may be considered in designing; use of language adaptable in the locality; and,
simple words which are easily understood by the readers. 
Evaluation of the IligtassaTigdasangPinas Campaign Flyer of DOH in selected barangays
of La Trinidad, Benguet / Elsie SitiMaammo. 2012

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TABLE OF CONTENTS


Page
Bibliography...………………………………………………………………
i
Abstract……………………………………………………………………..

i
Table of Contents……………………………………………………………
ii

INTRODUCTION
Rationale…………………………………..…………………………
1
Statement of the Problem…………………………………………….
2
Objectives of the Study……………………………………………...
3
Importance of the Study……………………………………………..
4
Scope and Limitation………………………………………………..
4
REVIEW OF LITERATURE
Measles …………………………………………..………………….
5

Information, Education and
Communication
(IEC)
Materials……………………………………. 5

Health Information Dissemination……………………………….….
6

Effectiveness of IEC Materials………………………………………
8

Flyer…………………………………...……………………………..
9

Visual Elements of Flyer………………………………...…………..
9

Advantages of Flyer……...……………………..…………............... 12

Disadvantages...…………………………………………………….. 13

Creating/Designing Flyer………………………………….………… 13

Definition of terms………………………...………………………... 16

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METHODOLOGY

Locale and Time of the Study……………………………………….
17

Respondents of the Study…………………………………………..
19

Sample of the Study…………………………………………………
19
Data
Collection…………………………………..………………….
21
Data
Gathered………………………………………………………
21

Data Analysis ……………………………………………………….
21
RESULTS AND DISCUSSION
Socio-demographic
Profile


of the Respondents…………………………………………………
23

Distribution Process of the Flyer……………..…………………….
24

Evaluation of the Flyer

by the Respondents…………………………………………………
26

Comprehensibility and Acceptability

of the Flyer to the Respondents……………………………………
30

Respondents’ Perceived Benefits

of the Flyer…………………………………………………………
32

Problems Encountered by the Respondents

in Reading the Flyer……………………………………………..…
32

Suggestions by the Respondents for the

Improvement of the Flyer………………………………………….
34


Improved Design of Flyer Basing from

Respondent’s Suggestions………………………………………… 35

SUMMARY, CONCLUSIONS,
AND RECOMMENDATIONS

Summary………………………………………………………………...... 39
Conclusions……………………………………………………………...... 40

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Recommendations……………………………………………………….... 40
LITERATURE CITED ……………………………..……………………
42
APPENDIX
A. Survey Questionnaire for Respondents…..….………………..
45
B. Guide Questions for Key informant…………………………... 48
C. Evaluation of the IligtassaTigdas
angPinas Campaign Flyer ……………………………………. 50
D. Comprehensibility of the Flyer
to the Respondents………………………………………..……. 51
E. Letter to the Barangay Captains of the
Three Selected Barangays of La Trinidad, Benguet…………… 52
F. Letter to the Respondents……………………………………… 55
 

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INTRODUCTION

Rationale

Annually, measles, locally known as “tigdas”, is one of the Department of Health
(DOH) concerns. It is an infectious illness caused by virus and became an outbreak in
2010 throughout the country. According to Western Cape Government (2011), it can lead
to diarrhea and dehydration, deafness, eye complications, pneumonia, brain damage and
even death.


The increase of measles cases in the country as reported by the DOH prompted
the government to launch theIligtassaTigdasangPinas Campaign (Free Measles-Rubella
Immunization Activity). With this, it aims to immunize children aged nine months to
seven years and 11 months old against measles since measles vaccine is the best to
prevent this illness. According to Catajan (2011), about 91 cases of measles was recorded
by the DOH-Cordillera Administrative Region (CAR) in Cordillera in 2010 with 49 cases
from Baguio City, 31 from Benguet, eight from Ifugao, two from Abra, and one from
Mountain Province.

Information Education and Communication (IEC) materials on the other hand,
play an important role on health communication campaign. It may either be in print or in
broadcast medium. Its purpose is to inform and influence individual and community
decisions for the enhancement of health including health promotion, human resources for
health and health care delivery. One of the printed IEC materials used during the
campaign is the flyer produced by the DOH-CAR. Other materials also used were
streamers, stickers, news ads, flaglets and radio plug. Their main targets are parents or
guardians with children aged nine months to seven years and 11 months old. Barangay
Evaluation of the IligtassaTigdasangPinas Campaign Flyer of DOH in selected barangays
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health workers also distributed these IEC materials to inform the residents about the Free
Door-to-door Measles- Rubella Vaccination, signs and symptoms, effects and ways to
combat measles.

The anti-measles campaign flyer aims to generate support/participation of the
community and families to submit their eligible for immunization and to inform them as
well of the ongoing campaign which is the Measles-Rubella Immunization Activity. A
flyer is one of the printed materials used in disseminating measles prevention and control
to the public. It is a single sheet of paper printed on one side used to disseminate
information to a large number of people. The said campaign material consists of the
relevant information about measles and the Free Door-to-door Measles Rubella
Immunization Activity. Today, flyers are widely used medium of health-related
information and even in businesses.

With this, effectiveness of the produced campaign flyer is yet to be determined.
There is therefore a need to evaluate the campaign flyer by the people. The results may
be considered by the health workers for future planning and production of more effective
IEC materials.

Statement of the Problem

This study aimed to evaluate the IligtassaTigdasangPinas Campaign Flyer of
DOH in La Trinidad, Benguet specifically in Barangay Balili, Pico and Puguis.

As such, it intended to answer the following questions:
1. What is the socio-demographic profile of the respondents?
2. How are flyers distributed from the DOH to the respondents?
3. What is the rating of the flyer used during the IligtassaTigdasang
Evaluation of the IligtassaTigdasangPinas Campaign Flyer of DOH in selected barangays
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Pinas Campaign in terms of content, words/text, color, and layout.
4. What is the level of comprehensibility and acceptability of the flyer to the
respondents?
5. What are the respondents’ perceived benefits in reading the flyer?
6. What are the problems encountered by the respondents in reading the flyer?
7. What are the suggestions of the respondents for the improvement of the flyer?

Objectives of the Study

Generally, the study aimed to evaluate the IligtassaTigdasangPinasCampaign
Flyer of DOH in the selected barangays of La Trinidad, Benguet.

Specifically, it aimed to:
1. Determine the socio-demographic profile of the respondents;
2. Find out how flyers were distributed from DOH to the respondents;
3. Determine the rating of the respondents on the flyer used during the Iligtassa
TigdasangPinas Campaign in terms of content, words/text, color and layout;
4. Determine the level of comprehensibility and acceptability of the flyer to the
Respondents;
5. Determine the respondents’ perceived benefits in reading the flyer;
6. Determine the problems encountered by the respondents in reading the
flyer;
7. Solicit suggestions of the respondents for the improvement of the flyer; and
8. Produce an improved design of flyer basing from respondents’ comments and
suggestions.

Evaluation of the IligtassaTigdasangPinas Campaign Flyer of DOH in selected barangays
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Importance of the Study

The results of the study may help the health workers improve their existing
Information Education and Communication (IEC) materials and produce a more effective
communication material in disseminating health information on disease prevention and
control in the community.

The results may also be used by the researchers as reference for the improvement
of their study.

Scope and Limitation of the Study

The study limited its scope on evaluating the IligtassaTigdasangPinas Campaign
flyer of DOH by the respondents in Barangay Balili, Pico and Puguis, La Trinidad,
Benguet. The researcher also produced an improved design of the flyer basing from
respondents’ comments and suggestions.











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REVIEW OF LITERATURE

Measles

Measles, also rubeola, as defined by Funk and Wagnall’s New Encyclopedia, is an
acute, high contagious fever producing disease caused by filterable virus, different from
the virus that causes the less serious disease, German measles or rubella.

Cooper (1996) stated that measles is a major cause of death in children in
underdeveloped countries.

According to WHO as reported by Lontayao (2010), there is no specific treatment
for measles, and prevention can be done through immunization. Most people recover
within 2-3 weeks, but in some cases, measles can cause serious complications, including
blindness, encephalitis, severe diarrhea, ear infection and pneumonia.

Measles is a highly infectious disease and prior to the introduction of vaccines,
more than 90 percent Americans contracted measles by age 15. It can occasionally cause
more severe illness, including liver or brain infection or pneumonia; worldwide nearly
900,000 people die each year from measles (Insel and Roth, 2004).

Information, Education and Communication (IEC) Materials

Information, Education and Communication, in health program aims to increase
awareness, change attitudes and bring about a change in specific behaviors. IEC means
sharing information and ideas in a way that is culturally sensitive and acceptable to the
community using appropriate channels, messages and methods. Also, IEC is an important
tool in health promotion for creating supportive environment and strengthening
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community action, in addition to playing an important role in changing behavior.
(Zimbabwe National Family Planning Council, 1998).

According to UNFPA (1999), IEC combines strategies, approaches and methods
that enable individuals, families, groups, organizations and communities to play active
roles in achieving, protecting and sustaining their own health.

Furthermore, IEC creates awareness, increases knowledge, changes attitudes and
moves people to change or continue their behavior or to adopt an innovation (World
Health Organization, 2011)

Dunning (2011) said that Information, educational and communication (IEC)
materials are an important component of mass communication or public information
campaigns. Their effectiveness depends on the nature of the materials and their
combination with other communication techniques, such as face-to-face education.

Also, IEC materials are tools used to influence or change the knowledge base
attitudes, beliefs, values, behavior or norms within individuals or groups of individuals
(ICPD, 1998) as cited by Enkiwe (2007).

Health Information Dissemination

Campaign materials play a very significant role in the intensification of
information dissemination.

Information dissemination in the health services context is a sectoral policy to
influence patient's care-seeking and providers' service delivery behavior. Through this,
governments can encourage the public to seek qualified providers and demand
appropriate health services (World Bank, 2011).
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Health promotion aims to help people to live healthy lives. It involves increasing
people’s knowledge and awareness, enabling them to take action to improve their health,
and ensuring their circumstances allow them to make healthy choices (Zimbabwe
National Family Planning Council, 1998).

UNFPA (1999) stated that health information can be communicated through many
channels to increase awareness and assess the knowledge of different populations about
various issues, products and behaviors. Channels might include interpersonal
communication (such as individual discussions, counseling sessions or group discussions
and community meetings and events) or mass media communication (such as radio,
television and other forms of one-way communication, such as brochures, leaflets and
posters, visual and audio visual presentations and some forms of electronic
communication).

According to the WHO, publications and printed materials play a vital role in the
effective dissemination of information. However, sometimes these materials do not reach
the health workers who really need them, or are available in English only.

Health workers in developing countries are often deprived of the opportunity to
access health information because of the scarcity of health information materials that are
available in medical and health libraries (World Health Organization, 2011).

Also, in developing countries, disseminating information to the public is often
difficult because many live in areas that are hard to reach and because communication
channels are often insufficient (World Bank, 2011).

In addition, even if the information reaches the public, it is difficult to ensure that
they will listen to it, understand it, and take the appropriate action.
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Effectiveness ofIEC Materials

Communication materials can reflect community experiences, challenge common
attitudes and behaviors, stimulate critical thinking and move people to take action. Many
organizations choose to develop and print materials with community members for wide
distribution and use, while others work with small groups of community members to
develop materials specific for their learning processes (Raising Voices, 2009).

Pioquinto (1992) as cited by Amadeo (2004) stated that communication materials
must contain messages that are appropriate and adaptable in our locality.

Recognizing and starting with what the client knows and what he has is the only
way to get cooperation. The information package may not be compatible with his values
or it is too complex to understand and to use in his situation. The trainer should consider
the culture, language, religion and value system reflects the experiences and the learners’
behavior (Kanz and Sanz, 1987) as cited by Amadeo (2004).

Some guidelines for effective communication were mentioned by Wilcox et al.
(1986) as cited by Diaz (2006): everything is approached from the viewpoint of the
audience interest; the audience is given a sense of involvement in the communication
process and in what is going on; the subject matter is made apart of the atmosphere that
the audience live with; people are not communicated with, not at them; the message is
localized; a number of channels of communication is used; consistency is maintained;
each message is tailored for the specific audience; point is surely made; and credibility is
maintained.



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Flyer

A flyer is a single sheet, single subject print material, bearing print only on one
side. Designed to be easily read and contains a very brief information or instruction about
a specific subject matter – a important breakthrough in the field or an innovative practice
that needs to be introduced. It also provides recommends and “outlook” information on a
major farming enterprise (Regional Information Training Center, 1999).

NOCOM (2009) said that another effective tool to market specific medical items
is a flyer. This printed material is created for information dissemination. With this, flyers
have the potential to market a specific drug or medical supply. These simple prints can
provide a list of drug supplies along with the specific costs. Providing the list will help
consumers decide on what to purchase from a pharmacy.

Visual Elements of Flyer
Graphics. Flyers abound with graphics. Flyer graphic design is one of the most
crucial facets of flyer design. Graphics that are going to be used in flyers need to be
attractive, meaningful and dynamic. Flyer graphic design is one of the most important
facets yet the one that is least talked about. The pictures or images should be relevant to
the text and it should make meaning. Flyer graphic design can be simple yet meaningful
(Brochuremonster, 2009).

Use of graphic design in flyers produces instant message. Pictures and other
images communicate before the text could do that. They spur the readers to read further.
They attract instantly. They help people to keep the message in mind for a long time.
They make the flyer colorful, readable and enjoyable.
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Moreover, graphic elements are a strong visual means of indicating relationships,
overusing them adds visual clutter and reduces the space available on a surface. They
should be used sparingly (Microsoft Windows, 2011).

In the study of Diclas (2004), Weber (1992) stressed that in developing a
composite visual image, pictorial representation is more effective than verbal description
and that such as image is characterized by memories, less interpretations, better
organization and clearer ideas; and that verbal description, when supported with pictorial
representation, is more effective than when verbal description was used alone. This is
affirmed by Reviraet al. (1982) on the same study who said that a picture is worth a
thousand words, the right picture at the right time should be used to save a thousand
words.
Color. Color is an important visual element of most user interfaces. Beyond pure
aesthetics, color has associated meanings and elicits emotional responses. To prevent
confusion in meaning, color must be used consistently. To obtain the desired emotional
responses, color must be used appropriately (Microsoft Windows, 2011).

Color is often thought of in terms of a color space, where RGB (red, green, blue),
HSL (hue, saturation, luminosity), and HSV (hue, saturation, value) are the most
commonly used color spaces.

Color not only enhances and enriches your visual designs but also influences
moods and indicates movement. Color commands attention and gives visual impact.
Some of the other functions of colors in visual are (1) to heighten the realism of the
image by depicting the actual colors, (2) to point out similarities and differences, (3) to
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highlight important information details, and (4) to create a particular emotional response
(Regional Information Training Center, 1999).

Minnick (1989) as cited by Francisco (2010) enumerated some color tips: use two
to three colors in a visual; cool colors, green, blue and gray recede and are bet for
backgrounds; these color systems make pleasing combinations; itself tone variation of
one color. There is a relationship between color and legibility. Some color combinations
make messages and are easier to read that others. For color to have maximum,
effectiveness, and its use must be limited.
Font/Text.In traditional typography, a font describes a combination of a typeface,
a point size, and attributes. A typeface is the look of the font. Segoe UI, Tahoma,
Verdana, and Arial are all typefaces. Point size refers to the size of the font, measured
from the top of the ascenders to the bottom of the descenders, minus the internal spacing
(called leading). A point is roughly 1/72 inch. Finally, a font can have attributes of bold
or italic (Microsoft Windows, 2011).
Informally, people often use font in place of typeface-as done in this article-but
technically, Segoe UI is a typeface, not a font. Each combination of attributes is a unique
font (for example, 9 point Segoe UI regular, 10 point Segoe UI bold, and so on).
Text is easiest to read when there is a large difference between the luminance of
the text and the background. Black text on a white background gives the highest
contrast—dark text on a very light background can provide high contrast as well. This
combination is best for primary UI surfaces.
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Light text on a dark background offers good contrast, but not as good as dark text
on a light background. This combination works well for secondary UI surfaces, such as
Explorer task panes that you want to de-emphasize relative to the primary UI surfaces.

If you want to make sure users read your text, use dark text on a light background.

Layout. Layout is the sizing, spacing, and placement of content within a window
or page. Effective layout is crucial in helping users find what they are looking for quickly,
as well as making the appearance visually appealing. Effective layout can make the
difference between designs that users immediately understand and those that leave users
feeling puzzled and overwhelmed (Microsoft Windows, 2011).

Layout is the arrangement of texts photos and other elements on a page. It is often
referred to as make-up (Mindanao Training Resource Center, n.d.).

The ability of any communication material to attract attention rests other
relationship of its elements. This relationship is called the layout. This refers to the way
the visual elements are arranged on the visual space (Regional Information Training
Center, 1999).


Advantages of Flyer
Flyers are always cheap and affordable. They can be printed either in black and
white paper or full page color regardless; you can provide your message. It is possible to
campaign on low scale flyer distribution if you target a small number of people in certain
area; you do not have to spend much (Articlesbase, 2011).
Also, flyers are easy to distribute as well as easy to design and have a wide reach.
It is an easy and inexpensive communication or marketing medium (Blurt it, n.d).

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Disadvantages of Flyer

Flyers do not have a long term impact. When dealing with large group of target
market then they can be costly. Strategies to make people observe these flyers are
important. There is a lot of chance that the reader might miss out the messages as flyers
are barely considered as important Anonymous (Blurt it, n.d.).

Creating/Designing Flyer

Standard Format for Flyer.A flyer is a single sheet print material bearing print
only on one side, summarizing information on technology package or component through
illustrations, a brief text and reference for further technical assistance; for use as advance
handout information, as handbill and as mini-poster; in the audience dialect (Regional
Information Training Center, 1999).

Size: 9” x 12”

Color: Max. 3

Pages: 1, unfolded

Credits: program, agencies involved, source of information

Format: Flyer No. should appear at the right portion

Credits should appear at the bottom separated by the horizontal line from text

Also, popular flyer sizes as mentioned by Taradel (2008) were the following:
• 5.5” x 8.5” – Commonly referred to as a “half sheet” and highly popular
due to extremely low print rates. If you cut a standard 8.5” x 11” flyer in half, you will
end up with (2) 5.5” x 8.5” flyers.
• 8.5” x 11” – The most popular size flyer available. This size is the
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standard size for a sheet of paper. It is the same size as standard paper found in your
home printer. It is a highly-effective, budget-friendly, and the industry standard for flyers
and brochures.
• 11” x 17” – A large format that is the size of (2) 8.5” x 11” flyers placed
side by side. This format is perfect for folding in half or tri-folding. The most common
uses are for restaurant takeout menus, oversized-brochures, newspaper inserts, and direct
mail ads.
When designing a flyer, there are some basic principles that should be followed
whether you are an experienced professional or a new designer. The following elements
are the heart of designing and printing a flyer (Juvanescence, 2009).
To create a design success you will need these elements:
Color. Vivid colors make or break the product in graphic design. It gives your
product a professional look. The amount of color on a flyer will depend on the mood and
feeling you are trying to depict. When adding color to the design, be careful to not over
do it. The colors must be easy one the eyes and also pleasing to the eyes. If you can see
that the colors are visually annoying to you, then toss it or revise it.

The lines and movement. The jargon in the design world for line refers to the rows
and columns that are included in the flyer. The lines are not referring to hard visual lines
but the imaginary lines that make the flyer flow.
The message should start at the top of the flyer and proceed down the page. It
should be obvious where the eyes are supposed to go next. That is the natural flow. It
should be a seemingly seamless effort.
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Imagine a Z pattern on the page. The eyes naturally want to read the page top to
bottom and left to right. That forms the Z pattern. There should not be a lot of Zs on the
page but one main Z pattern. A good way to test this is to stand about eight or ten feet
away and look to see if you see the Z pattern.

If you see any deviation from the Z pattern, anything that is confusing to the eyes,
then that is where changes will need to be made.
Shapes. The shapes within the flyer are very important. The graphics and the text
all are forming shapes of rectangles, squares or circles. These shapes interact with the
other shapes on the page. These forms will also need to follow the proper movement,
from top to bottom.
When the layout is planned well and the shapes are not in competition then there
is a seamless flow of the page. You want to get the reader’s attention but you want to
maintain the flow and proportion to keep visual interest.
A key element is simplicity. It is very tempting to add too much. Remember that
less can be more. This principle keeps the design from being too busy and unreadable.
This also keeps them wanting more information.
Simple
Ten. A good flyer will convey the message in ten words or less. These
forcesus to focus on the real needs and points that we want to get across. You simply
cannot tell everything on one flyer. This is where we decide to tell the basic facts.
Do not add too much information or non-text design elements such as symbols.
To qualify as a flyer the finished design needs to be one page.

In addition, the following elements should be in every well designed flyer:
• One clear concise concept or purpose.
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• A popping headline. The headline is what will most likely be the first thing
read, so make it pop.
• An overall motivating message. This message should make the reader want to
act; otherwise, the flyer will be useless to the reader.
• Graphics or pictures that are relative to the concept of the flyer and are eye
catching.
• The important contact information of the business.

Moreover, a flyer will be effective only if all these elements are clearly thought
out and used together well. It is important that you also consider the pages on graphic
design basics and color basics when you design a flyer or any other print material (Small
Business Graphic Design, n.d).

Definition of terms
Acceptability. The anti-measles campaign flyer does not contain any annoying,
offensive and irritating elements.
Comprehensibility. The message of the anti-measles campaign flyer is clear and
easily understood.







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METHODOLOGY

Locale and Time of the Study
La Trinidad is located three kilometers north of Baguio City. It is surrounded by
the municipality of Tublay (North), by Baguio (South) and by Sablan and Tuba (West). It
is the capital town of Benguet which served as trading, educational and institutional
center of the province.
La Trinidad is subdivided into 16 Barangays namely: Alapang, Alno, Ambiong,
Bahong, Balili, Beckel, Bineng, Betag, Cruz, Lubas, Pico, Poblacion, Puguis, Shilan,
Tawang and Wangal.
Three selected barangays were the focus of the study, specifically; Balili, Pico and
Puguis because they were among the barangays where flyers were being distributed.
They were also among the congested barangays of La Trinidad Benguet.

Barangay Balili is surrounded by Poblacion in the North, Cruz and Tawang in the
East, Betag and Pico in the Southwest, and Lubas in the South.
On the other hand, Pico is an urban barangay which is considered as a commercial
area. It is also the seat of La Trinidad public market buildings and La Trinidad Vegetable
Trading Post.
Barangay Puguis also, is located on the Southwestern part of the municipality,
bounded by Barangay Wangal (North), by Baguio City and Municipality of Tuba (South),
Barangay Betag and Pico (East) and Municipality of Sablan (West).

The study was conducted from December 2011 to January 2012.

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Figure 1. Map of La Trinidad, Benguet showing the locale of the study


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Respondents of the Study
The respondents of the study were residents of Barangay Balili, Pico and Puguis,
La Trinidad, Benguet. Respondents were chosen through purposive sampling. There were
15 respondents from Balili, 15 from Pico and 15 from Puguis who have read the
campaign flyer. Respondents were parents or guardians having a child aged nine months
to seven years and 11 months old (7 years and 11months) who were the target audience
of the campaign flyer.
One key informant from Rural Health Unit (RHU) - La Trinidad, Mr. Yoshio
Labi(Provincial Health Office Public Health Nurse II) and three Barangay Health
Midwives were also respondents;Ms. Jane Abenga(Balili), Ms. JunnetteAkia (Pico), and
Ms. Sonia Mayaen (Puguis) were asked on the distribution process of the flyer to the
respondents.

Sample of the Study

The samplestudy evaluated was the flyer used during the IligtassaTigdasangPinas
produced by the DOH-CAR and distributed in barangays of La Trinidad, Benguet. It was
used to generate participation of the community and families to submit their eligible
children for immunizationand to inform them of the said campaign.

Plate 1 announces about the Free-Measles-rubella Vaccination. Information as to
where, when, who and how the Free Measles-Rubella Vaccination conducted is also
included. Below it, information regarding measles such as its signs and symptoms,
complications and prevention were presented.

At the bottom portion, address and contact numbers of the DOH-CAR was noted.
The DOH logo is also included at bottom right portion of the flyer.
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The campaign flyermeasures six inches wide and 10.5 inches high (6”x10.5”). It
uses Times New Roman as font style and colors with yellow, yellow green, and green as
dominant colors. The language used was English.





























Plate 1.IligtassaTigdasangPinasCampaign Flyer of DOH




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Data Collection
A survey questionnaire was floated to the respondents and was assisted by the
researcher in gathering information. The criteria from the instrument were patterned from
the evaluation instrument of the Department of Healthand were improved by the
researcher.
Also, one key informant from Rural Health Unit (RHU) - La Trinidad and three
midwives from Barangay Health Centers in Balili, Pico and Puguis were asked through
personal interviews.

Data Gathered

Data gathered include the socio-demographic profile of the respondents using
survey questionnaire; distribution process of flyers from DOH to the respondents through
key informant interview; rating of the flyer using survey questionnaire; level of
comprehensibility and acceptability of the flyer to the respondents using survey
questionnaire; respondents’ perceived benefits in reading the flyer using survey
questionnaire; problems encountered by the respondents in reading the flyer using survey
questionnaire; and suggestions of the respondents for the improvement of the flyer using
survey questionnaire.

Data Analysis
Data gathered was consolidated, tabulated and analyzed using frequency counts,
mean, and percentage. The results were discussed in narrative forms.


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In getting the mean, the following formula was used:
Mean (µ) = (∑fX)

∑f
Legend:
µ = Mean
∑= Sum
f=Frequency
X=Rating scale



















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RESULTS AND DISCUSSION

Socio-Demographic Profile of the Respondents

Table 1 shows the socio-demographic profile of the 45 respondents who have read
the flyer. It presents their age, sex, highest educational attainment, occupation, tribal
affiliation and dialect spoken. Less than half (44.44%) of the respondents belonged to age
bracket 25-29, 17.78% belonged to age bracket 20-24, and 15.56% belonged to age
bracket 30-34.This implies that most of the respondents were young mothers.Great
(88.89%) of the respondents were females.

Results show that most (68.89%) of the respondents reached college, 22.22%
reached high school, and 8.89% reached vocational. This shows that majority of the
respondents have had an education and able to read and understand the message of the
flyer.

In terms of occupation, most (68.89%) of the respondents were housewives and
13.33% were health workers. Also for the tribal affiliation, majority (62.22%) were
Kankanaey, followed by Ilokano (15.56%). Results also show that majority (71.11%) of
the respondents can speak Kankanaey, followed by Ilokano (68.89%), Tagalog (55.56%),
English (11.11%) and Ibaloi (8.89%).

Further, respondents were asked and almost all of them claimed to have let their
children immunized with anti-measles during the 2011 Measles Immunization Activity to
prevent measles as being said on the flyer. One of the respondents claimed to have a child
been diagnosed with measles which home treatment was employed.

There were four key informants who were asked on the distribution process of the
flyer. First, Mr. Yoshio Labi, from the Provincial Health Office, is 40 years old and he
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finished college and work as a nurse. According to him, he belongs to Kankanaey tribe
and he can speak Ilokano, Kankanaey, English and Tagalog.

From Balili Health Center, Ms. Jane Abenga, one of the key informants, is 44
years old. She finished college and currently, she is the Midwife of the said Barangay.
She belongs to Kankanaey tribe and shecan speak Kankanaeyand Ilokano.

Ms. JunnetteAkia, another key informant and a midwife from the Pico Barangay
Health Center, is now 40 years old. She finished college and she belongs to Kankanaey
tribe. According to her, she can speak Kankanaey, Ibaloi andIlokano.

Fourth key informant from Puguis Barangay Health Center named Sonia Mayaen
is a 47 years old. She finished college level and currently working at the said barangay as
midwife. She is a Kankaney. For dialects spoken, she can speak Kankanaey, Ilokano,
Tagalog and English, accordingly.

Distribution Process of the Flyer
The
IligtassaTigdasangPinasCampaign flyer was produced by the DOH-CAR
which aimed to generate support/participation of the community and families to submit
their eligible children for immunization and to inform them as well as the said campaign.

The Provincial Health Office Public Health Nurse II, Yoshio Labi, explained the
distribution process of the flyer. From the Department of Health-CAR, flyers were being
handed to the Provincial Health Team Leader at the Provincial Health Office; these are
being received by the Municipal Health Offices. The Municipal Health Office then
distributes the flyers to the different midwives of the barangay and finally distributed to
the respective target audience. According to him, there were about 1,000 copies allotted
for La Trinidad for distribution and reproduced it for another 1000 copies.
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Table 1. Socio-demographic profile of the respondents
CHARACTERISTICS

FREQUENCY PERCENTAGE
(%)


(n=45)

Age
20-24

8 17.78
25-29

20
44.44
30-34

7 15.56
35-39

6 13.33
40-45

4 8.89
TOTAL

45
100
Sex
Female
40
88.89
Male

5 11.11
TOTAL

45
100
Highest Educational Attainment
High
School

10
22.22
College
31
68.89
Vocational

4 8.89
TOTAL

45
100
Occupation
Housewife
31
68.89
Health
worker
6 13.33
Businesswoman 2 4.44
Construction
worker
2 4.44
Teacher 1 2.22
Security
guard
1 2.22
Water
district
staff
1 2.22
Farming 1 2.22
TOTAL
45
100
Tribal Affiliation
Kankanaey
28
62.22
Ilokano 7 15.56
Tagalog 5 11.11
Ibaloi
4 8.89
Others
(Applai) 1 2.22
TOTAL 45
100
*Dialect Spoken
Kankanaey
32
71.11

Ilokano 31
68.89
Tagalog 25
55.56
English 5 11.11
Ibaloi
4 8.89
*Multiple responses

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The flyers were being distributed prioritizing the parents as target audience in
their respective barangay health center during consultation. According to JunetteAkia,
Barangay Health Midwife of Pico, about 200 flyer copies were distributed in their
barangay. They also distributed flyers along the road near health center.

At the Balili Health Center, about 100 copies were distributed to the target
audience. According to Jane Abenga, barangay midwife, they distributed the campaign
flyers at the health center and along the road near the health center to the target audience.

Also, at the Puguis Barangay Health Center, about 100 copies of the flyer were
distributed to the parents.

Respondents were also asked where they found and read the flyer and most of the
respondents said that they found it in their respective Barangay Health Center during
consultation. This implies that the flyers were made available at the Barangay Health
Center for the public to be informed on measles prevention. This supports with the
UNFPA (1999) stated that IEC combines strategies, approaches and methods that enable
individuals, families, groups, organizations and communities to play active roles in
achieving, protecting and sustaining their own health.

Evaluation of the Flyer by the Respondents

Table 2 shows the rating of the flyer by the respondents in terms of content,
words/text, color and layout (4 as the highest and 1 as the lowest). The mean rates for
each criterion were taken and were interpreted using the formula; Mean (µ) = (∑fX)/ ∑f.
Mean of 1.00 to 1.49 is equivalent to “Poor”, mean of 1.50 to 2.49 is “Fair”, mean of 2.5
to 3.49 is “Good” and mean of 3.50 to 4.00 is “Excellent”.


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Table 2. Evaluation of the flyer by the respondents
CRITERIA
RATING
DESCRIPTION


(n=45)
Content
Relevant
and
Significant
3.49
Good
Essential
3.87
Excellent
Organized
3.67
Excellent
Clear
and
Concise
3.82
Excellent
Total
3.71
Excellent
Words/Text
Clear
3.78
Excellent
Simple
3.42
Good
Grammar
and
spelling
3.91
Excellent
Total
3.70
Excellent
Color

Appropriate
3.71
Excellent
Eye
catching
3.64
Excellent
Enhances
readability
3.71
Excellent
Total
3.69
Excellent
Layout
Balance 3.11
Good
Heading
and
fonts
3.82
Excellent
Alignment
3.93
Excellent
Total
3.62
Excellent
Over-all 3.7
Excellent
Legend:
Mean
of:
1.00-1.49=
Poor
1.50-2.49=
Fair
2.50-3.49=
Good
3.50-4.00=
Excellent

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Content.Basing from the rating of the respondents, the content of the flyer was
“Excellent” having a mean of 3.71. Most of the respondents claimed that the message is
relevant and significant which satisfied their information needs with regards to measles.
Also, the researcher claimed that content of the flyer is very significant to parents in
preventing measles among their children. Most of them said that the information is
presented in a way that is easy to understand. With regards to education, most of the
respondents were literate and able to understand the message of the flyer.

Words/Text. Most of the respondents rated the words/text used in the flyer as
“Good” with a mean of 3.70. They claimed that text size was clear and readable and it
used simple words which were easy to understand. It was also noted that grammars and
spelling were appropriate.

Also, the researcher claimed that text size used was “Excellent”since it was big
enough and readable. Though some words were difficult to understand, the words in
general were rated “Good”.

Further, some respondents said that they cannot understand the words “contagious”
and “encephalitis”.
Color. The results show that color used was evaluated by the respondents as
“Excellent” with a mean of 3.69. Respondents were further asked on their remarks on the
flyer and they claimed that it is attractive and color used is pleasant to the eye. This
implies that color used affected the readability of the flyer. This is proven by the
Microsoft Windows (2011) with their statement that color is an important visual element
of most user interfaces. Color has associated meanings and elicits emotional responses.
To obtain the desired emotional responses, color must be used appropriately.
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Layout.In terms of layout, results show that most of the respondents claimed that
the flyer layout is “Excellent” having a mean of 3.62 with its balance, alignment, and
headings and fonts. The researcher observed that the respondents were not hard up
evaluating the flyer since they read the poster from top to bottom. It corroborates with
Wheildon (1995) as cited by Hess et al. (2009) having stated that the "reader gravity"
pulls the eye from top to bottom and left to right.

However, the researcher claimed that flyer layout is “Fair”. It lacks picture as an
essential element of visual design. Again, this supports Microsoft Windows (2011)
having stated that effective layout is crucial in helping users find what they are looking
for quickly, as well as making the appearance visually appealing. Effective layout can
make the difference between designs that the users immediately understand those that
leave users feeling puzzled and overwhelmed.

Moreover, said results also corroborates with Regional Information Training
Center (1999) who said that the ability of any communication material to attract attention
rests other relationship of its elements is the layout. It is the way the visual elements are
arranged on the visual space.

Even the “Excellent” evaluation of the flyer by the respondents,with a total mean
of 3.68, the researcher claimed that it needs more improvement on graphics because it
lacks pictures as an important visual element of flyer. This supportsMicrosoft Windows
(2011) who said that graphic elements are strong visual means of indicating relationships.
Further, this corroborates with the study of Diclas (2004) in which Weber (1992) stressed
that in developing a composite visual image, pictorial representation is more effective
than verbal description and that such as image is characterized by memories, less
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interpretations, better organization and clearer ideas; and that verbal description, when
supported with pictorial representation, is more effective than when verbal description
was used alone. This is affirmed by Reviraet al. (1982) on the same study who said that a
picture is worth a thousand words, the right picture at the right time should be used to
save a thousand words.

Comprehensibility and Acceptability
of the Flyer to the Respondents

Comprehensibility.Table 3 shows the level of comprehensibility of the flyer to the
respondents. It was evaluated as “Excellent” in terms of information presented, font size
and legibility of the text. Results show that most of the respondents said that flyer is
easily read without even assistance. This implies that flyer was comprehensible to the
respondents. As shown on the socio-demographic profile of the respondents, they have
had an education and able to understand the message of the flyer. This corroborates with
the Regional Information Training Center (1999) statement that the main design decision
is legibility. Messages are unclear when words are difficult to read or an illustration is
complicated and confusing. An audience for instance, seldom bothers to look at a poster
and other print support that requires much effort in reading. When writing for print
instructional materials be brief but complete, simple but clear.

To further corroborate, UNFPA (1999) stated that health information can be
communicated through many channels to increase awareness and assess the knowledge of
different populations about various issues, products and behaviors.Respondents were
asked and all of them said that they were convinced. They claimed that the message of
the flyer is directed to them,parents as target audience.
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In terms of font size, it was large enough to be read clearly as claimed by most of
the respondents as well as the researcher. It can be corroborated with Mandoli (2007)
who said that font sizes need to be big to be effective.

Acceptability. The results show that all of the respondents did not see anything
offensive, false message and any irritating elements on the flyer. Respondents claimed to
agree the message of the flyer in which most of the respondents said that message is
important for measles prevention among children. Some also said that said it conveys true
information. Same with what the respondents claim, the researcher do not see anything
offensive and any irritating elements in the flyer. It conveys true information to help
prevent and control measles in the community.

Table 3. Comprehensibilityof the flyer to the respondents
CRITERIA RATING
DESCRIPTION
Information on the flyer is easily read
without
even
assistance 3.73
Excellent

The
flyer
is
easily
understood
3.84
Excellent

The flyer uses understandable
words

3.38
Excellent


The font size is large enough
to
be
read
clearly
3.78
Excellent


The
texts
are
legible
3.84
Excellent
Total

3.71
Excellent

Legend:
Mean
of:
1.00-1.49=
Poor
1.50-2.49=
Fair
2.50-3.49=
Good
3.50-4.00=
Excellent


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Respondents’ Perceived Benefits of the Flyer

The respondents of the study who were parents gained benefits after reading the
flyer shown on Table 4. All of the respondents claimed that they were informed on the
Free-Measles-Rubella Vaccination. Almost all of the respondents said that they were also
informed on what measles is all about; they also learned the signs and symptoms
ofmeasles and on how to prevent measles. The results imply that the message found in
the flyer is very beneficial to the respondents for measles prevention and control. This is
supported with the WHO having stated that publications and printed materials play a vital
role in the effective dissemination of information.

Problems Encountered by the Respondents
in Reading the Flyer

Results on table 5 show the problems encountered by the respondents in reading
the flyer. Results show that more than half of the respondents claimed that they did not
encounter any problem in reading the flyer. This implies that respondents were literate

Table 4. Benefits gained by the respondents after reading the flyer
BENEFITS FREQUENCY
PERCENTAGE
(%)


(n=45)
Informed on the Free-Measles


Rubella
Vaccination
45
100

Understand what measles
is
all
about
42
93.33

Learned the signs and
Symptoms
of
measles
44
97.78

Learned
how
to
prevent
measles
44
97.78

Others (What to do when it occurs)

1


2.22
*Multiple responses
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and able to understand the message of the flyer. However, some of the respondents
claimed that they cannot understand the word “contagious” and “encephalitis” even
though they have reached college. They also said that it lacks pictures to fully understand
what measles is all about. This supports with Brochuremonster (2009) having stated that
flyer should use graphic design to produce instant messages.

Although some (8) of the respondents indicated that flyer texts were small and it
has incomplete information, the researcher negates what respondents claim. The size of
the texts used was readable enough and it has complete information such as the Free-
Measles Rubella Vaccination, definition of measles, how it is transmitted, measles’ signs
and symptoms, effects of measles and its prevention, regardless of graphics.

Table 5. Problems encountered by the respondents in reading the flyer
PROBLEMS
FREQUENCY PERCENTAGE
(%)

(n=45)

Cannot understand the word encephalitis

15


33.33

Cannot understand the word contagious

8


17.78

Lack pictures to fully
understand
measles
all
about
7 15.58

Small
texts
4 8.89

Can't
fully
understand
about
rubella

3 6.67

Incomplete
information 2 4.44
*Multiple responses





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Suggestions by the Respondents
for the Improvement of the Flyer

Table 9 shows the suggestions drawn by the respondents for the enhancement of
the flyer effectiveness to the target audience.

Majority (33.33%) of the respondents suggested adding graphics or pictures on
the flyer to fully understand what measles is all about. This supports what the
Brochuremonster (2009) stated that flyer graphic design is one of the most crucial facets
of the flyer design. Also, graphics help people to keep the message in mind for a long
time and maker flyer colorful, readable and enjoyable. To further support the results,
Zaluksuk and Borland as cited by Pinkihan (2008) stated that the photograph/graphics
may explain/ supplement written text readability, and the interest and prior to knowledge
on the reader are equally important factors in comprehension and retention of information.

The respondents also suggested defining encephalitis and simplifying the word
contagious. They also recommended adding more information.

As to language, respondents preferred Tagalog over Ilokano version of the flyer
for the audience to understand especially those who cannot understand English. This
corroborates with the statement ofPioquinto (1992) as cited by Amadeo (2004), having
stated that communication materials must contain messages that are appropriate and
adaptable in our locality. This is supported also by Ut-utan (2008) who said that people
gain a better understanding about the way others talk, how they use language and how to
approach people. Further, many Filipinos have difficulty in understanding English
language considering the exposure to the language since it is undeniable that English is
just one of the many languages they acquire.
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Results show,as suggested by the respondents, that the designer may use bigger
font and may increase the flyer size. Among the 45 respondents, one suggested
improving the quality of paper. The designer should use a thick paper which is durable.

To achieve the “Excellent” rating by the public in all of the content, color,
words/text used, graphics and layout, the researcher may consider the abovementioned
suggestions by the respondents.

Improved Design of Flyer Basing
from Respondents’ Suggestions



According to the Small Business Graphic Design (n. d.), these elements should be
in every well designed flyer; one clear concise concept or purpose; a popping headline
which is what will most likely be the first thing read, so make it pop; an overall
motivating message, the message should make the reader want to act otherwise, the flyer

Table 6. Suggestions by the respondents for the improvement of the flyer
SUGGESTIONS
FREQUENCY PERCENTAGE
(%)

(n=45)
Bigger
size
of
Flyer
6 13.33
Content
Add
more
information
5 11.11
Define
encephalitis
12
26.67
Simplify
contagious
4 8.89

Bigger
fonts
8 17.78
Language preferred
Have
a
Tagalog
version 8 17.78
Have
an
Ilokano
version
7 15.56
Add
graphics
15
33.33
Improve
quality
of
paper
1 2.22
*Multiple Responses
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will be useless to the reader; graphics or pictures that are relative to the concept of the
flyer and are eyecatching and; the important contact information of the business.

Plate 2 and 3 show the improved design of the flyer based from respondents’
suggestions. Most considerations recommended by the respondents in terms of flyer size,
context, fonts, language preferred and graphics were considered in the improved flyer.

The Plate 2 is the English version of the flyer since results on the socio-
demographic profile of the respondents showed that they have had their education and
able to read and understand the flyer. On this plate, the word “contagious” was simplified
into “infectious” and “encephalitis” was defined as the inflammation of the brain caused
by viral infection. Pictures of person infected with rashes and vaccination activity were
also included as recommended by the respondents.

Also, the Plate 3 is the Tagalog version of the flyer as the most preferred language
of the respondents over Ilokano. The size of the improved design of the flyer was
increased into eight and one-half inches by 11 inches (8.5” x 11”) from the original size
which is six inches by 10.5 inches (6” x 10.5”).The flyer size was based from the
statement as mentioned by Taradel (2008) which is the most popular and standard size for
a flyer is 8.5” x 11”.



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Plate 2. Improved English version of the flyer


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Plate 3. Improved Tagalog version of the flyer



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SUMMARY, CONCLUSIONS, AND RECOMMENDATIONS

Summary
The study was conducted to evaluate the IligtassaTigdasangPinas Campaign
Flyer of DOH at Barangay Balili, Pico, and Puguis La Trinidad, Benguet from December
2011 to January 2012. Survey questionnaires were used to gather data from the 45
respondents, who were chosen purposively. Four key informants were interviewed for the
distribution process of the flyer.
The data were interpreted and analyzed using mean and percentage.

Results show that less than half of the respondents belonged to age bracket 25-29
and great of them were females. Most of the respondents reached college.In terms of
occupation, most of the respondents were housewives. Also for the tribal affiliation,
majority were Kankanaey. Results also show that majority of the respondents can speak
Kankanaey.
In terms of distribution of the flyer, barangay midwives distributed it on their
respected Barangay Health Center during consultation to the target audience.
Results also show that rating of the respondents in terms of content, color,
words/text used, and layout were “Excellent”. The messages of the flyer were
comprehensible to the respondents. They did not see any annoying, false and
irritatingelements in the flyer.
Further, the benefits gained by the respondents after reading the flyer include the
following; they were informed of the Free Measles Rubella Vaccination and informed on
the transmission of measles, the signs and symptoms, complications and its prevention.
Evaluation of the IligtassaTigdasangPinas Campaign Flyer of DOH in selected barangays
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Also, the problems encountered by the respondents in reading the flyer were small
texts used, some words used are difficult to understand and it lacks of pictures.
Thus, respondents enumerated suggestions for the improvement of the flyer.
These include adding graphics, having Tagalog and Ilokano versions of the flyer, bigger
fonts, adding more information and simplifying difficult words to understand.

The researcher also produced an improved design of the flyer based from
respondent’s suggestions.

Conclusions

Based on the findings of the study, the following conclusions were drawn:
1. Majority of the respondents acquired education. They were able to read
andunderstand the message of the flyer.
2. The distribution process of the flyer follow a top to bottom approach (from
the producer to the reader) to reach the target audience.
3. The flyer is effective since respondents rated as “Excellent”.
4. Messages found in the flyer are very beneficial to the respondents.
5. Flyers maypersuade readers to act on a specific topic or issue.
6. The flyer still needsimprovement in terms of flyer size, content, language
and words used, graphics and the quality of paper to be used even with the “Excellent”
evaluation of the respondents.

Recommendations

From the findings and conclusions drawn, the following are being recommended:
1. The designer may consider the respondents’ recommendationswhich include
Evaluation of the IligtassaTigdasangPinas Campaign Flyer of DOH in selected barangays
of La Trinidad, Benguet / Elsie SitiMaammo. 2012

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141

addinggraphics, having Tagalog and Ilokano versions of the flyer.
2. The designer may use language adaptable in the locality and simple words
which are easily understood by the readers.
3. The health workers may continue the use of flyers for their future health-related
campaigns.
4. Further studies may be done in other DOH campaign materials.






























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142

LITERATURE CITED


AMADEO, J. S. 2004. The Effect of Using Flipchart in Learning Agricultural
Technology in Benguet. MS Thesis. BSU-Open University, La Trinidad,
Benguet.Pp.13-14.

ARTICLESBASE, 2011.Advantages of the Flyer Distribution.Articlesbase. Retrieved
October 22, 2011, from http://www.articlesbase.com/marketing-
articles/advantages-of-the-flyer-distribution-5319143.html

BLURT IT. n. d. What are the Advantages and Disadvantages of Flyer? Retrieved from
November 17, 2011, from http://www.blurtit.com/q424283.html.

BROCHUREMONSTER. 2009. What is flyer graphic design?. Retrieved November 5,
2011, from http://www.brochuremonster.com/more-brochures/flyer-graphic-
design.php

CATAJAN, M.E. 2011. Measles-free town pushed. Sun Star Baguio. Retrieved October
22, 2011, from http://www.sunstar.com.ph/baguio/local-news/2011/04/05/measles
-free-town-pushed-148877

COOPER, R. B. 1996. Everything You Need to Know About Disease. USA:
Spronghouse Corporation. Pp. 779-780.

DIAZ, J. A. 2006. The Effect of Flipchart on the Ecological Solid Waste Management
Campaign in Mountain Province. MS Thesis. BSU- Open University, La Trinidad,
Benguet.Pp.34-35.

DICLAS, P. 2004. Reading Competencies of Grade Three in Pupils in La Trinidad
District. MS Thesis. BSU, La Trinidad Benguet.Pp.8-15.

DUNNING, D. 2011. What Is the Effectiveness of IEC Materials? Retrieved October 22,
2011, from http://www.ehow.com/facts_7772311_effectiveness-iecmaterials.html

ENKIWE, G. C. 2007. Evaluation of Two IEC Materials on Cordillera Regional
Autonomy for La Trinidad Barangay Officials.BS Thesis. BSU, La Trinidad,
Benguet. P.7.

FRANCISCO, A. B. 2010. NorthEastern College at 68; A Video Design and Content
Evaluation. MS Thesis BSU-Open University, La Trinidad Benguet. Pp. 19-21.

FUNK and WAGNALLS New Encyclopedia.Measles. USA: Funk and Wagnalls
Corporation. P. 130.

Evaluation of the IligtassaTigdasangPinas Campaign Flyer of DOH in selected barangays
of La Trinidad, Benguet / Elsie SitiMaammo. 2012

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143

HESS, et al. 2009. Creating Effective Poster Presentations. Retrieved February 26, 2012
from http://www.ncsu.edu/project/posters/NewSite/Resources.html

INSEL, P.M. and W.T. ROTH, 2004.Core Concepts in Health. New York: McGraw Hill
Inc. P. 509.

JUVANESCENCE DESIGN. 2009. Basic Graphic Elements of a Flyer. Retrieved
October 22, 2011 from http://www.jdesign.biz/articles/basicelementsofaflyer.php
m

LONTAYAO, R. 2010. Measles epidemic throughout Philippines infects 700 in past 2
months. The Manila Times Online. Retrieved November 25, 2011 from http://ww
w.tmb.ie/exodus/news.asp?title=Measles-epidemic-throughout-Philippines-infects
-700-in-past-2-months&id=176598

MANDOLI, D.F. 2011. The Basics of Poster Design. Retrieved February 26, 2012 from
http://www.google.com/search?q=mandoli&sitesearch=waspacegrant.org

MICROSOFT WINDOWS, 2011. Retrieved October 22, 2011, from
http://msdn.microsoft.com/en-us/library/windows/desktop/aa511279.aspx

MINDANO TRAINING RESOURCE CENTER, n.d.A training Manual on Development
Communication.Davao City.Pp.4 and 30.

NOCOM, K. 2009. Using Flyers and Posters in a Pharmacy. Retrieved October 22, 2011,
from http://EzineArticles.com/2574069

PINKIHAN, N. 2008.Evaluation of Laboratory Manuals Produced by Teachers in
Selected Basic Agricultural Courses in the College of Agriculture. BS Thesis.
BSU, La Trinidad, Benguet. Pp. 8-25.

RAISING VOICES, 2009. Retrieved December 1, 2011 from
http://www.raisingvoices.org/women/communication_materials.php

REGIONAL INFORMATION TRAINING CENTER.1999.Instructional Materials
Production. La Trinidad, Benguet. Pp. 8,12,17-18.

SMALL BUSINESS GRAPHIC DESIGN, n.d. Design a Flyer: Five Key Elements for an
Effective Design. Retrieved November 22, 2011 from http://www.small-business-
graphic-design.com/design-a-flyer.html

TARADEL, 2008. Flyer Printing Tips: Choose The Right Size, Paper, and Format.
Retrieved February 28, 2012 from http://www.taradel.com/resourcecenter/flyer-
printing/right-size-paper-and-format/

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UNFPA, 1999. Reproductive Health in Refugee Situations: An Inter-agency Field
Manual. Retrieved November 15, 2011 from http://www.unfpa.org/emergencies/
manual/a1.htm

UT-UTAN, A. 2008. Comprehension of Idiomatic Expressions Among Fourth Year High
School Student of Baguio City National High School and UB-Science High
School. Ms Thesis, BSU, La Trinidad, Benguet. Pp.1-8.

WESTERN CAPE GOVERNMENT. 2011. What Diseases Do Children Get Vaccinated
Against? Retrieved December 2, 2011 from http://www.westerncape.gov.za/eng/
directories/services/11502/6539

WORLD BANK, 2011 Retrieved October 22, 2011 from http://web.worldbank.org/WBSI
TE/EXTERNAL/TOPICS/EXTHEALTHNUTRITIONANDPOPULATION/EXT
HSD/0,,contentMDK:20190815~menuPK:438809~pagePK:148956~piPK:216618
~theSitePK:376793,00.html

WORLD HEALTH ORGANIZATION. 2012. Public Information. Retrieved November 5,
2011, fromhttp://www.wpro.who.int/NR?rdonlyres/859407F7-6E47-4A04-
96AF763DA83F83F4D92/0/17_PIO.pdf

ZIMBABWE NATIONAL FAMILY PLANNING COUNCIL, 1998.IEC Reference
Manual for Health Programme Managers. Retrieved February 26, 2012 from
http://www.dorluk.de/hp/iec_manual.pdf






















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APPENDIX A

Survey Questionnaire for Respondents


Evaluation of the IligtassaTigdasangPinas Campaign Flyer of DOH
In Selected Barangays of La Trinidad, Benguet
Respondent #:_____

INSTRUCTION: Please answer the following questions on the space provided.

I.SOCIO-DEMOGRAPHIC PROFILE
Name (optional):__________________________ Age:___ Sex (pls. check) :(F)__( M)__
Home Address: ____________________________________ Occupation: ____________
Highest Educational Attainment (pls. check):

___Elementary Level ___Vocational
___High school Level ___Others (pls. specify):_________________________
___College Level
Tribal Affiliation (pls. check):
Dialects spoken:_________________
____Kankanaey ____Ilokano
____Ibaloi ____Tagalog
____Others (pls. specify):_____________________


II. EVALUATION OF THE FLYER
For A and B, please rate the campaign flyer in terms of content, language, color, font and
layout. Check (/) the box which corresponds to your answer using the rating scale below.
Then, write your remarks on the next column.
Rating scale Descriptive Rating
Qualitative Description
4(Highest)
Excellent
It perfectly meets the criteria
3
Good
There is a little need for improvement to meet the
criteria
2
Fair
It needs more improvement to meet the criteria
1(Lowest)
Poor
It fails to meet the criteria

CRITERIA
1 2 3 4
CONTENT




Relevant and Significant (It meets the information need
regards to measles prevention)
Essential (Information found is important)




Organized (The information is presented in a logical way




that aids in easy understanding of the material)
Clear and concise (The information is presented in as simple




way for easy understanding)
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WORDS/TEXT




Clear (Text is clear and readable)
Simple (Words are simple and easy to understand)




Grammar and spelling (No grammar and spelling)




LAYOUT




Alignment (Follow normal left to right, top to bottom
reading/viewing directions or patterns)
Headings and fonts (Font size for heading and body text are




appropriate)
COLOR




Appropriate (Color combination reinforces visibility with
illustrations or graphics including text)
Eye catching( Colors of the graphics and pictures highlight




the focus and interest in the poster and adds realistic effects
to visuals)
Enhances Readability (Color contrast enhances the




understanding of the information in the poster)


II. COMPREHENSIBILITY OF THE FLYER TO THE RESPONDEN TS
CRITERIA
1 2 3 4
1. Information on the flyer is easily
read
without
assistance
2. The flyer is easily understood




3. The flyer uses understandable words.




4. The font size is large enough to be read clearly.




5. Texts are legible.








III. ACCEPTABILITY OF THE FLYER TO THE RESPONDENTS
1. Does the message contain anything offensive?
___YES __NO
If YES, what is it?
__________________________________________________________________

2. Does message contain anything false?
___YES ___NO
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147


If YES, what is it?
__________________________________________________________________

3. Does it contain any irritating elements?
__YES ___NO
If YES, what is it?
__________________________________________________________________

4. Do you agree with the message?
__YES __NO

Why or why not?
__________________________________________________________________
__________________________________________________________________

IV. BENEFITS, COMMENTS AND SUGGESTIONS ON THE FLYER
1. What are the benefits you gained in reading the flyer? Please check.

___informed about the Free-Measles Rubella Vaccination

___understand what measles is all about

___learned the signs and symptoms of measles

___learned how to prevent measles

___others (pls. specify) ______________________________________________

2. What are the problems you encountered in reading the IEC material?
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________

3. What are your suggestions for the improvement of the flyer?
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________






Thank you so much….
-The Researcher-
Evaluation of the IligtassaTigdasangPinas Campaign Flyer of DOH in selected barangays
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APPENDIX B.

Guide Questions for Key informant

RHU-Head
La Trinidad, Benguet

1. Where did you distribute the flyers to your audience?
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________

2. How many flyers allotted in La Trinidad for distribution?
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________


3. How was the distribution of the flyer from DOH-CAR to the Municipal Health
Offices?
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
_________________________________________________________________

4. How was the campaign flyers distributed to the different barangays by the
Municipal Health Office?
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________

5. How did you distribute to your target audience?
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________








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Guide Questions for Key informant

Barangay Health Center- Midwife

1. How many flyers did you distribute in your barangay?
__________________________________________________________________
_________________________________________________________

2. Where did you distribute the flyers to your audience?
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________

3. Who were your priorities in distributing the flyer to the people?
__________________________________________________________________
__________________________________________________________________

4. How did you distribute to your target audience?
__________________________________________________________________
_________________________________________________________________
__________________________________________________________________
__________________________________________________________________














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APPENDIX C
Evaluation of the IligtassaTigdasangPinas Campaign Flyer
RESPONSES
CRITERIA
FOR
THE
FLYER 1 2 3 4 MEAN
DE
Content

Relevant and Significant
0
3
17
25
3.49
Good

Essential


0
0
6
39
3.87 Excellent

Organized


0
1
13
31
3.67 Excellent

Clear and concise

0
0
8
37
3.82 Excellent
Words/text
Clear
0 3 4 38
3.78
Excellent
Simple
1 5 13
26
3.42
Good
Grammar
and
spelling
0 0 4 41 3.91
Excellent
Layout
Balance 2 10 14 19 3.11
Good

Alignment


0
0
3
42
3.93 Excellent

Headings and fonts
0
3
6
37
3.82 Excellent
Color

Appropriate

1
1
8
35
3.71 Excellent

Eye catching

0
3
10
32
3.64 Excellent

Enhances readability
0
1
11
33
3.71 Excellent









Evaluation of the IligtassaTigdasangPinas Campaign Flyer of DOH in selected barangays
of La Trinidad, Benguet / Elsie SitiMaammo. 2012

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151

APPENDIX D
Comprehensibility of the Flyer to the Respondents





RESPONSES
CRITERIA
FOR
THE
FLYER 1 2 3 4 MEAN
DE
1. Information is easily read

without even assistance
0
3
7
35
3.73 Excellent

2. The flyer is easily
Understood

0
1
5
39
3.84 Excellent

3. The flyer uses
understandable words
0
5
13
27
3.38 Excellent

4. The font size is large
enough to be read clearly
0
3
4
38
3.78 Excellent

5. The texts are legible
0
1
5
39
3.84 Excellent


























Evaluation of the IligtassaTigdasangPinas Campaign Flyer of DOH in selected barangays
of La Trinidad, Benguet / Elsie SitiMaammo. 2012

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152

GOALS and
APPENDIX
E
OBJECTIVES
Letter to Barangay Captains
of the Three Selected Barangays
The Departme
The Departm nt exists to:
of La Trinidad, Benguet
1.
6. Provide instruction for

Republic of the Philippines
the acquisition of
BENGUET STATE UNIVERSITY
relevant knowledge and


La Trinidad, Benguet
skills essent
skills essen ial to

development
developm
College of Agriculture
communication work;
DEPARTMENT OF DEVELOPMENT COMMUNICATION
2.
7. Provide training ground

December 20, 2011
for development
for developm

communicators who
JUAN MENDOZA
will uphold the ideals
Barangay Captain
and standards of
Pico, La Trinidad, Benguet



instruction, research


and extension in the
Sir:
fields of development
fields of developm

Warm greetings!
journalism, community
journalism

broadcasting and
I am a 4th year college student of Benguet State University taking up
educational
Bachelor of Science in Development Communication majoring in
communication;
Educational Communication. At present, I am conducting my thesis
3.
8. Create innovative
Create inno
entitled “Evaluation of the IligtassaTigdasangPinas Campaign Flyer
alternative
alte
of DOH in selected barangays of La Trinidad Benguet”. This will seek
communication
to evaluate the flyer used during the 2011 Anti-measles Campaign.

strategies and
In this regard, may I request your good office to permit me conduct an
opportunities that shall
interview with the Barangay Midwife and floating survey
draw the full potentials
questionnaires to the barangay residents?
of learners and

practitioners of print,
Thank you very much and your positive response to this request is
radio, and television.
highly anticipated.

4.
9. To conduct researches
or field studies; and
Truly yours,
5. To for
10.
mulate and
To formulate and
ElSIE S. MAAMMO
implem
im
ent extension
plem
Researcher
and development
and developm

programs.
program
Noted:
Office Address:
Office Address:
IGRELYN P. PINOS-AN
2nd
2 floor, College of
Adviser
Agriculture Comp
Agriculture Com lex,
p

Benguet State University,
La Trinidad, Benguet
Evaluation of the IligtassaTigdasangPinas Campaign Flyer of DOH in selected barangays
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153





Republic of the Philippines
BENGUET STATE UNIVERSITY

La
Trinidad,
Benguet

College of Agriculture
DEPARTMENT OF DEVELOPMENT COMMUNICATION

December 20, 2011

PAUL V. ALVERAS
Barangay Captain
Balili, La Trinidad, Benguet






Sir:

Warm greetings!

I am a 4th year college student of Benguet State University taking up Bachelor of Science in
Development Communication majoring in Educational Communication. At present, I am
conducting my thesis entitled “Evaluation of the IligtassaTigdasangPinas Campaign
Flyer of DOH in selected barangays of La Trinidad Benguet”. This will seek to evaluate
the flyer used during the 2011 Anti-measles Campaign.

In this regard, may I request your good office to permit me conduct an interview with the
Barangay Midwife and floating survey questionnaires to the barangay residents?

Thank you very much and your positive response to this request is highly anticipated.

Truly yours,
ElSIE S. MAAMMO
Researcher

Noted:
IGRELYN P. PINOS-AN

Adviser
Evaluation of the IligtassaTigdasangPinas Campaign Flyer of DOH in selected barangays
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154

GOALS and

OBJECTIVES


The Department exists to:


11.
Provide instruction
Republic of the Philippines
for the acquisition of
BENGUET STATE UNIVERSITY
relevant knowledge and


La Trinidad, Benguet
skills essential to

development
College of Agriculture
communication work;
DEPARTMENT OF DEVELOPMENT COMMUNICATION
12.
Provide training

December 20, 2011
ground for development

communicators who
OSBURN P. VISAYA
will uphold the ideals
Barangay Captain
and standards of
Puguis, La Trinidad, Benguet



instruction, research


and extension in the
Sir:
fields of development

Warm greetings!
journalism, community

broadcasting and
I am a 4th year college student of Benguet State University taking up
educational
Bachelor of Science in Development Communication majoring in
communication;
Educational Communication. At present, I am conducting my thesis
13.
Create innovative
entitled “Evaluation of the IligtassaTigdasangPinas Campaign Flyer
alternative
of DOH in selected barangays of La Trinidad Benguet”. This will seek
to evaluate the flyer used during the 2011 Anti-measles Campaign.
communication

strategies and
In this regard, may I request your good office to permit me conduct an
opportunities that shall
interview with the Barangay Midwife and floating survey
draw the full potentials
questionnaires to the barangay residents?
of learners and

practitioners of print,
Thank you very much and your positive response to this request is
radio, and television.
highly anticipated.

14.
To conduct
researches or field
Truly yours,
studies; and
ElSIE S. MAAMMO
15.
To formulate and
Researcher
implement extension

and development
programs.
Noted:
IGRELYN P. PINOS-AN
Office Address:
Adviser
APPENDIX F
2nd floor, College of
Agriculture Complex,
Benguet State University,
Evaluation of the IligtassaTigdasangPinas Campaign Flyer of DOH in selected barangays
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155

Letter to the Respondents

Benguet State University
College of Agriculture
Department of Development Communication
La Trinidad, Benguet

__________________

Dear Respondent,
Greetings!
I am a 4th year college student of Benguet State University taking up Bachelor of
Science in Development Communication majoring in Educational Communication. At
present, I am conducting my thesis entitled “Evaluation of the IligtassaTigdasangPinas
Campaign Flyer of DOH in Selected Barangays of La Trinidad, Benguet”. This will seek
to evaluate the flyer used during the 2011 Anti-Measles Campaign.
In this regard, I am soliciting your cooperation to answer the survey
questionnaires about the study. Rest assured that all information to be gathered is for
academic purposes only.
Thank you and God bless.

Respectfully Yours,

ELSIE S. MAAMMO








Researcher

Noted:
IGRELYN P. PINOS-AN


Adviser

Evaluation of the IligtassaTigdasangPinas Campaign Flyer of DOH in selected barangays
of La Trinidad, Benguet / Elsie SitiMaammo. 2012

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Document Outline

• Evaluation of theIligtassaTigdasangPinas Campaign Flyer of DOH in selected barangays of La Trinidad,Benguet
  • BIBLIOGRAPHY
  • TABLE OF CONTENTS
  • INTRODUCTION
  • REVIEW OF LITERATURE
  • METHODOLOGY
  • RESULTS AND DISCUSSION
  • SUMMARY, CONCLUSIONS, AND RECOMMENDATIONS
  • LITERATURE CITED
  • APPENDIX

---